Startup Tips For New Food Truck Owners

Money

We all need tips from time to time. If you are a first-time entrepreneur, business owner or, in this case, new to the food truck industry, then let these startup tips be your guide.

The problem with new food truck owners: They aren’t prepared. They aren’t business savvy, they don’t know enough about marketing and they don’t know enough about the industry, making failure a real possibility — well, if you don’t plan ahead and learn all of the facts first, that is.

If you are new to the startup game, make sure you take these tips to heart, food truck owners.

RELATED: The How To Run A Food Truck Guide Is A Serious Game-Changer For Mobile Kitchen Owners. If you are thinking about joining the industry, buying this guide first could make all the difference.

Startup Tips For New Food Truck Owners

  • Literally Act Like A Startup
  • Be You
  • Follow Your Competitors’ Lead
  • Listen To Your Customers
  • Don’t Be Afraid To Fail, But Also Learn From Your Failures

StartupLiterally Act Like A Startup

You are a startup, so act like one. You might think you have “made it” because your food truck is in business, but you also have to keep the right mindset. Just because you see money flowing in, it does not mean you should start living a luxurious life — well, at least not yet.

Stick to your current business plan, and make a five-year business plan while you are at it. Stretch your money, come up with new streams of income and, most importantly, be frugal.

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Be You

In other words, find your niche (what you are good at) and run with it. If you entered this industry because you are an expert at the Hawaiian food concept, then stick to Hawaiian food.

While our goals and dreams tend to change, especially after seeing more and more success, it is important to always be you.

If you make the best pasta in the world, and you entered the industry because you wanted to open up an Italian food truck, then stick with that niche.

Follow Your Competitors’ Lead

Don’t follow everything your competitors do. However, if your competitor is doing something that is working very, very well, then do what your competitor is doing. The key? Do it better than them. Make their ideas better, stronger. Put your own spin on them.

Listen To Your Customers

It is so important to listen to your customers, especially when you first become a food truck owner. If your mobile kitchen is doing something wrong, and your customers point that out, then change whatever needs to be fixed.

After all, it is the customers you are trying to please, so please them. It is okay to make adjustments at the beginning, and it is crucial that you adapt.

Just remember this: Good customer service does not go unnoticed.

RELATED: Take Your Food Truck Business To The Next Level With This Growth Kit. You started up your own catering truck, but what’s next? This article will teach you how to grow your business, which should be one of your biggest priorities.

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Don’t Be Afraid To Fail, But Also Learn From Your FailuresStartup

Do you think entrepreneurs and business owners are afraid to fail? They welcome failure, but they also learn from it. Here’s the truth: If you are a startup, which  you literally are if you are just breaking into the food truck industry, you are going to fail.

That does not mean you are going to go bankrupt. That just means you are going to see a ton of failure along this journey. However, the motivated and business savvy person will accept that failure, learn from it, grow from it and then do a better job the next time through.

 

This is a tough industry to crack. 9-to-5 is not in the vocabulary of the food truck industry owner. Therefore, you need to focus, take a look at the bigger picture and try to enjoy yourself, because a food truck business is literally going to be your life. Bring on the 14-hour days, and have fun with it. Also, make people happy by cooking up the recipes you were meant to cook.

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About the Author

Trevor

A Colorado native, Trevor started off his college career at the University of Colorado, but decided to switch teams after two years. He graduated with a degree in journalism at Colorado State University in 2014. Trevor started his professional writing career in sports, and has since expanded to many different genres. He is currently an MFA in creative writing student, and is also the Managing Editor at FoodTruckr.

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  • Chuck

    Great Article! i’m interested in seeing what a coffee truck would take to put together!

    • Vincent LaVolpa

      Thats my specialty!