Food Truck Marketing 101 Infographic

Marketing

Editor’s Note: Today we’re excited to present a guest post from Adrian Cordiner. Adrian is a writer for nisbets.com.au. He is passionate about food, business, marketing, and technology, and never gets tired of sharing new discoveries. When not at a desk you’ll find him running through the parks of sunny Sydney.

Marketing — it’s important for all businesses and restaurants, but particularly when you’re on the move without a “home,” the success of your food truck can depend on it.

Most food truck owners have probably given marketing a bit of thought as it’s often considered one of the “fun” bits of business, and although a lot of younger generations find building an online presence comes naturally, the amount of time and effort it takes to create successful marketing campaigns should not be underestimated.

If you’re a new truck owner, it’s good to realize that marketing actually begins right at the start, before you’ve even fried a chip, in the branding phrase. The most important step is defining yourself — try thinking of your truck as a person.

Sign up to receive the FoodTruckr Newsletter and we’ll throw in our free guide: 6 Free Social Media Tools to Get People Talking About Your Food Truck.

What do they like to eat? What kind of events do they go to? Who are their friends?

The answer to these questions will determine your product, your locations and your customers. From here, you’ll have started to create a solid identity in your mind and can move onto creating an appearance that matches. This includes your logo, styling, truck design and website. Teaming up with a designer initially might seem expensive, but it will help you in keeping styling consistent across all platforms.

You May Also Like...  Tips For A Successful Grand Opening At Your Food Truck Business

For both new and existing trucks, having and maintaining a website is a top priority. Think of it as the home for the rest of your online presence. This means that your social media accounts and online profiles should all link back to your website, and in turn your website should make it easy for visitors to find all social accounts and other information. Feature your URL prominently on the side and back of your truck. People will no doubt be curious as they see your groovy van driving past!Marketing

The good thing about modern marketing is that with some organization and know-how, many campaign ideas can be run without huge costs. When you’ve invested into your truck, kitchen equipment, insurance and maintenance costs, this is great news!

RELATED: Now Is The Perfect Time For Food Truck Owners To Make New Goals For 2017. In hopes of crushing your goals next year, now is the perfect time for food truck owners to make new goals.

Experiment with different ideas to see what works for you. Weekly specials, social media competitions and customer review incentives will help maintain momentum and interest. Get involved with your customers and immerse yourself in the local food trucking scene, and even consider joining up with other complimentary food trucks and catering events together as a team.

There are no limits on the opportunities that great marketing can provide. Passion and enthusiasm will always draw new customers in, so just think of it as getting yourself out there and sharing your amazing food and drinks with the world!

You May Also Like...  How to Run a Food Truck 22A: Market Like an Advanced FoodTruckr

To help you on your food trucking journey, the team at nisbets.com.au have created the infographic below, “Food Truck Marketing 101.” Let us know what you think!

Marketing

To dig your teeth into what FoodTruckr has to offer, make sure to like us on Facebook and follow us on Twitter, and also make sure to check out more content that we bring to the table.

Recently on FoodTruckr

5 Unique Things Food Truck Business Owners Should Do Every Day If you add up every single task, then there are probably 100 things food truck business owners should do every day -- at least. However, let's broaden the horizon a bit and not look at the obvious. ...
FoodTruckr Heroes: The Crème Brûlée Cart This week’s FoodTruckr Hero is truly doing some honorable work: fostering a sense of community through good old-fashioned dessert. The Crème Brûlée Cart, started by Curtis Kimball in 2009, has spent t...
Location Updates for Food Trucks: Helping Fans Find You If you had to explain the difference between a food truck and a restaurant to your 85-year old grandmother, you’d probably start out with the most obvious difference: a food truck has wheels. You c...
Casting, Cooking, and Concepts: An Interview with Ilene Winters of “The Great Food Truck Race” When Ilene Winters, Joanne Garelli, and Tim Boulous started preparing their application for the Food Network’s “The Great Food Truck Race,” they didn't have any experience operating a food truck. But ...
Food Truck Branding 101: Build a Brand That Rocks We all learned at an early age not to judge a book by its cover, right? That’s bad advice when it comes to brands. On a daily basis, customers are bombarded with advertisements and challenged to make ...
November Is The Perfect Month For Food Trucks To Ramp Up Their Catering Businesses Believe it or not, tomorrow is the first day of November, which means there are only two months left in the year for food truck owners to meet all of their goals. Are you on track when it comes to mee...
Photo Gallery: Texas Food Truckin’ Fest Editor’s Note: All images in this photo gallery were taken by Mike Kelley, a software and business consultant from Arlington, TX. Mike offered to write about his experience at the Texas Food Truckin’ ...
FoodTruckr Heroes: The Great Food Truck Race Today’s FoodTruckr Hero isn’t a food truck—but everyone involved is a powerful part of the community that we all know and love. Meet “The Great Food Truck Race!” We bet that most of you have caught...
Things Not To Do When Trying To Grow Your Food Truck Business If you are thinking of ways to grow your food truck business, why not look at some of the things you shouldn't do? In this thinking, you will get a great perspective on what you should be avoiding. At...
Secret Weapons And Tips For Food Truck Owners A food truck needs a killer brand, flawless business plan and delicious food — that’s just a given. However, there are other ingredients that mobile truck owners can add to their arsenal that will mak...
FS003- Dear Food Truck Owner, Why Aren’t You Asking Me For My Email Address? In this third episode of FoodTruckr School, I don't have a guest on the show with us this time around, however I pose a very important question to all food truck owners out there: Why aren't yo...
The 12 Days of FoodTruckr: 10 Super Social Posts On the tenth day of Christmas, FoodTruckr’s giving you… 10 Super Social Posts! As a FoodTruckr, social media is almost certainly an integral part of your marketing strategy—and if it’s not, it shoul...
5 Reasons We Can’t Wait for 2015 2014 was our first full year here in business at FoodTruckr, and we have to say—what an incredible year it’s been! From the debut of our “How to Start a Food Truck” series to having an episode of the ...
FS016- An Education in Food Truck Law with Patrice Perkins of Creative Genius Law In this episode of FoodTruckr school, we're happy to welcome Patrice Perkins, a Chicago-based attorney who blogs at Creative Genius Society and also Creative Genius Law. Patrice gives us the lo...
Is Your Food Truck Business Ready For Spring? Spring is just around the corner. In fact, it goes down this month, on March 20. Therefore, let's pose the big question for food truck owners: Is your food truck business ready for spring? First th...

About the Author

FoodTruckr

FoodTruckr is the #1 online destination for current and aspiring food truck owners looking to succeed in the mobile food industry. Self described “food truck devotees,” the FoodTruckr team enjoys reading about successful entrepreneurs, salivating over photos of burritos on Twitter, and long walks through food truck parks. Chat with FoodTruckr on Facebook or check out the FoodTruckr School podcast for more awesome tips to level up your business.

Love it? Share it: Share on Facebook Share on Twitter