FoodTruckr Heroes: Rockstar Bakeshop

We love food trucks of all shapes and sizes here at FoodTruckr, but we’ll always have a soft spot for dedicated sweet shops.

It takes a lot of hard work to make it as a food truck that only sells desserts. While other trucks can hit office parks and busy downtown streets to serve hungry lunch crowds looking for convenient meals, dessert trucks must woo fans that are willing to splurge on tasty gourmet sweets. And in a day and age where seemingly everyone is watching their waistlines, this is no easy feat!

Fortunately, our latest FoodTruckr Hero is up to the task. Rockstar Bakeshop calls themselves “Dallas-Fort Worth’s Mobile Gourmet Sweet Destination,” and with so many delicious desserts available, they’ve earned the title!

Check out just a few of the sweet confections they have to offer:

  • A full lineup of whoopie pies with creative names like the “Salty Dog Blues” (chocolate cake with peanut butter, salted vanilla buttercream, chocolate chips, and cashews) and “Shout at the Devil” (a tempting blend of chocolate cake, chocolate liqueur buttercream, and chocolate shaves)
  • Puddings—including the Chocolate Custard Pudding with Oreo Cookie Crumbs and the White Chocolate Pudding with Mixed Berry Coulis
  • Mini Cakes
  • Tarts
  • And more!

In addition to this mouthwatering menu, we also adore Rockstar Bakeshop’s truck, appropriately named “Layla.” Their bold truck wrap with white and black diamonds, pink graphics, and styled lettering is equal parts punky and sweet.

We’ll be talking about the importance of a great food truck design and artwork later this week on “How to Start a Food Truck,” and this sweet truck is a great example of branding and art done right. From the truck design to the musically-themed dessert names to their truck stops known as “tour dates,” Rockstar Bakeshop has a developed and well-executed theme that surely sounds like sweet music to their fans’ ears.

You May Also Like...  Texas Chili Queens Is Providing Austin With An Endless Amount Of Chili Options

It takes a lot of gusto and drive to make it in the food truck industry—but Layla and the entire Rockstar Bakeshop team are ready to rock and roll on to success!

image from Rockstar Bakeshop’s Facebook page

Recently on FoodTruckr

The 12 Days of FoodTruckr: 10 Super Social Posts On the tenth day of Christmas, FoodTruckr’s giving you… 10 Super Social Posts! As a FoodTruckr, social media is almost certainly an integral part of your marketing strategy—and if it’s not, it shoul...
Storytelling: Tell Me Your ‘Why’ And I’ll Buy International man of mystery. World traveler. Secret agent. Food truck owner. When you tell me you own a food truck, that’s how I—your customer—see you. I’m trapped in cubicle-land, where the air i...
FS026: Building Your Truck with Jeremy from Prestige Food Trucks I'm so excited to introduce you to the mastermind behind some of the best-designed food trucks I've seen. He's Jeremy Adams, founder of Prestige Food Trucks. The folks at Prestige design and bu...
How to Run a Food Truck 08: Show Customers How Much You Care FoodTruckrs, can you believe it? The second unit of our “How to Run a Food Truck” series is coming to a close today! All month long, we’ve been showing you how to satisfy customers with great food, fa...
FS003- Dear Food Truck Owner, Why Aren’t You Asking Me For My Email Address? In this third episode of FoodTruckr School, I don't have a guest on the show with us this time around, however I pose a very important question to all food truck owners out there: Why aren't yo...
Where Does Your Food Truck Insurance Dollar Go? It probably seems like you pay a lot of money for your food truck insurance. You might be wondering where your hard-earned dollars are going when you pay your insurance every month or year... Our i...
FS009- How Craig Expanded His Food Truck Business into Catering and Classes In this episode of FoodTruckr School, I'm very happy to introduce you to Craig Barbour, owner of the Roots food truck in Charlotte, North Carolina. Craig's background in the catering industry b...
FS016- An Education in Food Truck Law with Patrice Perkins of Creative Genius Law In this episode of FoodTruckr school, we're happy to welcome Patrice Perkins, a Chicago-based attorney who blogs at Creative Genius Society and also Creative Genius Law. Patrice gives us the lo...
Now Is The Perfect Time For Food Truck Owners To Make New Goals For 2017 December is just around the corner, which means 2017 is also just around the corner. Are you ready for the new year, food truck owners? Now is the perfect time for food truck owners to make new goa...
Being A Chef Is Your Dream, So Enter The Food Truck Industry Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
FS029: Food Carting in Style with Nathan Beck from Natedogs I'm very excited to introduce Nathan Beck, founder of Natedogs. Nathan's here to talk about something we haven't covered yet on Foodtruckr: the unique challenges and benefits of running a food cart, r...
5 Unique Things Food Truck Business Owners Should Do Every Day If you add up every single task, then there are probably 100 things food truck business owners should do every day -- at least. However, let's broaden the horizon a bit and not look at the obvious. ...
FS031: The Community You Build Through Food – with Shiel Worcester of Jam Bakery Correction from the Editor: During the interview, Pat mistakenly said that Shiel Worcester is from Richmond, Virginia, and that her website is jam-bakery.com. Shiel is actually from Richmond, Vermont,...
How to Start a Food Truck 06: Find Prime Parking Last week’s chapter of “How to Start a Food Truck” marked the start of our research unit as we began discussing how to learn about food truck laws and restrictions in your area. Let’s be honest—that w...
How to Run a Food Truck 22B: More Marketing Tips for Advanced FoodTruckrs A couple weeks ago on FoodTruckr, we brought you six advanced food truck marketing strategies to help you grow your business and reach more new customers than ever before. Today, we’re so excited to b...

About the Author

Nicole Farley

Nicole Farley is the Managing Editor at FoodTruckr and a food truck aficionado. A graduate of The University of Kansas, she loves writing, business development, connecting with food truck owners, and cheering for the Jayhawks. Connect with Nicole on the FoodTruckr Facebook page or email her at [email protected]

Love it? Share it: Share on Facebook Share on Twitter