FoodTruckr Heroes: East Side King

Spring

We’ve been talking lately in the “How to Start a Food Truck” series about how to buy an affordable food truck with all the right equipment for your business. After all, the inside of your truck is incredibly important—it dictates what you can cook and how easy it is to cook it! But while the equipment inside matters, it’s the outside of your truck that will draw attention when you’re parked on the street or setting up shop at a local festival.

Our latest FoodTruckr Hero, East Side King of Austin, TX, understands the value of eye-catching art work. Each of their food trucks and brick and mortar locations (including one spot that’s inside a local bar!) features the bold, colorful art of Peelander-Yellow, whose work includes animals, lots of movement, and bright hues like yellow, purple, coral, and green.

Check out these photos of their trucks:

East Side King (3)

East Side King (4)

East Side King (2)

And this photo from the inside of one of their brick and mortar locations:

East Side King (5)

Turns out that beautiful piece of art is actually the exterior panel from their original trailer! What an incredible way to celebrate the success of a new location while still paying homage to their beginnings.

East Side King’s glorious artwork clearly grabs attention from passersby—but we also love how it defines their brand from the get-go and also reflects the local culture of Austin. This is one truck that gets what food trucks are all about: creativity, fun, and delicious food that you won’t find anywhere else.

Owners Paul Qui and Moto Utsunomiya started the truck while they were working at another Austin restaurant and looking for a creative way to experiment with new dishes. Their menu is Asian-inspired and full of both small bites and meal-sized orders suitable for lunch or a late night snack.

You May Also Like...  The Great Food Truck Race: How It Works and What You Can Learn

Whether you check them out at one of their regular locations or hire them for a catering gig, East Side King brings the same flair for creativity and love of artistic imagination to everything they do, which is why they’re our latest FoodTruckr Hero. We’ll definitely be keeping an eye out to see what this inventive truck does next!

images from East Side King’s Facebook page

Recently on FoodTruckr

How Do Mobile Apps Actually Help Food And Catering Industries? Editor’s Note: Today we’re excited to present a guest post from Ashni Sharma. Ashni is currently working with AppsChopper as a mobile developer. Having extensive knowledge about apps and a flair for w...
3 Signs You’re Ready To Expand Your Food Truck Business Is it time to expand your food truck business yet? Are you even ready to take on two food trucks? Do you have the personnel and cash flow to make that next step? If you are wondering if you're read...
The Soul Food Stop Is ‘A Food Truck On Steroids’ Everyone has a story to tell. Everyone has traveled along on their own eventful journey. Mobile kitchen owners in the food truck industry certainly have their own stories to tell, and the Soul Food St...
How to Run a Food Truck 16: Prepare for Health Inspections Do you remember when you first started trying to learn how to start a food truck? You had to research your city’s local laws, look into commissaries, and investigate your local health codes. There was...
How to Start a Food Truck 25: Order and Stock Supplies There are just six lessons left in the “How to Start a Food Truck” series, which means that you’re almost ready to open your very own food truck! In last week’s post, we helped you get involved in ...
Growing Your Catering Business: How to Meet More Event Professionals How to meet more event professionals (a.k.a. why associations are your friend) In our last post, we discussed a variety of event professionals and how to work with them to make your food truck’s cate...
This Video Will Help Owners Create A Community For Their Food Truck Brand If you have dived into the industry of food trucks, then you should know by now how important your brand is. Likewise, you should know how important your food truck community is. You should also know ...
4 Ways a Website Brings More Hungry Customers to Your Truck A vehicle, a menu, and a place to park—these are the essentials your food truck needs before you can open for business. Once you're ready to expand, you might branch out by sharing your location throu...
10 Motivational Quotes That Will Help Food Truck Owners Conquer 2017 2017 is almost here. That could be a good thing or bad thing depending on where you stand. It could be a good thing because you are ready to take on the new year and you are also on the verge of ma...
Tips During The Holiday Season In The Food Truck Industry The holiday season is among us, food truck owners. What exactly does this mean? Well, it could mean a boom in business for your mobile kitchen. After all, there are more people going outside. In ot...
The 12 Days of FoodTruckr: 3 Cool Promotions On the third day of Christmas, FoodTruckr’s giving you… Three Cool Promotions! In the spirit of giving, today’s FoodTruckr post is here to help you give back to your own fans. All year long, your cu...
The 12 Days of FoodTruckr: 6 Ways to Find Your Spirit On the sixth day of Christmas, FoodTruckr’s giving you… Six Ways to Find Your Spirit! If The 12 Days of FoodTruckr haven’t already put you in a seasonal mood, then today’s new post is just for you. ...
FS015- Food Truck Marketing Tips and The LA Food Scene with Shawna Dawson Today, we're extremely happy to welcome an amazing guest on the show who has a major influence in the LA Food Scene and the growth of food trucks in general! Shawna Dawson co-founded the LA Str...
5 Unique Things Food Truck Business Owners Should Do Every Day If you add up every single task, then there are probably 100 things food truck business owners should do every day -- at least. However, let's broaden the horizon a bit and not look at the obvious. ...
Food Truck Marketing 101 Infographic Editor’s Note: Today we’re excited to present a guest post from Adrian Cordiner. Adrian is a writer for nisbets.com.au. He is passionate about food, business, marketing, and technology, and never gets...

About the Author

Nicole Farley

Nicole Farley is the Managing Editor at FoodTruckr and a food truck aficionado. A graduate of The University of Kansas, she loves writing, business development, connecting with food truck owners, and cheering for the Jayhawks. Connect with Nicole on the FoodTruckr Facebook page or email her at [email protected]

Love it? Share it: Share on Facebook Share on Twitter