FS013- All About Your Food Truck Website

FoodTruckr School Podcast Artwork

Food trucks live and often rely on social media, but what about a food truck’s website?

How important is a website for your truck, and what are the best practices for running a useful site that actually helps your business?

In this episode of FoodTruckr School, I’m happy to welcome Brian Casel from RestaurantEngine.com, a website and platform dedicated to helping restaurant and food truck owners create a perfectly suited, mobile-responsive website with all the bells and whistles for those in this industry.

In This Episode, You’ll Find Out About…

  • Whether or not websites are all that important for a food truck.
  • Where a website fits into the overall strategy for food truck marketing.
  • The best practices and tips for getting the most out of a food truck site.
  • What items should be located “above the fold” – shown on a screen before visitors have to scroll down.
  • How involved we should be in website analytics, and the important designing for mobile users.
  • The importance of having great images on your website.
  • Plus more!

Right-click here to download the MP3 file

Links and Resources Mentioned in This Episode

Thanks for Listening, and Please Help Out the Show!

Please be sure to subscribe to FoodTruckr School on iTunes so you can get new episodes directly downloaded to your mobile device or computer! You can subscribe easily by clicking here.

If you’d like to help us out real quick, please leave an honest review and rating in iTunes here.

Thanks again, and we’ll see you in the next episode of FoodTruckr School! Cheers!

You May Also Like...  FS027: How to Keep a Food Truck in Business with Yvonne from Brown Shuga Soul Food

Recently on FoodTruckr

10 Motivational Quotes That Will Help Food Truck Owners Conquer 2017 2017 is almost here. That could be a good thing or bad thing depending on where you stand. It could be a good thing because you are ready to take on the new year and you are also on the verge of ma...
#FoodTruckFan: What Makes Food Trucks So Special? I've been giving this question a lot of thought in the last nine months, since Pat first told us about his plans to start FoodTruckr. What is it, really, that makes food trucks so special? It's food.....
The 12 Days of FoodTruckr: 5 Golden Podcasts On the fifth day of Christmas, FoodTruckr’s giving you… Five Golden Podcasts! That’s right, FoodTruckrs—today is one of our favorite days of The 12 Days of FoodTruckr, because we get the chance to s...
Announcement: FoodTruckr Is Back From Vacation! FoodTruckrs, the big announcement you’ve been waiting for is finally here: We are back from vacation! Whether you are new to FoodTruckr or have been following us since the beginning, we want to wel...
3 Must-Have Qualities For A Food Truck Employee Are you looking to hire your first employee? Perhaps you are about to expand your food truck business so you are looking to hire an entire staff on top of the one you already have. Whatever your situa...
Photo Gallery: Texas Food Truckin’ Fest Editor’s Note: All images in this photo gallery were taken by Mike Kelley, a software and business consultant from Arlington, TX. Mike offered to write about his experience at the Texas Food Truckin’ ...
Better Buzz Mobile Espresso Went From Brick-And-Mortar Cafe To A Business On Wheels In this day and age, coffee is all the rage. As a result, everyone likes a good coffee story, and we have an amazing coffee story for you today. FoodTruckr had the pleasure of speaking with Amy Her...
How to Run a Food Truck 13: Stay Motivated Through the Winter Today’s lesson marks an important moment in “How to Run a Food Truck”—not only are we wrapping up Unit 3, but we’ve also officially reached the halfway point of the entire series! You guys have been d...
Food Truck Goals Every Mobile Kitchen Owner Should Focus On In 2017 Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
How to Start a Food Truck 02: Decide What You’ll Sell Last week on “How to Start a Food Truck,” we explored the business model differences between food trucks and brick and mortar restaurants to help you decide which one best fits your vision for life an...
How to Run a Food Truck 20: Improve Your Social Media Outreach It’s time to continue onward with Unit 5 of the “How to Run a Food Truck” series! Today, we bring you more marketing strategies for advanced food truck owners with an all-new lesson on connecting with...
How to Run a Food Truck 11: What to Do When You Don’t Have Enough Customers Today’s an exciting day here at FoodTruckr—it marks the return of the “How to Run a Food Truck” series! We can’t wait to continue bringing you the brand new business advice and insider tips that will ...
FS037: How to Cultivate an Awesome Brand – with Steven from King of Pops Today's guest has made a big splash in his Atlanta community, thanks to some wildly popular ice pops and one stunning brand. As their website makes clear, the team behind King of Pops knows how to ...
How All Food Truck Entrepreneurs Should Approach Their Goals Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
FoodTruckr’s Annual Food Truck Industry Survey At FoodTruckr, our passion and purpose is to support your food truck business—whether you’re just getting started or you’ve been in operation for a decade. We do that by providing you with insights an...

About the Author

Pat Flynn is the founder and CEO of FoodTruckr. He’s a regular ol’ Joe and happy family man who happens to be a successful online entrepreneur. When he’s not building companies, engaging fans, or (most likely) chasing his kids around the house wearing something ridiculous, he’s tracking down a buffalo chicken grilled cheese sandwich from the Urban Eats truck in San Diego. Twitter is his favorite hangout—say hi to Pat @PatFlynn.

Love it? Share it: Share on Facebook Share on Twitter