The 12 Days of FoodTruckr: 4 Tips for Email

On the fourth day of Christmas, FoodTruckr’s giving you…

Four Tips for Email!

Yesterday’s FoodTruckr post was all about ways to give back to your customers, but today’s article is going to focus on strategies you can use to show your business a little extra love. For many small business owners, email marketing is one of the most confusing forms of online outreach—but it doesn’t have to be! We believe FoodTruckrs all around the country could be getting a lot more value out of email marketing by following these four simple tips.

1. Make Signing Up Simple

Where can people sign up for your email list? It shouldn’t be hard for customers to figure out! Include a sign-up form that’s easy to find on the main page of your website, along with sign-up boxes on your Facebook or Twitter pages and an in-person sign up sheet at your truck’s window. Though you might want to collect a bit of the customer’s information (like their name and birthday), don’t ask for too many details or you’ll discourage people from signing up.

2. Don’t Spam People

No one likes spam, and you definitely don’t want to bombard your loyal fans’ inboxes with unwanted messages! Make sure to read up on the CAN-SPAM Act and follow the guidelines set out there. Here’s a quick summary of a few of the most important points to keep in mind: You can only send mass emails to people who have opted in to receive those types of messages from you, and you must be sure that your message is clearly marked and makes it easy for the reader to identify who it’s from and what it’s concerning. You also need to include a clear way for recipients to unsubscribe if they no longer want to receive your messages.

You May Also Like...  The 12 Days of FoodTruckr: 11 Favorite FoodTruckr Posts

3. Give Customers What They Want

This tip is perhaps the most important one of all—your emails should give customers what they really want! Whether you use your email marketing list to send out special offers and coupons, news and updates about your menu and your truck, or a weekly calendar of your upcoming locations, be sure to monitor statistics like how many people are opening your messages and how many people are clicking on items within them to determine whether or not your fans are enjoying the emails. If people aren’t reading your messages, don’t be afraid to switch things up! Your email list is there to promote your business, sure—but it’s true purpose is to serve your customers, which means you need to focus on delivering the content they crave.

4. Maintain a Regular Schedule

When you’re busy running your truck, perfecting your recipes, and booking catering gigs and event appearances, it can be easy to forget about mundane tasks like sending out emails to your audience. However, maintaining a regular schedule is one of the best ways to make sure you’re really getting value out of your list. If you send out emails too sporadically, customers are more likely to ignore them and forget about your truck. Sending out emails on a regular schedule keeps customers’ minds on you and all the delicious meals you have to offer.

Tell Us About Your Season

The holiday season is upon us, and we’d love to hear what your truck is up to! Visit our Facebook page or send us a message on Twitter and tell us what you’ve got coming up in the next couple weeks. Then, check back tomorrow for Day 5 of The 12 Days of FoodTruckr—and don’t forget to save big on your purchase of “How to Start a Food Truck: The Definitive Guide” with the coupon code 12DAYS!

You May Also Like...  The 12 Days of FoodTruckr: 12 Reasons We Love Food Trucks

image by Envato

Recently on FoodTruckr

It’s Time To Get Really Serious About Your Yearly Food Truck Goals If you can believe it, it's already November, which, of course, means December is right around the corner, and you know what that means... It means a couple of different things: (1) It means the ho...
Flashback Friday: The 10 Commandments Of Customer Relationships We have an extra special treat for FoodTruckrs on this fine fall afternoon, and it is, of course, coming in the form of a Flashback Friday adventure. On Nov. 13, 2013, FoodTruckr did a piece titled...
Why Restaurant Franchises Should Consider Entering The Food Truck Industry Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
Foods That Your Customers Would Love To See During This Time Of The Year Spring is here, which means summer is right around the corner. That, of course, means the busy season is almost here (for some food trucks, it might have already arrived). In the spirit of taking your...
FS005- Customer Service Tips and Marketing Insights from the FoodTruckr Team This episode of FoodTruckr School is a bit different—Pat’s not here, so the team at FoodTruckr HQ took over! Matt Gartland, Nicole Farley, Jonathan Wondrusch, and Mindy Holahan held a roundtable discu...
10 Things Food Truck Owners Have To Overcome You've likely heard it before, but... No one said being a food truck owner was going to be easy. After all, there are so many things mobile kitchen owners have to overcome, and these obstacles, ...
Ways To Step Out Of Your Comfort Zone In The Food Truck Industry Everyone likes to stay in their bubble. After all, it's their bubble, their lane, what they are used to. However, as entrepreneurs and business owners are likely very well aware of, if you want to ...
2 Simple Ingredients Food Truck Business Owners Should Add Into The Mix There are so many ways food truck business owners can add more success into their lives, and we are about to unleash two simple ingredients that said business owners should add into the mix immediatel...
7 Timeless Business Lessons Aspiring Food Truck Owners Need to Know The business responsibilities that come with being a food truck owner can be a tall order. Filling that order takes a willingness to work on your entrepreneurial mindset and character. If you’re hungr...
Nine Ways to Winterize Your Food Truck ‘Tis the season of giving—did you remember to add your food truck to your gift list this year? With temperatures dropping and snow starting to fall, your food truck deserves a little extra special som...
Things Sit-Down Restaurants Do Well That Food Trucks Should Implement Sit-down restaurants have their fair share of perks and downfalls. Likewise, food trucks also have their fair share of perks and downfalls. With that said, we live in a time and place where mobile kit...
Throwback Thursday: Keep Up With Food Industry Trends Do you stay up to date on all of the latest trends when it comes to the food truck industry, FoodTruckrs? Not everyone does, but for the purposes of this Throwback Thursday article, we are going to...
3 Ways Food Truck Owners Can Counter Failure Whether you want to hear it or not, setbacks are a part of life. There is no way of getting around failure, and the same thing rings true in the food truck industry. The key is to not let this fail...
#FoodTruckFan: When Your Favorite Truck Gets Popular The FoodTruckr team is together in San Diego this week, and a couple of us had an experience that I suspect is common for hard-core fans of food trucks (or any restaurant). We met up with a friend...
15 FoodTruckr Articles That Will Help You Grow Your Mobile Kitchen Business In 2018 FoodTruckr is your one-stop shop for all things relating to food trucks (and the mobile kitchen industry in general). So for the purposes of this article, we wanted to give food truck owners as muc...

About the Author

FoodTruckr

FoodTruckr is the #1 online destination for current and aspiring food truck owners looking to succeed in the mobile food industry. Self described “food truck devotees,” the FoodTruckr team enjoys reading about successful entrepreneurs, salivating over photos of burritos on Twitter, and long walks through food truck parks. Chat with FoodTruckr on Facebook or check out the FoodTruckr School podcast for more awesome tips to level up your business.

Love it? Share it: Share on Facebook Share on Twitter