Great Practices Your Food Truck Should Incorporate During The Slow Season

Season

With fall almost here, the temperatures are going to start dropping. If you live in a colder climate, then this could mean bad news if you are a food truck owner. If you live in a place like Southern California or Florida, then the slow season (otherwise known as the offseason) doesn’t really come into play. Nonetheless, food truck entrepreneurs have to be prepared.

That is why we have come up with some great practices that your food truck should incorporate during the slow season. There are plenty of mobile food trucks that close down for the winter; however, there are plenty of mobile kitchens that can’t afford that luxury.

The key takeaway is this: You have to attract people to your catering truck. When the temperatures are dropping, culinary entrepreneurs can’t expect said customers to just flock in. Yes, every food truck has a good amount of regulars, but you have to make people want to come to your truck (more from that later).

While the offseason can be rather tough on mobile kitchen businesses, there are still ways to move inventory. In other words, there are still plenty of ways to sell your tasty foods.

Sign up to receive the FoodTruckr Newsletter and we’ll throw in our free guide: 6 Free Social Media Tools to Get People Talking About Your Food Truck.

Great Practices Your Food Truck Should Incorporate During The Slow Season

  • Give People A Reason To Go To Your Truck
  • Don’t Take Your Foot Off The Social Media Gas Pedal
  • Get Customers Pumped For The Spring/Summer
  • Serve Up Foods/Beverages That Go Hand In Hand With Cold Weather
You May Also Like...  Powerful Quotes Food Truck Owners Should Follow Every Day

Give People A Reason To Go To Your TruckSeason

During the slow season, you have to give people a reason to go to your food truck. There are many ways to do this, especially if you have a strong following on social media. You can tell people that you are serving up a new menu item, a new special or are bringing on a festive drink and/or meal.

Everywhere you turn — at least this time of the year — there is pumpkin spice this and pumpkin spice that. Telling people your truck is going to serve up its own version of this seasonal treat is a great way to get customers to come to your truck.

Above all else, owners have to get creative during this time. You can’t just stand by and accept the fact that the slow season is brutal. While your numbers might not be as good as they are in the summer (that’s kind of how this industry works), you can still give people a reason to stop by and order something amazing, something that can’t be had anywhere else.

Don’t Take Your Foot Off The Social Media Gas Pedal

This is pretty typical of people who operate social media accounts. During the offseason, whether we are talking about sports, event pages or food trucks, social media managers (or the owner of the truck) will stop posting on networks like Facebook and Instagram. Don’t do that.

If you do that, then people will forget about your truck by the time spring rolls around. Plus, if you continue to post pictures of great meals, inspirational quotes or whatever it might be, every now and then, a customer will go to your mobile kitchen because he/she saw that post.

You May Also Like...  Wagner's Pizza Bus Serves Up Amazing Pizzas In Fairbanks, Alaska Year-Round

While it is okay to post less during the slow season, it’s still crucial that you are posting, and have a strategy in place. And no, not posting until the weather gets nicer is not a proper strategy.

Get Customers Pumped For The Spring/Summer

It is never too early to get excited about the spring and summer. After all, so many people start to look forward to the summer the moment snow starts dropping from the sky during the cold season. Even if you close your food truck for the winter, it’s still a good idea to use your social media accounts to your advantage by — you guessed it — getting people pumped for the summer.

You can do this by showing summer treats that you have to offer, or reminding customers what your No. 1 sold item is. People love pictures (and videos) of food. So keep the posts coming during the slow season.

RELATED: Simple Thoughts That Will Motivate Food Truck Owners During Times Of Stress. If food truck owners keep these thoughts in mind, times of stress will be easier to manage.

Serve Up Foods/Beverages That Go Hand In Hand With Cold WeatherSeason

How do you get people to come to your food truck business when cold weather starts taking over? You start serving up foods and beverages that go hand in hand with cold weather. You can get as creative as you want with this idea, or you can keep it simple by serving up simple soups and hot chocolate — the choice is yours, entrepreneurs.

You May Also Like...  How To Handle Angry Customers At Your Food Truck Business

This practice should be a no-brainer, because it is so important for owners to tweak/change up the menu for every season.

To dig your teeth into what FoodTruckr has to offer, make sure to like us on Facebook and follow us on Twitter, and also make sure to check out more content that we bring to the table.

Recently on FoodTruckr

How Food Truck Business Owners Can Gain More Customers In 2017 Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
FS007- Jessica and Liza from Bowled and Beautiful Talk Getting Started and Work Life Balance as Food... In this episode of FoodTruckr School, we're very excited to welcome Jessica and Liza from Bowled and Beautiful, a food truck you may recognize from Season 4 of The Great Food Truck Race! Jessic...
FS014- What You Need to Know about Your Truck with Felix and Scott from KitchensOnWheels.com In this episode of FoodTruckr School, we welcome Felix and Scott from Kitchens On Wheels, a company that has been helping build food trucks for over a decade! We talk about a lot of important t...
Create Sticky Memories to Build Long-Lasting Fans Editor’s Note: Today we’re excited to bring you another guest post from Mike Kelley, a software and business consultant from Arlington, TX. Mike approached us and offered to share his experiences from...
These Social Media Tips Are Perfect For New Food Truck Business Owners Whether you are new to the food truck industry or are looking to start your own food truck business, it is very important that you get the social media side of your company down. Yes, things such a...
How to Start a Food Truck 25: Order and Stock Supplies There are just six lessons left in the “How to Start a Food Truck” series, which means that you’re almost ready to open your very own food truck! In last week’s post, we helped you get involved in ...
Equipment Breakdown Insurance For Food Trucks Food trucks rely on many pieces of equipment to operate. From the generator to the grill to the hood to the blender to the compressor to the sink -- you name it. If one of these items goes down, it co...
How to Run an Eco-Friendly Food Truck Editor's Note: Hey FoodTruckrs! Whether you're just learning how to start a food truck or you're looking for more ways to improve your food truck business, today's lesson is an important one for every...
Texas Chili Queens Is Providing Austin With An Endless Amount Of Chili Options As we get deeper into fall and the weather gets cooler and cooler, the glorious food that is chili becomes more and more popular. With that said, if you are a fan of chili or live in Texas (or both), ...
5 Reasons We Can’t Wait for 2015 2014 was our first full year here in business at FoodTruckr, and we have to say—what an incredible year it’s been! From the debut of our “How to Start a Food Truck” series to having an episode of the ...
How to Start a Food Truck 15A: Buy or Lease a Food Truck We’re right around the halfway point in the series, and it’s time for us to take on one of the most exciting topics we’ve ever covered: how to buy a food truck. Like last week’s lesson, this is a pret...
How You Know You Were Born To Be A Food Truck Owner Were you born to be a food truck owner? Have you always wanted to own your own sit-down restaurant or food truck? If so, then you were likely born for the great industry that is the food truck indu...
A Picnic Place Is Serving Up Mouthwatering Foods This Fall — And All Year Long As Well Food trucks are taking over the scene. They really are. If you are a fan of food, then that is a great thing. If you are looking to get involved in a great industry and run your own business, then tha...
Big John’s Ragin’ Cajun Food Truck Is Providing Fort Wayne, Indiana With Authentic New O... Why do foodies flock to food trucks? Well, because the food is so awesome. You are literally getting an all-star meal every time you venture to a food truck, and that is especially the case when you e...
8 Great Benefits Shopify POS Offers FoodTruckrs In honor of the release of The Food Truck Growth Kit, we thought it would be cool to spend some time today talking about our brand new partner—Shopify POS. We’ve been big fans of the team at Shopif...

About the Author

Jeremy

Jeremy Adams is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current role as President/CEO, Jeremy manages dozens of employees, interacts with clients, and maintains a healthy relationship with all of his business partners. Since Prestige, Jeremy has launched many other successful companies.

Love it? Share it: Share on Facebook Share on Twitter