How To Handle Angry Customers At Your Food Truck Business

Customers

Whether you are dealing with angry customers at your food truck or on social media, you have to know how to handle these types of people. After all, it’s all about the customers, the customer is always right and without customers, your mobile kitchen would tank. Not to mention, one of the biggest reasons why you probably joined this industry in the first place was to make people happy with your food, so keeping them happy is, of course, a must. Plus, you don’t want to lose customers as a result of bad customer service, right?

That is why food truck owners have to know how to handle angry customers. This concept becomes quite the feat when you have a customer screaming in your face. Of course, that is in an extreme case.

Whether a customer has a good or bad experience, you have to learn from it. You have to get out of your own head and into the mind of your customer. You have to see where he/she is coming from. That is so crucial for a number of different reasons. (1) You are likely appeasing the customer. (2) You are learning from your mistakes and can apply what you learned to current and future situations. (3) You are making your business — and customer service — better by making your customers happy.

In hopes of having all-star customer service and making everyone’s experience at your food truck as good as possible, make sure to follow these tips when it comes to handling angry customers.

Sign up to receive the FoodTruckr Newsletter and we’ll throw in our free guide: 6 Free Social Media Tools to Get People Talking About Your Food Truck.

How To Handle Angry Customers At Your Food Truck Business

  • Actually Listen
  • Don’t Make The Same Mistake Twice
  • Resolve The Problem
  • Show Your Customers You Actually Care
You May Also Like...  3 Things That Will Make Or Break Your Food Truck Business

Actually Listen

If a customer has a complaint or feedback in general, then actually listen. Don’t just shut your customers out because you are considered the authority figure and they are not. Sure, you need to take what they say with a grain of salt, but you also can’t just nod your head, say “I understand” and move on without making any changes.Customers

Reminder, you are trying to please your customers. They are the people who you are trying to sell your product to. If you make them mad enough, they will go somewhere else to get their food. After all, there are so many different food trucks and restaurants people can venture to. Your food might be amazing, but you are not the only business selling amazing food.

If an angry customer has a complaint, listen to every single word he/she says. Simply listening could make all of the difference in the world. It could be the difference between a person returning to your truck and a person not returning to your truck.

Don’t Make The Same Mistake Twice

People are very picky with their food. Therefore, if you mess up a person’s order once, you can’t afford to mess it up again in the future, near or far. Of course, you aren’t going to remember every single face that ventures to your truck, but you should remember every complaint, lesson or feedback.

You could have angry customers for a number of different reasons. The food could have been too cold or too hot. Your food truck line might have been too long, and customers had to wait on their food for a long period of time as a result. Realistically, customers could be angry for an unlimited amount of reasons. Heck, they could just be having a bad day and are taking said bad day out on you.

You May Also Like...  #FoodTruckFan: Your Approachability Factor

Nonetheless, if you can help it, you cannot afford to make the same mistake twice. If your chili was too cold for whatever reason and a customer brings that mistake up — and even if he/she doesn’t — it can’t happen again. Yes, food truck owners and workers are humans too, but you have to constantly be getting better, no matter what your profession is.

Whether a customer is angry for a food-related issue or non-food-related issue, you have to learn from your mistake and not make it again. If you do make it again, then you clearly did not learn from the previous lesson, and hopefully you don’t make a habit out of it.

Food Truck

Resolve The Problem

Above all else, you have to resolve the issue. If a customer brings back an order that was too cold or simply wasn’t up to par, then you have to resolve this issue.

No matter what you do, you have to give your customers a reason to come back. You can do this by admitting you were in the wrong, apologizing and then comping the customer in some way. You don’t want to give every customer who complains a free meal, but that is the point of keeping the complaints down to a minimum and keeping your customers happy — so you aren’t having to give out free meals left and right to solve the issue.

If the issue doesn’t get resolved, then don’t expect the customer to come back — it’s really that simple.

RELATED: How Do Mobile Apps Actually Help Food And Catering Industries? Mobile apps are all the rage nowadays, and that is even the case in the food truck industry.

You May Also Like...  3 Reasons Why Your Food Truck Business Has To Have A Facebook Account

Show Your Customers You Actually Care

CustomersThere are so many things you can do when you come face-to-face with an angry customer. You can tell him/her you are sorry, you can give him/her a free meal for future use, you can comp his/her current meal, etc. You could also do nothing, but you should clearly avoid standing still at all costs.

No matter how you decide to deal with an issue that arises between you (or an employee) and a customer, you have to show the customer you actually care. If you act like your customer is in the wrong and actually wear that thought on your sleeve, then you not only risk that customer never coming back to your mobile kitchen, but you also risk them writing up a bad review. As you likely already know, reviews are huge in the food industry.

The customer is always right, and you have to show that by showing your customers you actually care. The key is to be friendly and helpful, no matter how angry the customer might be.

Looking to build a new custom food truck? Check out this link for more details!

To dig your teeth into what FoodTruckr has to offer, make sure to like us on Facebook and follow us on Twitter, and also make sure to check out more content that we bring to the table.

Recently on FoodTruckr

5 Branding Tips For New Food Trucks Editor’s Note: Today we’re excited to present a guest post from Adrian Cordiner. Adrian is a writer for nisbets.com.au. He is passionate about food, business, marketing, and technology, and never gets...
The 10 Commandments of Customer Relationships The food truck gods are fickle beings, and your truck may be plagued by customer droughts if you fail to please them. But if you can figure out the secret to the sacrament of success, you’ll be reward...
Better Buzz Mobile Espresso Went From Brick-And-Mortar Cafe To A Business On Wheels In this day and age, coffee is all the rage. As a result, everyone likes a good coffee story, and we have an amazing coffee story for you today. FoodTruckr had the pleasure of speaking with Amy Her...
Simple Thoughts That Will Motivate Food Truck Owners During Times Of Stress If you are a food truck owner, then you know how tough the battle can be. It really is a tough industry to break into, but it is also a very rewarding one. If you are enduring times of stress, then we...
How to Run a Food Truck 26: Consider an Expansion Today is an exciting day here at FoodTruckr—we’re wrapping up the “How to Run a Food Truck” series with a final lesson on one of the biggest undertakings a food truck owner can embark upon! Before ...
FoodTruckr Articles That Will Do Wonders For Mobile Kitchen Owners In The Customer Service Departmen... Whether you are struggling to attract more customers or need to bring your customer service game up a notch or two, we have you covered. Today, we will be providing food truck owners with five arti...
The Importance Of Having A Website For Your Food Truck Business When you are just breaking into the food truck industry, the amount of worries are endless. For example, you have to be an expert when it comes to inventory, customer service, sales, social media, etc...
How to Write a Food Truck Business Plan Maybe you decided to open a food truck after enjoying the most delicious tacos of your life at a place like Mariscos Jalisco or Calbi BBQ.  Or perhaps you realized that you couldn’t spend another day ...
FS022- Season 5 Great Food Truck Race Champion, Tommy Marudi from Middle Feast! Welcome to a special episode of FoodTruckr school! Today, we're happy to welcome Tommy Marudi to the show, one of the three chefs on the champion food truck from this past season of The Great Food...
FS018- How to Start a Food Truck Book (Foreword and Introduction) Over the last few months, the team here at FoodTruckr.com has been working overtime getting things ready for something very special: the launch of our brand new book, How to Start a Food Truck: Th...
Street Food Rules And Regulations Food Truckers Should Know About Editor’s Note: Today we’re excited to present a post from Ronald Mccarthy. Food trucks seem to be on the rise all over the country as people go down the path of being self-employed and working re...
How to Run a Food Truck 03: Send Location Updates Before we dig into today’s lesson, we just want to take a second to recognize what an awesome job you’ve been doing so far! Whether you’ve been on the streets for three days or three months, you worke...
2 Invaluable Keys To A Food Truck Entrepreneur’s Success Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
How To Attract More Customers By Making The Food Truck Environment Enjoyable QUICK: What is the most important ingredient for any food truck business? Answer: It depends. After all, every food truck has to have a flawless business plan, recipes that will make food lovers dr...
Everything You Need To Know About FoodTruckr’s ‘I’m A FoodTruckr’ Facebook Group Have you always wanted to break into the food truck industry? Perhaps you already have in a big way and you currently own and operate your own mobile kitchen, but you could still use advice in many ke...

About the Author

Trevor

A Colorado native, Trevor started off his college career at the University of Colorado, but decided to switch teams after two years. He graduated with a degree in journalism at Colorado State University in 2014. Trevor started his professional writing career in sports, and has since expanded to many different genres. He is currently an MFA in creative writing student, and is also the Managing Editor at FoodTruckr.

Love it? Share it: Share on Facebook Share on Twitter