#FoodTruckFan: What Makes Food Trucks So Special?

Branding

I’ve been giving this question a lot of thought in the last nine months, since Pat first told us about his plans to start FoodTruckr. What is it, really, that makes food trucks so special? It’s food…from a truck.

When you break a food truck down to its components, it doesn’t sound that special. In fact, I have some friends (you could call them food truck haters) who are quick to point out the problems with food trucks: no seating, hard to find, and—my favorite objection—it’s food from a truck!

But clearly there’s something more, something greater than the individual components. Otherwise, people wouldn’t be so captivated by food trucks. If food trucks weren’t special, you wouldn’t have started one and your customers wouldn’t keep coming back. But you did, and they do. So what makes food trucks so special, really?

I have a few ideas, and then I’d love to hear yours. Here’s what I think are the magic ingredients that make food trucks special:

  • The permission to specialize: Nearly every truck has a “thing,” whether it’s three kinds of fish tacos or the perfect grilled cheese. When you open a restaurant, people push you to cater to everyone and every diet, but with a food truck, you’re allowed—even encouraged—to master one specific thing (fish tacos, please!). It transforms the truck from just another restaurant into a mission.
  • The joy of discovery: One of my friends says that every time she drives past The Grilled Cheese Truck, her husband insists they stop (whether he was hungry or not). The nomadic nature means that we never know when we’ll come across our favorite truck, and it inspires the same thrill as finding a forgotten childhood toy in our mom’s basement.
  • The sense of community: When is the last time you had a conversation with a stranger on the street? If a stranger tried to talk to me about anything beyond a request for directions, I know I’d be wary. And yet, I can think of a half-dozen great conversations I’ve had while waiting for my food truck order. It’s as if there’s a special “conversation safe zone” around the truck—everybody’s cheerful and ready for a chat.
You May Also Like...  #FoodTruckFan: Guilty Pleasures

Those are just a few ingredients in the magic alchemy of a food truck. What did I miss? Why do you think food trucks are special? Tell me in the comments below!

#FoodTruckFan posts are by Mindy Holahan.

***

Image by JeffreyW

Recently on FoodTruckr

3 Ways To Win The Holiday Season At Your Food Truck The holiday season is right around the corner. In fact, it might have already started in many places in the form of lights, music and holiday products in the stores. As a food truck owner, it would...
#FoodTruckFan: Getting Unstuck & Finding Your Next Big Idea Running a food truck is an inherently creative endeavor, from the crafting of the recipes, to creating a visual brand for the truck, and especially to conjuring money for truck repairs out of thin air...
How to Run a Food Truck 14: Keep Up with Industry Trends FoodTruckrs, those of you who have been following along with the “How to Run a Food Truck” series have done some amazing work over the past several months. You’ve done everything from getting your foo...
Los Angeles Vegan Food Trucks That Foodies Need To Try Immediately Los Angeles is absolutely flooding with amazing food trucks. In the spirit of that thinking, we are about to unleash three Los Angeles vegan food trucks that foodies need to try ASAP. As a frien...
7 More Business Lessons Food Truck Owners Can Learn from Smart Online Entrepreneurs “What do my customers really want?” “How do I attract new customers and convert them into loyal fans?” “Where do I need to focus my time and energy to grow the business?” Entrepreneurs from all wal...
FoodTruckr Heroes: The Great Food Truck Race Today’s FoodTruckr Hero isn’t a food truck—but everyone involved is a powerful part of the community that we all know and love. Meet “The Great Food Truck Race!” We bet that most of you have caught...
Must-Read FoodTruckr Articles From 2018 While FoodTruckr has featured plenty of tips, tricks and motivational pieces in 2018, we encourage food truck owners to check out the collection of articles below. Must-Read FoodTruckr Articles From ...
FS017- Food Truck Propane Safety with PERC On July 1st, 2014, a horrific and tragic event happened in Feltonville, Philadelphia when a food truck exploded, injuring 13 people, including 2 critical injuries. Sadly, the two people who wer...
5 Unusual Food Truck Concepts You May Not Have Thought Possible Editor’s Note: Today we’re excited to present a post from Tori Galatro. Tori is a blogger, copywriter, and SEO outreach manager based in Austin, Texas. Her favorite things to write about are film, foo...
Finding Your Dream Team With Co-Founder Of Prestige Food Trucks Jeremy Adams A business owner has so many different things to juggle, but there is one thing that tends to go under the radar, and that is creating a dream team. So, we pose this question: Have you created your...
Flashback Friday: Train Your Food Truck Employees Every business owner needs a dream team, and that is especially the case for food truck business owners. We realize that not every single employee is going to share your same passion for your food ...
3 Things Food Truck Owners Should Do In The Upcoming Week To Gain More Success It's Sunday, which means a new week is already rearing its head. Therefore, we pose this question: What are you going to do this week to gain more success, food truck owners? As a friendly reminder...
Food Truck Business Advice Galore For The Month Of August The month of August is among us, which means the busy season in the food truck industry might be going strong ... but it will also be over before we know it. That might be music to your ears, and i...
2 Guides That Are Perfect For Aspiring & Current Food Truck Owners Alike We want to make this as short and sweet as possible so you can take advantage of the two guides the FoodTruckr team created for aspiring and current food truck owners alike. So, without wasting any...
Building An Email Leads List Can Be Beneficial For Your Food Truck Sales You may or may not send out emails to your food truck customers. Believe it or not, doing so could be beneficial for your sales. Sign up to receive the FoodTruckr Newsletter and we’ll throw in o...

About the Author

Avatar

Mindy Holahan is a staff writer and the #FoodTruckFan columnist. Indeed, she’s a big ole fan of food trucks, particularly if they sell fish tacos. She has a background in the hospitality industry, loves working with writers, and gets positively giddy about the intersection between cooking and science. Follow her on Twitter @HolaMindy for daily bouts of enthusiasm or on Instagram @HolaMindy for her adventures and epic failures in gluten-free baking.

Love it? Share it: Share on Facebook Share on Twitter