The 12 Days of FoodTruckr: 3 Cool Promotions

On the third day of Christmas, FoodTruckr’s giving you…

Three Cool Promotions!

In the spirit of giving, today’s FoodTruckr post is here to help you give back to your own fans. All year long, your customers love and support you by visiting your truck, telling their friends about your delicious food, and following your pages on social media. Now is the perfect time to show your gratitude by giving away some extra bonuses for them to enjoy. Check out our three favorite promotional ideas below.

1. Buy One, Get One

“Buy one, get one free” deals are an awesome promotion for FoodTruckrs who are looking for more customers because the offer inherently encourages sharing! Sure, a 50% discount is effectively the same cost to you and the customer—but a “buy one, get one free” promo means that your fans will need to bring their friends along to help take care of all the delicious food they’re getting at such a delicious price. That’s extra fun for them—and extra business for your truck.

2. For Facebook Fans Only

You love all your customers, but sometimes it’s important to show those who are making an extra effort to support your truck just how much you appreciate their business. That’s where exclusive discounts like a “For Facebook Fans Only” promotion come in!

Set up a specific discount (30% off everything, free combo meal upgrades, etc.) and publicize it exclusively to fans through a particular platform. Make sure to let them know that this special discount is just for them because you appreciate their extra support so much! And keep in mind, of course, that you can run this type of promotion for any segmented group of fans you have (such as your Twitter followers, your email list, or people who are signed up for your loyalty program). The trick is simply to make the customers who have shown you a little extra love feel extra special.

You May Also Like...  The 12 Days of FoodTruckr: 11 Favorite FoodTruckr Posts

3. Loyalty Programs

Without a doubt, loyalty programs are one of our absolute favorite promotional opportunities for FoodTruckrs! Whether you have a system set up that tracks a customer’s purchases and rewards him or her at specific thresholds, or you’re using a simple punch card where the customer gets a stamp for every sandwich he or she purchases, loyalty programs encourage your customers to visit your truck more frequently—and also show them how much you appreciate their continued business. Though loyalty programs take a little more work to set up and maintain than most other promotional opportunities, the increased business (as well as the valuable information you’ll obtain about your customers’ spending habits) make this deal well worth your time. Get your loyalty program set up and ready to debut at the start of the new year for a seasonal promotion that will carry the love into 2015!

The 12 Days of FoodTruckr

Whoa! It’s only Day 3 of The 12 Days of FoodTruckr, and we’re already feeling super festive. If you’ve missed the rest of the celebration, never fear! You can catch up on Day 1 (and the very extra super special sale we’re having) right here and check out yesterday’s post on two new types of trucks here.

Coming up tomorrow: We’ve got four great tips on a specific area of your business that we know has many of you craving information and extra training. Stay tuned!

image by Joe Shlabotnik

Recently on FoodTruckr

Types Of People Food Truck Owners Should Study To Gain More Success No matter what industry you are in, you can never stop learning. The food truck industry is no exception. So how can food truck owners continue their learning? They can read articles (such as this ...
Street Food Rules And Regulations Food Truckers Should Know About Editor’s Note: Today we’re excited to present a post from Ronald Mccarthy. Food trucks seem to be on the rise all over the country as people go down the path of being self-employed and working re...
Previously Owned Food Trucks vs. Custom Built Food Trucks (Which one is right for you?) This is a guest post from Ian Smith over at Prestige Food Trucks, one of our recommended food truck vendors, who shares some thoughts about buying a truck that's been previously owned, or going custom...
7 Timeless Business Lessons Aspiring Food Truck Owners Need to Know The business responsibilities that come with being a food truck owner can be a tall order. Filling that order takes a willingness to work on your entrepreneurial mindset and character. If you’re hungr...
Amazing Party Food Ideas For 4th Of July 4th of July is just around the corner -- it is less than a month away, after all. How can we make this year's festivities go from great to otherworldly, one might be wondering? Simple: By brainstormin...
The Best Foods To Eat At Food Trucks This Summer The summer is calling your name. After all, it is officially summer, so foodies, people who love food trucks and everyone in general can rejoice. To get ready for the summer heat, it is important t...
Food Truck Business: The Hiring Pitfalls That Leave You Broke Truckers from around the country come to me every day venting frustrations about being unable to hire qualified employees or maintain a reliable team. These problems often lead to BIG issues with ...
3 Ways To Incorporate A Side Hustle In The Food Truck Industry If you are a food truck owner who is living out his/her dream in the mobile kitchen industry, then you don't need a side hustle, right? Actually, that couldn't be further from the truth. No matter ...
The 12 Days of FoodTruckr: 4 Tips for Email On the fourth day of Christmas, FoodTruckr’s giving you… Four Tips for Email! Yesterday’s FoodTruckr post was all about ways to give back to your customers, but today’s article is going to focus on ...
This Video Will Help Owners Create A Community For Their Food Truck Brand If you have dived into the industry of food trucks, then you should know by now how important your brand is. Likewise, you should know how important your food truck community is. You should also know ...
The Best FoodTruckr Advice For Mobile Kitchen Owners From Last Week: July 10-16 If you missed our articles from last week, then we have you more than covered. After all, below we will be providing every single one, and we will also be including a preview. We hope your week ...
These Social Media Tips Are Perfect For New Food Truck Business Owners Whether you are new to the food truck industry or are looking to start your own food truck business, it is very important that you get the social media side of your company down. Yes, things such a...
How You Know You Were Born To Be A Food Truck Owner Were you born to be a food truck owner? Have you always wanted to own your own sit-down restaurant or food truck? If so, then you were likely born for the great industry that is the food truck indu...
3 Processes Mobile Kitchen Owners Should Be Starting Right Now While a new year doesn't have to be a time for starting over for everyone, or this epic page you turn, it is still a good stopping point/milestone/deadline when it comes to goals. After all, it's v...
Why Food Truck Owners Can’t Afford To Have Bad Customer Service How's your customer service game looking, food truck owners? The only acceptable answer to that question: Amazing, great, excellent or something along those lines. While the foundation of your f...

About the Author

FoodTruckr

FoodTruckr is the #1 online destination for current and aspiring food truck owners looking to succeed in the mobile food industry. Self described “food truck devotees,” the FoodTruckr team enjoys reading about successful entrepreneurs, salivating over photos of burritos on Twitter, and long walks through food truck parks. Chat with FoodTruckr on Facebook or check out the FoodTruckr School podcast for more awesome tips to level up your business.

Love it? Share it: Share on Facebook Share on Twitter