5 Branding Tips For New Food Trucks

Branding

Editor’s Note: Today we’re excited to present a guest post from Adrian Cordiner. Adrian is a writer for nisbets.com.au. He is passionate about food, business, marketing, and technology, and never gets tired of sharing new discoveries. When not at a desk you’ll find him running through the parks of sunny Sydney.

If you love food, one of the most exciting business opportunities you can get into is starting a food truck. There are a lot of reasons — independence, abundant potential, and doing something you love springs to mind. There’s no doubt that the delicious food you’re planning to serve will sell itself once your customers have had their first bite. But how do you get them there in the first place? That’s where branding comes into its own, and why it’s so important.

Sign up to receive the FoodTruckr Newsletter and we’ll throw in our free guide: 6 Free Social Media Tools to Get People Talking About Your Food Truck.

1. Choose Your Business Name Wisely

The name of your business should tell a story about who you are. You can’t afford to change it in a couple of months because you get bored, so think carefully.

Choosing a good food truck name is similar to choosing a good restaurant name — it has to suit what you’re about, and work with your product and brand. If you’re really lost, start by writing down companies, restaurants and other food trucks that you like the names of. You might start to see a pattern of preference that could eventually inspire the perfect name.

Remember that your name will be directly linked to your identity — your logo, truck design, menus, website, social media. If you can visualize it in all of these contexts, maybe you’ve got a winner!

You May Also Like...  Most Viewed FoodTruckr Articles Of October 2017

Looking to build a new custom food truck? Check out this link for more details!

2. Design, Design, Design

What location is to real estate, design is to branding. Your brand  is the cornerstone of your marketing strategy and it sets the tone for your business, your entire customer experience. You need to stand out in the marketplace, and a strong design that compliments your concept and communicates the kind of business you are is essential. It also needs to be distinctive — it’s pointless if someone looks at your logo and immediately thinks of your competitor.

Nowadays design marketplaces such as 99designs and DesignCrowd make great designs easily accessible and more affordable for smaller businesses. Whoever you work with, finding a designer who understands your target market and product will result in fonts, colors and styling that appeals to the right people.

Branding

3. First Impressions Count

Remember that the first experience customers have with you starts long before they have actually tasted anything. Whether it’s your truck’s paint job, the music you’re blasting or the energy of your staff, first impressions definitely count.

Think of how many times you’ve been to restaurants where a tatty, photo-copied menu has been your introduction to the establishment. Or when the person serving you seemed to have a thousand other things they’d rather be doing. How did that make you feel?

Customers are often looking for more than just a full stomach when they are eating out — they are looking for a real, complete experience. The last thing you want is people marking down your incredible food (or worse, not even trying it at all) simply because your branding, or lack thereof, puts them off.

You May Also Like...  5 Strategies When Food Truck Owners Are Lacking Inspiration

RELATED: 3 Things That Will Make Or Break Your Food Truck Business. Spoiler: The infamous business plan made the list.

4. Second Impressions Count, Too

Don’t think that customers stop being customers as soon as they walk away. It’s important to maximize the opportunity for repeat customers every time someone engages with your brand.

As you’re building your social media following, offer discounts or special offers to people who follow you or leave reviews. Find the time to respond to any reviews or inquiries online, even if it’s just a “thank you.”

Traditional methods of marketing (such as business cards or takeaway menus) can still be effective, just make sure they are interesting and worth keeping, and feature some kind of call-to-action. For example, contact us via email, leave a review, connect with us through social media.

Check out the infographic “Food Truck Marketing 101” for some marketing ideas that will keep customers engaged and coming back for more, time after time.

5. Maintain That Online Presence

It’s one thing to have a Facebook page, it’s quite another to have a social media strategy. It’s a lot of work to keep energized, relevant and on brand, but it is also essential to a mobile business.

BrandingFacebook, Instagram and Twitter have proven themselves popular within the food trucking community. Though your branding and posting should be consistent across all platforms, different networks have different features that make them unique.

Facebook is great for engaging with your customers, hosting contests and sharing promotions. Instagram is perfect for showcasing delicious pictures of your food, and creating a strong visual identity. Twitter works for sharing relevant content and news.

You May Also Like...  3 Reasons Why You Should Feel Accomplished If You Are A Food Truck Owner

Check out aggregators like Zomato and Yelp – you should be there, too, and on any platform that is going to spread the word and bring you customers. Check out what the other food trucks in your area are up to, and where they’re posting. Many cities have food truck communities and food truck location trackers.

Most important of all, keep your location up to date. There is no point in all of this effort if you cannot be found! A daily update of where you are is a task that can’t be overlooked.

Though starting out with a solid brand will work wonders, the most successful food trucks in the industry have made it a continuing priority. Regularly review your branding so that it remains true, strong and consistent, and enjoy the looks on the faces of your customers when your amazing food is everything they had hoped for!

To dig your teeth into what FoodTruckr has to offer, make sure to like us on Facebook and follow us on Twitter, and also make sure to check out more content that we bring to the table.

Recently on FoodTruckr

Food Trucks That Are Perfect For Coffee Lovers You know why we love the food truck industry? Simple. Because there are so many different trucks to choose from, meaning the food options are limitless. Case in point: There are plenty of food truc...
Invaluable Advice When It Comes To Writing A Business Plan For Your Food Truck No matter what type of business you are trying to start, there is one thing all aspiring business owners need to do ... and that is make a business plan. A business plan can't be avoided, especiall...
Lessons Food Truck Owners Can Learn From A Doer Are you a doer or are you a dreamer? The two are very different from one another; however, a food truck owner would be doing himself/herself a huge favor by taking on traits of both. You see, a doe...
3 Keys To Food Truck Financing Editor’s Note: Today we’re excited to present a guest post from JSL Financial. JSL Financial specializes in providing hassle-free financing for small and medium sized businesses. You can find out more...
Food Truck Owners Have To Cut Out Distractions — Just Like Any Other Profession Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
5 Simple Ways To Get Your Mind Right In The Food Truck Industry If you want to be the most successful version of yourself in the food truck industry, then you have to get your mind, body and soul right. You need to have a positive outlook on everything, you hav...
Take Your Food Truck Business To The Next Level With This Growth Kit Are you looking to take your food truck business to the next level and increase your sales? Look no further than our Food Truck Business Growth Kit to make that happen! If you are all about growing yo...
Menu Mistakes Food Truck Owners Can Easily Avoid If you are a food truck owner, then it is easy to come to this conclusion: Running a food truck business has many different components, and being a master chef is certainly not the only one. With t...
FS035: Catering for a Crowd – with Josh of The Pizza Wagon What does it take to cater to hundreds of hungry pizza lovers at one time? No one knows better than  Joshua Goldstein, head chef and owner of The Pizza Wagon. Josh's trailer serves up delicious piz...
FS001- Tips, Strategies and More with Mike Swaleh from Tikka Tikka Taco and The Great Food Truck Ra... We at FoodTruckr are extremely happy to welcome you to the very first episode of FoodTruckr School! FoodTruckr School is a podcast dedicated to helping you take your food truck business to the ...
Delicious Foods Everyone Should Be Enjoying This Fall Fall is coming. This means a few things. For one, the leaves are going to start changing colors (and falling), the temperatures are going to drop, the nights will become longer, the days shorter, foot...
3 Things A Food Truck Entrepreneur Should Be Doing Now In Hopes Of Conquering Spring Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
The Best FoodTruckr Advice For Mobile Kitchen Owners From Last Week: Sept. 4-10 In hopes of getting your week started off on the right note, we are about to drop every article from last week, for the articles are jam-packed with information that could end up doing your food truck...
FoodTruckr Heroes: Dark Side of the Moo Today’s FoodTruckr Hero is anything but ordinary, and we couldn’t be more excited to share their story with you. Dark Side of the Moo out of Hoboken, NJ, has a mission to put their own unique spin ...
The How To Start A Food Truck Guide Is A Serious Game-Changer For Future Food Truck Owners Running a food truck business can be a long and grueling process, and there isn't always light at the end of the tunnel. Just like all businesses, you are taking a risk by opening up your own food tru...

About the Author

FoodTruckr

FoodTruckr is the #1 online destination for current and aspiring food truck owners looking to succeed in the mobile food industry. Self described “food truck devotees,” the FoodTruckr team enjoys reading about successful entrepreneurs, salivating over photos of burritos on Twitter, and long walks through food truck parks. Chat with FoodTruckr on Facebook or check out the FoodTruckr School podcast for more awesome tips to level up your business.

Love it? Share it: Share on Facebook Share on Twitter

  • baramark

    A major selling point of food is its quality – and food safety training is key to that quality. Likewise, the food industry is constantly evolving – so it is critical for owners and employees to stay up-to-date on practices, trends, product knowledge, and regulatory requirements through food safety training.
    Keep current with Food Safety standards and regulations! Food Manager ANSI Certification – On SALE $99.00 – Valid in all States and for 5 years. Also, Food Handler ANSI Training for only $7.00!
    Visit Food Truck Certification: http://foodtrucktrainingcertification.com/