5 Branding Tips For New Food Trucks

Branding

Editor’s Note: Today we’re excited to present a guest post from Adrian Cordiner. Adrian is a writer for nisbets.com.au. He is passionate about food, business, marketing, and technology, and never gets tired of sharing new discoveries. When not at a desk you’ll find him running through the parks of sunny Sydney.

If you love food, one of the most exciting business opportunities you can get into is starting a food truck. There are a lot of reasons — independence, abundant potential, and doing something you love springs to mind. There’s no doubt that the delicious food you’re planning to serve will sell itself once your customers have had their first bite. But how do you get them there in the first place? That’s where branding comes into its own, and why it’s so important.

Sign up to receive the FoodTruckr Newsletter and we’ll throw in our free guide: 6 Free Social Media Tools to Get People Talking About Your Food Truck.

1. Choose Your Business Name Wisely

The name of your business should tell a story about who you are. You can’t afford to change it in a couple of months because you get bored, so think carefully.

Choosing a good food truck name is similar to choosing a good restaurant name — it has to suit what you’re about, and work with your product and brand. If you’re really lost, start by writing down companies, restaurants and other food trucks that you like the names of. You might start to see a pattern of preference that could eventually inspire the perfect name.

Remember that your name will be directly linked to your identity — your logo, truck design, menus, website, social media. If you can visualize it in all of these contexts, maybe you’ve got a winner!

You May Also Like...  5 FoodTruckr Articles That Can Help Mobile Kitchen Owners Get A Jumpstart On The Week

Looking to build a new custom food truck? Check out this link for more details!

2. Design, Design, Design

What location is to real estate, design is to branding. Your brand  is the cornerstone of your marketing strategy and it sets the tone for your business, your entire customer experience. You need to stand out in the marketplace, and a strong design that compliments your concept and communicates the kind of business you are is essential. It also needs to be distinctive — it’s pointless if someone looks at your logo and immediately thinks of your competitor.

Nowadays design marketplaces such as 99designs and DesignCrowd make great designs easily accessible and more affordable for smaller businesses. Whoever you work with, finding a designer who understands your target market and product will result in fonts, colors and styling that appeals to the right people.

Branding

3. First Impressions Count

Remember that the first experience customers have with you starts long before they have actually tasted anything. Whether it’s your truck’s paint job, the music you’re blasting or the energy of your staff, first impressions definitely count.

Think of how many times you’ve been to restaurants where a tatty, photo-copied menu has been your introduction to the establishment. Or when the person serving you seemed to have a thousand other things they’d rather be doing. How did that make you feel?

Customers are often looking for more than just a full stomach when they are eating out — they are looking for a real, complete experience. The last thing you want is people marking down your incredible food (or worse, not even trying it at all) simply because your branding, or lack thereof, puts them off.

You May Also Like...  The Best FoodTruckr Advice For Mobile Kitchen Owners From Last Week: Nov. 19-25

RELATED: 3 Things That Will Make Or Break Your Food Truck Business. Spoiler: The infamous business plan made the list.

4. Second Impressions Count, Too

Don’t think that customers stop being customers as soon as they walk away. It’s important to maximize the opportunity for repeat customers every time someone engages with your brand.

As you’re building your social media following, offer discounts or special offers to people who follow you or leave reviews. Find the time to respond to any reviews or inquiries online, even if it’s just a “thank you.”

Traditional methods of marketing (such as business cards or takeaway menus) can still be effective, just make sure they are interesting and worth keeping, and feature some kind of call-to-action. For example, contact us via email, leave a review, connect with us through social media.

Check out the infographic “Food Truck Marketing 101” for some marketing ideas that will keep customers engaged and coming back for more, time after time.

5. Maintain That Online Presence

It’s one thing to have a Facebook page, it’s quite another to have a social media strategy. It’s a lot of work to keep energized, relevant and on brand, but it is also essential to a mobile business.

BrandingFacebook, Instagram and Twitter have proven themselves popular within the food trucking community. Though your branding and posting should be consistent across all platforms, different networks have different features that make them unique.

Facebook is great for engaging with your customers, hosting contests and sharing promotions. Instagram is perfect for showcasing delicious pictures of your food, and creating a strong visual identity. Twitter works for sharing relevant content and news.

You May Also Like...  Things You Should Never Stop Doing After You Become A Food Truck Owner

Check out aggregators like Zomato and Yelp – you should be there, too, and on any platform that is going to spread the word and bring you customers. Check out what the other food trucks in your area are up to, and where they’re posting. Many cities have food truck communities and food truck location trackers.

Most important of all, keep your location up to date. There is no point in all of this effort if you cannot be found! A daily update of where you are is a task that can’t be overlooked.

Though starting out with a solid brand will work wonders, the most successful food trucks in the industry have made it a continuing priority. Regularly review your branding so that it remains true, strong and consistent, and enjoy the looks on the faces of your customers when your amazing food is everything they had hoped for!

To dig your teeth into what FoodTruckr has to offer, make sure to like us on Facebook and follow us on Twitter, and also make sure to check out more content that we bring to the table.

Recently on FoodTruckr

Become A Food Truck Owner Because It’s Your Dream, Not Because It Sounds Good On Paper Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
The Best FoodTruckr Advice For Mobile Kitchen Owners From Last Week: July 24-30 We understand how busy food truck owners can be -- you are running your own business, after all -- which is why we decided to do you a little favor. In hopes of helping you achieve all of your goal...
FS006- From Food Truck to Brick and Mortar Restaurant with Brett from BC Tacos In this episode of FoodTruckr School, we chat with Brett Chiavari from BC Tacos, one of the most popular food trucks to reign South Florida! He's also recently opened up a brick and mortar rest...
When Should Food Truck Owners Set Goals? Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
2 Effective Ways Food Truck Owners Can Boost Their Social Media Game It's okay if you aren't a social media guru. Likewise, it's okay if you don't want to spend all of your free time trying to come up with a social media strategy that will benefit your food truck busin...
How To Conquer Burnout In The Food Truck Industry Burnout exists in every industry ... even if you love what you do. Therefore, you better believe burnout exists in the food truck industry, an industry in which owners tend to work double-digit hou...
Throwback Thursday: Business Lessons Food Truck Owners Can Learn From Online Entrepreneurs Whether you are a first-time food truck owner or have been conquering this industry for years, you can never afford to cut learning out of your life. The same thing goes for advice and lessons. After...
Prestige Food Trucks Founder, Jeremy Adams, Featured On Forbes 30 Under 30 We have some very exciting news for FoodTruckrs (and the food truck industry in general). Jeremy Adams, co-founder of Prestige Food Trucks, was featured in Forbes’ 30 Under 30 list in Manufacturing...
Everything FoodTruckr Has Published Relating To Entrepreneurship In 2017 Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
Work-Life Balance Is Crucial In The Food Truck Industry In this week's edition of Throwback Thursday, we decided to go all the way back to last year. One might be wondering why, and it's a valuable question. Last year around this time, FoodTruckr did an...
7-Step Plan For How To Start A Mobile Food Truck Business Editor’s Note: Today we’re excited to present a guest post from Lisa Griffin. Lisa is a blogger and freelance writer for Edubirdie. Her lifestyle credo is “Your behavior is the sum total of your actio...
15 Articles That Will Help Food Truck Owners Make A Big Push Toward Their Goals Life is tough and things happen. These things get in the way of our goals, no matter what industry we are trying to conquer. The food truck industry is certainly no different. In the spirit of t...
Ways To Spice Up Your Food Truck Journey Whether you are working at your dream job or not, things can get a bit stale from time to time. When that does in fact become the case, you need to start spicing things up. For a writer, that can b...
3 Things That Are Going To Get You Into The Food Truck Industry Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
How to Run a Food Truck 04: Use Apps to Simplify Your Business Today’s lesson is the last part of our unit on your first few weeks on the streets—and if you’ve been following along with our “How to Run a Food Truck” series, you’re already one month into your food...

About the Author

FoodTruckr

FoodTruckr is the #1 online destination for current and aspiring food truck owners looking to succeed in the mobile food industry. Self described “food truck devotees,” the FoodTruckr team enjoys reading about successful entrepreneurs, salivating over photos of burritos on Twitter, and long walks through food truck parks. Chat with FoodTruckr on Facebook or check out the FoodTruckr School podcast for more awesome tips to level up your business.

Love it? Share it: Share on Facebook Share on Twitter