Food Truck Goals Every Mobile Kitchen Owner Should Focus On In 2017

2017

Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world’s leading custom food truck manufacturer. In his current role as President/CEO, Jeremy manages dozens of employees, interacts with clients, and maintains a healthy relationship with all of his business partners. Since Prestige, Jeremy has launched many other successful companies.

‘Tis the season for food truck owners to make goals for the new year. After all, 2017 is just around the corner.

If you are struggling to make new goals for the new year or simply need some guidance, then we have you covered. And remember, it’s okay to have more than one goal for 2017. In fact, it is very much encouraged. With that in mind, don’t overdo it. In other words, don’t make so many goals that you are actually overwhelmed by them, food truck owners.

In hopes of 2017 being your most successful year yet, make sure you add these goals to the list in 2017.

Sign up to receive the FoodTruckr Newsletter and we’ll throw in our free guide: 6 Free Social Media Tools to Get People Talking About Your Food Truck.

Food Truck Goals Every Mobile Kitchen Owner Should Focus On In 2017

  • Gaining More Customers
  • Increasing Revenue
  • Gaining More Streams Of Income

Gaining More Customers

Gaining more customers should definitely be one of your goals for 2017, and there are multiple reasons why.2017

First and foremost, gaining more customers tends to lead to you selling more food, which leads to your food truck business making more money. With more money, you can update your equipment, expand by opening up another mobile kitchen, etc. Gaining more customers also leads to more people finding out about your lunch truck — it’s a chain reaction. This could lead to fortune, fame or you simply making a lot of people happy with your food.

You May Also Like...  Lessons Food Truck Owners Can Learn From Dreamers

Nonetheless, gaining more customers will help you grow your business, and that should always be a top priority.

Looking to build a new custom food truck? Check out this link for more details!

Increasing Revenue

Increasing revenue is always the goal, right? People don’t typically say they make too much money, or they wish they made less money. Increasing revenue, of course, can lead to the growth of your business. It could also lead to you personally making more money. On top of that, increasing revenue could lead to you being able to pay your employees more, or it could lead to you hiring more employees.

A business cannot function without money, which means increasing your revenue should be a goal every single year, not just for 2017.

RELATED: How To Handle Angry Customers At Your Food Truck Business. No matter how successful your business is, you will always have to deal with unhappy customers.

Gaining More Streams Of Income

One of the best ways to grow your food truck business (or any business) is by gaining more streams of income. While relying on one source of income is not the worst thing ever (many people do rely on one source of income, after all), knowing you have money coming from multiple streams is very reassuring, especially if something happens with one payment.2017

One might be wondering how a food truck owner can have more than one stream of income. You can count on the income that comes from your designated locations and you can count on another source of income from catering gigs. If you enter events, festivals or things of that nature, then you could have three income sources.

You May Also Like...  Is Your Food Truck Business Ready For Spring?

2017 is approaching fast. Make sure you are ready to conquer the new year by incorporating the three goals above. Your food truck business will thank you.

Looking to start your own food truck? Prestige Food Trucks can do wonders for you in that department.

To dig your teeth into what FoodTruckr has to offer, make sure to like us on Facebook and follow us on Twitter, and also make sure to check out more content that we bring to the table.

Recently on FoodTruckr

Location Updates for Food Trucks: Helping Fans Find You If you had to explain the difference between a food truck and a restaurant to your 85-year old grandmother, you’d probably start out with the most obvious difference: a food truck has wheels. You c...
Better Buzz Mobile Espresso Went From Brick-And-Mortar Cafe To A Business On Wheels In this day and age, coffee is all the rage. As a result, everyone likes a good coffee story, and we have an amazing coffee story for you today. FoodTruckr had the pleasure of speaking with Amy Her...
5 Unusual Food Truck Concepts You May Not Have Thought Possible Editor’s Note: Today we’re excited to present a post from Tori Galatro. Tori is a blogger, copywriter, and SEO outreach manager based in Austin, Texas. Her favorite things to write about are film, foo...
FS030: Changing the World One Taco at a Time – with Cayla of Taco Bike In today's episode, we've got another amazing food truck alternative for you: Taco Bike. Cayla Mackey brings organic, local, sustainable breakfast tacos to the Nashville community, all from the back o...
Three Keys to Building Food Truck Super-Fans Close your eyes and picture your favorite regular customer. You know the Suit—extra hot sauce, hold the cheese—who always gives you a smile and a healthy tip. Or that chatty college girl who seems to ...
2 Effective Ways Food Truck Owners Can Boost Their Social Media Game It's okay if you aren't a social media guru. Likewise, it's okay if you don't want to spend all of your free time trying to come up with a social media strategy that will benefit your food truck busin...
How to Run a Food Truck 23: Write the Recipe for Future Success FoodTruckrs, are you ready for the final unit of the “How to Run a Food Truck” series? We’re so excited to bring you the remaining lessons that will make up Unit 6—a section that’s all about setting g...
Why Food Truck Owners Can’t Afford To Have Bad Customer Service How's your customer service game looking, food truck owners? The only acceptable answer to that question: Amazing, great, excellent or something along those lines. While the foundation of your f...
FoodTruckr Heroes: Destination Desserts We love food trucks with really specific philosophies, but it’s even better when a truck’s mission supports a truly important cause. Today’s FoodTruckr Hero is a non-profit “social venture bakery” out...
How to Run a Food Truck 05: Deliver Excellent Customer Service Today on FoodTruckr, we’re super excited to dive right back in to our “How to Run a Food Truck" series! If you’ve been following along, you’ve already spent several weeks out on the streets and master...
Mouthwatering Food Classics That Everyone Loves We apologize ahead of time — because the food classics that follow are likely going to make your appetite go a little crazy. We are in the same boat, though, because compiling this list made us rather...
How to Start a Food Truck 21: Create a Logo and Truck Design This month on “How to Start a Food Truck, our content focuses on helping you make the best first impression possible on your customers. We kicked off Unit 6 last week with an important lesson on estab...
How You Know You Need More Financing For Your Food Truck Business Editor’s Note: Today we’re excited to present a guest post from JSL Financial. JSL Financial specializes in providing hassle-free financing for small and medium sized businesses. You can find out more...
Classic Party Food Ideas To Enjoy This 4th Of July There is nothing wrong with keeping things simple, especially when it comes to classic party food ideas. When it comes to the 4th of July, this is what it's all about: Sticking with the classics. W...
#FoodTruckFan: Your Approachability Factor I had a group of friends over for dinner the other night, and we got on to the topic of ordering pizza. More specifically, The Fear of Ordering Pizza. We had so many arguments my freshman year of ...

About the Author

FoodTruckr

FoodTruckr is the #1 online destination for current and aspiring food truck owners looking to succeed in the mobile food industry. Self described “food truck devotees,” the FoodTruckr team enjoys reading about successful entrepreneurs, salivating over photos of burritos on Twitter, and long walks through food truck parks. Chat with FoodTruckr on Facebook or check out the FoodTruckr School podcast for more awesome tips to level up your business.

Love it? Share it: Share on Facebook Share on Twitter