FoodTruckr Heroes: Bakin’ Bakery

This week’s FoodTruckr Hero has earned a spot in our Hall of Fame before even opening for business.  That’s an impressive feat—but this future food truck owner really made an impression on us!

Meet Bakin’ Bakery, a food truck opening in April 2014 in Denver, Colorado that is described by owner Renee LaLonde as “a sweet and savory bacon infused food truck.  Inspired by fresh local, seasonal, and foraged ingredients.  Heavily community influenced.”  Sounds like a tasty recipe for success, right?

Of course, it’s not just the awesome truck description that has us thinking this truck will make a mark on the Denver community—it’s the successful food truck Kickstarter campaign that raised $28,091 (about $1,100 over the goal amount!) by the time the project ended last December.  A grand total of 234 faithful fans backed the project, and we’re sure most of them must be dying to see Bakin’ Bakery make it out on the road.

How did our latest FoodTruckr Hero fully leverage the power of crowdfunding to create an awesome and fruitful campaign?  We’re glad you asked!  There were several key things that Bakin’ Bakery did right, but today we want to focus on the awesome campaign video that kicked the project off.

How Bakin’ Bakery Used Storytelling to Stir Fans to Action

We’ve talked a lot about the importance of storytelling here on FoodTruckr, and Renee’s Kickstarter campaign video really puts the principle into action.  Click here to watch the video, and then check out how she used story-telling to connect with fans:

You May Also Like...  Reasons To Love Food Trucks

From the opening sounds of Renee baking in the kitchen to the beautiful lighting to her infectious smile, a friendly video introduction immediately draws viewers in to the story of this aspiring FoodTruckr.  Renee opens by explaining that she’s been baking since she was two years old (as the camera moves to a photo of her as a toddler with a rolling pin).  She talks about how her parents bought her first Easy Bake Oven when she was five years old and says, “I knew I was going to be baking for the rest of my life.”  It’s a fantastic story, and one that definitely makes viewers want to offer their support.

Of course, this great story alone isn’t enough to make people open up their wallets—it’s also pretty important for viewers and visitors to the campaign page to feel like they want the project owner to succeed.  That’s where Renee’s friendly, down-to-earth approach comes in.  As the video progresses and viewers listen to Renee talk, they get the sense that she is the type of friendly, approachable person they could easily hold a conversation with.  She tells personal stories with ease, and is simultaneously self-assured and humble—a tricky combination to pull off!

“Throughout my entire decade of my 20s, I baked almost every day,” Renee says.  “It was awesome.  I shared it with all my friends and my family, and I just now realized that I could make a living out of this… and that I’m going to!”

We love the way Renee came to the realization that she could turn her baking hobby into a business after many years of doing it on the side for fun.  It’s a common experience that many aspiring food truck owners can relate to, and it delivers a strong emotional appeal to her campaign.  A+ and gold stars all around!

You May Also Like...  Showing Love For The Food Truck Industry

What’s Next for Bakin’ Bakery

Not only is Renee confident in her future success, but she also has the support and hungry fans to back her up.  She explains in the video that she is selling her Bacon JAM! at local events and shops, and that she’s gotten some great feedback from local catering and wedding events coordinators.

Additionally, the Kickstarter campaign gives fans the chance to see Renee’s strong belief in local ingredients, her experiences with ingredient foraging (which led her to make a peach doughnut with a honeysuckle glaze…yum!), and even get to meet her dog, Vernon.  The campaign video clocks in at just under four minutes, but viewers have the unique opportunity to meet the individual behind the business—and then become inspired to donate to make that business idea into a reality.

As we mentioned earlier, Renee’s Bakin’ Bakery Kickstarter campaign reached its successful funding goal, and she’s planning to open her truck this month.  We can’t wait to see how she does.  If her approach to customer service and high-quality bacon-infused goods are as great as her Kickstarter campaign, we just know there will be crowds of hungry Denver-ites knocking on her truck’s window!  Way to go, Renee!

P.S. For those of you who want to learn more about crowdfunding and how to implement your own successful campaign, stay tuned for Wednesday’s “How to Start a Food Truck” lesson!

image and video from the Bakin’ Bakery Kickstarter campaign page

Recently on FoodTruckr

November Is The Perfect Month For Food Trucks To Ramp Up Their Catering Businesses Believe it or not, tomorrow is the first day of November, which means there are only two months left in the year for food truck owners to meet all of their goals. Are you on track when it comes to mee...
Throwback Thursday: Consider A Food Truck Expansion If you want to continue your success, then your goals and dreams need to be ever-changing. And by that, we mean this: You can't stop your goals and dreams at opening up a food truck business. What ...
FS011- A Successful Start (and a Cold Winter!) With Tony from Rig-A-Tony’s In this episode of FoodTruckr School, we're very happy to welcome Tony Fumarolo, owner of Rig-a-Tony's, a relatively new Italian food truck that serves the community of Fort Wayne, Indiana. As ...
3 New Strategies Food Truck Owners Can Try This Summer Summer is around the corner which should be music to food truck owners' ears. While, yes, summer is known as the busy season in this industry and you're likely going to be busier than you can handl...
FS033: Courageous Food Trucking with Carol of Military Moms You just might recognize this episode's special guest. That's because Carol Rosenberg competed on Food Network's The Great Food Truck Race with the unforgettable Military Moms. After being a stay-a...
Throwback Thursday: Winterizing Your Food Truck Fall is here, which means winter is right around the corner. That might be music to your ears because it means the offseason is on the horizon, and after working double-digit hours basically every ...
Throwback Thursday: How Food Truck Owners Can Conquer Their Goals In The New Year With 2018 right around the corner (can you believe it's already Nov. 15?!), we decided to dish out a special treat for food truck owners for this week's edition of Throwback Thursday. Below, we wil...
Food Truck Owners Can Finish The Last Few Months Of 2017 Strong With These Tips September is almost here, FoodTruckrs, which means summer 2017 is almost in the books, fall is right around the corner and there are basically only four months left in the year. With that, we pose ...
How to Run a Food Truck 06: Handle Customer Disputes Last week on “How to Run a Food Truck,” we covered one of the most important topics we’ve ever written about here on FoodTruckr—how to deliver excellent service to your customers. Good customer servic...
Photo Gallery: Texas Food Truckin’ Fest Editor’s Note: All images in this photo gallery were taken by Mike Kelley, a software and business consultant from Arlington, TX. Mike offered to write about his experience at the Texas Food Truckin’ ...
FS017- Food Truck Propane Safety with PERC On July 1st, 2014, a horrific and tragic event happened in Feltonville, Philadelphia when a food truck exploded, injuring 13 people, including 2 critical injuries. Sadly, the two people who wer...
The 12 Days of FoodTruckr: 9 Things to Put On Your Website On the ninth day of Christmas, FoodTruckr’s giving you… 9 Things to Put On Your Website! Though most of your food truck's business is definitely taking place offline, it's still incredibly important...
How To Handle Angry Customers At Your Food Truck Business Whether you are dealing with angry customers at your food truck or on social media, you have to know how to handle these types of people. After all, it's all about the customers, the customer is alway...
FoodTruckr Heroes: The Great Food Truck Race Today’s FoodTruckr Hero isn’t a food truck—but everyone involved is a powerful part of the community that we all know and love. Meet “The Great Food Truck Race!” We bet that most of you have caught...
How A Messenger Bot Template Can Benefit Food Truck Owners We've written about Facebook Messenger marketing in the past and it's such an important topic that we had to bring it up again. As a friendly reminder, some of the benefits of messenger marketing i...

About the Author

Nicole Farley

Nicole Farley is the Managing Editor at FoodTruckr and a food truck aficionado. A graduate of The University of Kansas, she loves writing, business development, connecting with food truck owners, and cheering for the Jayhawks. Connect with Nicole on the FoodTruckr Facebook page or email her at [email protected]

Love it? Share it: Share on Facebook Share on Twitter