How Food Truck Owners Can Stay Motivated During The Offseason

Food Truck

If you live in a place that gets taken over by bad weather during the winter, then the offseason in the food truck industry can be a very unmotivating time. After all, there is nothing worse than you and your employees cooking up a storm in the kitchen (mostly prep stuff, because you cook your food fresh, right?) and then customers not showing up to eat this delicious food. Even worse is when you can’t even open up your food truck because winter is really taking over.

The key during this time is to not only have a plan, but to try and stay motivated as well. If you live in a place where cold temperatures and snow really take over during the winter, then your plan might be winterizing your mobile kitchen and taking the season off. However, if you plan on staying open all winter long, then you have to stay motivated, and the tips below should help.

Sign up to receive the FoodTruckr Newsletter and we’ll throw in our free guide: 6 Free Social Media Tools to Get People Talking About Your Food Truck.

How Food Truck Owners Can Stay Motivated During The Offseason

  • Get Into The Holiday Spirit
  • Branch Out With Catering Gigs
  • Take A Break/Vacation
  • Encourage Employees
  • Revisit Goals And Dreams

Get Into The Holiday Spirit

‘Tis the season. Now that the holiday season is among us, you might as well go with the flow. Depending on how your year went, the holiday season could be the perfect time to look back and reflect on what a great year it was for your food truck business, or it could be the perfect time to look back and figure out how you can do better next year.

Regardless, the holiday season is here, so you might as well get into the holiday spirit. Not only will this motivate your employees, but it will more than likely make your customers happy as well. After all, having an amazing food truck environment could be one of your biggest secret weapons.

You May Also Like...  The Best Way To Land More Catering Gigs At Your Food Truck Business

Let’s face the facts. It’s hard not to be motivated when you are happy, your employees are happy and your customers are happy. Set the mood by being cheerful during this time of the year. If nothing else, what do you have to lose?

Branch Out With Catering Gigs

If business is slow, then stop waiting for your customers to come to you and start going to them. You can achieve that feat by incorporating catering gigs.Motivated

Not only will this help when it comes to changing up the pace, but it will lead to you making more money, adding another stream of income and branching out by reaching a different audience. Not to mention, one catering gig could lead to another catering gig if your food truck knocks the first gig out of the park — and it will, of course.

This is your business, and if things are slow and money is a serious issue as a result, you have to brainstorm all of your options. One of the best things about owning a food truck is the fact that it is mobile. So instead of sitting in one spot, you can move around. Catering gigs provide the perfect opportunity to do just that.

The key during this time is to not get complacent. Stay motivated, stay hungry. Take your business to the next level by expanding your catering business during this time. It could lead to more customers and more revenue, which has motivating written all over it.

RELATED: Tips For Food Truck Owners Who Are Struggling To Retain Customers. If you are struggling to retain customers, then you need to figure out why this is happening. On top of that, you can read this article and learn how to start luring in customers.

Take A Break/Vacation

If things are really going slow, then take a break/vacation. A vacation will allow you to escape from work and enjoy life. If you are a successful food truck owner, then a good portion of your life is likely spent at your truck.

You May Also Like...  Why New Food Truck Owners Could Use Some Startup Capital

A vacation is the perfect time to refresh the mind. When you come back, you will be motivated to work and crush your goals and dreams. Even if things are running smoothly during the winter, you still need to find some time to take breaks. That’s how you keep your sanity. Therefore, you should still find time to take a vacation, even if it is just getting away for a couple of days.

Remember, a vacation doesn’t have to be a trip to Hawaii (how awesome would that be?). It could simply be you taking a couple of days off from work and getting some much-needed relax and refresh time in. Even if you love being a mobile catering owner, you still likely get burned out from time to time. Going on a mini-break will help you gain the motivation you need to conquer the offseason.

Encourage Employees

If your employees are happy and motivated, then coming to work every day is going to be a real treat. However, if your employees are burned out from work, then your food truck environment might take a hit, and that is why you need to encourage your employees during this time.

You can achieve that feat by giving them necessary days off, making work fun for everyone involved, implementing an employee of the month award, dishing out bonuses and the list could go on and on. This doesn’t mean you should be throwing money out left and right, though. If your employees earned it, then reward them. If not with money, then do it with time. If you don’t want to give them extra days off, then let them come into work late or leave early. Little things like that go a long way when it comes to keeping your employees happy and motivated.

Heck, even decorating your truck during the holidays and playing holiday music could go a long way. Do whatever it takes to encourage your employees. If they are happy and motivated, it will really show, and customers will flock to your truck once again.

You May Also Like...  3 Ways To Make More Time In The Food Truck Industry For Business Owners

Also, if you are motivated and doing your best work, your employees will see this and likely try to duplicate those efforts.

RELATED: How To Find The Perfect Location For Your Food Truck. New to the food truck industry? Struggling to find the perfect location? We’ve got you covered.

Revisit Goals And Dreams

MotivatedWhen all else fails, you need to think about why you wanted to be here in the first place. What made you want to join the food truck industry? Was it because you were in a terrible situation from a job standpoint? In other words, was it because you hated your last job? Was it because you wanted to finally follow your dreams?

When you are truly unmotivated, revisiting your goals and dreams is one of the best things you can do to find that all-star motivation once again. The key is to try to get back into the mindset you had when you created your goals and dreams in the first place, and you do that by figuring out why you made said goals and dreams to begin with.

It’s tough to get motivated when you are working your tail off and no one is eating at your lunch truck thanks to the winter, but you have to keep moving forward. If not, then your goals and dreams might become a distant memory, and you might not make it as a mobile kitchen owner.

Use this extra time during the winter to reflect on your business, your life, your goals, your dreams — everything. Pull out the positives and then apply them to your current and future situations.

You can — and will — survive the offseason.

To dig your teeth into what FoodTruckr has to offer, make sure to like us on Facebook and follow us on Twitter, and also make sure to check out more content that we bring to the table.

Recently on FoodTruckr

Business Bites: Navigating the Latest Facebook Page Upgrade, Food Hackathons, and Skipping the DMV Welcome back to Business Bites, a bi-weekly column with articles and tidbits we've come across in the last two weeks. Facebook Updates Pages: Here's What Changed Facebook loves to make changes qui...
Set Your Food Truck Up for Success with Help from Customers Editor’s Note: Hey FoodTruckrs! Today, we're excited to bring you a special guest post from Jennifer Bland of RatRaceGrad.com. You might remember Jennifer from the post she wrote a couple months ago o...
Everything FoodTruckr Has Ever Published Relating To Goals 'Tis the season for making goals. After all, December is around the corner and New Year's Eve will be here shortly after that. During this time of the year, people naturally reflect on the year the...
3 Great Fall Practices For Food Truck Owners Summer came and went and now fall is here. Before we know it, winter will be here, and then spring and summer again. In hopes of taking full advantage of the current season, which is, of course, fa...
Announcing…the “How to Run a Food Truck” Series! We showed you how to start a food truck—and now it’s time to take your learning to the next level. That’s right, FoodTruckrs! Coming up next, we’re proud to announce our brand new blog series: “How...
Top 10 FoodTruckr Articles Of 2017: September Edition With fall almost here and winter right behind it, now more than ever, FoodTruckrs need to make a push toward yearly goals. And we plan on helping you do exactly that via an overwhelming amount of a...
Flashback Friday: The First Article Ever Published At FoodTruckr We have a special treat for this week's edition of Flashback Friday. For this week's edition, we are flashing all the way back to the first article ever published at FoodTruckr. The title: The G...
Why New Food Truck Owners Could Use Some Startup Capital Editor’s Note: Today we’re excited to present a guest post from JSL Financial. JSL Financial specializes in providing hassle-free financing for small and medium sized businesses. You can find out more...
How Are You Using Digital Marketing For Your Food Truck Business? While digital marketing is different for every business, and many people might think it's for business owners who are trying to sell a product or service, it's also essential for food truck owners. ...
Food Truck Advice From Real Mobile Kitchen Owners: Part 1 Calling all aspiring mobile kitchen owners! If you are an aspiring food truck owner, then you have likely been browsing the web nonstop for advice when it comes to breaking into the food truck indu...
FoodTruckr Heroes: Our Five Favorite Dessert Trucks There are some holidays we wish we could celebrate year-round—holidays that truly deserve more than a single day of honor and acclaim. Today is one of those events, and we’ve got a special FoodTruckr ...
Why Entrepreneurs Make Good Food Truck Owners Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
How to Start a Food Truck 11: Calculate Profit Margins In last week’s “How to Start a Food Truck” post, we talked about setting goals for your food truck business. Goals are an important component of every entrepreneur’s journey. They dictate where you’re...
How Food Truck Business Owners Can Gain More Customers In 2017 Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
3 FoodTruckr Articles That Will Help Owners Out With Customer Service Without customers, you wouldn't be in business. As a result, you and your food truck team should cherish your customers, and do everything possible to make your business' customer service game as g...

Love it? Share it: Share on Facebook Share on Twitter