Tips For Food Truck Owners Who Are Struggling To Retain Customers

Customers

Are you struggling to retain customers? If this is the case, then you have a big problem on your hands. After all, not retaining customers directly affects how much your food truck business is making.

Perhaps you are struggling to lure in customers in general, which means your sales are likely low as a result. Whatever the case, if your food truck lines are not flooding with people every day — well, at least during your busy hours, because there are likely slow periods during the day — then you need a quick fix.

While everyone’s situation is different, we have come up with four tips for mobile kitchen owners who are struggling to retain customers. If you have run out of options and are looking for new ways to lure in customers, then make sure you try out at least one of the options below.

Sign up to receive the FoodTruckr Newsletter and we’ll throw in our free guide: 6 Free Social Media Tools to Get People Talking About Your Food Truck.

Tips For Food Truck Owners Who Are Struggling To Retain Customers

  • Look At Your Customer Service Game
  • Try To Reach A New Audience With Events/Catering
  • Think About Changing Your Location
  • Look At Your Menu And Prices

Look At Your Customer Service Game

How are your customer service skills? How are your employees’ customer service skills? Are customers excited to go to your truck? If not, then you may need to change up your food truck environment. You need to create an environment that screams happiness. Going to your mobile kitchen should be an experience for you and your customers.

There are basic ways to take your customer service game to the next level. For example, you can ask your customers questions, give them suggestions and be extremely friendly to them in general. Your customers should never feel intimidated when they pull up to your food truck window, so make them feel wanted, and treat every customer like he/she is your No. 1 customer.

You May Also Like...  Better Buzz Mobile Espresso Went From Brick-And-Mortar Cafe To A Business On Wheels

There are also more advanced ways to take your customer service game to another level. For instance, you could give out free samples, ask your customers for feedback, implement your customers’ feedback and turn your food truck into a community. You can achieve that feat by making your food truck environment a happy and friendly place, for starters.

RELATED: How To Find The Perfect Location For Your Food Truck. Finding the perfect location for your food truck could make or break your business. If your location doesn’t consist of a lot of foot traffic, then your business might be in trouble from the start. Check out this article to find out more.

Try To Reach A New Audience With Events/Catering

If you are struggling to retain customers, then it might be time to reach a new batch of customers, and you can achieve that goal by going to events and setting up catering gigs. Not only could this help you gain new customers, but it really helps to get your name out there.Customers

Think of it this way, there are still likely a boatload of people who don’t even know your amazing food truck exists, but you can tackle that issue by branching out in this industry. The good thing about events is the fact that there are so many going on, especially in the summer. There are food truck events that are tailored around food trucks. There are concerts, festivals and parties that mobile kitchens can venture to — you name it.

In terms of catering, the options are unlimited. You could cater for a big party (such as an office Christmas party), you could cater for a family reunion, you could cater for a wedding, etc. The point of this tactic: Instead of waiting for customers to come to you, you are essentially going to them. Not to mention, events and catering are a great change of pace for lunch truck owners.

You May Also Like...  How to Run a Food Truck 22B: More Marketing Tips for Advanced FoodTruckrs

Think About Changing Your Location

Is there enough foot traffic in your designated location? If not, then that could be a major problem. There is a reason why so many mobile catering trucks decide to set up shop downtown — because there are a lot of people downtown.

Perhaps your competition is attracting all of the people. If that is the case, then you might want to think about finding another spot. Of course, you don’t want to jump the gun if you are new to the industry. After all, not a whole lot of people know about your business yet, so make sure you give it enough time before you decide to change locations.

If you do decide to change locations, then make sure your new location has a ton of people lurking around, and also make sure you give it enough time before you consider this new location a bust or success. In every sense of the word, be patient during this process.

RELATED: How You Know You Were Born To Be A Food Truck Owner. Have you noticed these signs at one point or another? If so, then you were likely born to be a food truck owner.

Look At Your Menu And Prices

CustomersIf all else fails and you are really struggling to attract and retain customers, you might have to change your menu and prices. Here’s the thing, it’s not always your fault that you aren’t retaining customers. In other words, your food might be amazing, your customer service game might be at the ultimate level and your business plan might be flawless, but you still might not be getting enough customers to make a profit. It might be because you are still relatively new to the industry, or it might be because of your location.

You May Also Like...  10 Entrepreneurial Quotes That Will Inspire Food Truck Owners

If your menu is cluttered or if your prices are higher than anywhere else, you might have to make some adjustments. No one wants to be told how to run their businesses, but you need to make sure going to your food truck is worth it for your customers.

If they can’t justify paying $20 for a burger, then they are likely going to eat somewhere else, even if said $20 burger is otherworldly in the taste department. Remember, this might be a last-case scenario, but it is definitely something you need to look at if you are lacking in the customers department.

To dig your teeth into what FoodTruckr has to offer, make sure to like us on Facebook and follow us on Twitter, and also make sure to check out more content that we bring to the table.

Recently on FoodTruckr

How to Run a Food Truck 13: Stay Motivated Through the Winter Today’s lesson marks an important moment in “How to Run a Food Truck”—not only are we wrapping up Unit 3, but we’ve also officially reached the halfway point of the entire series! You guys have been d...
The Importance Of Having A Website For Your Food Truck Business When you are just breaking into the food truck industry, the amount of worries are endless. For example, you have to be an expert when it comes to inventory, customer service, sales, social media, etc...
The 12 Days of FoodTruckr: 1 Very Extra Super Special Sale! On the first day of Christmas, FoodTruckr’s giving you… One Very Extra Super Special SALE! That’s right, FoodTruckrs. We’re kicking The 12 Days of FoodTruckr off with a bang and offering a big disco...
Announcement: FoodTruckr Is Back From Vacation! FoodTruckrs, the big announcement you’ve been waiting for is finally here: We are back from vacation! Whether you are new to FoodTruckr or have been following us since the beginning, we want to wel...
The 10 Commandments of Customer Relationships The food truck gods are fickle beings, and your truck may be plagued by customer droughts if you fail to please them. But if you can figure out the secret to the sacrament of success, you’ll be reward...
How to Run a Food Truck 04: Use Apps to Simplify Your Business Today’s lesson is the last part of our unit on your first few weeks on the streets—and if you’ve been following along with our “How to Run a Food Truck” series, you’re already one month into your food...
Why Food Truck Owners Can’t Afford To Have Bad Customer Service How's your customer service game looking, food truck owners? The only acceptable answer to that question: Amazing, great, excellent or something along those lines. While the foundation of your f...
FoodTruckr Heroes: Dark Side of the Moo Today’s FoodTruckr Hero is anything but ordinary, and we couldn’t be more excited to share their story with you. Dark Side of the Moo out of Hoboken, NJ, has a mission to put their own unique spin ...
How to Write a Food Truck Business Plan Maybe you decided to open a food truck after enjoying the most delicious tacos of your life at a place like Mariscos Jalisco or Calbi BBQ.  Or perhaps you realized that you couldn’t spend another day ...
Why Your Work-Life Balance Is So Important In The Food Truck Industry Burnout in the food truck industry is a very real thing. When you are spending all of your time at the office (in this case, your food truck), it is very easy to get burned out. That is why an othe...
How to Run a Food Truck 19: Promote Your Truck Through Yelp After you learned how to be a better business owner in our last unit with lessons on topics like tracking your food truck’s metrics, preparing for health inspections, and being consistent, we bet you’...
The Great Food Truck Race: How It Works and What You Can Learn Eight food truck teams. Seven weeks to compete. One shot at $50,000 and a brand new truck. That's the premise behind the Food Network's popular reality show, The Great Food Truck Race. If you’re no...
How to Run a Food Truck 16: Prepare for Health Inspections Do you remember when you first started trying to learn how to start a food truck? You had to research your city’s local laws, look into commissaries, and investigate your local health codes. There was...
Classic Party Food Ideas To Enjoy This 4th Of July There is nothing wrong with keeping things simple, especially when it comes to classic party food ideas. When it comes to the 4th of July, this is what it's all about: Sticking with the classics. W...
The 12 Days of FoodTruckr: 2 New Types of Trucks On the second day of Christmas, FoodTruckr’s giving you… Two New Types of Trucks! Food trucks are clearly the bread and butter of FoodTruckr (har, har), but we also love supporting people who are ha...

About the Author

Trevor

A Colorado native, Trevor started off his college career at the University of Colorado, but decided to switch teams after two years. He graduated with a degree in journalism at Colorado State University in 2014. Trevor started his professional writing career in sports, and has since expanded to many different genres. He is currently an MFA in creative writing student, and is also the Managing Editor at FoodTruckr.

Love it? Share it: Share on Facebook Share on Twitter