Tips For Food Truck Owners Who Are Struggling To Retain Customers

Customers

Are you struggling to retain customers? If this is the case, then you have a big problem on your hands. After all, not retaining customers directly affects how much your food truck business is making.

Perhaps you are struggling to lure in customers in general, which means your sales are likely low as a result. Whatever the case, if your food truck lines are not flooding with people every day — well, at least during your busy hours, because there are likely slow periods during the day — then you need a quick fix.

While everyone’s situation is different, we have come up with four tips for mobile kitchen owners who are struggling to retain customers. If you have run out of options and are looking for new ways to lure in customers, then make sure you try out at least one of the options below.

Sign up to receive the FoodTruckr Newsletter and we’ll throw in our free guide: 6 Free Social Media Tools to Get People Talking About Your Food Truck.

Tips For Food Truck Owners Who Are Struggling To Retain Customers

  • Look At Your Customer Service Game
  • Try To Reach A New Audience With Events/Catering
  • Think About Changing Your Location
  • Look At Your Menu And Prices

Look At Your Customer Service Game

How are your customer service skills? How are your employees’ customer service skills? Are customers excited to go to your truck? If not, then you may need to change up your food truck environment. You need to create an environment that screams happiness. Going to your mobile kitchen should be an experience for you and your customers.

There are basic ways to take your customer service game to the next level. For example, you can ask your customers questions, give them suggestions and be extremely friendly to them in general. Your customers should never feel intimidated when they pull up to your food truck window, so make them feel wanted, and treat every customer like he/she is your No. 1 customer.

You May Also Like...  How to Run a Food Truck 14: Keep Up with Industry Trends

There are also more advanced ways to take your customer service game to another level. For instance, you could give out free samples, ask your customers for feedback, implement your customers’ feedback and turn your food truck into a community. You can achieve that feat by making your food truck environment a happy and friendly place, for starters.

RELATED: How To Find The Perfect Location For Your Food Truck. Finding the perfect location for your food truck could make or break your business. If your location doesn’t consist of a lot of foot traffic, then your business might be in trouble from the start. Check out this article to find out more.

Try To Reach A New Audience With Events/Catering

If you are struggling to retain customers, then it might be time to reach a new batch of customers, and you can achieve that goal by going to events and setting up catering gigs. Not only could this help you gain new customers, but it really helps to get your name out there.Customers

Think of it this way, there are still likely a boatload of people who don’t even know your amazing food truck exists, but you can tackle that issue by branching out in this industry. The good thing about events is the fact that there are so many going on, especially in the summer. There are food truck events that are tailored around food trucks. There are concerts, festivals and parties that mobile kitchens can venture to — you name it.

In terms of catering, the options are unlimited. You could cater for a big party (such as an office Christmas party), you could cater for a family reunion, you could cater for a wedding, etc. The point of this tactic: Instead of waiting for customers to come to you, you are essentially going to them. Not to mention, events and catering are a great change of pace for lunch truck owners.

You May Also Like...  Flashback Friday: The 10 Commandments Of Customer Relationships

Think About Changing Your Location

Is there enough foot traffic in your designated location? If not, then that could be a major problem. There is a reason why so many mobile catering trucks decide to set up shop downtown — because there are a lot of people downtown.

Perhaps your competition is attracting all of the people. If that is the case, then you might want to think about finding another spot. Of course, you don’t want to jump the gun if you are new to the industry. After all, not a whole lot of people know about your business yet, so make sure you give it enough time before you decide to change locations.

If you do decide to change locations, then make sure your new location has a ton of people lurking around, and also make sure you give it enough time before you consider this new location a bust or success. In every sense of the word, be patient during this process.

RELATED: How You Know You Were Born To Be A Food Truck Owner. Have you noticed these signs at one point or another? If so, then you were likely born to be a food truck owner.

Look At Your Menu And Prices

CustomersIf all else fails and you are really struggling to attract and retain customers, you might have to change your menu and prices. Here’s the thing, it’s not always your fault that you aren’t retaining customers. In other words, your food might be amazing, your customer service game might be at the ultimate level and your business plan might be flawless, but you still might not be getting enough customers to make a profit. It might be because you are still relatively new to the industry, or it might be because of your location.

You May Also Like...  How to Run a Food Truck 18: Be Consistent

If your menu is cluttered or if your prices are higher than anywhere else, you might have to make some adjustments. No one wants to be told how to run their businesses, but you need to make sure going to your food truck is worth it for your customers.

If they can’t justify paying $20 for a burger, then they are likely going to eat somewhere else, even if said $20 burger is otherworldly in the taste department. Remember, this might be a last-case scenario, but it is definitely something you need to look at if you are lacking in the customers department.

To dig your teeth into what FoodTruckr has to offer, make sure to like us on Facebook and follow us on Twitter, and also make sure to check out more content that we bring to the table.

Recently on FoodTruckr

Top Tips From The General Manager Of A Successful Food Truck Editor’s Note: Today we’re excited to present a post from Tori Galatro. Tori is a blogger, copywriter, and SEO outreach manager based in Austin, Texas. Her favorite things to write about are film, foo...
A Look Back At FoodTruckr Last Fall Fall will be here before we know it. As a result, we wanted to provide as much helpful information as possible from last fall, and that information can be found in the form of 10 fall articles from 20...
Food Truck Branding 101: Build a Brand That Rocks We all learned at an early age not to judge a book by its cover, right? That’s bad advice when it comes to brands. On a daily basis, customers are bombarded with advertisements and challenged to make ...
#FoodTruckFan: Resolutions Are you the kind of person who sets resolutions each year? I am, from something as simple as choosing a guiding phrase for the year (2009: "Listen more, talk less") or as elaborate as building a tw...
Most Viewed FoodTruckr Articles Of October 2017 October 2017 came and went, but there are some things that remain, such as the informative food truck articles that were published during October. In hopes of showing off some of the best articles ...
Flashback Friday: Entrepreneurs Should Break Into The Food Truck Industry Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
What Financing Can Do For Your Food Truck Business Editor’s Note: Today we’re excited to present a guest post from JSL Financial. JSL Financial specializes in providing hassle-free financing for small and medium sized businesses. You can find out more...
All-Star Insurance Tips For Food Truck Owners Insurance is an invaluable ingredient in any profession/business/field/industry, and the food truck industry is no different, which is why we decided to do a piece that combines past FoodTruckr articl...
Flashback Friday: What To Do When You Don’t Have Enough Food Truck Customers Today is the last Friday of the year, if you can believe that. So, for this week's edition of Flashback Friday, we wanted to do something extra special... Not only will we be going back in time ...
Food Truck Advice From Real Mobile Kitchen Owners: Part 1 Calling all aspiring mobile kitchen owners! If you are an aspiring food truck owner, then you have likely been browsing the web nonstop for advice when it comes to breaking into the food truck indu...
3 FoodTruckr Articles That Will Help Owners Out With Financing Food trucks are not cheap. As a result, you might be thinking it will take you years to become a food truck owner. With that said, financing alone could get you into the food truck industry much so...
The Best Foods To Eat At Food Trucks This Summer The summer is calling your name. After all, it is officially summer, so foodies, people who love food trucks and everyone in general can rejoice. To get ready for the summer heat, it is important t...
Ingredients Food Truck Owners Need To Constantly Monitor Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
Flashback Friday: Overcoming Food Truck Roadblocks While no one loves roadblocks rearing their ugly heads, they are occurrences that happen in all walks of life, and in all industries. The key is recognizing these roadblocks when they happen, and t...
FS010- What you Ought to Know About Food Truck Festivals In this episode of FoodTruckr School we have a very educational chat with Jessica Capistrant, one of the co-founders of the Phoenixville Food Truck Festival in Pennsylvania. Food Truck festival...

Love it? Share it: Share on Facebook Share on Twitter