Things Sit-Down Restaurants Do Well That Food Trucks Should Implement

Restaurants

Sit-down restaurants have their fair share of perks and downfalls. Likewise, food trucks also have their fair share of perks and downfalls. With that said, we live in a time and place where mobile kitchens are really on the rise, meaning we are seeing an abundance of food trucks everywhere we go (of course, it does depend on where you live).

While the food truck industry might be booming, sit-down restaurants will always — always! — be around. As a result, food truck owners should take a page or two out of the sit-down restaurant playbook. In other words, there are certain things traditional-like restaurants do really well, and mobile kitchens should start implementing those things, if they haven’t already.

It doesn’t matter who you are or how successful your business is, you can always improve. Therefore, make sure to start implementing the four things below, kitchen truck owners.

Sign up to receive the FoodTruckr Newsletter and we’ll throw in our free guide: 6 Free Social Media Tools to Get People Talking About Your Food Truck.

Things Sit-Down Restaurants Do Well That Food Trucks Should Implement

  • The Work-For-A-Tip Mindset
  • Making Customers Feel Welcome Right When They Walk In The Door
  • Advertising
  • An Amazing Environment

The Work-For-A-Tip Mindset

Let’s start this point off by saying this: You should always treat your customers right. There are no exceptions. With that in mind, restaurant servers will go above and beyond to please their customers in hopes of getting a better tip. This isn’t a bad mindset for food truck employees to incorporate.

Why? At the very least, you will make your customers happy. However, in the best-case scenario, you will not only get a tip, but you will retain more customers as well. It’s clearly not out of the ordinary for food trucks to receive tips, so why not incorporate the work-for-a-tip mindset?

You May Also Like...  Flashback Friday: A Look Back At The Benefits Of Owning A Food Truck Over A Sit-Down Restaurant

Incorporating this mindset will only lead to better customer service, and that is how you retain customers in this industry. Of course, your delicious recipes might have something to do with it as well (okay, so your food is the No. 1 reason why customers keep coming back for more).

Restaurants

Just so we are perfectly clear, we aren’t saying to pay your employees less money, we are simply saying to incorporate the work-for-a-tip mindset in hopes of quality customer service.

RELATED: Wagner’s Pizza Bus Serves Up Amazing Pizzas In Fairbanks, Alaska Year-Round. Believe it or not, this food truck stays open even when the temperatures get extremely cold. You can learn more about this truck’s amazing story by checking out this article.

Making Customers Feel Welcome Right When They Walk In The Door

Sit-down restaurants have a tendency to make their customers feel welcome right when they open the door — and that is a good thing. That might have something to do with the fact that many restaurants have a host, but it is still a strategy that most restaurants incorporate. Food truck owners, take notes.

If your customers enjoy their experience at your lunch truck, then there is a good chance they will venture to your lunch truck once again in the future. So, the moment someone gets to your mobile kitchen window, make them feel welcome. Ask them how their day is going. Recommend a new item. Simply put, be friendly.

Advertising

Fast food restaurants and sit-down restaurants alike are experts when it comes to advertising. No, you don’t have to start doing commercials, although you can if you want, and if you have the funds.

You May Also Like...  Most Viewed FoodTruckr Articles Of October 2017

Let’s look at a fast food restaurant. On the windows of a fast food establishment, you will typically find pictures of deals, new food items and meals in general. As a result, some people might know what they want before they even step inside a fast food restaurant.

Now, there are plenty of mobile kitchens out there that have pictures of their food out in the open, but there are plenty of mobile kitchens that don’t. Your No. 1 weapon is your food, so you should be showing it off as much as humanly possible.

Therefore, advertise when you can, even if it is placing pictures of your food all over your truck, handing out flyers, having a sign in front of your truck with specials on it or whatever it might be.

RELATED: November Is The Perfect Month For Food Trucks To Ramp Up Their Catering Businesses. Why is November the perfect month for food trucks to ramp up their catering businesses? Well, you are going to have to read this article to find out, but we will give you one hint: It has something to do with the weather.

An Amazing Environment

RestaurantsTo figure this lesson out, simply look at what a sit-down restaurant like Texas Roadhouse is doing. They have a very lively environment, if you will. From the servers to the customers, people actually want to be there. The great thing about this concept is the fact that you can tailor it however you would like.

For example, if you have a Hawaiian theme, then you can make your customers feel like they are in Hawaii when they visit your truck. Or, you can simply make your environment very happy and positive — the choice is yours.

You May Also Like...  November Is The Perfect Month For Food Trucks To Ramp Up Their Catering Businesses

Nonetheless, you need to make your environment your own. Certain sit-down restaurants do a great job of this. For example, a place that serves New York-style pizza might play Frank Sinatra in the background, and people will naturally feel like they are in New York as a result.

Every place is different, but don’t just be a bland establishment that takes an order, cooks the food and then gives said food to the customer. Make going to your food truck an experience for everyone involved.

While there are an endless amount of things sit-down restaurants do right and an endless amount of things food trucks do right, mobile catering truck owners need to start incorporating the four points above in some fashion. What do you have to lose?

To dig your teeth into what FoodTruckr has to offer, make sure to like us on Facebook and follow us on Twitter, and also make sure to check out more content that we bring to the table.

Recently on FoodTruckr

FoodTruckr’s Top 10: Our Most Viewed Mobile Kitchen Articles Of All Time Over the years, FoodTruckr has been a one-stop shop for all things relating to the food truck industry. With that in mind, we have unleashed some informative articles over the years that have done mob...
Business Bites: Nifty Napkins, WiFi on the Go, and IFTTT Recipes Today I'm going to hit you with a couple quick articles, and then I'm going to dig deep into our App of the Week. This week's app is an intuitive intersection of time-saver and social media powerhouse...
Food Truck Friday: Advice For Mobile Kitchen Owners Who Are New To The Industry In the spirit of it being Food Truck Friday, we are about to unleash a ton of advice that is perfect for folks who are new to the mobile kitchen industry. If you can relate, then we highly recommen...
How to Run a Food Truck 11: What to Do When You Don’t Have Enough Customers Today’s an exciting day here at FoodTruckr—it marks the return of the “How to Run a Food Truck” series! We can’t wait to continue bringing you the brand new business advice and insider tips that will ...
How to Run a Food Truck 21: Be Active in Your Local Community One of the greatest parts of being a FoodTruckr is all the opportunities you’ll get to interact with and meet new people. From the employees at your local commissary to long lines of customers to othe...
2 Unique Ways To Stay Motivated When You Want To Quit As A Food Truck Owner No matter what profession/job/career/industry it might be, everyone feels like quitting at some point. Spoiler alert: The food truck industry is no exception. Food truck owners not only have to ...
3 New York Food Trucks That Foodies Need To Try Immediately Calling all foodies! If you are a food lover (who's not?), and if you just so happen to live in New York, are currently visiting or plan on visiting in the near future, then you have to take a bite...
Top 10 FoodTruckr Articles Of 2017: September Edition With fall almost here and winter right behind it, now more than ever, FoodTruckrs need to make a push toward yearly goals. And we plan on helping you do exactly that via an overwhelming amount of a...
The 10 Commandments of Customer Relationships The food truck gods are fickle beings, and your truck may be plagued by customer droughts if you fail to please them. But if you can figure out the secret to the sacrament of success, you’ll be reward...
Quotes That Will Make Food Truck Owners Feel Thankful With Thanksgiving just a day away, we thought now would be the perfect time to share some quotes with food truck owners, quotes that will make owners feel thankful. There is so much to be thankful ...
Why Prospective Mobile Kitchen Owners Should Bring Financing Into The Mix Editor’s Note: Today we’re excited to present a guest post from JSL Financial. JSL Financial specializes in providing hassle-free financing for small and medium sized businesses. You can find out more...
Location Updates for Food Trucks: Helping Fans Find You If you had to explain the difference between a food truck and a restaurant to your 85-year old grandmother, you’d probably start out with the most obvious difference: a food truck has wheels. You c...
Food Truck Owners Should Include Live Streaming Into Their Social Media Strategies Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
3 Questions Successful Food Truck Chefs Must Answer Do you fancy yourself a successful food truck owner? Are you currently conquering the mobile kitchen industry, and quite possibly living large? If so, then there are three questions you must answer...
The Best FoodTruckr Advice For Mobile Kitchen Owners From Last Week: Aug. 28-Sept. 3 If you missed the FoodTruckr action last week, then we have you covered. After all, we will be providing every article published at FoodTruckr from last week, and they can all be found in one convenie...

About the Author

Trevor

A Colorado native, Trevor started off his college career at the University of Colorado, but decided to switch teams after two years. He graduated with a degree in journalism at Colorado State University in 2014. Trevor started his professional writing career in sports, and has since expanded to many different genres. He is currently an MFA in creative writing student, and is also the Managing Editor at FoodTruckr.

Love it? Share it: Share on Facebook Share on Twitter

  • Nathan Price

    Hi Everyone-
    Loved this article. I have a great idea to create an amazing environment through projection mapping. Projection mapping is projecting an image on a structure by your food truck. Here is a video example – http://youtu.be/XSR0Xady02o

    For example, a food truck serving Greek food could project Greek columns onto an overpass pillar or a Christmas truck could project Santa’s elf shop onto the side of a building. You’ll be sure to attract traffic walking or driving by at night.

    It’s a fairly new idea I have and have been learning about. I’m willing to collaborate with a food truck owner who wants to experiment with this. I live in the San Diego area. Just send me an email at [email protected].

    Nathan Price