Tips During The Holiday Season In The Food Truck Industry


The holiday season is among us, food truck owners.

What exactly does this mean? Well, it could mean a boom in business for your mobile kitchen. After all, there are more people going outside. In other words, there are more people traveling to malls, shopping centers and places of that nature in hopes of finding the perfect gifts for the holiday season. These people, of course, get hungry, and that’s where you come into play.

If your food truck business is located next to a ton of shops (perhaps it is located in a downtown area that is not only great for foot traffic, but has many stores around as well), then you are in the perfect position to attract a ton of customers during this time. Of course, the weather still needs to corporate. If the temperatures are really low, then holiday shoppers are going to rush in and out of stores and will seek sit-down restaurants when they work up an appetite.

Sign up to receive the FoodTruckr Newsletter and we’ll throw in our free guide: 6 Free Social Media Tools to Get People Talking About Your Food Truck.

Nonetheless, more people are going to be leaving their homes during this time. Therefore, let’s go over some tips that food truck owners should incorporate during the holiday season.

Give away free hot chocolate, or a hot beverage of your choice.

Come up with specials to lure customers to your lunch truck, especially customers who have never been to your truck.

Give away free food. You know, like samples.

Have an amazing environment that screams you and your employees are in the holiday spirit. Side note: People love being around happy people, it’s the negative ones who are toxic. If you are really feeling up to it, you can decorate your truck as well.Holiday

Let people know where you are going to be on social media. You, of course, let your customers know where your truck is going to be during the winter, but really get creative with your social media post. For example, say something along these lines, “While you are out shopping for presents, make sure to stop at our food truck. If you mention this Facebook post, we will give you a free cup of coffee.” Of course, you don’t have to give anything away, but the point is to attract customers.

RELATED: Now Is The Perfect Time For Food Truck Owners To Make New Goals For 2017. If you haven’t made your goals for 2017 yet, then you need to get on this crucial step immediately. Your food truck business will thank you.

You May Also Like...  3 Mindsets Food Truck Owners Should Adopt To Reach Their Fall Goals

The key during the holiday season is to take advantage of all of the foot traffic. If you need to throw out specials left and right to get customers to your truck, then so be it. Of course, make sure you are still making a profit. Now more than ever, you need to get really creative when it comes to attracting holiday shoppers. After all, more and more people are doing their holiday shopping online now.

Here’s the deal, if you give people a reason to come to your food truck, people will venture to your food truck. People love food, as you likely already know.

Looking for financing to start or grow an existing food truck? JSL Financial has you covered.

To dig your teeth into what FoodTruckr has to offer, make sure to like us on Facebook and follow us on Twitter, and also make sure to check out more content that we bring to the table.

Recently on FoodTruckr

Motivational Articles That Will Help Food Truck Owners Conquer The Inevitable Rut No matter what industry you are in, you will find yourself stuck in a rut at one point or another. Yes, that includes people who are working at their dream job, such as food truck owners. For these...
Top 5 Most-Viewed FoodTruckr Articles Of 2019 So Far It feels like it was just yesterday when the calendar turned over to a new year. Yet here we are, already halfway through May 2019. We believe it's a great practice for food truck and business owne...
3 Everyday Activities That Can Make You A Successful Food Truck Business Owner There are hundreds of daily tasks food truck business owners do, from eating breakfast, to planning, to cooking food, to driving from location to location. While there are tasks that food truck own...

Love it? Share it: Share on Facebook Share on Twitter