The 12 Days of FoodTruckr: 3 Cool Promotions

On the third day of Christmas, FoodTruckr’s giving you…

Three Cool Promotions!

In the spirit of giving, today’s FoodTruckr post is here to help you give back to your own fans. All year long, your customers love and support you by visiting your truck, telling their friends about your delicious food, and following your pages on social media. Now is the perfect time to show your gratitude by giving away some extra bonuses for them to enjoy. Check out our three favorite promotional ideas below.

1. Buy One, Get One

“Buy one, get one free” deals are an awesome promotion for FoodTruckrs who are looking for more customers because the offer inherently encourages sharing! Sure, a 50% discount is effectively the same cost to you and the customer—but a “buy one, get one free” promo means that your fans will need to bring their friends along to help take care of all the delicious food they’re getting at such a delicious price. That’s extra fun for them—and extra business for your truck.

2. For Facebook Fans Only

You love all your customers, but sometimes it’s important to show those who are making an extra effort to support your truck just how much you appreciate their business. That’s where exclusive discounts like a “For Facebook Fans Only” promotion come in!

Set up a specific discount (30% off everything, free combo meal upgrades, etc.) and publicize it exclusively to fans through a particular platform. Make sure to let them know that this special discount is just for them because you appreciate their extra support so much! And keep in mind, of course, that you can run this type of promotion for any segmented group of fans you have (such as your Twitter followers, your email list, or people who are signed up for your loyalty program). The trick is simply to make the customers who have shown you a little extra love feel extra special.

You May Also Like...  The 12 Days of FoodTruckr: 4 Tips for Email

3. Loyalty Programs

Without a doubt, loyalty programs are one of our absolute favorite promotional opportunities for FoodTruckrs! Whether you have a system set up that tracks a customer’s purchases and rewards him or her at specific thresholds, or you’re using a simple punch card where the customer gets a stamp for every sandwich he or she purchases, loyalty programs encourage your customers to visit your truck more frequently—and also show them how much you appreciate their continued business. Though loyalty programs take a little more work to set up and maintain than most other promotional opportunities, the increased business (as well as the valuable information you’ll obtain about your customers’ spending habits) make this deal well worth your time. Get your loyalty program set up and ready to debut at the start of the new year for a seasonal promotion that will carry the love into 2015!

The 12 Days of FoodTruckr

Whoa! It’s only Day 3 of The 12 Days of FoodTruckr, and we’re already feeling super festive. If you’ve missed the rest of the celebration, never fear! You can catch up on Day 1 (and the very extra super special sale we’re having) right here and check out yesterday’s post on two new types of trucks here.

Coming up tomorrow: We’ve got four great tips on a specific area of your business that we know has many of you craving information and extra training. Stay tuned!

image by Joe Shlabotnik

Recently on FoodTruckr

How Food Truck Owners Can Find Motivation In Every Single Day Everyone needs motivation -- without it, we, more likely than not, wouldn't be willing to work so hard toward our dreams, especially when the times get tough. So, we pose this question: How can foo...
Productivity Tips For Food Truck Owners Everyone is different. Likewise, everyone's days consist of different tasks. With that in mind, there are plenty of productivity tips out there lurking around. The key is finding the tips that work...
FS028: How to Forge a Food Truck Empire with Jim from Bacon Bacon SF This week's guest has taken San Francisco by storm with his ingenious food truck, Bacon Bacon. That's right—one food truck, twice the bacon! Jim Angelus started out in the restaurant world, but when ...
FS007- Jessica and Liza from Bowled and Beautiful Talk Getting Started and Work Life Balance as Food... In this episode of FoodTruckr School, we're very excited to welcome Jessica and Liza from Bowled and Beautiful, a food truck you may recognize from Season 4 of The Great Food Truck Race! Jessic...
Things Not To Do When Trying To Grow Your Food Truck Business If you are thinking of ways to grow your food truck business, why not look at some of the things you shouldn't do? In this thinking, you will get a great perspective on what you should be avoiding. At...
Throwback Thursday: FoodTruckr’s 5 Most-Viewed Articles Of All Time For this week's edition of Throwback Thursday, we wanted to highlight our five most-viewed articles of all time. Our hope is that these articles can bring you plenty of information that will -- ide...
Location Updates for Food Trucks: Helping Fans Find You If you had to explain the difference between a food truck and a restaurant to your 85-year old grandmother, you’d probably start out with the most obvious difference: a food truck has wheels. You c...
FoodTruckr Articles That Will Do Wonders For Mobile Kitchen Owners In The Customer Service Departmen... Whether you are struggling to attract more customers or need to bring your customer service game up a notch or two, we have you covered. Today, we will be providing food truck owners with five arti...
How Successful Food Truck Owners Can Achieve Even More Success You might fancy yourself a successful food truck owner -- and that is awesome! -- but no matter how much success you gain, there is always room for growth. After all, saying you are too successful is ...
5 Unique Things Food Truck Business Owners Should Do Every Day If you add up every single task, then there are probably 100 things food truck business owners should do every day -- at least. However, let's broaden the horizon a bit and not look at the obvious. ...
The Best FoodTruckr Advice For Mobile Kitchen Owners From Last Week: Jan. 22-28 If you are looking to start your week off with a full serving of advice, then you came to the right place. Below, we will be dishing out a preview and link to every single article published at Food...
FS005- Customer Service Tips and Marketing Insights from the FoodTruckr Team This episode of FoodTruckr School is a bit different—Pat’s not here, so the team at FoodTruckr HQ took over! Matt Gartland, Nicole Farley, Jonathan Wondrusch, and Mindy Holahan held a roundtable discu...
3 Unique Ways Food Truck Owners Can Break Up Their Days Being a food truck owner is not a cupcake career. Sure, you might make cupcakes a time or two during your journey, but you will likely work harder than you have ever worked before. Not to mention, 60-...
Motivational Articles That Will Help Food Truck Owners Conquer The Inevitable Rut No matter what industry you are in, you will find yourself stuck in a rut at one point or another. Yes, that includes people who are working at their dream job, such as food truck owners. For these...
FS020- Food Truck Face Off – Vasavi Kumar The Great Food Truck Race on Food Network is in the middle of it's fifth successful season. That tells you something about this industry - it's growing, and it's becoming more mainstream. It's ...

About the Author

FoodTruckr

FoodTruckr is the #1 online destination for current and aspiring food truck owners looking to succeed in the mobile food industry. Self described “food truck devotees,” the FoodTruckr team enjoys reading about successful entrepreneurs, salivating over photos of burritos on Twitter, and long walks through food truck parks. Chat with FoodTruckr on Facebook or check out the FoodTruckr School podcast for more awesome tips to level up your business.

Love it? Share it: Share on Facebook Share on Twitter