FS015- Food Truck Marketing Tips and The LA Food Scene with Shawna Dawson

FoodTruckr School Podcast Artwork

Today, we’re extremely happy to welcome an amazing guest on the show who has a major influence in the LA Food Scene and the growth of food trucks in general!

Shawna Dawson co-founded the LA Street Food Fest, founded Artisanal LA (a really cool community event supporting artisanal food entrepreneurs), and also runs Sauce LAa marketing and PR group for chefs, restaurants, and small businesses.

She also worked at Yelp in 2009 as a Director of Marketing/Community Manager.

She was right there when food trucks were taking off in Los Angeles in 2008, and as a result of her passion for food and her entrepreneurial spirit, she’s helped to shape how we all view food trucks today.

You’ll hear her story, how the LA Street Food Fest started (and set the bar for other food festivals around the nation) plus several incredibly valuable tips for those who are starting their own trucks, or already have a food truck of their own.

You don’t want to miss this one!

Right-click here to download the MP3 file

Links and Resources Mentioned in This Episode

Thanks for Listening, and Please Help Out the Show!

Please be sure to subscribe to FoodTruckr School on iTunes so you can get new episodes directly downloaded to your mobile device or computer! You can subscribe easily by clicking here.

If you’d like to help us out real quick, please leave an honest review and rating in iTunes here.

Thanks again, and we’ll see you in the next episode of FoodTruckr School! Cheers!

You May Also Like...  FS013- All About Your Food Truck Website

Photo credit: Mark Krynsky

Recently on FoodTruckr

5 Food Options That Every Mobile Kitchen Owner Should Add To The Menu We aren't trying to step on anyone's toes here, but we live in a day and age in which people get frustrated when certain items aren't featured on food menus, no matter what the restaurant might be. ...
FoodTruckr’s 15 Most-Viewed Articles From 2018 With less than two months left in 2018, we thought now would be the perfect time to reflect on the year in the form of the 15 most-viewed articles at FoodTruckr this year. While we will be providin...
FoodTruckr Heroes: Food Trucks for Freedom In honor of Memorial Day, we’re excited to announce a very special FoodTruckr Hero: Food Trucks for Freedom, a non-profit organization committed to helping veterans reintegrate into civilian life afte...
5 FoodTruckr Articles That Can Help Mobile Kitchen Owners Get A Jumpstart On The Week If you're looking to get a jumpstart on the upcoming week, then you came to the right place. After all, we are about to unleash five articles (previews and links included below) that are jam-packed...
Reasons Why Your Food Truck Business Needs To Create Content While many food truck owners typically focus on cooking food and serving customers, there are additional ingredients owners can incorporate to attract new customers to their trucks and increase sales....
3 Things That Will Make Or Break Your Food Truck Business As a food truck business owner, you have a lot on your plate (metaphorically and literally). You are not only a chef, but you are likely managing an employee or two on top of that. Plus, you have t...
Tips To Stay Motivated As A Food Truck Owner Staying motivated isn't easy when you're trying to conquer your dreams. When you're first getting started, motivation is flooding in. However, when you're finally working in your dream job or field...
Throwback Thursday: Order And Stock Supplies For Food Trucks Are you new to the food truck industry? If so, then you likely have a million different things racing through your mind, such as locations, permits, your food, customers, social media, employees, i...
Ways To Take Your Food Truck Business To The Next Level During Summer 2018 With Summer 2018 right around the corner, we figured now would be the perfect time to highlight some things food truck owners can incorporate in hopes of having a successful summer at their mobile kit...
3 Reasons Why Your Food Truck Business Isn’t Achieving As Much Success As You Would Like It To Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
Where Does Your Food Truck Insurance Dollar Go? It probably seems like you pay a lot of money for your food truck insurance. You might be wondering where your hard-earned dollars are going when you pay your insurance every month or year... Our i...
Productivity Tips For Food Truck Owners Everyone is different. Likewise, everyone's days consist of different tasks. With that in mind, there are plenty of productivity tips out there lurking around. The key is finding the tips that work...
Rock The Last 3 Months Of 2018 With These Food Truck Tips Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
5 Unusual Food Truck Concepts You May Not Have Thought Possible Editor’s Note: Today we’re excited to present a post from Tori Galatro. Tori is a blogger, copywriter, and SEO outreach manager based in Austin, Texas. Her favorite things to write about are film, foo...
FoodTruckr Articles That Will Help You Start Up A Food Truck Business If you're trying to start up a food truck business, then you likely have an endless amount of questions. What should my food concept be? How do I market my truck? What about permits? What ...

About the Author

Avatar

Pat Flynn is the founder and CEO of FoodTruckr. He’s a regular ol’ Joe and happy family man who happens to be a successful online entrepreneur. When he’s not building companies, engaging fans, or (most likely) chasing his kids around the house wearing something ridiculous, he’s tracking down a buffalo chicken grilled cheese sandwich from the Urban Eats truck in San Diego. Twitter is his favorite hangout—say hi to Pat @PatFlynn.

Love it? Share it: Share on Facebook Share on Twitter