FoodTrucker Heroes: Where Ya At Matt

From their tasty, lovingly homemade ingredients to their easy-to-follow location updates, some food trucks just get it. This week’s FoodTruckr Hero—Where Ya At Matt—is one of those trucks.

Where Ya At Matt claims to be “bringing New Orleans soul food to the streets of Seattle,” a goal we can truly get behind. Every item on their menu is made fresh and created with the echoes of good old-fashioned Southern cookin’. The truck’s owner, Matt, grew up in New Orleans helping his mother and grandmother in the kitchen and fishing with his father and grandfather. Visitors to the website are greeted with Matt’s friendly smile and a healthy dose of Southern charm.

Here are three things we’re loving about Where Ya At Matt’s approach to feel-good food truckin’:

1. The Food

Man, oh man—from their wide variety of po’ boys to their muffulettas and gumbo, this truck offers a whole host of traditional New Orleans fare. Fans can round off their meals with a heaping portion of jambalaya, a side of cornbread or red beans and rice, and delicious, deep fried and sugary beignets for dessert.

2. Their Focus on Fans

We all know how important social media is to connecting with your fans, and Where Ya At Matt treats their loyal followers well. With around 7,000 Facebook fans and more than 5,000 Twitter followers at the time of press, these FoodTruckrs have found the recipe for social media success. Frequent updates, lots of shared photos, giveaways, and regular location check-ins keep their fans engaged and coming back for more.

You May Also Like...  FoodTruckr Heroes: Food Trucks for Freedom

3. True Professional Appeal

A lot of food trucks rock their menus and social media updates, but fail to ever develop a truly professional online appearance. Where Ya At Matt, however, has created a respectable and well curated online brand. They have a truly fantastic food truck website, replete with links to press coverage, catering information, location updates, photos, an engaging “About” section, and a full menu. If you’re looking for inspiration to improve your truck’s website, definitely check out this heroic site.

With a focus on quality and a true commitment to their fans, this truck has earned a spot in our FoodTruckr Heroes Hall of Fame—and in our hearts. Way to go, Where Ya At Matt! We can’t wait to see where your truck goes next.

image from Where Ya At Matt’s Facebook page

Recently on FoodTruckr

#FoodTruckFan: What Makes Food Trucks So Special? I've been giving this question a lot of thought in the last nine months, since Pat first told us about his plans to start FoodTruckr. What is it, really, that makes food trucks so special? It's food.....
FoodTruckr Heroes: The Grilled Cheese Truck Here at FoodTruckr, we spend a lot of time offering advice and strategies to help you take your food truck business to the next level. But we also believe in having fun and taking time to celebrate yo...
Business Bites: Nifty Napkins, WiFi on the Go, and IFTTT Recipes Today I'm going to hit you with a couple quick articles, and then I'm going to dig deep into our App of the Week. This week's app is an intuitive intersection of time-saver and social media powerhouse...
The Top Three Mobile Payment Processors for Food Trucks “Do you take credit and debit cards?” “I only brought my card—is that okay?” How many times does someone ask you these questions each day? Unless you have a sign posted at your window that says ...
FS029: Food Carting in Style with Nathan Beck from Natedogs I'm very excited to introduce Nathan Beck, founder of Natedogs. Nathan's here to talk about something we haven't covered yet on Foodtruckr: the unique challenges and benefits of running a food cart, r...
FoodTruckr Heroes: Cultured Caveman Some food trucks get our attention by offering the most scrumptious, creative new recipes we’ve ever heard of.  Others stand out by offering the best possible versions of classic dishes that we all kn...
FoodTruckr Articles That Will Do Wonders For Mobile Kitchen Owners In The Customer Service Departmen... Whether you are struggling to attract more customers or need to bring your customer service game up a notch or two, we have you covered. Today, we will be providing food truck owners with five arti...
Advanced Food Truck Tactics: Stop Getting Screwed By Crap Events If you're already running a food truck, there's something we need to talk about. Because I'll put money on the fact that you either have been or currently are getting screwed by crap events. To help, ...
How to Start a Food Truck 16: Get Insurance Alright, FoodTruckrs—over the last four months, you’ve done a lot of prep work and research to figure out whether or not a food truck is right for you. You’ve got your business plan, you’ve built an e...
3 Tips Aspiring Food Truck Business Owners Have To Follow Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
FoodTruckr Heroes: The World’s Largest Food Truck Rally What’s better than a food truck festival that brings a ton of tasty trucks together in one place?  Admittedly, that’s a bit of a trick question!  There’s nothing better—except for a food truck fest...
#FoodTruckFan: Resolutions Are you the kind of person who sets resolutions each year? I am, from something as simple as choosing a guiding phrase for the year (2009: "Listen more, talk less") or as elaborate as building a tw...
FS009- How Craig Expanded His Food Truck Business into Catering and Classes In this episode of FoodTruckr School, I'm very happy to introduce you to Craig Barbour, owner of the Roots food truck in Charlotte, North Carolina. Craig's background in the catering industry b...
Foods That Your Customers Would Love To See During This Time Of The Year Spring is here, which means summer is right around the corner. That, of course, means the busy season is almost here (for some food trucks, it might have already arrived). In the spirit of taking your...
How to Start a Food Truck 19: Organize Your Licenses and Permits Can you believe summer is almost here? Food truck season is officially upon us, the warm weather is here to stay, and today’s lesson marks the end of Unit 5 on making your business official in the “Ho...

About the Author

Nicole Farley

Nicole Farley is the Managing Editor at FoodTruckr and a food truck aficionado. A graduate of The University of Kansas, she loves writing, business development, connecting with food truck owners, and cheering for the Jayhawks. Connect with Nicole on the FoodTruckr Facebook page or email her at [email protected]

Love it? Share it: Share on Facebook Share on Twitter