FoodTruckr Heroes: Rockstar Bakeshop

We love food trucks of all shapes and sizes here at FoodTruckr, but we’ll always have a soft spot for dedicated sweet shops.

It takes a lot of hard work to make it as a food truck that only sells desserts. While other trucks can hit office parks and busy downtown streets to serve hungry lunch crowds looking for convenient meals, dessert trucks must woo fans that are willing to splurge on tasty gourmet sweets. And in a day and age where seemingly everyone is watching their waistlines, this is no easy feat!

Fortunately, our latest FoodTruckr Hero is up to the task. Rockstar Bakeshop calls themselves “Dallas-Fort Worth’s Mobile Gourmet Sweet Destination,” and with so many delicious desserts available, they’ve earned the title!

Check out just a few of the sweet confections they have to offer:

  • A full lineup of whoopie pies with creative names like the “Salty Dog Blues” (chocolate cake with peanut butter, salted vanilla buttercream, chocolate chips, and cashews) and “Shout at the Devil” (a tempting blend of chocolate cake, chocolate liqueur buttercream, and chocolate shaves)
  • Puddings—including the Chocolate Custard Pudding with Oreo Cookie Crumbs and the White Chocolate Pudding with Mixed Berry Coulis
  • Mini Cakes
  • Tarts
  • And more!

In addition to this mouthwatering menu, we also adore Rockstar Bakeshop’s truck, appropriately named “Layla.” Their bold truck wrap with white and black diamonds, pink graphics, and styled lettering is equal parts punky and sweet.

We’ll be talking about the importance of a great food truck design and artwork later this week on “How to Start a Food Truck,” and this sweet truck is a great example of branding and art done right. From the truck design to the musically-themed dessert names to their truck stops known as “tour dates,” Rockstar Bakeshop has a developed and well-executed theme that surely sounds like sweet music to their fans’ ears.

You May Also Like...  FoodTruckr Heroes: Chef Joe Youkhan's Tasting Spoon

It takes a lot of gusto and drive to make it in the food truck industry—but Layla and the entire Rockstar Bakeshop team are ready to rock and roll on to success!

image from Rockstar Bakeshop’s Facebook page

Recently on FoodTruckr

2 Ways To Be The Best Food Truck Owner You Can Possibly Be From A Business Standpoint Are you in the process of conquering the food truck industry? You might be making the best food you can possibly make, which is, of course, leading to record sales and an overwhelming amount of cus...
Flashback Friday: Looking Back At FoodTruckr’s Top Party Food Ideas For The 4th Of July In the spirit of it being Flashback Friday, and the 4th of July being right around the corner, we are about to look back at FoodTruckr's top party food ideas for the -- you guessed it -- 4th of July! ...
Flashback Friday: Building And Growing Your Food Truck Catering Business If you are in the market for building and growing your food truck catering business, then we have an extra special treat for you today. Below, we will be flashing back to two articles that will do ...
FS008- Understanding Health Codes – A Conversation with Matt from the Minnesota Department of ... On today's episode of FoodTruckr School, I'm happy to welcome Matt Finkenbiner from the Minnesota Department of Health. Matt is here to help us understand more about the process of health codes...
The 12 Days of FoodTruckr: 10 Super Social Posts On the tenth day of Christmas, FoodTruckr’s giving you… 10 Super Social Posts! As a FoodTruckr, social media is almost certainly an integral part of your marketing strategy—and if it’s not, it shoul...
Food Truck Marketing 101 Infographic Editor’s Note: Today we’re excited to present a guest post from Adrian Cordiner. Adrian is a writer for nisbets.com.au. He is passionate about food, business, marketing, and technology, and never gets...
5 Articles That Will Help Food Truck Owners Out With Everyday Life The life of a food truck owner can be a rather busy one. After all, there are plenty of food truck owners who put in 60-plus hours a week at their food trucks (or they spend that many hours working...
Menu Mistakes Food Truck Owners Can Easily Avoid If you are a food truck owner, then it is easy to come to this conclusion: Running a food truck business has many different components, and being a master chef is certainly not the only one. With t...
Work-Life Balance Is Crucial In The Food Truck Industry In this week's edition of Throwback Thursday, we decided to go all the way back to last year. One might be wondering why, and it's a valuable question. Last year around this time, FoodTruckr did an...
Food Trucks: Do You Include These Steps When It Comes To Your Goals? More likely than not, you take your goals very seriously, and you also follow through with them. You are a food truck owner, after all, and becoming a food truck owner in the first place likely involv...
3 Great Fall Practices For Food Truck Owners Summer came and went and now fall is here. Before we know it, winter will be here, and then spring and summer again. In hopes of taking full advantage of the current season, which is, of course, fa...
3 Ways To Stay Consistent In The Food Truck Industry Consistency leads to results. Unfortunately, being consistent doesn't always lead to overnight success, which is why so many people start their paths down a huge goal destination and quit early on ...
How Food Truck Owners Should Approach Their 2018 Goals The secret to goals: Doing whatever works for you. Yes, while it is in most people's best interest to create a goal that is measurable and reasonable (yet challenging), and then attaching a deadlin...
Tips To Stay Motivated As A Food Truck Owner Staying motivated isn't easy when you're trying to conquer your dreams. When you're first getting started, motivation is flooding in. However, when you're finally working in your dream job or field...
10 Food Holidays Mobile Kitchen Owners Should Watch Out For In November 2017 November is a big month for food lovers. After all, Thanksgiving just so happens to be in November. There are plenty of great food holidays during this festive month, and while foodies will likely ...

About the Author

Nicole Farley

Nicole Farley is the Managing Editor at FoodTruckr and a food truck aficionado. A graduate of The University of Kansas, she loves writing, business development, connecting with food truck owners, and cheering for the Jayhawks. Connect with Nicole on the FoodTruckr Facebook page or email her at [email protected]

Love it? Share it: Share on Facebook Share on Twitter