FS015- Food Truck Marketing Tips and The LA Food Scene with Shawna Dawson

FoodTruckr School Podcast Artwork

Today, we’re extremely happy to welcome an amazing guest on the show who has a major influence in the LA Food Scene and the growth of food trucks in general!

Shawna Dawson co-founded the LA Street Food Fest, founded Artisanal LA (a really cool community event supporting artisanal food entrepreneurs), and also runs Sauce LAa marketing and PR group for chefs, restaurants, and small businesses.

She also worked at Yelp in 2009 as a Director of Marketing/Community Manager.

She was right there when food trucks were taking off in Los Angeles in 2008, and as a result of her passion for food and her entrepreneurial spirit, she’s helped to shape how we all view food trucks today.

You’ll hear her story, how the LA Street Food Fest started (and set the bar for other food festivals around the nation) plus several incredibly valuable tips for those who are starting their own trucks, or already have a food truck of their own.

You don’t want to miss this one!

Right-click here to download the MP3 file

Links and Resources Mentioned in This Episode

Thanks for Listening, and Please Help Out the Show!

Please be sure to subscribe to FoodTruckr School on iTunes so you can get new episodes directly downloaded to your mobile device or computer! You can subscribe easily by clicking here.

If you’d like to help us out real quick, please leave an honest review and rating in iTunes here.

Thanks again, and we’ll see you in the next episode of FoodTruckr School! Cheers!

You May Also Like...  FS006- From Food Truck to Brick and Mortar Restaurant with Brett from BC Tacos

Photo credit: Mark Krynsky

Recently on FoodTruckr

How Do Mobile Apps Actually Help Food And Catering Industries? Editor’s Note: Today we’re excited to present a guest post from Ashni Sharma. Ashni is currently working with AppsChopper as a mobile developer. Having extensive knowledge about apps and a flair for w...
How To Attract More Customers By Making The Food Truck Environment Enjoyable QUICK: What is the most important ingredient for any food truck business? Answer: It depends. After all, every food truck has to have a flawless business plan, recipes that will make food lovers dr...
Everything FoodTruckr Has Ever Published Relating To Social Media Whether food truck business owners want to accept it or not (some food truck owners love social media, and others despise it), social media is an invaluable ingredient in the mobile kitchen industry. ...
3 Basic Business Tips For Success In The Food Truck Industry Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
3 Ways To Make Your Food Truck Business More Profitable If you are a food truck owner, then you are a business owner, which means you are always looking for new ways to make more money. How can one make his/her business more profitable, though? You c...
5 Things That Are Likely On Every Food Truck Owner’s Mind As a food truck owner, you have a lot on your mind. It's attached to the job description, really. After all, you are a business owner, and business owners tend to have a million different things ra...
5 FoodTruckr Articles That Can Help Mobile Kitchen Owners Get A Jumpstart On The Week If you're looking to get a jumpstart on the upcoming week, then you came to the right place. After all, we are about to unleash five articles (previews and links included below) that are jam-packed...
FoodTruckr Articles That Will Help Mobile Kitchen Owners In The Motivation Department In 2018 Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
3 Mindsets Food Truck Owners Should Adopt To Reach Their Fall Goals Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
How to Run a Food Truck 23: Write the Recipe for Future Success FoodTruckrs, are you ready for the final unit of the “How to Run a Food Truck” series? We’re so excited to bring you the remaining lessons that will make up Unit 6—a section that’s all about setting g...
Create Sticky Memories to Build Long-Lasting Fans Editor’s Note: Today we’re excited to bring you another guest post from Mike Kelley, a software and business consultant from Arlington, TX. Mike approached us and offered to share his experiences from...
FS001- Tips, Strategies and More with Mike Swaleh from Tikka Tikka Taco and The Great Food Truck Ra... We at FoodTruckr are extremely happy to welcome you to the very first episode of FoodTruckr School! FoodTruckr School is a podcast dedicated to helping you take your food truck business to the ...
Looking To Start A Food Truck Business? FoodTruckr Has You Covered! Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
3 FoodTruckr Ingredients That Will Completely Change Your Mobile Kitchen Game In The Best Possible W... Whether you're an aspiring, new or current food truck owner, we are about to unleash three ingredients that will completely help you change your mobile kitchen game. As a friendly reminder, you can...
Some Of The Most Common And Unusual Food Truck Insurance Claims From Insure My Food Truck Every food truck needs insurance. There are obvious reasons why insurance is necessary, such as auto accidents, fires and food-related illness, but you might be surprised at what some of the most c...

About the Author

Pat Flynn is the founder and CEO of FoodTruckr. He’s a regular ol’ Joe and happy family man who happens to be a successful online entrepreneur. When he’s not building companies, engaging fans, or (most likely) chasing his kids around the house wearing something ridiculous, he’s tracking down a buffalo chicken grilled cheese sandwich from the Urban Eats truck in San Diego. Twitter is his favorite hangout—say hi to Pat @PatFlynn.

Love it? Share it: Share on Facebook Share on Twitter