FS015- Food Truck Marketing Tips and The LA Food Scene with Shawna Dawson

FoodTruckr School Podcast Artwork

Today, we’re extremely happy to welcome an amazing guest on the show who has a major influence in the LA Food Scene and the growth of food trucks in general!

Shawna Dawson co-founded the LA Street Food Fest, founded Artisanal LA (a really cool community event supporting artisanal food entrepreneurs), and also runs Sauce LAa marketing and PR group for chefs, restaurants, and small businesses.

She also worked at Yelp in 2009 as a Director of Marketing/Community Manager.

She was right there when food trucks were taking off in Los Angeles in 2008, and as a result of her passion for food and her entrepreneurial spirit, she’s helped to shape how we all view food trucks today.

You’ll hear her story, how the LA Street Food Fest started (and set the bar for other food festivals around the nation) plus several incredibly valuable tips for those who are starting their own trucks, or already have a food truck of their own.

You don’t want to miss this one!

Right-click here to download the MP3 file

Links and Resources Mentioned in This Episode

Thanks for Listening, and Please Help Out the Show!

Please be sure to subscribe to FoodTruckr School on iTunes so you can get new episodes directly downloaded to your mobile device or computer! You can subscribe easily by clicking here.

If you’d like to help us out real quick, please leave an honest review and rating in iTunes here.

Thanks again, and we’ll see you in the next episode of FoodTruckr School! Cheers!

You May Also Like...  FS033: Courageous Food Trucking with Carol of Military Moms

Photo credit: Mark Krynsky

Recently on FoodTruckr

How to Start a Food Truck 06: Find Prime Parking Last week’s chapter of “How to Start a Food Truck” marked the start of our research unit as we began discussing how to learn about food truck laws and restrictions in your area. Let’s be honest—that w...
These Social Media Tips Are Perfect For New Food Truck Business Owners Whether you are new to the food truck industry or are looking to start your own food truck business, it is very important that you get the social media side of your company down. Yes, things such a...
3 Ways To Win The Holiday Season At Your Food Truck The holiday season is right around the corner. In fact, it might have already started in many places in the form of lights, music and holiday products in the stores. As a food truck owner, it would...
Food Truck Branding 101: Build a Brand That Rocks We all learned at an early age not to judge a book by its cover, right? That’s bad advice when it comes to brands. On a daily basis, customers are bombarded with advertisements and challenged to make ...
The Best FoodTruckr Advice For Mobile Kitchen Owners From Last Week: Dec. 25-31 First off, we wanted to wish everyone a happy New Year! And now, we want to unleash a ton of advice in the form of every article published at FoodTruckr from last week. Use the advice/information w...
Food Truck Owners Have To Cut Out Distractions — Just Like Any Other Profession Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
Customer Service Tips For Food Truck Owners If you want to be a successful food truck owner, you need to be an all-star in so many different areas. You, of course, need to be an amazing chef who cooks up otherworldly foods, but you also have to...
Flashback Friday: Train Your Food Truck Employees Every business owner needs a dream team, and that is especially the case for food truck business owners. We realize that not every single employee is going to share your same passion for your food ...
3 Practices Food Truck Owners Should Incorporate To Stay Healthy Food truck owners are always doing something to grow their businesses. However, it's just as important to take care of the machine that's your mind, body and soul. So, what do you do to stay healthy? ...
Why Food Truck Owners Can’t Afford To Have Bad Customer Service How's your customer service game looking, food truck owners? The only acceptable answer to that question: Amazing, great, excellent or something along those lines. While the foundation of your f...
Flashback Friday: Overcoming Food Truck Roadblocks While no one loves roadblocks rearing their ugly heads, they are occurrences that happen in all walks of life, and in all industries. The key is recognizing these roadblocks when they happen, and t...
Flashback Friday: Be Consistent At Your Food Truck Consistent. Hard. Work. That's the key -- well, that and loving your job ... and so many other ingredients, really. Of course, consistent hard work is the only way you are going to find out if s...
FS026: Building Your Truck with Jeremy from Prestige Food Trucks I'm so excited to introduce you to the mastermind behind some of the best-designed food trucks I've seen. He's Jeremy Adams, founder of Prestige Food Trucks. The folks at Prestige design and bu...
The Best FoodTruckr Advice For Mobile Kitchen Owners From Last Week: Aug. 7-13 We hope your week is off to a good start, FoodTruckrs! In hopes of making it that much better from a success standpoint, we are about to unleash every single article from last week. Make sure to dive...
How To Attract More Customers By Making The Food Truck Environment Enjoyable QUICK: What is the most important ingredient for any food truck business? Answer: It depends. After all, every food truck has to have a flawless business plan, recipes that will make food lovers dr...

About the Author

Avatar

Pat Flynn is the founder and CEO of FoodTruckr. He’s a regular ol’ Joe and happy family man who happens to be a successful online entrepreneur. When he’s not building companies, engaging fans, or (most likely) chasing his kids around the house wearing something ridiculous, he’s tracking down a buffalo chicken grilled cheese sandwich from the Urban Eats truck in San Diego. Twitter is his favorite hangout—say hi to Pat @PatFlynn.

Love it? Share it: Share on Facebook Share on Twitter