FoodTrucker Heroes: Where Ya At Matt

From their tasty, lovingly homemade ingredients to their easy-to-follow location updates, some food trucks just get it. This week’s FoodTruckr Hero—Where Ya At Matt—is one of those trucks.

Where Ya At Matt claims to be “bringing New Orleans soul food to the streets of Seattle,” a goal we can truly get behind. Every item on their menu is made fresh and created with the echoes of good old-fashioned Southern cookin’. The truck’s owner, Matt, grew up in New Orleans helping his mother and grandmother in the kitchen and fishing with his father and grandfather. Visitors to the website are greeted with Matt’s friendly smile and a healthy dose of Southern charm.

Here are three things we’re loving about Where Ya At Matt’s approach to feel-good food truckin’:

1. The Food

Man, oh man—from their wide variety of po’ boys to their muffulettas and gumbo, this truck offers a whole host of traditional New Orleans fare. Fans can round off their meals with a heaping portion of jambalaya, a side of cornbread or red beans and rice, and delicious, deep fried and sugary beignets for dessert.

2. Their Focus on Fans

We all know how important social media is to connecting with your fans, and Where Ya At Matt treats their loyal followers well. With around 7,000 Facebook fans and more than 5,000 Twitter followers at the time of press, these FoodTruckrs have found the recipe for social media success. Frequent updates, lots of shared photos, giveaways, and regular location check-ins keep their fans engaged and coming back for more.

You May Also Like...  21 Food Trucks That Food Lovers Need To Sink Their Teeth Into

3. True Professional Appeal

A lot of food trucks rock their menus and social media updates, but fail to ever develop a truly professional online appearance. Where Ya At Matt, however, has created a respectable and well curated online brand. They have a truly fantastic food truck website, replete with links to press coverage, catering information, location updates, photos, an engaging “About” section, and a full menu. If you’re looking for inspiration to improve your truck’s website, definitely check out this heroic site.

With a focus on quality and a true commitment to their fans, this truck has earned a spot in our FoodTruckr Heroes Hall of Fame—and in our hearts. Way to go, Where Ya At Matt! We can’t wait to see where your truck goes next.

image from Where Ya At Matt’s Facebook page

Recently on FoodTruckr

FS008- Understanding Health Codes – A Conversation with Matt from the Minnesota Department of ... On today's episode of FoodTruckr School, I'm happy to welcome Matt Finkenbiner from the Minnesota Department of Health. Matt is here to help us understand more about the process of health codes...
3 Ways To Make More Time In The Food Truck Industry For Business Owners Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
Ways To Lead Your Food Truck Team Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
How to Start a Food Truck 19: Organize Your Licenses and Permits Can you believe summer is almost here? Food truck season is officially upon us, the warm weather is here to stay, and today’s lesson marks the end of Unit 5 on making your business official in the “Ho...
Throwback Thursday: Organize Your Licenses And Permits For Your Food Truck Business There's one thing many food truck owners don't like talking about ... but it's so important nonetheless. Enter, in Throwback Thursday fashion, licenses and permits. If you want to run your busin...
Big John’s Ragin’ Cajun Food Truck Is Providing Fort Wayne, Indiana With Authentic New O... Why do foodies flock to food trucks? Well, because the food is so awesome. You are literally getting an all-star meal every time you venture to a food truck, and that is especially the case when you e...
FoodTrucker Heroes: The Cookie Monstah Guys, can we talk about how amazing The Cookie Monstah is today? These FoodTruckrs have totally captured our hearts (and our stomachs, and our wallets, and our dreams, and our…). Here's how: 1. The C...
Top 5 FoodTruckr Articles Of 2018 So Far We understand the year might be young, but we want to make things as convenient as possible for aspiring and current food truck owners alike in 2018. With that said, we are about to highlight the t...
How to Run a Food Truck 11: What to Do When You Don’t Have Enough Customers Today’s an exciting day here at FoodTruckr—it marks the return of the “How to Run a Food Truck” series! We can’t wait to continue bringing you the brand new business advice and insider tips that will ...
5 Things That Are Likely On Every Food Truck Owner’s Mind As a food truck owner, you have a lot on your mind. It's attached to the job description, really. After all, you are a business owner, and business owners tend to have a million different things ra...
Prestige Food Trucks Founder, Jeremy Adams, Featured On Forbes 30 Under 30 We have some very exciting news for FoodTruckrs (and the food truck industry in general). Jeremy Adams, co-founder of Prestige Food Trucks, was featured in Forbes’ 30 Under 30 list in Manufacturing...
How to Run a Food Truck 16: Prepare for Health Inspections Do you remember when you first started trying to learn how to start a food truck? You had to research your city’s local laws, look into commissaries, and investigate your local health codes. There was...
3 Marketing Tactics Food Truck Owners Should Incorporate In 2019 2019 is almost here and if you want to increase sales and attract more customers to your food truck in the new year, then you might need to up your marketing game. Luckily, we're going to feature t...
How A Messenger Bot Template Can Benefit Food Truck Owners We've written about Facebook Messenger marketing in the past and it's such an important topic that we had to bring it up again. As a friendly reminder, some of the benefits of messenger marketing i...
How to Run a Food Truck 12: Overcome Roadblocks Last week on “How to Run a Food Truck,” we brought you a few key strategies to follow if you’re having trouble bringing enough customers to your ordering window. Dealing with slow periods is just one ...

About the Author

Nicole Farley

Nicole Farley is the Managing Editor at FoodTruckr and a food truck aficionado. A graduate of The University of Kansas, she loves writing, business development, connecting with food truck owners, and cheering for the Jayhawks. Connect with Nicole on the FoodTruckr Facebook page or email her at [email protected]

Love it? Share it: Share on Facebook Share on Twitter