FoodTruckr Heroes: Dark Side of the Moo

Today’s FoodTruckr Hero is anything but ordinary, and we couldn’t be more excited to share their story with you.

Dark Side of the Moo out of Hoboken, NJ, has a mission to put their own unique spin on classic American favorites like burgers, sandwiches, and sausages. How do they take these tried and true standards and give them a major twist? By adding in ingredients ranging from wild boar to elk to kangaroo.

Hailed as an “exotic meat emporium,” Dark Side of the Moo offers culinary adventures that you’d be hard-pressed to find in even the fanciest of restaurants—and surprisingly, everything on their menu is less than $8. And as if getting to try a unique dish like Pheasant with Cognac or Smoke Alligator with Sauce Piquante wasn’t already worth the money, each item is also topped with savory ingredients like apple brandy, juniper berries, smoked jalapenos, and fennel.

This incredibly unique truck got a quick start after Hurricane Sandy hit their town hard and food trucks took to the streets to feed local residents. They haven’t looked back since, quickly developing a full menu of ethically sourced exotic meats that are high quality without the high price tag.

On the truck’s “About” page, they explain their philosophy as such:

“Why do an Italian sausage when we could bring a smoked alligator sausage with bacon-infused sauce piquante? Rather than a traditional beef burger why not push the palate with kangaroo? How about Hawaiian slow cooked wild boar instead of pulled pork? Cheesesteak? Let’s use ostrich.”

Of course, these FoodTruckrs know that while many customers are hungry for their unique spin on things, not everyone has such adventurous friends. They also offer a selection of delicious, traditional options like a BBQ Bacon Cheeseburger, a Pulled Pork Sandwich, and Cajun-Style French Fries.

You May Also Like...  FoodTruckr Heroes: Rickshaw Stop

You’ve gotta love a food truck that serves gourmet meals without the gourmet price tag, and Dark Side of the Moo has a big fanbase to prove it. With a slew of positive Yelp reviews and a growing Twitter following, these FoodTruckrs have what it takes to keep speeding along the highway of food truck success. Keep up the great work!

image from Dark Side of the Moo’s Facebook page

Recently on FoodTruckr

Do Smart Spenders Save In The End When Purchasing A Food Truck? Editor’s Note: Today, we interrupt our regular blog schedule to bring you a guest post from Christopher Adams, the Director of Business and Development at Prestige Food Trucks. In this new article, Ch...
FoodTruckr Heroes: King of Pops Our latest FoodTruckr Hero just celebrated their fourth birthday.  During those four years, they’ve won over the hearts of nearly 20,000 Twitter followers and more than 25,000 Facebook fans with a con...
Photo Gallery: Texas Food Truckin’ Fest Editor’s Note: All images in this photo gallery were taken by Mike Kelley, a software and business consultant from Arlington, TX. Mike offered to write about his experience at the Texas Food Truckin’ ...
3 Food Trends That Foodies Have Been Going Crazy Over In 2016 Just like so many other things on the Internet, food also trends. It trends down, up -- you name it. In 2016, there have been plenty of foods that have swept the nation, and plenty of others that have...
Facebook vs Twitter: Which Platform Do Food Trucks Use Most? Stress much about social media? You’re not alone. The platform choices are endless. And deciding what to post and when is enough to drive anyone batty. Food truck owners have a harder go than the aver...
5 FoodTruckr Articles That Are Perfect For Culinary Entrepreneurs The food truck industry is attracting entrepreneurs and business owners alike for the simple fact that this industry provides a solid business opportunity, one that is cheaper than opening up a sit-do...
#FoodTruckFan: Selling Extras A food truck saved my bacon a couple of weeks ago—and it had nothing to do with food. As I've mentioned before, I live in Minnesota and we're currently experiencing the coldest winter of my lifetim...
8 Great Benefits Shopify POS Offers FoodTruckrs In honor of the release of The Food Truck Growth Kit, we thought it would be cool to spend some time today talking about our brand new partner—Shopify POS. We’ve been big fans of the team at Shopif...
Lessons Food Truck Owners Can Learn From Dreamers No matter what industry you are trying to conquer -- yes, even the food truck industry -- you have to be two things: A dreamer and a doer. If you are a dreamer, then you tend to come up with amazin...
What Financing Can Do For Your Food Truck Business Editor’s Note: Today we’re excited to present a guest post from JSL Financial. JSL Financial specializes in providing hassle-free financing for small and medium sized businesses. You can find out more...
Food Truck Weddings Are Becoming More And More Popular Nowadays — And For Good Reason Have you ever imagined having your wedding catered by a food truck? Heck, maybe that is some people's dream. Dream or not, more and more couples are getting their weddings catered by mobile catering t...
The 12 Days of FoodTruckr: 8 Food Trucks You Should Try On the eighth day of Christmas, FoodTruckr’s giving you… 8 Food Trucks You Should Try! With just a few more days until Christmas, today feels like a great time to honor some of our favorite FoodTruc...
FS004- Best Practices for Sharing Your Location and Using Social Media with Matt Berkland from Truck... In this episode of FoodTruckr School, we talk with Matt Berkland from Truckily.com about best practices and tips for sharing your location on social media. How often do you share your location...
The 12 Days of FoodTruckr: 9 Things to Put On Your Website On the ninth day of Christmas, FoodTruckr’s giving you… 9 Things to Put On Your Website! Though most of your food truck's business is definitely taking place offline, it's still incredibly important...
The 12 Days of FoodTruckr: 7 New Things to Sell On the seventh day of Christmas, FoodTruckr’s giving you… 7 New Things to Sell! We’re hoping today’s new post will bring all of you who are getting ready to start your own food trucks a little inspi...

About the Author

Nicole Farley

Nicole Farley is the Managing Editor at FoodTruckr and a food truck aficionado. A graduate of The University of Kansas, she loves writing, business development, connecting with food truck owners, and cheering for the Jayhawks. Connect with Nicole on the FoodTruckr Facebook page or email her at [email protected]

Love it? Share it: Share on Facebook Share on Twitter