Business Bites: Nifty Napkins, WiFi on the Go, and IFTTT Recipes

Today I’m going to hit you with a couple quick articles, and then I’m going to dig deep into our App of the Week. This week’s app is an intuitive intersection of time-saver and social media powerhouse.

Useful Reads

At FoodTrucker, we always favor food trucks over the big chain restaurants, but I do love Chipotle’s latest designs for their paper cups and bags. This is a great example of taking advantage of every opportunity to reach and inspire the customer. How can you apply this idea to your business?

When your business is based out of a truck, you can spend a lot of time looking for reliable internet access. Lifehacker explains the pros and cons between buying a separate mobile hotspot versus just tethering your computer or tablet to your phone.

App of the Week

IFTTT.com stands for “If This, Then That.” It’s a tool that connects dozens of online tools like Twitter, Dropbox, WordPress, and teaches them all how to talk together. IFTTT recently released apps for both Android and iOS—and food truck owners everywhere should rejoice.

With the new apps, IFTTT has added both Android and iOS location channels, meaning that you can set up automations based on where you are. You can trigger actions, such as posting social media updates, when you have entered or left a particular area. When your business is mobile, it’s incredibly important to keep your audience informed about your location. IFTTT has made that easy for us.

IFTTT calls each custom automation a recipe, and each recipe has two components:

  • The trigger, or the “if this” is happening,
  • The action, or the “then that.”
You May Also Like...  FoodTruckr Articles That Will Do Wonders For Mobile Kitchen Owners In The Customer Service Department

Here’s what a recipe looks like:

Screen Shot 2014-05-15 at 9.53.03 PM

Let’s look at this a little closer.

First, I need my trigger, or my “if this.” In Minneapolis, there are frequently food trucks in front of the US Bank Building on 2nd Avenue and 6th Street S, so I’ll make mine “if my location is near 2nd Ave and 6th St, Minneapolis, MN.”

Screen Shot 2014-05-15 at 9.53.16 PM

Next, I need my action, or my “then this” should happen. I want to post a tweet letting my fans know that my truck is open for business.

Screen Shot 2014-05-15 at 9.53.24 PM

Now clearly, this shouldn’t be my only tweet of the day, but what a relief to know that when I arrive at my location—and I have a dozen other tasks to do before I can open—that I don’t have to think about sending a social media update too.

Everything in IFTTT is customizable. While my example used Android location updates and posting to Twitter, you could create your recipe for an iPhone posting an update to Facebook. You can create as many recipes as you want, so play around and see what works for you and your truck.

Play With Your Food

And finally, I’ll leave you with a bit of fun. Food nerd extraordinaire Alton Brown is back with a YouTube series where he’s sharing his tricks for leveling up in the kitchen. I don’t know about you, but I want that grilled cheese sandwich!

###

Image from Pat (Cletch) Williams

Recently on FoodTruckr

Throwback Thursday: Winterizing Your Food Truck Fall is here, which means winter is right around the corner. That might be music to your ears because it means the offseason is on the horizon, and after working double-digit hours basically every ...
Reasons Why Food Truck Business Owners Should Add Catering To The Mix When it comes to the food truck industry, it is important to have an edge -- or two -- over your competition. If you are new to the industry, finding that edge might be easier said than done. Lucki...
How to Start a Food Truck 15A: Buy or Lease a Food Truck We’re right around the halfway point in the series, and it’s time for us to take on one of the most exciting topics we’ve ever covered: how to buy a food truck. Like last week’s lesson, this is a pret...
7 Timeless Business Lessons Aspiring Food Truck Owners Need to Know The business responsibilities that come with being a food truck owner can be a tall order. Filling that order takes a willingness to work on your entrepreneurial mindset and character. If you’re hungr...
How To Increase Your Odds Of Getting Food Truck Financing Editor’s Note: Today we’re excited to present a guest post from JSL Financial. JSL Financial specializes in providing hassle-free financing for small and medium sized businesses. You can find out more...
The 12 Days of FoodTruckr: 1 Very Extra Super Special Sale! On the first day of Christmas, FoodTruckr’s giving you… One Very Extra Super Special SALE! That’s right, FoodTruckrs. We’re kicking The 12 Days of FoodTruckr off with a bang and offering a big disco...
Gear Up For October With These FoodTruckr Articles Summer came and went and now fall is here. October will be here in a few days. Before you know it, it will be the holiday season. How do you plan on conquering October and the months that follow, f...
Great Practices Your Food Truck Should Incorporate During The Slow Season With fall almost here, the temperatures are going to start dropping. If you live in a colder climate, then this could mean bad news if you are a food truck owner. If you live in a place like Southern ...
The Best FoodTruckr Advice For Mobile Kitchen Owners From Last Week: Sept. 25-Oct. 1 In hopes of starting off October the right way, we want to give you as much information as possible in the form of articles published at FoodTruckr from last week. Our hope is that this information...
How to Run a Food Truck 11: What to Do When You Don’t Have Enough Customers Today’s an exciting day here at FoodTruckr—it marks the return of the “How to Run a Food Truck” series! We can’t wait to continue bringing you the brand new business advice and insider tips that will ...
Food Truck Friday: Advice For Mobile Kitchen Owners Who Are New To The Industry In the spirit of it being Food Truck Friday, we are about to unleash a ton of advice that is perfect for folks who are new to the mobile kitchen industry. If you can relate, then we highly recommen...
FoodTruckr Heroes: Bakin’ Bakery This week’s FoodTruckr Hero has earned a spot in our Hall of Fame before even opening for business.  That’s an impressive feat—but this future food truck owner really made an impression on us! Meet...
The 12 Days of FoodTruckr: 10 Super Social Posts On the tenth day of Christmas, FoodTruckr’s giving you… 10 Super Social Posts! As a FoodTruckr, social media is almost certainly an integral part of your marketing strategy—and if it’s not, it shoul...
3 Questions That Could Lead To Food Truck Success Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
Business Bites: Start-Up Food, Employee Culture, Video Tips, & Coupon Apps A quick note before I jump into this week's articles and links. We recently learned that some of our contact form messages were not making it into our email inboxes. If you emailed us and never receiv...

About the Author

Mindy Holahan is a staff writer and the #FoodTruckFan columnist. Indeed, she’s a big ole fan of food trucks, particularly if they sell fish tacos. She has a background in the hospitality industry, loves working with writers, and gets positively giddy about the intersection between cooking and science. Follow her on Twitter @HolaMindy for daily bouts of enthusiasm or on Instagram @HolaMindy for her adventures and epic failures in gluten-free baking.

Love it? Share it: Share on Facebook Share on Twitter