FS015- Food Truck Marketing Tips and The LA Food Scene with Shawna Dawson

FoodTruckr School Podcast Artwork

Today, we’re extremely happy to welcome an amazing guest on the show who has a major influence in the LA Food Scene and the growth of food trucks in general!

Shawna Dawson co-founded the LA Street Food Fest, founded Artisanal LA (a really cool community event supporting artisanal food entrepreneurs), and also runs Sauce LAa marketing and PR group for chefs, restaurants, and small businesses.

She also worked at Yelp in 2009 as a Director of Marketing/Community Manager.

She was right there when food trucks were taking off in Los Angeles in 2008, and as a result of her passion for food and her entrepreneurial spirit, she’s helped to shape how we all view food trucks today.

You’ll hear her story, how the LA Street Food Fest started (and set the bar for other food festivals around the nation) plus several incredibly valuable tips for those who are starting their own trucks, or already have a food truck of their own.

You don’t want to miss this one!

Right-click here to download the MP3 file

Links and Resources Mentioned in This Episode

Thanks for Listening, and Please Help Out the Show!

Please be sure to subscribe to FoodTruckr School on iTunes so you can get new episodes directly downloaded to your mobile device or computer! You can subscribe easily by clicking here.

If you’d like to help us out real quick, please leave an honest review and rating in iTunes here.

Thanks again, and we’ll see you in the next episode of FoodTruckr School! Cheers!

You May Also Like...  FS010- What you Ought to Know About Food Truck Festivals

Photo credit: Mark Krynsky

Recently on FoodTruckr

3 FoodTruckr Articles That Will Help Owners Out With Financing Food trucks are not cheap. As a result, you might be thinking it will take you years to become a food truck owner. With that said, financing alone could get you into the food truck industry much so...
3 Ways To Make More Time In The Food Truck Industry For Business Owners Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
3 Ways For Food Truck Owners To Gain More Money Money ... it's the one thing we all want more of. So, how can you make more money at your food truck business? In all honesty, it depends on your business. It depends on what you have and haven'...
FS016- An Education in Food Truck Law with Patrice Perkins of Creative Genius Law In this episode of FoodTruckr school, we're happy to welcome Patrice Perkins, a Chicago-based attorney who blogs at Creative Genius Society and also Creative Genius Law. Patrice gives us the lo...
Why Your Work-Life Balance Is So Important In The Food Truck Industry Burnout in the food truck industry is a very real thing. When you are spending all of your time at the office (in this case, your food truck), it is very easy to get burned out. That is why an othe...
Throwback Thursday: A Look Back At FoodTruckr’s Interview With The Mobile Pub Throwback Thursday is among us! As a result, we are going to go all the way back to our interview with The Mobile Pub. If you are looking for a great story that features a unique food truck concept...
The Best FoodTruckr Advice For Mobile Kitchen Owners From Last Week: Dec. 25-31 First off, we wanted to wish everyone a happy New Year! And now, we want to unleash a ton of advice in the form of every article published at FoodTruckr from last week. Use the advice/information w...
3 Everyday Activities That Can Make You A Successful Food Truck Business Owner There are hundreds of daily tasks food truck business owners do, from eating breakfast, to planning, to cooking food, to driving from location to location. While there are tasks that food truck own...
Happy Birthday, FoodTruckr! Looking Back At One Year of Tasty Business Advice Today is a very special day here at FoodTruckr HQ—it marks the one-year anniversary since we launched our very first blog post and dove headfirst into the food truck community. So, Happy Birthday to u...
3 Ways To Raise Money For A Food Truck Business Editor’s Note: Today we’re excited to present a guest post from JSL Financial. JSL Financial specializes in providing hassle-free financing for small and medium sized businesses. You can find out more...
Tips To Stay Motivated As A Food Truck Owner Staying motivated isn't easy when you're trying to conquer your dreams. When you're first getting started, motivation is flooding in. However, when you're finally working in your dream job or field...
How To Update Your Food Truck Menu For Halloween Editor’s Note: Today we’re excited to present a post from Nicholas Walker. Nicholas has been working for UK Edu Birdie for one year, and he thinks he has found a dream job for himself. His hobbies are...
3 Ways To Stay Consistent In The Food Truck Industry Consistency leads to results. Unfortunately, being consistent doesn't always lead to overnight success, which is why so many people start their paths down a huge goal destination and quit early on ...
The Best FoodTruckr Advice For Mobile Kitchen Owners From Last Week: Aug. 7-13 We hope your week is off to a good start, FoodTruckrs! In hopes of making it that much better from a success standpoint, we are about to unleash every single article from last week. Make sure to dive...
FoodTrucker Heroes: Where Ya At Matt From their tasty, lovingly homemade ingredients to their easy-to-follow location updates, some food trucks just get it. This week’s FoodTruckr Hero—Where Ya At Matt—is one of those trucks. Where Ya...

About the Author

Avatar

Pat Flynn is the founder and CEO of FoodTruckr. He’s a regular ol’ Joe and happy family man who happens to be a successful online entrepreneur. When he’s not building companies, engaging fans, or (most likely) chasing his kids around the house wearing something ridiculous, he’s tracking down a buffalo chicken grilled cheese sandwich from the Urban Eats truck in San Diego. Twitter is his favorite hangout—say hi to Pat @PatFlynn.

Love it? Share it: Share on Facebook Share on Twitter