Menu Mistakes Food Truck Owners Can Easily Avoid

Food Truck

If you are a food truck owner, then it is easy to come to this conclusion: Running a food truck business has many different components, and being a master chef is certainly not the only one.

With that said, let’s focus on the thing that really matters, which is the food. Food truck aficionados, it is crucial that you don’t make these three mistakes when it comes to your menu. While this won’t directly relate to more money coming in, it can, at the very least, be considered one of the ingredients.

RELATED: This Food Truck Business Marketing Video Provides Excellent Tips For Growth. In this article, you will learn valuable ways to grow your business. In video fashion, that is.

Menu Mistakes Food Truck Owners Can Easily Avoid

  • Too Much Text, Not Enough Photos
  • An Overload Of Items
  • Organization Not Coming Into Play Early And Often

Food TruckToo Much Text, Not Enough Photos

People want to get a taste of their food before actually tasting it, so to speak. One way to achieve that feat is by providing your food truck customers with pictures of your food.

Like the old saying goes, “A picture is worth 1,000 words,” and that concept certainly comes into play in the food truck industry.

An Overload Of Items

Yes, it is great to have variety at your business, but don’t go too crazy. This can lead to uncertainty from the customer, and it could also lead to your lines getting longer and longer during the busy hours.

RELATED: How To Attract More Customers By Making The Food Truck Environment Enjoyable. This article is all about making the environment more enjoyable, which could lead to more customers.

You May Also Like...  Amazing Party Food Ideas For 4th Of July

Organization Not Coming Into Play Early And Often

Organization is the gift that keeps on giving. When it comes to a food truck menu, it is important for this one simple reason: Customers should be able to navigate through your menu with ease, and not get lost.

Not to mention, an organized menu makes your establishment look that much more credible.

To dig your teeth into what FoodTruckr has to offer, make sure to like us on Facebook and follow us on Twitter, and also make sure to check out more content that we bring to the table.

Recently on FoodTruckr

FoodTruckr Heroes: Chef Joe Youkhan’s Tasting Spoon Truth time: the food truck industry isn’t for the lazy or weak of heart. Notoriously restrictive local laws make it tough to even get a truck up and running.  Then, if you manage to open a food tru...
Some Of The Most Common And Unusual Food Truck Insurance Claims From Insure My Food Truck Every food truck needs insurance. There are obvious reasons why insurance is necessary, such as auto accidents, fires and food-related illness, but you might be surprised at what some of the most c...
This Video Will Help Owners Create A Community For Their Food Truck Brand If you have dived into the industry of food trucks, then you should know by now how important your brand is. Likewise, you should know how important your food truck community is. You should also know ...
FoodTruckr Heroes: Dark Side of the Moo Today’s FoodTruckr Hero is anything but ordinary, and we couldn’t be more excited to share their story with you. Dark Side of the Moo out of Hoboken, NJ, has a mission to put their own unique spin ...
How to Start a Food Truck 21: Create a Logo and Truck Design This month on “How to Start a Food Truck, our content focuses on helping you make the best first impression possible on your customers. We kicked off Unit 6 last week with an important lesson on estab...
How to Run a Food Truck 04: Use Apps to Simplify Your Business Today’s lesson is the last part of our unit on your first few weeks on the streets—and if you’ve been following along with our “How to Run a Food Truck” series, you’re already one month into your food...
FS037: How to Cultivate an Awesome Brand – with Steven from King of Pops Today's guest has made a big splash in his Atlanta community, thanks to some wildly popular ice pops and one stunning brand. As their website makes clear, the team behind King of Pops knows how to ...
3 Things A Food Truck Entrepreneur Should Be Doing Now In Hopes Of Conquering Spring Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
Secret Weapons And Tips For Food Truck Owners A food truck needs a killer brand, flawless business plan and delicious food — that’s just a given. However, there are other ingredients that mobile truck owners can add to their arsenal that will mak...
How to Run a Food Truck 10: Perform Preventive Food Truck Maintenance In last week’s “How to Run a Food Truck” lesson, we covered an important topic that many of you are facing right now—preparing for the off-season and figuring out how to keep your business going durin...
Food Truck Owners Should Include Live Streaming Into Their Social Media Strategies Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
Food Truck Marketing 101 Infographic Editor’s Note: Today we’re excited to present a guest post from Adrian Cordiner. Adrian is a writer for nisbets.com.au. He is passionate about food, business, marketing, and technology, and never gets...
The How To Start A Food Truck Guide Is A Serious Game-Changer For Future Food Truck Owners Running a food truck business can be a long and grueling process, and there isn't always light at the end of the tunnel. Just like all businesses, you are taking a risk by opening up your own food tru...
#FoodTruckFan: How to Sell the Cost of Better Ingredients On Wednesday in the "How to Start a Food Truck" series, we wrote about the importance of quality ingredients. As a customer, I wholeheartedly second that. I’m sure that as a business owner, you con...
How Food Truck Owners Can Stay Motivated During The Offseason If you live in a place that gets taken over by bad weather during the winter, then the offseason in the food truck industry can be a very unmotivating time. After all, there is nothing worse than you ...

About the Author

Trevor

A Colorado native, Trevor started off his college career at the University of Colorado, but decided to switch teams after two years. He graduated with a degree in journalism at Colorado State University in 2014. Trevor started his professional writing career in sports, and has since expanded to many different genres. He is currently an MFA in creative writing student, and is also the Managing Editor at FoodTruckr.

Love it? Share it: Share on Facebook Share on Twitter

  • Mauricio Castro

    Very good simple tips and practice foodtrucksjc.com