Food Truck Marketing 101 Infographic

Marketing

Editor’s Note: Today we’re excited to present a guest post from Adrian Cordiner. Adrian is a writer for nisbets.com.au. He is passionate about food, business, marketing, and technology, and never gets tired of sharing new discoveries. When not at a desk you’ll find him running through the parks of sunny Sydney.

Marketing — it’s important for all businesses and restaurants, but particularly when you’re on the move without a “home,” the success of your food truck can depend on it.

Most food truck owners have probably given marketing a bit of thought as it’s often considered one of the “fun” bits of business, and although a lot of younger generations find building an online presence comes naturally, the amount of time and effort it takes to create successful marketing campaigns should not be underestimated.

If you’re a new truck owner, it’s good to realize that marketing actually begins right at the start, before you’ve even fried a chip, in the branding phrase. The most important step is defining yourself — try thinking of your truck as a person.

Sign up to receive the FoodTruckr Newsletter and we’ll throw in our free guide: 6 Free Social Media Tools to Get People Talking About Your Food Truck.

What do they like to eat? What kind of events do they go to? Who are their friends?

The answer to these questions will determine your product, your locations and your customers. From here, you’ll have started to create a solid identity in your mind and can move onto creating an appearance that matches. This includes your logo, styling, truck design and website. Teaming up with a designer initially might seem expensive, but it will help you in keeping styling consistent across all platforms.

You May Also Like...  The Benefits Of Owning A Food Truck Over A Sit-Down Restaurant From A Business Standpoint

For both new and existing trucks, having and maintaining a website is a top priority. Think of it as the home for the rest of your online presence. This means that your social media accounts and online profiles should all link back to your website, and in turn your website should make it easy for visitors to find all social accounts and other information. Feature your URL prominently on the side and back of your truck. People will no doubt be curious as they see your groovy van driving past!Marketing

The good thing about modern marketing is that with some organization and know-how, many campaign ideas can be run without huge costs. When you’ve invested into your truck, kitchen equipment, insurance and maintenance costs, this is great news!

RELATED: Now Is The Perfect Time For Food Truck Owners To Make New Goals For 2017. In hopes of crushing your goals next year, now is the perfect time for food truck owners to make new goals.

Experiment with different ideas to see what works for you. Weekly specials, social media competitions and customer review incentives will help maintain momentum and interest. Get involved with your customers and immerse yourself in the local food trucking scene, and even consider joining up with other complimentary food trucks and catering events together as a team.

There are no limits on the opportunities that great marketing can provide. Passion and enthusiasm will always draw new customers in, so just think of it as getting yourself out there and sharing your amazing food and drinks with the world!

You May Also Like...  FS003- Dear Food Truck Owner, Why Aren't You Asking Me For My Email Address?

To help you on your food trucking journey, the team at nisbets.com.au have created the infographic below, “Food Truck Marketing 101.” Let us know what you think!

Marketing

To dig your teeth into what FoodTruckr has to offer, make sure to like us on Facebook and follow us on Twitter, and also make sure to check out more content that we bring to the table.

Recently on FoodTruckr

Set Your Food Truck Up for Success with Help from Customers Editor’s Note: Hey FoodTruckrs! Today, we're excited to bring you a special guest post from Jennifer Bland of RatRaceGrad.com. You might remember Jennifer from the post she wrote a couple months ago o...
How A Food Truck Business Owner Can Conquer The Last Four Months Of The Year With September almost among us, we are almost down to the last four months of 2016. If you are a food truck business owner, you should be asking yourself this question: Have I accomplished everything ...
#FoodTruckFan: How to Sell the Cost of Better Ingredients On Wednesday in the "How to Start a Food Truck" series, we wrote about the importance of quality ingredients. As a customer, I wholeheartedly second that. I’m sure that as a business owner, you con...
Reasons Why We Love The Food Truck Industry The food truck industry is awesome -- there is really no other way to put it. Why do we love the food truck industry today? Well, we will be giving you some golden reasons why we love this magical and...
Business Bites: Start-Up Food, Employee Culture, Video Tips, & Coupon Apps A quick note before I jump into this week's articles and links. We recently learned that some of our contact form messages were not making it into our email inboxes. If you emailed us and never receiv...
Announcing…the “How to Run a Food Truck” Series! We showed you how to start a food truck—and now it’s time to take your learning to the next level. That’s right, FoodTruckrs! Coming up next, we’re proud to announce our brand new blog series: “How...
FS015- Food Truck Marketing Tips and The LA Food Scene with Shawna Dawson Today, we're extremely happy to welcome an amazing guest on the show who has a major influence in the LA Food Scene and the growth of food trucks in general! Shawna Dawson co-founded the LA Str...
Photo Gallery: Texas Food Truckin’ Fest Editor’s Note: All images in this photo gallery were taken by Mike Kelley, a software and business consultant from Arlington, TX. Mike offered to write about his experience at the Texas Food Truckin’ ...
The Top Three Mobile Payment Processors for Food Trucks “Do you take credit and debit cards?” “I only brought my card—is that okay?” How many times does someone ask you these questions each day? Unless you have a sign posted at your window that says ...
Things Not To Do When Trying To Grow Your Food Truck Business If you are thinking of ways to grow your food truck business, why not look at some of the things you shouldn't do? In this thinking, you will get a great perspective on what you should be avoiding. At...
How to Start a Food Truck 09: Write a Business Plan In the first two units of “How to Start a Food Truck,” we worked on making some basic decisions about your food truck concept and researching the local laws and requirements for trucks in your area. W...
How to Run a Food Truck 06: Handle Customer Disputes Last week on “How to Run a Food Truck,” we covered one of the most important topics we’ve ever written about here on FoodTruckr—how to deliver excellent service to your customers. Good customer servic...
Mouthwatering Food Classics That Everyone Loves We apologize ahead of time — because the food classics that follow are likely going to make your appetite go a little crazy. We are in the same boat, though, because compiling this list made us rather...
How to Run a Food Truck 04: Use Apps to Simplify Your Business Today’s lesson is the last part of our unit on your first few weeks on the streets—and if you’ve been following along with our “How to Run a Food Truck” series, you’re already one month into your food...
3 Food Trends That Foodies Have Been Going Crazy Over In 2016 Just like so many other things on the Internet, food also trends. It trends down, up -- you name it. In 2016, there have been plenty of foods that have swept the nation, and plenty of others that have...

About the Author

FoodTruckr

FoodTruckr is the #1 online destination for current and aspiring food truck owners looking to succeed in the mobile food industry. Self described “food truck devotees,” the FoodTruckr team enjoys reading about successful entrepreneurs, salivating over photos of burritos on Twitter, and long walks through food truck parks. Chat with FoodTruckr on Facebook or check out the FoodTruckr School podcast for more awesome tips to level up your business.

Love it? Share it: Share on Facebook Share on Twitter