#FoodTruckFan: What Makes Food Trucks So Special?

Branding

I’ve been giving this question a lot of thought in the last nine months, since Pat first told us about his plans to start FoodTruckr. What is it, really, that makes food trucks so special? It’s food…from a truck.

When you break a food truck down to its components, it doesn’t sound that special. In fact, I have some friends (you could call them food truck haters) who are quick to point out the problems with food trucks: no seating, hard to find, and—my favorite objection—it’s food from a truck!

But clearly there’s something more, something greater than the individual components. Otherwise, people wouldn’t be so captivated by food trucks. If food trucks weren’t special, you wouldn’t have started one and your customers wouldn’t keep coming back. But you did, and they do. So what makes food trucks so special, really?

I have a few ideas, and then I’d love to hear yours. Here’s what I think are the magic ingredients that make food trucks special:

  • The permission to specialize: Nearly every truck has a “thing,” whether it’s three kinds of fish tacos or the perfect grilled cheese. When you open a restaurant, people push you to cater to everyone and every diet, but with a food truck, you’re allowed—even encouraged—to master one specific thing (fish tacos, please!). It transforms the truck from just another restaurant into a mission.
  • The joy of discovery: One of my friends says that every time she drives past The Grilled Cheese Truck, her husband insists they stop (whether he was hungry or not). The nomadic nature means that we never know when we’ll come across our favorite truck, and it inspires the same thrill as finding a forgotten childhood toy in our mom’s basement.
  • The sense of community: When is the last time you had a conversation with a stranger on the street? If a stranger tried to talk to me about anything beyond a request for directions, I know I’d be wary. And yet, I can think of a half-dozen great conversations I’ve had while waiting for my food truck order. It’s as if there’s a special “conversation safe zone” around the truck—everybody’s cheerful and ready for a chat.
You May Also Like...  3 FoodTruckr Articles That Will Help Owners Out With Customer Service

Those are just a few ingredients in the magic alchemy of a food truck. What did I miss? Why do you think food trucks are special? Tell me in the comments below!

#FoodTruckFan posts are by Mindy Holahan.

***

Image by JeffreyW

Recently on FoodTruckr

Food Truck Entrepreneurs Have To Include This Ingredient When Making Goals For 2017 Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
3 Everyday Activities That Can Make You A Successful Food Truck Business Owner There are hundreds of daily tasks food truck business owners do, from eating breakfast, to planning, to cooking food, to driving from location to location. While there are tasks that food truck own...
How to Run a Food Truck 21: Be Active in Your Local Community One of the greatest parts of being a FoodTruckr is all the opportunities you’ll get to interact with and meet new people. From the employees at your local commissary to long lines of customers to othe...
Flashback Friday: A Look Back At December 2016 At FoodTruckr Since it is December (Dec. 8, to be exact), and since 2018 has almost arrived, we decided to make this week's version of Flashback Friday really special. For this week's edition, we are going to go...
Things That Should Never Go Under The Radar At Your Food Truck Food truck owners have to juggle so many different things at their mobile kitchen businesses, and that, in a nutshell, is why running a food truck business is so hard. If cooking amazing dishes was...
Top 5 Most-Viewed FoodTruckr Articles Of 2019 So Far It feels like it was just yesterday when the calendar turned over to a new year. Yet here we are, already halfway through May 2019. We believe it's a great practice for food truck and business owne...
Everything FoodTruckr Has Published Relating To Entrepreneurship In 2017 Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
Food Truck Business Advice Galore For The Month Of August The month of August is among us, which means the busy season in the food truck industry might be going strong ... but it will also be over before we know it. That might be music to your ears, and i...
FS035: Catering for a Crowd – with Josh of The Pizza Wagon What does it take to cater to hundreds of hungry pizza lovers at one time? No one knows better than  Joshua Goldstein, head chef and owner of The Pizza Wagon. Josh's trailer serves up delicious piz...
What Held Your Food Truck Business Back Last Summer? Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
7 More Business Lessons Food Truck Owners Can Learn from Smart Online Entrepreneurs “What do my customers really want?” “How do I attract new customers and convert them into loyal fans?” “Where do I need to focus my time and energy to grow the business?” Entrepreneurs from all wal...
Ways To Lead Your Food Truck Team Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
The Benefits Of Owning A Food Truck Over A Sit-Down Restaurant From A Business Standpoint If you are a business owner and are thinking about entering the food truck industry, this question has likely popped up multiple times: Should I invest in a sit-down restaurant or food truck? From ...
Food Truck Business: The Hiring Pitfalls That Leave You Broke Truckers from around the country come to me every day venting frustrations about being unable to hire qualified employees or maintain a reliable team. These problems often lead to BIG issues with ...
Top 10 FoodTruckr Articles From 2016 Now that 2016 is officially in the books, it's time to focus on your food truck goals and dreams for 2017. What do you want to accomplish in the new year? Perhaps you haven't even entered the food tru...

About the Author

Avatar

Mindy Holahan is a staff writer and the #FoodTruckFan columnist. Indeed, she’s a big ole fan of food trucks, particularly if they sell fish tacos. She has a background in the hospitality industry, loves working with writers, and gets positively giddy about the intersection between cooking and science. Follow her on Twitter @HolaMindy for daily bouts of enthusiasm or on Instagram @HolaMindy for her adventures and epic failures in gluten-free baking.

Love it? Share it: Share on Facebook Share on Twitter