FS015- Food Truck Marketing Tips and The LA Food Scene with Shawna Dawson

FoodTruckr School Podcast Artwork

Today, we’re extremely happy to welcome an amazing guest on the show who has a major influence in the LA Food Scene and the growth of food trucks in general!

Shawna Dawson co-founded the LA Street Food Fest, founded Artisanal LA (a really cool community event supporting artisanal food entrepreneurs), and also runs Sauce LAa marketing and PR group for chefs, restaurants, and small businesses.

She also worked at Yelp in 2009 as a Director of Marketing/Community Manager.

She was right there when food trucks were taking off in Los Angeles in 2008, and as a result of her passion for food and her entrepreneurial spirit, she’s helped to shape how we all view food trucks today.

You’ll hear her story, how the LA Street Food Fest started (and set the bar for other food festivals around the nation) plus several incredibly valuable tips for those who are starting their own trucks, or already have a food truck of their own.

You don’t want to miss this one!

Right-click here to download the MP3 file

Links and Resources Mentioned in This Episode

Thanks for Listening, and Please Help Out the Show!

Please be sure to subscribe to FoodTruckr School on iTunes so you can get new episodes directly downloaded to your mobile device or computer! You can subscribe easily by clicking here.

If you’d like to help us out real quick, please leave an honest review and rating in iTunes here.

Thanks again, and we’ll see you in the next episode of FoodTruckr School! Cheers!

You May Also Like...  FS001- Tips, Strategies and More with Mike Swaleh from Tikka Tikka Taco and The Great Food Truck Race

Photo credit: Mark Krynsky

Recently on FoodTruckr

Secret Weapons And Tips For Food Truck Owners A food truck needs a killer brand, flawless business plan and delicious food — that’s just a given. However, there are other ingredients that mobile truck owners can add to their arsenal that will mak...
Do Smart Spenders Save In The End When Purchasing A Food Truck? Editor’s Note: Today, we interrupt our regular blog schedule to bring you a guest post from Christopher Adams, the Director of Business and Development at Prestige Food Trucks. In this new article, Ch...
How to Run a Food Truck 17: Focus on Your Work/Life Balance For the past few weeks here on FoodTruckr, the “How to Run a Food Truck” series has focused on helping you become a better business owner. So far, we’ve been looking at topics that relate directly to ...
How to Start a Food Truck 05: Look into Local Laws Before we get started on today’s lesson, let’s take a minute to look back at everything you’ve accomplished so far—as well as look forward at all the crazy awesome content we have coming up for you in...
The No. 1 Thing Food Truck Owners Should Consider Doing In 2017 How are you planning on achieving your goals in 2017, food truck owners? Sure, there is still some time left in 2016, which means you might still be trying to figure out what you want to accomplish...
Reasons Why Entrepreneurs Should Break Into The Food Truck Industry If you are an entrepreneur, you aren't afraid to take risks, and you are also always looking for that next big project to make even more money. Entrepreneurs and business owners, that big break could ...
FS024: Food Trucks and Kickstarter with Malcolm Bedell from ‘Wich Please If you're thinking about funding your food truck with a Kickstarter, listen up. I've got Malcolm Bedell with me on this episode of the Foodtruckr School Podcast, talking about his up-and-coming fo...
FoodTruckr Heroes: Bacon Bacon Mmm… bacon. Let’s be honest—bacon and bacon alone are reasons enough for this week’s valiant hero to earn a spot in our Food Truck Hall of Fame. But these very special FoodTruckrs have gone whole h...
3 Must-Have Food Truck Revenue Sources What does it take to have a food truck business that makes more than a few hundred thousand dollars a year? What about a fleet that generates seven figures and beyond? Of all the factors needed to ...
How Food Truck Owners Can Prepare Their Business For The Fall Depending on where you operate a food truck business, fall could be a busy time of the year for you or the opposite. Nonetheless, mobile kitchen owners have to be prepared. In the spirit of fall ap...
How to Run a Food Truck 26: Consider an Expansion Today is an exciting day here at FoodTruckr—we’re wrapping up the “How to Run a Food Truck” series with a final lesson on one of the biggest undertakings a food truck owner can embark upon! Before ...
FoodTruckr Heroes: The Great Food Truck Race Today’s FoodTruckr Hero isn’t a food truck—but everyone involved is a powerful part of the community that we all know and love. Meet “The Great Food Truck Race!” We bet that most of you have caught...
The 12 Days of FoodTruckr: 1 Very Extra Super Special Sale! On the first day of Christmas, FoodTruckr’s giving you… One Very Extra Super Special SALE! That’s right, FoodTruckrs. We’re kicking The 12 Days of FoodTruckr off with a bang and offering a big disco...
3 Keys To An Entrepreneur’s Success In The Food Truck Industry Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
FoodTruckr Heroes: Monster PBJ We’re suckers for a truck with personality, and our latest FoodTruckr Hero has totally stolen our hearts. Monster PBJ out of Houston, Texas is an all-vegetarian and vegan/gluten-free friendly truck...

About the Author

Pat Flynn is the founder and CEO of FoodTruckr. He’s a regular ol’ Joe and happy family man who happens to be a successful online entrepreneur. When he’s not building companies, engaging fans, or (most likely) chasing his kids around the house wearing something ridiculous, he’s tracking down a buffalo chicken grilled cheese sandwich from the Urban Eats truck in San Diego. Twitter is his favorite hangout—say hi to Pat @PatFlynn.

Love it? Share it: Share on Facebook Share on Twitter