Things Sit-Down Restaurants Do Well That Food Trucks Should Implement

Restaurants

Sit-down restaurants have their fair share of perks and downfalls. Likewise, food trucks also have their fair share of perks and downfalls. With that said, we live in a time and place where mobile kitchens are really on the rise, meaning we are seeing an abundance of food trucks everywhere we go (of course, it does depend on where you live).

While the food truck industry might be booming, sit-down restaurants will always — always! — be around. As a result, food truck owners should take a page or two out of the sit-down restaurant playbook. In other words, there are certain things traditional-like restaurants do really well, and mobile kitchens should start implementing those things, if they haven’t already.

It doesn’t matter who you are or how successful your business is, you can always improve. Therefore, make sure to start implementing the four things below, kitchen truck owners.

Sign up to receive the FoodTruckr Newsletter and we’ll throw in our free guide: 6 Free Social Media Tools to Get People Talking About Your Food Truck.

Things Sit-Down Restaurants Do Well That Food Trucks Should Implement

  • The Work-For-A-Tip Mindset
  • Making Customers Feel Welcome Right When They Walk In The Door
  • Advertising
  • An Amazing Environment

The Work-For-A-Tip Mindset

Let’s start this point off by saying this: You should always treat your customers right. There are no exceptions. With that in mind, restaurant servers will go above and beyond to please their customers in hopes of getting a better tip. This isn’t a bad mindset for food truck employees to incorporate.

Why? At the very least, you will make your customers happy. However, in the best-case scenario, you will not only get a tip, but you will retain more customers as well. It’s clearly not out of the ordinary for food trucks to receive tips, so why not incorporate the work-for-a-tip mindset?

You May Also Like...  3 Things That Will Make Or Break Your Food Truck Business

Incorporating this mindset will only lead to better customer service, and that is how you retain customers in this industry. Of course, your delicious recipes might have something to do with it as well (okay, so your food is the No. 1 reason why customers keep coming back for more).

Restaurants

Just so we are perfectly clear, we aren’t saying to pay your employees less money, we are simply saying to incorporate the work-for-a-tip mindset in hopes of quality customer service.

RELATED: Wagner’s Pizza Bus Serves Up Amazing Pizzas In Fairbanks, Alaska Year-Round. Believe it or not, this food truck stays open even when the temperatures get extremely cold. You can learn more about this truck’s amazing story by checking out this article.

Making Customers Feel Welcome Right When They Walk In The Door

Sit-down restaurants have a tendency to make their customers feel welcome right when they open the door — and that is a good thing. That might have something to do with the fact that many restaurants have a host, but it is still a strategy that most restaurants incorporate. Food truck owners, take notes.

If your customers enjoy their experience at your lunch truck, then there is a good chance they will venture to your lunch truck once again in the future. So, the moment someone gets to your mobile kitchen window, make them feel welcome. Ask them how their day is going. Recommend a new item. Simply put, be friendly.

Advertising

Fast food restaurants and sit-down restaurants alike are experts when it comes to advertising. No, you don’t have to start doing commercials, although you can if you want, and if you have the funds.

You May Also Like...  Why Your Work-Life Balance Is So Important In The Food Truck Industry

Let’s look at a fast food restaurant. On the windows of a fast food establishment, you will typically find pictures of deals, new food items and meals in general. As a result, some people might know what they want before they even step inside a fast food restaurant.

Now, there are plenty of mobile kitchens out there that have pictures of their food out in the open, but there are plenty of mobile kitchens that don’t. Your No. 1 weapon is your food, so you should be showing it off as much as humanly possible.

Therefore, advertise when you can, even if it is placing pictures of your food all over your truck, handing out flyers, having a sign in front of your truck with specials on it or whatever it might be.

RELATED: November Is The Perfect Month For Food Trucks To Ramp Up Their Catering Businesses. Why is November the perfect month for food trucks to ramp up their catering businesses? Well, you are going to have to read this article to find out, but we will give you one hint: It has something to do with the weather.

An Amazing Environment

RestaurantsTo figure this lesson out, simply look at what a sit-down restaurant like Texas Roadhouse is doing. They have a very lively environment, if you will. From the servers to the customers, people actually want to be there. The great thing about this concept is the fact that you can tailor it however you would like.

For example, if you have a Hawaiian theme, then you can make your customers feel like they are in Hawaii when they visit your truck. Or, you can simply make your environment very happy and positive — the choice is yours.

You May Also Like...  Throwback Thursday: Prepare For The Food Truck Offseason

Nonetheless, you need to make your environment your own. Certain sit-down restaurants do a great job of this. For example, a place that serves New York-style pizza might play Frank Sinatra in the background, and people will naturally feel like they are in New York as a result.

Every place is different, but don’t just be a bland establishment that takes an order, cooks the food and then gives said food to the customer. Make going to your food truck an experience for everyone involved.

While there are an endless amount of things sit-down restaurants do right and an endless amount of things food trucks do right, mobile catering truck owners need to start incorporating the four points above in some fashion. What do you have to lose?

To dig your teeth into what FoodTruckr has to offer, make sure to like us on Facebook and follow us on Twitter, and also make sure to check out more content that we bring to the table.

Recently on FoodTruckr

The Great Food Truck Race: How It Works and What You Can Learn Eight food truck teams. Seven weeks to compete. One shot at $50,000 and a brand new truck. That's the premise behind the Food Network's popular reality show, The Great Food Truck Race. If you’re no...
Photo Gallery: Texas Food Truckin’ Fest Editor’s Note: All images in this photo gallery were taken by Mike Kelley, a software and business consultant from Arlington, TX. Mike offered to write about his experience at the Texas Food Truckin’ ...
Why Your Work-Life Balance Is So Important In The Food Truck Industry Burnout in the food truck industry is a very real thing. When you are spending all of your time at the office (in this case, your food truck), it is very easy to get burned out. That is why an othe...
It’s Time To Get Really Serious About Your Yearly Food Truck Goals If you can believe it, it's already November, which, of course, means December is right around the corner, and you know what that means... It means a couple of different things: (1) It means the ho...
3 Food Trends That Foodies Have Been Going Crazy Over In 2016 Just like so many other things on the Internet, food also trends. It trends down, up -- you name it. In 2016, there have been plenty of foods that have swept the nation, and plenty of others that have...
How All Food Truck Entrepreneurs Should Approach Their Goals Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
How to Start a Food Truck 06: Find Prime Parking Last week’s chapter of “How to Start a Food Truck” marked the start of our research unit as we began discussing how to learn about food truck laws and restrictions in your area. Let’s be honest—that w...
The Best FoodTruckr Advice For Mobile Kitchen Owners From Last Week: Dec. 11-17 Everyone gets busy from time to time, and that's probably especially the case for food truck owners during the holiday season. With that said, if you were too busy to check out our blog this past w...
The Best FoodTruckr Advice For Mobile Kitchen Owners From Last Week: Aug. 28-Sept. 3 If you missed the FoodTruckr action last week, then we have you covered. After all, we will be providing every article published at FoodTruckr from last week, and they can all be found in one convenie...
All-Star Quotes For Food Truck Owners To Get Through The Week Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
FS036: The Hard Work of a Building a Dream – with Sharon of Magic Coffee Truck Today's guest is in the midst of building her dream. Magic Coffee Truck is about to hit the streets of Atlanta, thanks to the hard work of owner Sharon Turner. Many of my guests on the FoodTruckr S...
15 Inspiring Quotes That Will Help Mobile Kitchen Owners Conquer The Daily Grind If you have ever owned your own business, and especially if you have owned and operated a food truck, then you know how tough the daily grind can be. Not only do you have to worry about making enou...
5 Ways To Improve Your Food Truck’s SEO Editor’s Note: Today we’re excited to present a post from Dawn Mentzer. Dawn is a contributing writer for Straight North, a leading Chicago SEO company that provides a full suite of Internet marke...
2 Unique Ways To Stay Motivated When You Want To Quit As A Food Truck Owner No matter what profession/job/career/industry it might be, everyone feels like quitting at some point. Spoiler alert: The food truck industry is no exception. Food truck owners not only have to ...
Reasons Why You Shouldn’t Make Food Truck Resolutions While we love to see food truck owners getting motivated toward the end of the year, New Year's resolutions are not the answer. Yes, we still want to see owners reflecting and figuring out new ways...

Love it? Share it: Share on Facebook Share on Twitter