How Food Truck Business Owners Can Gain More Customers In 2017

2017

Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world’s leading custom food truck manufacturer. In his current role as President/CEO, Jeremy manages dozens of employees, interacts with clients, and maintains a healthy relationship with all of his business partners. Since Prestige, Jeremy has launched many other successful companies.

2017 is a new year, and it just so happens to be a couple of days away. This should be a huge blessing for food truck business owners who didn’t meet all of their goals in 2016. After all, 2017 provides mobile kitchen owners with a fresh start. Take advantage of this golden opportunity.

One of the main goals food truck owners should be focusing on in 2017 is gaining more customers. The reasoning behind this is simple. More customers means more sales. More sales, of course, means more money coming in for your business. More money means you can hire more employees, expand, perhaps upgrade your food truck, etc.

While you likely have plenty of goals in 2017, make sure you are focusing on gaining more customers. That alone could take your business to the top. With that in mind, here are three ways to gain more customers in 2017.

Sign up to receive the FoodTruckr Newsletter and we’ll throw in our free guide: 6 Free Social Media Tools to Get People Talking About Your Food Truck.

How Food Truck Business Owners Can Gain More Customers In 2017

  • Pick Up Their Marketing Game
  • Hire Passionate Employees
  • Do Something Different With The Menu
You May Also Like...  Reasons Why Entrepreneurs Should Break Into The Food Truck Industry

Pick Up Their Marketing Game

Digital marketing (or marketing in general) is so important for a business. And no, the food truck industry is no exception.2017

Digital marketing might not be your thing. Heck, you might not even know how to run a Facebook account. That is okay as long as you hire someone to take care of these needs. You see, digital marketing can help you lure more people to your website, it can help you gain more followers on social media, it can help said followers stay informed and entertained and the list of possibilities could go on and on. This is so important because all of this could lead to you gaining more customers. Remember, more customers means more money for your business.

That is why you have to pick up your marketing game in 2017, lunch truck owners. At the very least, more people will become aware of your food truck business, and that’s never a bad thing.

Looking to build a new custom food truck? Check out this link for more details!

Hire Passionate Employees

No, we are not saying you should fire your current employees and replace them with new ones. We are saying this, however: If you need to hire more employees (perhaps 2017 is the year you finally hire your first employee), then make sure you hire passionate ones. If your employees are passionate about the food truck industry, food and people in general, then that is really going to show, and your customers will take notice.

You May Also Like...  Mouthwatering Food Classics That Everyone Loves

This could lead to you having an amazing — and friendly — food truck community. Customer service, especially in this industry, is so important. If your food is amazing and you have great customer service on top of that, then your mobile kitchen is going to be the talk of the town.

Bad customer service alone — even if the food is delicious — could lead to a business losing customers.

RELATED: How To Find The Perfect Location For Your Food Truck. Finding the perfect location in the food truck industry is a must. Check out this article to find out more.

Do Something Different With The Menu

2017You don’t need to completely tear apart your menu and change all of your recipes in 2017 — well, unless you want to do that, that is. A better strategy would be to do something different with your menu, something new.

Perhaps you don’t offer daily specials at your food truck. If not, that might be the way you change up the menu in 2017. Another way is to add a new line of foods, or a new meal. After that, you can use digital marketing to get your followers, customers and fans pumped up for this new meal, which could lead to some serious foot traffic at the beginning of 2017. That sort of trick seems to be doing wonders for restaurants like Carl’s Jr. (marketing/advertising a new meal) — and that’s just one example.

The key here is to do something different with your menu so you can lure in customers to try something new. That alone might not lead to you having the most successful year ever, but it could certainly help, and it could help you gain new customers in 2017.

You May Also Like...  Food Trucks That Foodies Will Fall In Love With

Looking to start your own food truck? Prestige Food Trucks can do wonders for you in that department.

To dig your teeth into what FoodTruckr has to offer, make sure to like us on Facebook and follow us on Twitter, and also make sure to check out more content that we bring to the table.

Recently on FoodTruckr

How to Run a Food Truck 07: Run Promotions to Inspire Fan Loyalty In last week’s special customer service lesson, we learned how the FoodTruckr LEARN method helps you handle customer disputes. However, while it’s important to have protocols in place for those times ...
5 Branding Tips For New Food Trucks Editor’s Note: Today we’re excited to present a guest post from Adrian Cordiner. Adrian is a writer for nisbets.com.au. He is passionate about food, business, marketing, and technology, and never gets...
Equipment Breakdown Insurance For Food Trucks Food trucks rely on many pieces of equipment to operate. From the generator to the grill to the hood to the blender to the compressor to the sink -- you name it. If one of these items goes down, it co...
3 Simple Ways Food Truck Owners Can Gain More Confidence Have you been struggling in the confidence department lately? If so, then you came to the right place. While there are many ways food truck owners can gain more confidence, we will be featuring thr...
The Ins And Outs Of Getting Food Truck Financing Editor’s Note: Today we’re excited to present a guest post from JSL Financial. JSL Financial specializes in providing hassle-free financing for small and medium sized businesses. You can find out more...
2 Invaluable Keys To A Food Truck Entrepreneur’s Success Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
2 Simple Ways Food Truck Entrepreneurs Can Get Their Customers Excited For Spring Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
FS035: Catering for a Crowd – with Josh of The Pizza Wagon What does it take to cater to hundreds of hungry pizza lovers at one time? No one knows better than  Joshua Goldstein, head chef and owner of The Pizza Wagon. Josh's trailer serves up delicious piz...
The 12 Days of FoodTruckr: 1 Very Extra Super Special Sale! On the first day of Christmas, FoodTruckr’s giving you… One Very Extra Super Special SALE! That’s right, FoodTruckrs. We’re kicking The 12 Days of FoodTruckr off with a bang and offering a big disco...
All-Star Insurance Tips For Food Truck Owners Insurance is an invaluable ingredient in any profession/business/field/industry, and the food truck industry is no different, which is why we decided to do a piece that combines past FoodTruckr articl...
3 Things You Need To Become Addicted To In The Food Truck Industry To Ensure Success While there is no secret formula to success, there are certainly things people can do to increase their chances of succeeding, and we will be unleashing some of those things -- better yet, ingredients...
FS008- Understanding Health Codes – A Conversation with Matt from the Minnesota Department of ... On today's episode of FoodTruckr School, I'm happy to welcome Matt Finkenbiner from the Minnesota Department of Health. Matt is here to help us understand more about the process of health codes...
Business Bites: Start-Up Food, Employee Culture, Video Tips, & Coupon Apps A quick note before I jump into this week's articles and links. We recently learned that some of our contact form messages were not making it into our email inboxes. If you emailed us and never receiv...
10 Food Holidays Mobile Kitchen Owners Should Watch Out For In February 2018 Can you believe it's almost February? It seems like it was just yesterday when we were celebrating the new year that is 2018. We hope your year is off to a great start, FoodTruckrs, and we also hop...
3 FoodTruckr Articles That Will Help Owners Out With Motivation More likely than not, FoodTruckrs are flooding with motivation as a result of a new year being on the horizon. With that said, just in case you are seeking more motivation, motivation that will ide...

About the Author

FoodTruckr

FoodTruckr is the #1 online destination for current and aspiring food truck owners looking to succeed in the mobile food industry. Self described “food truck devotees,” the FoodTruckr team enjoys reading about successful entrepreneurs, salivating over photos of burritos on Twitter, and long walks through food truck parks. Chat with FoodTruckr on Facebook or check out the FoodTruckr School podcast for more awesome tips to level up your business.

Love it? Share it: Share on Facebook Share on Twitter