#FoodTruckFan: Winter Blues No More

Winter is a tough time of year for a food truck fan living in the colder regions of the country. As I mentioned last time, I live in the Twin Cities. Today it’s a balmy 11 degrees, but yesterday dropped down to -8, and all my favorite food trucks have parked themselves for the season or switched exclusively to event catering.

Or have they? Curious to see how they handled their winter shutdown, I started digging, and I found many of my favorite food trucks—sans trucks—in operation. Some are offering their famous sandwiches and salads in local coffee shops or partnering with local breweries, while others team up with existing restaurants to offer a “pop-up kitchen” over the winter months. And a few brave souls just keep going in spite of the weather.

I was pleasantly surprised to see how many of my local favorites I could still find. If you and your truck have come up with a clever way to keep your business going in spite of the cold, you have an excellent opportunity to solicit local media coverage. Reach out to your local paper’s food or entertainment columnists or the tv news station’s human interest reporter, and invite them down to see how you’re weathering the cold.

The bread and butter for these journalists is novelty, and so if you can show them:

  • how you’re taking a normal thing (a food truck business—already interesting)
  • and operating it differently (partnering with the local ice cream shop)
  • to weather tough circumstances (the cold),

you’ve made their job easy for them.

You May Also Like...  How Culinary Entrepreneurs Can Keep Up With The Times

Leave us a comment and tell us the creative ways you’re keeping your business going through the winter!

#FoodTruckFan posts are by Mindy Holahan.

Photo by Unhindered by Talent

Recently on FoodTruckr

Five Website Essentials To Help Your Food Truck Convert More Customers Editor's Note: Today we're excited to bring you a guest post from Brian Casel, the founder of RestaurantEngine.com! You might remember Brian from last week's podcast episode where he and Pat talked ab...
How to Run a Food Truck 22B: More Marketing Tips for Advanced FoodTruckrs A couple weeks ago on FoodTruckr, we brought you six advanced food truck marketing strategies to help you grow your business and reach more new customers than ever before. Today, we’re so excited to b...
The First Step In Securing Food Truck Financing Is Trying Editor’s Note: Today we’re excited to present a guest post from JSL Financial. JSL Financial specializes in providing hassle-free financing for small and medium sized businesses. You can find out more...
3 Food Trends That Foodies Have Been Going Crazy Over In 2016 Just like so many other things on the Internet, food also trends. It trends down, up -- you name it. In 2016, there have been plenty of foods that have swept the nation, and plenty of others that have...
How to Run a Food Truck 21: Be Active in Your Local Community One of the greatest parts of being a FoodTruckr is all the opportunities you’ll get to interact with and meet new people. From the employees at your local commissary to long lines of customers to othe...
Things You Should Never Stop Doing After You Become A Food Truck Owner If you entered the food truck industry, then you have already experienced how busy life as a food truck owner can be. Initially, you are going to find yourself spending all of your time at your food t...
3 Keys To Food Truck Financing Editor’s Note: Today we’re excited to present a guest post from JSL Financial. JSL Financial specializes in providing hassle-free financing for small and medium sized businesses. You can find out more...
Three Keys to Building Food Truck Super-Fans Close your eyes and picture your favorite regular customer. You know the Suit—extra hot sauce, hold the cheese—who always gives you a smile and a healthy tip. Or that chatty college girl who seems to ...
FoodTruckr Articles That Will Do Wonders For Mobile Kitchen Owners In The Customer Service Departmen... Whether you are struggling to attract more customers or need to bring your customer service game up a notch or two, we have you covered. Today, we will be providing food truck owners with five arti...
Previously Owned Food Trucks vs. Custom Built Food Trucks (Which one is right for you?) This is a guest post from Ian Smith over at Prestige Food Trucks, one of our recommended food truck vendors, who shares some thoughts about buying a truck that's been previously owned, or going custom...
FS019- What’s it REALLY Like to Start a Food Truck with Gina from Get the Scoop Starting a food truck is a dream that is very much alive in today's world, and many chefs and entrepreneurs are making that dream come true. Like with anything awesome, however, it's not always...
FoodTruckr Heroes: I Love My GFF Today’s FoodTruckr Hero is on an admirable mission to make healthy, natural foods accessible to everyone—and we totally support their goals. Meet I Love My GFF, a Seattle-based food cart that serves g...
FoodTruckr Heroes: The Great Food Truck Race Today’s FoodTruckr Hero isn’t a food truck—but everyone involved is a powerful part of the community that we all know and love. Meet “The Great Food Truck Race!” We bet that most of you have caught...
Secret Weapons And Tips For Food Truck Owners A food truck needs a killer brand, flawless business plan and delicious food — that’s just a given. However, there are other ingredients that mobile truck owners can add to their arsenal that will mak...
How to Start a Food Truck 02: Decide What You’ll Sell Last week on “How to Start a Food Truck,” we explored the business model differences between food trucks and brick and mortar restaurants to help you decide which one best fits your vision for life an...

About the Author

Mindy Holahan is a staff writer and the #FoodTruckFan columnist. Indeed, she’s a big ole fan of food trucks, particularly if they sell fish tacos. She has a background in the hospitality industry, loves working with writers, and gets positively giddy about the intersection between cooking and science. Follow her on Twitter @HolaMindy for daily bouts of enthusiasm or on Instagram @HolaMindy for her adventures and epic failures in gluten-free baking.

Love it? Share it: Share on Facebook Share on Twitter