FS037: How to Cultivate an Awesome Brand – with Steven from King of Pops

King of Pops

Today’s guest has made a big splash in his Atlanta community, thanks to some wildly popular ice pops and one stunning brand.

As their website makes clear, the team behind King of Pops knows how to make an impression. They’ve developed a huge social media following and built a community around creative tie-in events, all while staying true to their personality, message, and passion for creating great pops.

Steven Carse is with me today to share some of his strategies for keeping customers coming back, leveraging social media and local press, and building a loyal following.

King of Pops’s creative approach to their business is something every FoodTruckr needs to hear. Let’s get to it!

Links and resources from the show:

Right click and save-as to download the podcast MP3 file

Thanks for listening, and if you enjoyed it…

Please leave a rating and review on iTunes, and share this podcast with your friends and family. Thanks for joining me, and I’ll see you in the next episode of The FoodTruckr School Podcast!

Image credit: William Frank Fox

Recently on FoodTruckr

Simple Ways To Gain New Food Truck Customers This Summer You can never have too many customers in the food truck industry. That would be like saying you have too much money. In the spirit of that thinking, below you will find some simple ways to gain new...
How You Know You Need More Financing For Your Food Truck Business Editor’s Note: Today we’re excited to present a guest post from JSL Financial. JSL Financial specializes in providing hassle-free financing for small and medium sized businesses. You can find out more...
Facebook vs Twitter: Which Platform Do Food Trucks Use Most? Stress much about social media? You’re not alone. The platform choices are endless. And deciding what to post and when is enough to drive anyone batty. Food truck owners have a harder go than the aver...
FoodTruckr Heroes: Bacon Bacon Mmm… bacon. Let’s be honest—bacon and bacon alone are reasons enough for this week’s valiant hero to earn a spot in our Food Truck Hall of Fame. But these very special FoodTruckrs have gone whole h...
Let There Be Food Trucks: Why Cities Need to Relax Their Food Truck Rules Editor’s Note: Today we’re excited to present a brand new guest post from Emily Farnan. Emily is one of the writers at MakeItCheaper.com, a UK-based website dedicated to helping business owners find n...
Food Truck Goals Every Mobile Kitchen Owner Should Focus On In 2017 Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
3 FoodTruckr Articles That Will Help Owners Out With Goals Goals are so important during the journey of success, and that is especially the case if you are trying to achieve success in the food truck industry. In hopes of helping you out in the goals depar...
3 Signs A Food Truck Owner Is In Serious Need Of A Vacation Are you in need of a vacation, FoodTruckrs? It's okay if you say yes. You're allowed to take a vacation. We know how hard you are working at your food truck business, and we also know you probably ...
10 Motivational Quotes That Will Help Food Truck Owners Start Off The Week Strong Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
Simple Thoughts That Will Motivate Food Truck Owners During Times Of Stress If you are a food truck owner, then you know how tough the battle can be. It really is a tough industry to break into, but it is also a very rewarding one. If you are enduring times of stress, then we...
Startup Tips For New Food Truck Owners We all need tips from time to time. If you are a first-time entrepreneur, business owner or, in this case, new to the food truck industry, then let these startup tips be your guide. The problem wit...
Barroluco Argentine Comfort Food Is Bringing Delicious Argentine Dishes To The Food Truck Industry The food truck industry is an amazing industry for so many different reasons. If you are a food lover, then this industry is second-to-none thanks to the great meals that are served up on a daily basi...
Flashback Friday: Entrepreneurs Should Break Into The Food Truck Industry Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
A Picnic Place Is Serving Up Mouthwatering Foods This Fall — And All Year Long As Well Food trucks are taking over the scene. They really are. If you are a fan of food, then that is a great thing. If you are looking to get involved in a great industry and run your own business, then tha...
7 More Business Lessons Food Truck Owners Can Learn from Smart Online Entrepreneurs “What do my customers really want?” “How do I attract new customers and convert them into loyal fans?” “Where do I need to focus my time and energy to grow the business?” Entrepreneurs from all wal...

About the Author

Pat Flynn is the founder and CEO of FoodTruckr. He’s a regular ol’ Joe and happy family man who happens to be a successful online entrepreneur. When he’s not building companies, engaging fans, or (most likely) chasing his kids around the house wearing something ridiculous, he’s tracking down a buffalo chicken grilled cheese sandwich from the Urban Eats truck in San Diego. Twitter is his favorite hangout—say hi to Pat @PatFlynn.

You May Also Like...  FS033: Courageous Food Trucking with Carol of Military Moms

Love it? Share it: Share on Facebook Share on Twitter