Set Your Food Truck Up for Success with Help from Customers

Editor’s Note: Hey FoodTruckrs! Today, we’re excited to bring you a special guest post from Jennifer Bland of RatRaceGrad.com. You might remember Jennifer from the post she wrote a couple months ago on how to run an eco-friendly food truck. In this brand new guest post, Jennifer offers four awesome marketing tips to help you engage your audience and use the power of your biggest fans to attract new customers. Let’s see what Jennifer has to say!

Food truck businesses may have their own unique qualities, but they’re all based around the same concept—someone with a passion for food running a business out of a truck. Furthermore, each business has the same goal—to be successful. So if the concept is the same, why are some food truck businesses successful and others aren’t?

That’s a tough question, and it doesn’t have a “one size fits all” answer. There are many different factors to take into consideration when looking at why one food truck business is successful and another isn’t. Today, I’d like to give you some tips that can help you stand out from the crowd and increase your chances of having a successful food truck business—all with the help of your customers!

It doesn’t take a rocket scientist to know that without customers, you don’t have a business. So when you do have customers who are happy and raving about your food truck, why not utilize their satisfaction to help with your success? Here are some ways you can use happy customers to make your business more successful.

1. Get Written Testimonials

Create a simple document you can print out that has columns to capture a customer’s name, email address, phone number (if you wish to collect this information), and a spot where they can write a testimonial. Once you have created the document, print it out and attach it to a clipboard and put it somewhere that customers can easily access it. But don’t forget to tell them to leave a testimonial—they need to be told what to do or more than likely they won’t do it.

You May Also Like...  The Many Faces of Food Trucks: How Renting a Truck Benefits Your Business

(Editor’s Note: FoodTruckr also recommends collecting testimonials as they roll in. Whenever someone sends you a compliment on social media or through an email message, ask him or her if you can use it in your marketing! Most fans will be more than happy to help you spread the word about your truck, and you’ll typically get longer, more specific testimonials by using those that come in organically.)

How can you use these testimonials?

Print them on napkins. Add them to your website. If they’re not too long, print them on your drink cups. Use them in promotional flyers. You can even add a few to the side of your truck.

The point here is to collect testimonials and to use them—because you can say your food is great, but it’s more believable when other people say so.

One thing worth mentioning here: Please make sure that your customers are aware of the fact that when they leave a testimonial, they are giving you the right to use that information in branding purposes however you see fit.

2. Have Customers Tweet or Share on Facebook

Social media is an extremely powerful tool and one that you should definitely utilize in your food truck business. Once you have served a customer, tell them “Don’t forget to tweet your experience @[insert your Twitter name].” Or tell them, “Hey, did you know we’re on Facebook? You can find us at [Facebook name] and we would love it if you left a comment for us.”

Make it easy for your customers to interact with you on social media. Have a sign hanging up with your Twitter handle and Facebook page (or usernames for Instagram, Pinterest, etc.) where customers can see it—again, on napkins, drink cups, the side of your truck, your website, business cards, flyers, etc.

You May Also Like...  How to Run a Food Truck 19: Promote Your Truck Through Yelp

Remember—once you get customers interacting with you on social media, don’t forget to engage with them. If they tweet at you, take a minute to tweet back. If they leave a comment on Facebook, take the time to comment back.

3. Newsletter Sign Up

An email mailing list is the perfect opportunity to stay in front of customers so they don’t forget about you. Though you’ll need to be emailing fans on a regular basis, this process can be automated somewhat so that you can spend the majority of your time focusing on the day-to-day workings of your truck.

Keep a small list next to your checkout register where customers can give you their email addresses and opt to be added to your mailing list. Be sure to offer some incentive for signing up such as a coupon for their next visit or advance notice of your events and promotions.

You can also make it even easier for people to sign up by setting up an iPad near the register where they can access your website and sign up automatically while they’re waiting for their food.

4. QR Codes

Use QR (quick response) codes in your food truck business to let customers take an action quickly. For example, put a QR code on the side of your truck or on your drink cups so that when someone scans it with their cell phone, they’re given a 15% off discount code to be used on that day’s purchase or on their next visit. You can also set up the QR code so that it takes them straight to your newsletter signup form or to one of your social media pages. With sites like Kaywa, you can quickly and easily set up QR codes and incorporate them into the marketing materials for your food truck business.

You May Also Like...  How to Run a Food Truck 05: Deliver Excellent Customer Service

As you can see, these tips can help you set your food truck up for success with the help of your customers. But don’t forget—you will have to make it a habit to ask your customers for those testimonials or social media follows and to take the time to engage them and thank them for their business once they connect with you online. Once you have feedback from happy customers, make sure you use the content to brand and market your food truck business—your success depends on it!

image by Elsie Hui

Recently on FoodTruckr

Five Things We’re Grateful For This Thanksgiving Thanksgiving is finally here! As you might imagine, this is a pretty big holiday for the FoodTruckr team. Obviously, we all love delicious food—but most of all, we love having the chance to express ou...
Business Bites: Twitter Tips, Heartbleed, a Must-Read Book, and an Audacious New Coffee Cart We've had a lot of fun exploring food trucks from the fan's perspective, but it's time that I play with this column's menu a bit. We've heard from you loudly and clearly—it's the business advice that ...
How to Run a Food Truck 08: Show Customers How Much You Care FoodTruckrs, can you believe it? The second unit of our “How to Run a Food Truck” series is coming to a close today! All month long, we’ve been showing you how to satisfy customers with great food, fa...
The 12 Days of FoodTruckr: 4 Tips for Email On the fourth day of Christmas, FoodTruckr’s giving you… Four Tips for Email! Yesterday’s FoodTruckr post was all about ways to give back to your customers, but today’s article is going to focus on ...
FoodTruckr Articles That Will Do Wonders For Mobile Kitchen Owners In The Customer Service Departmen... Whether you are struggling to attract more customers or need to bring your customer service game up a notch or two, we have you covered. Today, we will be providing food truck owners with five arti...
How You Know You Were Born To Be A Food Truck Owner Were you born to be a food truck owner? Have you always wanted to own your own sit-down restaurant or food truck? If so, then you were likely born for the great industry that is the food truck indu...
The Best Foods To Eat At Food Trucks This Summer The summer is calling your name. After all, it is officially summer, so foodies, people who love food trucks and everyone in general can rejoice. To get ready for the summer heat, it is important t...
Reasons Why We Love The Food Truck Industry The food truck industry is awesome -- there is really no other way to put it. Why do we love the food truck industry today? Well, we will be giving you some golden reasons why we love this magical and...
This Video Will Help Owners Create A Community For Their Food Truck Brand If you have dived into the industry of food trucks, then you should know by now how important your brand is. Likewise, you should know how important your food truck community is. You should also know ...
10 Entrepreneurial Quotes That Will Inspire Food Truck Owners Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
Powerful Quotes Food Truck Owners Should Follow Every Day Everyone could use a spoonful of inspiration from time to time, and that is exactly what we are here for. Today, we will be providing powerful quotes, and food truck owners should follow said powerful...
How A Food Truck Owner Can Stay Ahead Of The Schedule Whether you are a food truck owner or a 9-to-5 worker, it is crucial to stay ahead of your schedule. This isn't always the easiest thing to do, especially if you are a food truck owner and find yourse...
Food Truck Weddings Are Becoming More And More Popular Nowadays — And For Good Reason Have you ever imagined having your wedding catered by a food truck? Heck, maybe that is some people's dream. Dream or not, more and more couples are getting their weddings catered by mobile catering t...
3 Keys To Food Truck Financing Editor’s Note: Today we’re excited to present a guest post from JSL Financial. JSL Financial specializes in providing hassle-free financing for small and medium sized businesses. You can find out more...
Reasons Why Entrepreneurs Should Break Into The Food Truck Industry If you are an entrepreneur, you aren't afraid to take risks, and you are also always looking for that next big project to make even more money. Entrepreneurs and business owners, that big break could ...

About the Author

Jennifer Bland

Jennifer Bland is an entrepreneur and world traveler who blogs at RatRaceGrad.com. Check out her website for more information on her Internet marketing tips, world travels, and to connect with a like-minded soul who has given up the corporate rat race to follow her own path!

Love it? Share it: Share on Facebook Share on Twitter