3 Reasons Why Your Food Truck Business Has To Have A Facebook Account

Facebook

While Facebook might attract younger folks, it is for everyone. Not only because it is easy to use, but because it is absolutely essential if you own a business.

If you own a food truck and have gone this long without starting a Facebook account, then you have to join the times immediately. After all, a Facebook account can help grow your food truck business — there are no secrets.

If you are still on the fence about a Facebook account, then hopefully the three points below will help you change your mind. We understand if you entered the food truck industry to be a chef, but you are also running a business. While you’re at it, it is essential that your mobile kitchen has a website.

Sign up to receive the FoodTruckr Newsletter and we’ll throw in our free guide: 6 Free Social Media Tools to Get People Talking About Your Food Truck.

3 Reasons Why Your Food Truck Business Has To Have A Facebook Account

  • Every Food Business Needs One
  • You Will Gain Followers/Customers
  • It Makes Life So Much Easier For A Food Truck

Every Food Business Needs One

Not only is having a Facebook account good for your business, but it makes you look like the authority figure — and you are. While this might not be as important for a food truck business, a Facebook account can help you drive people to your website.

If nothing else, it can help drive people to your food truck, but more from that later.Facebook

Reminder, posting content to Facebook is free — well, unless you boost a post, that is. This is important for the simple fact that you are a startup, and startups typically can’t afford to drop cash left and right. If you think about it, Facebook is a part of digital marketing, and since it is free, you can market with it for free.

You May Also Like...  How to Run a Food Truck 14: Keep Up with Industry Trends

Why does your food truck business need a Facebook account? Well, because it helps you get your name out there (brand awareness is a big deal), which is especially crucial in the beginning when not many people know about your mobile kitchen. Sure, you might have otherworldly recipes, but not everyone knows about your truck yet, meaning they can’t order those otherworldly recipes until they know who you are.

You Will Gain Followers/Customers

A mobile kitchen business can never have too many customers. Heck, if your food truck is flooding with lines on a daily basis, then you should consider yourself lucky, especially if your lines are also flooding during the winter.

Facebook, simply put, helps you gain followers, which can turn into customers. The best part is how easy it is to gain more followers on Facebook. If you post a delicious picture of your food on Facebook, one of your current followers is likely going to react to it, and then one of that person’s followers is going to see it — it’s a chain reaction. You can reach a large amount of people with a single post.

Not to mention, you can also engage with your customers on Facebook. This is important when it comes to all-star customer service and getting to know your customers. Also, if your customers have feedback, or just want to tell you what their favorite meal is, then they can tell you this on Facebook.

In a nutshell, you have nothing to lose by starting up a Facebook account, especially since it can lead to you gaining customers.

You May Also Like...  Characteristics Of Successful Entrepreneurs That Food Truck Owners Should Adopt

RELATED: November Is The Perfect Month For Food Trucks To Ramp Up Their Catering Businesses. If you are having trouble attracting customers, then it might be time to ramp up that catering business.

It Makes Life So Much Easier For A Food Truck

It’s wintertime and your food truck has decided to close shop for the week … what do you do? Well, if you have a Facebook account, you can tell your followers the news on Facebook. Let’s say it’s not winter but you just want to tell your customers about your new location or meal, what do you do? Well, you can spread the word on Facebook.Facebook

In this day and age, a Facebook account is crucial for businesses. While driving traffic might not be your No. 1 goal, you can certainly gain customers and market your truck with ease by using Facebook.

Can you imagine life for a food truck owner before Facebook existed? Sure, food trucks are still a rather new concept, but if you needed to tell your customers where you were going to be back in the day, what would you do? With Facebook, you can spread the news to thousands of people (or more) by simply posting on your Facebook page.

In every sense of the word, having a Facebook page makes life so much easier for food truck owners.

RELATED: Customer Service Tips For Food Truck Owners. Reminder, customer service can make or break a food truck business.

To dig your teeth into what FoodTruckr has to offer, make sure to like us on Facebook and follow us on Twitter, and also make sure to check out more content that we bring to the table.

Recently on FoodTruckr

Business Bites: Start-Up Food, Employee Culture, Video Tips, & Coupon Apps A quick note before I jump into this week's articles and links. We recently learned that some of our contact form messages were not making it into our email inboxes. If you emailed us and never receiv...
How Food Truck Business Owners Can Gain More Customers In 2017 Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
Food Truckin’ Fest is a Texas-Sized Success Editor’s Note: Today we’re excited to bring you a guest post from Mike Kelley, a software and business consultant from Arlington, TX. Mike approached us and offered to share his experiences from the T...
How to Run a Food Truck 22A: Market Like an Advanced FoodTruckr FoodTruckrs, can you believe it? Today’s lesson marks the end of Unit 5 of “How to Run a Food Truck"—and with just one more unit to go, that means we’re almost finished with the entire series! You guy...
FS005- Customer Service Tips and Marketing Insights from the FoodTruckr Team This episode of FoodTruckr School is a bit different—Pat’s not here, so the team at FoodTruckr HQ took over! Matt Gartland, Nicole Farley, Jonathan Wondrusch, and Mindy Holahan held a roundtable discu...
How to Run a Food Truck 23: Write the Recipe for Future Success FoodTruckrs, are you ready for the final unit of the “How to Run a Food Truck” series? We’re so excited to bring you the remaining lessons that will make up Unit 6—a section that’s all about setting g...
Storytelling: Tell Me Your ‘Why’ And I’ll Buy International man of mystery. World traveler. Secret agent. Food truck owner. When you tell me you own a food truck, that’s how I—your customer—see you. I’m trapped in cubicle-land, where the air i...
November Is The Perfect Month For Food Trucks To Ramp Up Their Catering Businesses Believe it or not, tomorrow is the first day of November, which means there are only two months left in the year for food truck owners to meet all of their goals. Are you on track when it comes to mee...
What Financing Can Do For Your Food Truck Business Editor’s Note: Today we’re excited to present a guest post from JSL Financial. JSL Financial specializes in providing hassle-free financing for small and medium sized businesses. You can find out more...
How Culinary Entrepreneurs Can Keep Up With The Times If you are a business owner, culinary entrepreneur or an entrepreneur in any sense of the word, then it is important to always incorporate new ideas for your food truck. This is how entrepreneurs can ...
Announcing…the “How to Run a Food Truck” Series! We showed you how to start a food truck—and now it’s time to take your learning to the next level. That’s right, FoodTruckrs! Coming up next, we’re proud to announce our brand new blog series: “How...
How to Run a Food Truck 17: Focus on Your Work/Life Balance For the past few weeks here on FoodTruckr, the “How to Run a Food Truck” series has focused on helping you become a better business owner. So far, we’ve been looking at topics that relate directly to ...
FoodTruckr Heroes: Maximus/Minimus Today’s FoodTruckr Hero earns major points for serving up tasty pulled pork sandwiches and delicious mac and cheese to their most loyal fans—but the real reason they’ve earned a spot in our Hall of Fo...
Take Your Food Truck Business To The Next Level With This Growth Kit Are you looking to take your food truck business to the next level and increase your sales? Look no further than our Food Truck Business Growth Kit to make that happen! If you are all about growing yo...
Growing Your Catering Business: How to Meet More Event Professionals How to meet more event professionals (a.k.a. why associations are your friend) In our last post, we discussed a variety of event professionals and how to work with them to make your food truck’s cate...

About the Author

Trevor

A Colorado native, Trevor started off his college career at the University of Colorado, but decided to switch teams after two years. He graduated with a degree in journalism at Colorado State University in 2014. Trevor started his professional writing career in sports, and has since expanded to many different genres. He is currently an MFA in creative writing student, and is also the Managing Editor at FoodTruckr.

Love it? Share it: Share on Facebook Share on Twitter