FoodTruckr Heroes: Stripchezze

2016

We’ve talked before about how important it is to get involved with your local community—and today’s FoodTruckr Hero is a great example of how you can attain success by embracing the people, places, and events around you.

Stripchezze is a gourmet food truck based in Las Vegas, NV, that serves up a tastily diverse menu of dishes loaded with flavorful cheeses. Whether you’re craving a grilled cheese, mac and cheese, or a cheesesteak, you can find it all here.

Obviously, we’re more than a little obsessed with this truck’s menu—it includes items like the Hot Streak (a grilled cheese sandwich packed with pepper jack cheese, Sriracha mayo, and jalapeno peppers and served on Flamin’ Hot Cheeto-crusted sourdough bread) and The Hangover (grilled summer sausage, pepper jack, drunken onions, and a beer cheese spread layered on two delicious pretzel buns). But what we really love about this truck is the way they’ve built their menu and their brand around Las Vegas pride and the way they’ve connected with other businesses and events in their area.

Check out a few of the ways Stripchezze does this successfully:

1. The Truck

If you hadn’t guessed already, Stripchezze is named for both what they serve (cheese, cheese, and more cheese!) and where they serve (the Las Vegas Strip). This concept is reflected well on the side of their truck so that fans immediately know what they’re getting.

Stripchezze

First of all, we love the look of their logo with the pinup girl and Vegas-style sign announcing this food truck’s name—it’s a simple way to communicate the brand, and it’s eye-catching and memorable. But it’s the cheese-dripping image of the Las Vegas Strip skyline that really gets us (including a starry sky and moon made of cheese!). This wrap tells us that Stripchezze likes to have fun and that they love what they do and where they live. Whether you were another proud Las Vegas resident or one of the city’s countless tourists, wouldn’t that make you want to stop by and see what it was all about?

You May Also Like...  The Soul Food Stop Is 'A Food Truck On Steroids'

2. The Website

The Stripchezze website also does a great job of blending this truck’s love for their city with their love for incredible food. Let’s take a look at what fans are greeted with when they land on the homepage of this truck’s site:

StripchezzeHomepage

The image of the real Vegas Strip paired with the truck’s logo and a barrage of gorgeous food photos immediately puts visitors in the mood for gourmet eats and an exciting night on the town. This is one food truck that knows how much fun a little excess and extravagance can be—and they’re not afraid to show it!

3. Their Connections

Finally, we love how Stripchezze gets involved with their community by participating in events and promoting other local business owners. On their Upcoming Events page, fans can get a quick look at all the cool places Stripchezze will be heading in the coming weeks. Stripchezze frequently serves at local festivals and participates in a First Friday event in downtown Las Vegas. They also keep a list of other local businesses they recommend (including a photographer, wedding florist, and a kitchen detailing company) on their Visit Vegas Friends page.

Working with other businesses is a great way to cross-promote, to build connections, and to show customers how much you care about their happiness. It’s also a great way to keep a finger on the pulse of what’s happening around your city so that you know what other trucks are up to and what fans are craving.

We love seeing food trucks take advantage of all the exciting things happening in their communities, and we also love it when trucks show off a bit of hometown pride through their menus and their branding. Stripchezze showcases all of this through their truck, website, and connections, and we think it’s a big part of what contributes to their success. Keep up the great work, guys! You’re an inspiration to FoodTruckrs everywhere and we can’t wait to see what you’ll do next.

You May Also Like...  FoodTruckr Heroes: The Crème Brûlée Cart

images from Stripchezze’s Facebook page

Recently on FoodTruckr

5 Branding Tips For New Food Trucks Editor’s Note: Today we’re excited to present a guest post from Adrian Cordiner. Adrian is a writer for nisbets.com.au. He is passionate about food, business, marketing, and technology, and never gets...
3 Basic Scheduling Tips Food Truck Entrepreneurs Need To Follow Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
10 Motivational Quotes That Will Help Food Truck Owners Conquer 2017 2017 is almost here. That could be a good thing or bad thing depending on where you stand. It could be a good thing because you are ready to take on the new year and you are also on the verge of ma...
3 Reasons Why Your Food Truck Business Has To Have A Facebook Account While Facebook might attract younger folks, it is for everyone. Not only because it is easy to use, but because it is absolutely essential if you own a business. If you own a food truck and have go...
How to Run a Food Truck 04: Use Apps to Simplify Your Business Today’s lesson is the last part of our unit on your first few weeks on the streets—and if you’ve been following along with our “How to Run a Food Truck” series, you’re already one month into your food...
How to Start a Food Truck 07: Learn About Commissaries FoodTruckrs, you’ve been doing great work lately in learning how to start a food truck—figuring out the basics of your business and getting started on all the research you’ll need to complete to put y...
FS023- What to Expect Early in Your Food Truck Career with Conor and JP of Copper Chefs Smooth starts are rare in the food truck world, as Conor and JP know all too well. As owners of Copper Chefs Food Truck and Catering, they've endured their share of trials and tribulations bringing th...
10 Entrepreneurial Quotes That Will Inspire Food Truck Owners Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
Welcome to The 12 Days of FoodTruckr! Cold weather has arrived for much of the country, and the holiday spirit is all around. No matter what events you’re celebrating this season, we hope you’re having a fantastic December that is filled ...
Things No One Tells You About Owning A Food Truck Business Lesson No. 1: Owning a food truck business is tough -- and that is quite an understatement. However, there are many people out there who decide not to own a sit-down restaurant and pick a food truck i...
How A Food Truck Owner Can Stay Ahead Of The Schedule Whether you are a food truck owner or a 9-to-5 worker, it is crucial to stay ahead of your schedule. This isn't always the easiest thing to do, especially if you are a food truck owner and find yourse...
How Do Mobile Apps Actually Help Food And Catering Industries? Editor’s Note: Today we’re excited to present a guest post from Ashni Sharma. Ashni is currently working with AppsChopper as a mobile developer. Having extensive knowledge about apps and a flair for w...
FoodTruckr Heroes: Our Five Favorite Dessert Trucks There are some holidays we wish we could celebrate year-round—holidays that truly deserve more than a single day of honor and acclaim. Today is one of those events, and we’ve got a special FoodTruckr ...
FS021- Quitting Wall Street to Start a Food Truck with Jeremie and Nissa Banet Imagine having a job that you've worked hard to earn, making great money, and then quitting entirely to do something completely brand new. Well, that's exactly what today's guest, Jeremie Banet...
The How To Start A Food Truck Guide Is A Serious Game-Changer For Future Food Truck Owners Running a food truck business can be a long and grueling process, and there isn't always light at the end of the tunnel. Just like all businesses, you are taking a risk by opening up your own food tru...

About the Author

Nicole Farley

Nicole Farley is the Managing Editor at FoodTruckr and a food truck aficionado. A graduate of The University of Kansas, she loves writing, business development, connecting with food truck owners, and cheering for the Jayhawks. Connect with Nicole on the FoodTruckr Facebook page or email her at [email protected]

Love it? Share it: Share on Facebook Share on Twitter

  • Stripchezze Truck LV

    Awesome article thank you so much

    • foodtruckr

      Absolutely! We love supporting FoodTruckrs who are doing such awesome things. 🙂