The Soul Food Stop Is ‘A Food Truck On Steroids’

Food Truck

Everyone has a story to tell. Everyone has traveled along on their own eventful journey. Mobile kitchen owners in the food truck industry certainly have their own stories to tell, and the Soul Food Stop is no exception to the rule.

FoodTruckr had the pleasure of talking to Achsha Jones of the Soul Food Stop. In 2008, the Soul Food Stop started as a catering company. Now, it can be considered Detroit’s first Mobile Food Retail Distributor.

Just like any other food truck owner and business in this fine industry, Jones and the Soul Food Stop have a remarkable story to tell.

Sign up to receive the FoodTruckr Newsletter and we’ll throw in our free guide: 6 Free Social Media Tools to Get People Talking About Your Food Truck.

As a result of the Soul Food Stop having a great story to tell, it shouldn’t come as a surprise that it is a unique business in a growing industry. Needless to say, it isn’t a typical (or traditional) food truck that foodies would see today.

“What makes us unique is that we are a food truck on steroids. We’re not a food truck, but we’re a food bus,” said Jones. “Having to prepare the food and maintain a staff, we collaborate and have strategic partnerships with the best food that is available in our area, and we sell and market for them. So we are more of a retailer than a producer.”

Like all owners who decide to open up their own business, Jones has a favorite part when it comes to owning and operating the Soul Food Stop.

“My favorite part is partnering with Detroit businesses, and expanding their market to the suburbs and introducing new customers to a base.”

Like so many other brilliant minds in the past, the Soul Food Stop saw a hole in an industry, and it filled said hole with a brilliant idea.Food Truck

“What I figured out during my day job, I did business-to-business sales, was that there was a market and a gap in the market for people who were hungry, who were on a short lunch break, who wanted good food. They didn’t want any machine food. They were tired of fast food. So I figured out the best way to marry that was to have our food that we catered on a custom food truck, but then it morphed more into a bus. So that’s how the idea morphed into a bus, cafeteria style.”

Unlike traditional food trucks, Jones didn’t want to have to cook all of the food right after the customer ordered it. After all, that takes precious time, and not everyone has an endless amount of time during a lunch break.

“…the secret is getting people who are already famous for what they do and partner with them. The name has always been Soul Food Stop, and now we really are the stop for soul food. It’s not just ours. It’s the best cheesecake. It’s the best chicken. It’s the best sweet potatoes. It’s the best mac and cheese.”

RELATED: How A Food Truck Business Owner Can Conquer The Last Four Months Of The Year. There might only be four more months left in 2016, but that gives mobile kitchen owners plenty of time to meet (and exceed) all of their yearly goals. Food truck owners can consider these last four months crunch time.

You May Also Like...  3 Things Food Truck Owners Have To Constantly Tell Themselves To Ensure Success

The hardest part for Jones in the food truck industry so far has been the capital, which tends to be the hardest part for most business owners who enter this industry. In terms of the easiest part, it has been the concept of the Soul Food Stop.

“The easiest thing has been people’s reception to the concept… The easiest thing has been introducing ourselves to the people who are becoming our vendor partners… People are super open to the idea and I thought it would be harder than it was.”

Although the Soul Food Stop is doing wonders in the food truck industry, Jones has bigger goals for the future.Food Truck

“Our big goal, our big, hairy, audacious goal, is to one day be able to take our company public.”

On top of that, Jones said she wants the Soul Food Shop to become for food trucks what McDonald’s has been to the fast food industry.

“I think it’s scalable because it’s a very easy model to duplicate, especially since you aren’t producing the food yourself.”

RELATED: Everything You Need To Know About FoodTruckr’s ‘I’m A FoodTruckr’ Facebook Group. This Facebook group will provide future and current food truck owners with the knowledge they desperately crave for in the food truck industry. The best part is the fact that anyone can join, and it is free!

To dig your teeth into what FoodTruckr has to offer, make sure to like us on Facebook and follow us on Twitter, and also make sure to check out more content that we bring to the table.

Recently on FoodTruckr

Flashback Friday: Building And Growing Your Food Truck Catering Business If you are in the market for building and growing your food truck catering business, then we have an extra special treat for you today. Below, we will be flashing back to two articles that will do ...
Tips To Stay Motivated As A Food Truck Owner Staying motivated isn't easy when you're trying to conquer your dreams. When you're first getting started, motivation is flooding in. However, when you're finally working in your dream job or field...
The Best FoodTruckr Advice For Mobile Kitchen Owners From Last Week: July 10-16 If you missed our articles from last week, then we have you more than covered. After all, below we will be providing every single one, and we will also be including a preview. We hope your week ...
#FoodTruckFan: Customer Loyalty Programs This week's inspiration comes from an unexpected location: my neighborhood's 90-year-old candy shop. I was intrigued—and impressed—to see an iPad Mini sitting on the counter. The iPad is part of the B...
Co-Founder Of Prestige Food Trucks Jeremy Adams Talks About Growing And Scaling A Million Dollar Bus... Have you ever wondered how you can grow and scale your food truck business? If so, then you are in luck, because today we will be highlighting an interview Jeremy Adams, co-founder of Prestige Food Tr...
Food Truck Business Owners Need To Focus On Marketing In 2017 Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
The Best FoodTruckr Advice For Mobile Kitchen Owners From Last Week: Jan. 8-13 Another week came and went at FoodTruckr, but one thing remains: An overload of advice and information relating to the food truck industry. With that said, you can find every article published from...
Flashback Friday: A Look Back At Invaluable Business Advice At FoodTruckr Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
The Best FoodTruckr Advice For Mobile Kitchen Owners From Last Week: Jan. 15-21 Every Monday, we like to give food truck owners a full serving of advice, and we do that by dishing out every single article from the week prior. So, with that said, below you will find every artic...
Flashback Friday: Market Like An Advanced Food Truck Owner As you have likely heard so many times before, being a food truck owner takes so much more than cooking food and serving customers. Things like being a boss/manger/leader will come into play. Netwo...
A Special FoodTruckr Announcement from Pat Flynn Hey FoodTruckrs! Pat Flynn here. I don’t write too much for the FoodTruckr blog, but today is a special day. So I asked my awesome team if I could be the one to share the exciting news. Are you ready ...
2 Unique Ways To Stay Motivated When You Want To Quit As A Food Truck Owner No matter what profession/job/career/industry it might be, everyone feels like quitting at some point. Spoiler alert: The food truck industry is no exception. Food truck owners not only have to ...
The How To Start A Food Truck Guide Is A Serious Game-Changer For Future Food Truck Owners Running a food truck business can be a long and grueling process, and there isn't always light at the end of the tunnel. Just like all businesses, you are taking a risk by opening up your own food tru...
5 Ways To Improve Your Food Truck’s SEO Editor’s Note: Today we’re excited to present a post from Dawn Mentzer. Dawn is a contributing writer for Straight North, a leading Chicago SEO company that provides a full suite of Internet marke...
2 Simple Yet Effective Ways To Gain More Exposure At Your Food Truck So many food truck owners -- especially the ones just breaking into the industry -- desire more customers, greater sales and an ever-increasing revenue. That's what keeps a business afloat (and thrivi...

Love it? Share it: Share on Facebook Share on Twitter