Food Truck Owners Should Include Live Streaming Into Their Social Media Strategies

Live Streaming

Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world’s leading custom food truck manufacturer. In his current role as President/CEO, Jeremy manages dozens of employees, interacts with clients, and maintains a healthy relationship with all of his business partners. Since Prestige, Jeremy has launched many other successful companies.

We live in a day and age when people want their news/information as fast as possible. Thanks to tools like live streaming, that dream has become a reality.

Live streaming, in a nutshell, is when a person records something and then this person’s followers/fans watch while the recording/video is taking place. It is literally live streaming. The best part? Live streaming is easy to use, it is free on platforms like Facebook and it is trending right now.

Therefore, food truck owners should include live streaming into their social media strategies.Live Streaming

Sign up to receive the FoodTruckr Newsletter and we’ll throw in our free guide: 6 Free Social Media Tools to Get People Talking About Your Food Truck.

Thanks to live streaming, food truck owners can show off their trucks and kitchens during the present moment. This is important because it results in a food truck’s following feeling like it is right there with the food truck … in the present moment. The customers feel like they are part of the scene, or that is at least the idea. This is the perfect way to make your food truck community feel like it is, well, a community.

You May Also Like...  Take Your Food Truck Business To The Next Level With This Growth Kit

Here’s the thing. People love food. Not only do they like to eat it, but they also like to watch it being made. There’s a reason why the Food Network came into existence, after all. There’s also a reason why food recipe videos have taken over social media platforms like Facebook — because people are all about their food.

There are so many things mobile kitchen owners can incorporate with live streaming. They can show people, of course, how a specific meal is made, they can show off the events that their mobile kitchens venture to and they can just create some buzz in general.

Live streaming is good for branding and gaining awareness, which is key when it comes to gaining and retaining customers.

Looking for Food Trucks For Sale? Check out this link for more details!

Live streaming is the perfect tool to reach your customers in a timely manner, because the content, if you will, is being made — and viewed — in the present moment. Not only that, but you can unleash a large amount of information with live streaming. Plus, it can be very personable. Also, it’s almost like the person who is doing the live stream is talking to you face to face.

Live StreamingIt’s cheap, it’s easy to do, it’s fun, and food truck owners should be incorporating it into their social media strategies.

Live streaming is booming right now, it doesn’t seem like it is going to go away anytime soon and lunch truck owners have to take advantage.

You May Also Like...  How A Food Truck Business Owner Can Conquer The Last Four Months Of The Year

Looking to start your own food truck? Prestige Food Trucks can do wonders for you in that department.

To dig your teeth into what FoodTruckr has to offer, make sure to like us on Facebook and follow us on Twitter, and also make sure to check out more content that we bring to the table.

Recently on FoodTruckr

Location Updates for Food Trucks: Helping Fans Find You If you had to explain the difference between a food truck and a restaurant to your 85-year old grandmother, you’d probably start out with the most obvious difference: a food truck has wheels. You c...
7 More Business Lessons Food Truck Owners Can Learn from Smart Online Entrepreneurs “What do my customers really want?” “How do I attract new customers and convert them into loyal fans?” “Where do I need to focus my time and energy to grow the business?” Entrepreneurs from all wal...
Inspiring Quotes For Food Truck Owners Everyone looks for inspiration. Whether it is daily, once a month or longer than that, we all need motivation, and we look to others for said motivation. That is why inspiring quotes are so important,...
Take Your Food Truck Business To The Next Level With This Growth Kit Are you looking to take your food truck business to the next level and increase your sales? Look no further than our Food Truck Business Growth Kit to make that happen! If you are all about growing yo...
5 FoodTruckr Articles That Are Perfect For Culinary Entrepreneurs The food truck industry is attracting entrepreneurs and business owners alike for the simple fact that this industry provides a solid business opportunity, one that is cheaper than opening up a sit-do...
Learn The Importance Of Running Your Numbers When Owning A Food Truck Business In This Video When you are a food truck owner, you have an endless amount of things to worry about. Not only are you working more than the typical office worker, but you also have to worry about the business side o...
FoodTruckr Heroes: The World’s Largest Food Truck Rally What’s better than a food truck festival that brings a ton of tasty trucks together in one place?  Admittedly, that’s a bit of a trick question!  There’s nothing better—except for a food truck fest...
Menu Mistakes Food Truck Owners Can Easily Avoid If you are a food truck owner, then it is easy to come to this conclusion: Running a food truck business has many different components, and being a master chef is certainly not the only one. With t...
How to Run a Food Truck 01: Train Your Food Truck Employees Welcome to the first lesson of our second food truck business planning series: "How to Run a Food Truck." We’re so excited to have you here! Whether you’ve just hit the streets after following alon...
FS029: Food Carting in Style with Nathan Beck from Natedogs I'm very excited to introduce Nathan Beck, founder of Natedogs. Nathan's here to talk about something we haven't covered yet on Foodtruckr: the unique challenges and benefits of running a food cart, r...
7 Timeless Business Lessons Aspiring Food Truck Owners Need to Know The business responsibilities that come with being a food truck owner can be a tall order. Filling that order takes a willingness to work on your entrepreneurial mindset and character. If you’re hungr...
How to Start a Food Truck 19: Organize Your Licenses and Permits Can you believe summer is almost here? Food truck season is officially upon us, the warm weather is here to stay, and today’s lesson marks the end of Unit 5 on making your business official in the “Ho...
Previously Owned Food Trucks vs. Custom Built Food Trucks (Which one is right for you?) This is a guest post from Ian Smith over at Prestige Food Trucks, one of our recommended food truck vendors, who shares some thoughts about buying a truck that's been previously owned, or going custom...
Should You Spend A Lot Of Money For Your Food Truck’s Grand Opening? You finally purchased your food truck and got it customized to fit all of your needs (not to mention, it has your awesome logo on it!). You knocked your business plan out of the park. You have your me...
FS003- Dear Food Truck Owner, Why Aren’t You Asking Me For My Email Address? In this third episode of FoodTruckr School, I don't have a guest on the show with us this time around, however I pose a very important question to all food truck owners out there: Why aren't yo...

About the Author

FoodTruckr

FoodTruckr is the #1 online destination for current and aspiring food truck owners looking to succeed in the mobile food industry. Self described “food truck devotees,” the FoodTruckr team enjoys reading about successful entrepreneurs, salivating over photos of burritos on Twitter, and long walks through food truck parks. Chat with FoodTruckr on Facebook or check out the FoodTruckr School podcast for more awesome tips to level up your business.

Love it? Share it: Share on Facebook Share on Twitter