FS015- Food Truck Marketing Tips and The LA Food Scene with Shawna Dawson

FoodTruckr School Podcast Artwork

Today, we’re extremely happy to welcome an amazing guest on the show who has a major influence in the LA Food Scene and the growth of food trucks in general!

Shawna Dawson co-founded the LA Street Food Fest, founded Artisanal LA (a really cool community event supporting artisanal food entrepreneurs), and also runs Sauce LAa marketing and PR group for chefs, restaurants, and small businesses.

She also worked at Yelp in 2009 as a Director of Marketing/Community Manager.

She was right there when food trucks were taking off in Los Angeles in 2008, and as a result of her passion for food and her entrepreneurial spirit, she’s helped to shape how we all view food trucks today.

You’ll hear her story, how the LA Street Food Fest started (and set the bar for other food festivals around the nation) plus several incredibly valuable tips for those who are starting their own trucks, or already have a food truck of their own.

You don’t want to miss this one!

Right-click here to download the MP3 file

Links and Resources Mentioned in This Episode

Thanks for Listening, and Please Help Out the Show!

Please be sure to subscribe to FoodTruckr School on iTunes so you can get new episodes directly downloaded to your mobile device or computer! You can subscribe easily by clicking here.

If you’d like to help us out real quick, please leave an honest review and rating in iTunes here.

Thanks again, and we’ll see you in the next episode of FoodTruckr School! Cheers!

You May Also Like...  FS022- Season 5 Great Food Truck Race Champion, Tommy Marudi from Middle Feast!

Photo credit: Mark Krynsky

Recently on FoodTruckr

10 Food Holidays Mobile Kitchen Owners Should Watch Out For In January 2018 Another year is upon us, which means another year of delicious food holidays is also upon us, and with that in mind, we are going to highlight 10 food holidays mobile kitchen owners should watch out f...
A Picnic Place Is Serving Up Mouthwatering Foods This Fall — And All Year Long As Well Food trucks are taking over the scene. They really are. If you are a fan of food, then that is a great thing. If you are looking to get involved in a great industry and run your own business, then tha...
Prestige Food Trucks Founder, Jeremy Adams, Featured On Forbes 30 Under 30 We have some very exciting news for FoodTruckrs (and the food truck industry in general). Jeremy Adams, co-founder of Prestige Food Trucks, was featured in Forbes’ 30 Under 30 list in Manufacturing...
November Is The Perfect Month For Food Trucks To Ramp Up Their Catering Businesses Believe it or not, tomorrow is the first day of November, which means there are only two months left in the year for food truck owners to meet all of their goals. Are you on track when it comes to mee...
Throwback Thursday: A Look Back At FoodTruckr’s Interview With The Mobile Pub Throwback Thursday is among us! As a result, we are going to go all the way back to our interview with The Mobile Pub. If you are looking for a great story that features a unique food truck concept...
Summer Listening: Eight Great Podcasts for Food Truck Owners Do you remember getting summer reading assignments when you were a kid? Even though those were pretty terrible at the time, one of our favorite things to do now in the summer is to kick back with a...
How to Run a Food Truck 01: Train Your Food Truck Employees Welcome to the first lesson of our second food truck business planning series: "How to Run a Food Truck." We’re so excited to have you here! Whether you’ve just hit the streets after following alon...
5 Articles That Will Help Food Truck Owners Out With Everyday Life The life of a food truck owner can be a rather busy one. After all, there are plenty of food truck owners who put in 60-plus hours a week at their food trucks (or they spend that many hours working...
Portland Food Trucks That Foodies Need To Try Immediately Just like so many other places, Portland has its fair share of food trucks, and if you consider yourself a food lover, then we have three food trucks that you need to try immediately. While there a...
FS017- Food Truck Propane Safety with PERC On July 1st, 2014, a horrific and tragic event happened in Feltonville, Philadelphia when a food truck exploded, injuring 13 people, including 2 critical injuries. Sadly, the two people who wer...
3 New York Food Trucks That Foodies Need To Try Immediately Calling all foodies! If you are a food lover (who's not?), and if you just so happen to live in New York, are currently visiting or plan on visiting in the near future, then you have to take a bite...
The Best FoodTruckr Advice For Mobile Kitchen Owners From Last Week: Oct. 29-Nov. 4 October came and went ... and it is now November -- if you can believe it. December is right around the corner, and so is January, which means 2018 is almost here and 2017 is just about over. Yes, ...
10 Entrepreneurial Quotes That Will Inspire Food Truck Owners Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
7 Ways To Increase Your Food Truck Sales There are an unlimited amount of strategies a food truck owner can throw at the wall in hopes of increasing sales; however, the key is figuring out what is actually going to stick. In the grand sch...
FS020- Food Truck Face Off – Vasavi Kumar The Great Food Truck Race on Food Network is in the middle of it's fifth successful season. That tells you something about this industry - it's growing, and it's becoming more mainstream. It's ...

About the Author

Pat Flynn is the founder and CEO of FoodTruckr. He’s a regular ol’ Joe and happy family man who happens to be a successful online entrepreneur. When he’s not building companies, engaging fans, or (most likely) chasing his kids around the house wearing something ridiculous, he’s tracking down a buffalo chicken grilled cheese sandwich from the Urban Eats truck in San Diego. Twitter is his favorite hangout—say hi to Pat @PatFlynn.

Love it? Share it: Share on Facebook Share on Twitter