FS037: How to Cultivate an Awesome Brand – with Steven from King of Pops

King of Pops

Today’s guest has made a big splash in his Atlanta community, thanks to some wildly popular ice pops and one stunning brand.

As their website makes clear, the team behind King of Pops knows how to make an impression. They’ve developed a huge social media following and built a community around creative tie-in events, all while staying true to their personality, message, and passion for creating great pops.

Steven Carse is with me today to share some of his strategies for keeping customers coming back, leveraging social media and local press, and building a loyal following.

King of Pops’s creative approach to their business is something every FoodTruckr needs to hear. Let’s get to it!

Links and resources from the show:

Right click and save-as to download the podcast MP3 file

Thanks for listening, and if you enjoyed it…

Please leave a rating and review on iTunes, and share this podcast with your friends and family. Thanks for joining me, and I’ll see you in the next episode of The FoodTruckr School Podcast!

Image credit: William Frank Fox

Recently on FoodTruckr

How to Start a Food Truck 15A: Buy or Lease a Food Truck We’re right around the halfway point in the series, and it’s time for us to take on one of the most exciting topics we’ve ever covered: how to buy a food truck. Like last week’s lesson, this is a pret...
Why It’s Okay If Entrepreneurs Fail In The Food Truck Industry The word "fail" gets a bad rap. After all, we don't associate some of the most successful people in the world with failure, we associate them with success. However, every successful person comes fa...
FoodTruckr’s Annual Food Truck Industry Survey At FoodTruckr, our passion and purpose is to support your food truck business—whether you’re just getting started or you’ve been in operation for a decade. We do that by providing you with insights an...
Casting, Cooking, and Concepts: An Interview with Ilene Winters of “The Great Food Truck Race” When Ilene Winters, Joanne Garelli, and Tim Boulous started preparing their application for the Food Network’s “The Great Food Truck Race,” they didn't have any experience operating a food truck. But ...
Inspiring Quotes For Food Truck Owners Everyone looks for inspiration. Whether it is daily, once a month or longer than that, we all need motivation, and we look to others for said motivation. That is why inspiring quotes are so important,...
How to Start a Food Truck 09: Write a Business Plan In the first two units of “How to Start a Food Truck,” we worked on making some basic decisions about your food truck concept and researching the local laws and requirements for trucks in your area. W...
Now Is The Perfect Time For Food Truck Owners To Make New Goals For 2017 December is just around the corner, which means 2017 is also just around the corner. Are you ready for the new year, food truck owners? Now is the perfect time for food truck owners to make new goa...
How to Run a Food Truck 16: Prepare for Health Inspections Do you remember when you first started trying to learn how to start a food truck? You had to research your city’s local laws, look into commissaries, and investigate your local health codes. There was...
FS035: Catering for a Crowd – with Josh of The Pizza Wagon What does it take to cater to hundreds of hungry pizza lovers at one time? No one knows better than  Joshua Goldstein, head chef and owner of The Pizza Wagon. Josh's trailer serves up delicious piz...
How to Run a Food Truck 22B: More Marketing Tips for Advanced FoodTruckrs A couple weeks ago on FoodTruckr, we brought you six advanced food truck marketing strategies to help you grow your business and reach more new customers than ever before. Today, we’re so excited to b...
FS008- Understanding Health Codes – A Conversation with Matt from the Minnesota Department of ... On today's episode of FoodTruckr School, I'm happy to welcome Matt Finkenbiner from the Minnesota Department of Health. Matt is here to help us understand more about the process of health codes...
Mouthwatering Food Classics That Everyone Loves We apologize ahead of time — because the food classics that follow are likely going to make your appetite go a little crazy. We are in the same boat, though, because compiling this list made us rather...
#FoodTruckFan: Selling Extras A food truck saved my bacon a couple of weeks ago—and it had nothing to do with food. As I've mentioned before, I live in Minnesota and we're currently experiencing the coldest winter of my lifetim...
How to Run a Food Truck 07: Run Promotions to Inspire Fan Loyalty In last week’s special customer service lesson, we learned how the FoodTruckr LEARN method helps you handle customer disputes. However, while it’s important to have protocols in place for those times ...
How All Food Truck Entrepreneurs Should Approach Their Goals Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...

About the Author

Pat Flynn is the founder and CEO of FoodTruckr. He’s a regular ol’ Joe and happy family man who happens to be a successful online entrepreneur. When he’s not building companies, engaging fans, or (most likely) chasing his kids around the house wearing something ridiculous, he’s tracking down a buffalo chicken grilled cheese sandwich from the Urban Eats truck in San Diego. Twitter is his favorite hangout—say hi to Pat @PatFlynn.

You May Also Like...  FS021- Quitting Wall Street to Start a Food Truck with Jeremie and Nissa Banet

Love it? Share it: Share on Facebook Share on Twitter

  • Thanks Pat and Steven. I’m catching up on a few podcasts. Solid advice on brand building and expansion. I’m about to run a crowdfunding campaign for a vintage ice cream truck in Melbourne (AUS). Enjoyed the web / social advice.

  • nirav

    Hi, you are awesome writer. You write great and made us addicted to your articles.

    Regards – Hanuman Chalisa

  • Very informative and thanks for sharing !!

    Food Trucks In Los Angeles