Why Food Truck Entrepreneurs Need To Change Up Menu Strategies

Menu

How’s that menu looking?

Are you putting a lot of time, effort and thought into your menu, or are you just winging it? At first, because you are just breaking into the industry, winging it might be your best option. Over time, you need to start incorporating strategies. If you don’t, then how do you expect to thrive and grow, food truck entrepreneurs?

While marketing, social media and customer service are so important in the food truck industry, so is changing up your menu strategies. Do you have the same menu year-round, or do you change it up as the seasons change? If you go with the same menu year-round, hopefully it is as unique — yet simple — as In-N-Out’s menu. If not, then you could be in trouble.

Sign up to receive the FoodTruckr Newsletter and we’ll throw in our free guide: 6 Free Social Media Tools to Get People Talking About Your Food Truck.

Why Food Truck Entrepreneurs Need To Change Up Menu Strategies

  • You Have To Find Ways To Attract Customers During The Offseason
  • Food Trends Need To Be Taken Into Account
  • You Never Know What’s Going To Work Until You Try It
  • Being A Chef Is An Art, And You Have Every Right To Be Creative
  • Your Customers Will Appreciate You Changing Things Up

You Have To Find Ways To Attract Customers During The OffseasonMenu

As food truck entrepreneurs already know, the offseason can be a rough time filled with stress, pain and up-and-down business. That’s why changing up the menu is so important — because it helps to attract customers.

You May Also Like...  3 Keys To Food Truck Financing

For example, look at Carl’s Jr. They come up with new burgers all the time, and then market them like crazy. This, of course, likely leads to customers coming in just because of that burger. That’s a very unique and smart strategy, and food truck business owners should use that same strategy during the offseason.

For example, when Thanksgiving is just around the corner, create a festive meal and then market it like no other on your social media accounts. The main thing here is the fact that changing up the menu can help to attract customers. Everyone likes to try new foods, after all.

Food Trends Need To Be Taken Into Account

Why should mobile kitchen entrepreneurs change up their menus? Well, because food trends need to be taken into account. Right now, the pumpkin spice trend is taking over the food scene. This trend is massive, and everyone seems to be jumping on board. Why not? It’s great for business and, once again, helps to attract customers.

So many industries take trends into account. For example, sports websites will try to drive traffic by taking many different angles on one news topic. Take Deflategate for example: ESPN did story after story on that topic, and other sites followed along.

While you don’t want to go overboard, it’s completely okay to join the trends. Other food trucks are certainly doing it.

RELATED: Delicious Foods Everyone Should Be Enjoying This Fall. It doesn’t matter if you are a kitchen truck owner or customer, you need to be enjoying these delicious foods during the fall. Your tastebuds will thank you over and over again.

You May Also Like...  Condiments That Foodies Can't Get Enough Of

You Never Know What’s Going To Work Until You Try It

When it comes to your menu strategies, you never know what’s going to work. Therefore, you might as well try everything out. Make sure you are keeping track of what works along the way (this is your data). Then analyze this data and incorporate it into your menu.

Going back to the pumpkin spice trend, did anyone really think this flavor would be the king of fall when it first became a thing? If you did think it was going to become the flavor of fall, then hopefully you jumped on it early and often.

Nonetheless, you never know what’s going to work until you try it, and that 100 percent relates to your menu.

Being A Chef Is An Art, And You Have Every Right To Be Creative

The act of being a chef is an art. As a result, you have every right to be creative with your menu and each individual recipe/meal.

If you want to make a dish look fancy, then by all means do so. Be creative with not only your menu, but the strategies that go behind it as well.

RELATED: Powerful Quotes Food Truck Owners Should Follow Every Day. Food truck entrepreneurs, you would be doing yourself a huge favor by following these powerful quotes every single day, and especially when you get discouraged. The food truck industry is not an easy industry to master, so having the right mindset is important.

Your Customers Will Appreciate You Changing Things UpMenu

Last but not least, your customers will appreciate you changing things up.

You May Also Like...  How Your Food Truck Business Can Rock Spring

People venture to your food truck for many different reasons. For example, they want great food, they don’t want to cook and they don’t feel like waiting at a sit-down restaurant. Mobile kitchen trucks are convenient, and changing up your menu will not only make your customers happy, but it will be an added bonus as well.

Now, you don’t want to change up every single meal — unless that’s your strategy and it has been working like a charm — because it would be silly to get rid of a crowd-pleaser.

You eat at other restaurants all the time (or you have at least eaten at one before), so you have been on the customer side. What excites customers? How about going to a food place and seeing a new meal, a new special. People talk about new menu items all of the time, because people love food.

In the grand scheme of things, you want your customers to enjoy your food so much that they will actually come back for more (who knows, maybe they will even recommend your truck to others), and changing up your menu strategies is one of the many ways to achieve that feat.

To dig your teeth into what FoodTruckr has to offer, make sure to like us on Facebook and follow us on Twitter, and also make sure to check out more content that we bring to the table.

Recently on FoodTruckr

10 Entrepreneurial Quotes That Will Inspire Food Truck Owners Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
How to Start a Food Truck 11: Calculate Profit Margins In last week’s “How to Start a Food Truck” post, we talked about setting goals for your food truck business. Goals are an important component of every entrepreneur’s journey. They dictate where you’re...
How Food Truck Owners Can Prepare Their Business For The Fall Depending on where you operate a food truck business, fall could be a busy time of the year for you or the opposite. Nonetheless, mobile kitchen owners have to be prepared. In the spirit of fall ap...
How to Start a Food Truck 07: Learn About Commissaries FoodTruckrs, you’ve been doing great work lately in learning how to start a food truck—figuring out the basics of your business and getting started on all the research you’ll need to complete to put y...
How to Start a Food Truck 16: Get Insurance Alright, FoodTruckrs—over the last four months, you’ve done a lot of prep work and research to figure out whether or not a food truck is right for you. You’ve got your business plan, you’ve built an e...
Food Truck Business Owners Need To Focus On Marketing In 2017 Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
Announcement: FoodTruckr Is Back From Vacation! FoodTruckrs, the big announcement you’ve been waiting for is finally here: We are back from vacation! Whether you are new to FoodTruckr or have been following us since the beginning, we want to wel...
FoodTruckr Heroes: Destination Desserts We love food trucks with really specific philosophies, but it’s even better when a truck’s mission supports a truly important cause. Today’s FoodTruckr Hero is a non-profit “social venture bakery” out...
The Importance Of Having A Website For Your Food Truck Business When you are just breaking into the food truck industry, the amount of worries are endless. For example, you have to be an expert when it comes to inventory, customer service, sales, social media, etc...
FoodTruckr Heroes: Maximus/Minimus Today’s FoodTruckr Hero earns major points for serving up tasty pulled pork sandwiches and delicious mac and cheese to their most loyal fans—but the real reason they’ve earned a spot in our Hall of Fo...
How to Run a Food Truck 14: Keep Up with Industry Trends FoodTruckrs, those of you who have been following along with the “How to Run a Food Truck” series have done some amazing work over the past several months. You’ve done everything from getting your foo...
How to Run a Food Truck 08: Show Customers How Much You Care FoodTruckrs, can you believe it? The second unit of our “How to Run a Food Truck” series is coming to a close today! All month long, we’ve been showing you how to satisfy customers with great food, fa...
10 Motivational Quotes That Will Help Food Truck Owners Conquer 2017 2017 is almost here. That could be a good thing or bad thing depending on where you stand. It could be a good thing because you are ready to take on the new year and you are also on the verge of ma...
Tips For Food Truck Owners Who Are Struggling To Retain Customers Are you struggling to retain customers? If this is the case, then you have a big problem on your hands. After all, not retaining customers directly affects how much your food truck business is making....
Business Bites: Navigating the Latest Facebook Page Upgrade, Food Hackathons, and Skipping the DMV Welcome back to Business Bites, a bi-weekly column with articles and tidbits we've come across in the last two weeks. Facebook Updates Pages: Here's What Changed Facebook loves to make changes qui...

About the Author

Jeremy

Jeremy Adams is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current role as President/CEO, Jeremy manages dozens of employees, interacts with clients, and maintains a healthy relationship with all of his business partners. Since Prestige, Jeremy has launched many other successful companies.

Love it? Share it: Share on Facebook Share on Twitter