#FoodTruckFan: What Makes Food Trucks So Special?

Branding

I’ve been giving this question a lot of thought in the last nine months, since Pat first told us about his plans to start FoodTruckr. What is it, really, that makes food trucks so special? It’s food…from a truck.

When you break a food truck down to its components, it doesn’t sound that special. In fact, I have some friends (you could call them food truck haters) who are quick to point out the problems with food trucks: no seating, hard to find, and—my favorite objection—it’s food from a truck!

But clearly there’s something more, something greater than the individual components. Otherwise, people wouldn’t be so captivated by food trucks. If food trucks weren’t special, you wouldn’t have started one and your customers wouldn’t keep coming back. But you did, and they do. So what makes food trucks so special, really?

I have a few ideas, and then I’d love to hear yours. Here’s what I think are the magic ingredients that make food trucks special:

  • The permission to specialize: Nearly every truck has a “thing,” whether it’s three kinds of fish tacos or the perfect grilled cheese. When you open a restaurant, people push you to cater to everyone and every diet, but with a food truck, you’re allowed—even encouraged—to master one specific thing (fish tacos, please!). It transforms the truck from just another restaurant into a mission.
  • The joy of discovery: One of my friends says that every time she drives past The Grilled Cheese Truck, her husband insists they stop (whether he was hungry or not). The nomadic nature means that we never know when we’ll come across our favorite truck, and it inspires the same thrill as finding a forgotten childhood toy in our mom’s basement.
  • The sense of community: When is the last time you had a conversation with a stranger on the street? If a stranger tried to talk to me about anything beyond a request for directions, I know I’d be wary. And yet, I can think of a half-dozen great conversations I’ve had while waiting for my food truck order. It’s as if there’s a special “conversation safe zone” around the truck—everybody’s cheerful and ready for a chat.
You May Also Like...  FoodTruckr Articles That Will Do Wonders For Mobile Kitchen Owners In The Customer Service Department

Those are just a few ingredients in the magic alchemy of a food truck. What did I miss? Why do you think food trucks are special? Tell me in the comments below!

#FoodTruckFan posts are by Mindy Holahan.

***

Image by JeffreyW

Recently on FoodTruckr

The Mobile Pub Is Providing A Truly Unique Experience To The Food Truck Industry The food truck industry is filled with amazing concepts. From hamburgers to lobster tacos, this industry really does have it all. Every now and then, we see a new concept that just blows us away. A...
5 Reasons We Can’t Wait for 2015 2014 was our first full year here in business at FoodTruckr, and we have to say—what an incredible year it’s been! From the debut of our “How to Start a Food Truck” series to having an episode of the ...
How to Run a Food Truck 04: Use Apps to Simplify Your Business Today’s lesson is the last part of our unit on your first few weeks on the streets—and if you’ve been following along with our “How to Run a Food Truck” series, you’re already one month into your food...
Welcome to The 12 Days of FoodTruckr! Cold weather has arrived for much of the country, and the holiday spirit is all around. No matter what events you’re celebrating this season, we hope you’re having a fantastic December that is filled ...
How to Run a Food Truck 01: Train Your Food Truck Employees Welcome to the first lesson of our second food truck business planning series: "How to Run a Food Truck." We’re so excited to have you here! Whether you’ve just hit the streets after following alon...
FS025: Reverse Food Trucking with Jacquie Berglund from FINNEGANS I'm thrilled to bring you this very special episode of the FoodTruckr School Podcast, where I interview Jacquie Berglund, CEO of FINNEGANS and mastermind behind the FINNEGANS Reverse Food Truck. ...
How To Crush A Catering Gig For Your Food Truck Business Food truck owners, are you looking for another way to make more money at your mobile kitchen business? In other words, are you looking for another stream of income? Have you ever thought about doing s...
The 12 Days of FoodTruckr: 9 Things to Put On Your Website On the ninth day of Christmas, FoodTruckr’s giving you… 9 Things to Put On Your Website! Though most of your food truck's business is definitely taking place offline, it's still incredibly important...
Now Is The Perfect Time For Food Truck Owners To Make New Goals For 2017 December is just around the corner, which means 2017 is also just around the corner. Are you ready for the new year, food truck owners? Now is the perfect time for food truck owners to make new goa...
The 12 Days of FoodTruckr: 10 Super Social Posts On the tenth day of Christmas, FoodTruckr’s giving you… 10 Super Social Posts! As a FoodTruckr, social media is almost certainly an integral part of your marketing strategy—and if it’s not, it shoul...
Learn The Importance Of Running Your Numbers When Owning A Food Truck Business In This Video When you are a food truck owner, you have an endless amount of things to worry about. Not only are you working more than the typical office worker, but you also have to worry about the business side o...
The 12 Days of FoodTruckr: 8 Food Trucks You Should Try On the eighth day of Christmas, FoodTruckr’s giving you… 8 Food Trucks You Should Try! With just a few more days until Christmas, today feels like a great time to honor some of our favorite FoodTruc...
#FoodTruckFan: Selling Extras A food truck saved my bacon a couple of weeks ago—and it had nothing to do with food. As I've mentioned before, I live in Minnesota and we're currently experiencing the coldest winter of my lifetim...
How to Run a Food Truck 12: Overcome Roadblocks Last week on “How to Run a Food Truck,” we brought you a few key strategies to follow if you’re having trouble bringing enough customers to your ordering window. Dealing with slow periods is just one ...
This Food Truck Business Marketing Video Provides Excellent Tips For Growth Life in the food truck industry can be very troublesome from time to time. While some people might think it is a get-rich-quick scheme, others -- you know, the folks who have actually started their ow...

About the Author

Mindy Holahan is a staff writer and the #FoodTruckFan columnist. Indeed, she’s a big ole fan of food trucks, particularly if they sell fish tacos. She has a background in the hospitality industry, loves working with writers, and gets positively giddy about the intersection between cooking and science. Follow her on Twitter @HolaMindy for daily bouts of enthusiasm or on Instagram @HolaMindy for her adventures and epic failures in gluten-free baking.

Love it? Share it: Share on Facebook Share on Twitter