Should You Spend A Lot Of Money For Your Food Truck’s Grand Opening?

Grand Opening

You finally purchased your food truck and got it customized to fit all of your needs (not to mention, it has your awesome logo on it!). You knocked your business plan out of the park. You have your menus down. You know where your locations are going to be. You hired an employee or two, and you are basically ready to conquer the food truck industry. However, there is one crucial thing you have to tackle next: The grand opening.

Your grand opening is a big deal. After all, it is a celebration for the opening of your business. On top of that, it is first-impression time, and you want to make a good first impression on everyone, right? In hopes of doing just that, it’s important to do a very, very good job at your grand opening.

If you need tips for crushing it, then make sure to check out this article.

Sign up to receive the FoodTruckr Newsletter and we’ll throw in our free guide: 6 Free Social Media Tools to Get People Talking About Your Food Truck.

Okay, it’s time to pose the question we have all been waiting for: Should you spend a lot of money for your food truck’s grand opening?

It depends…

If you have the means to make your grand opening the biggest opening in food truck history, then, well, you can do just that. With that said, we will say this: Your grand opening doesn’t have to be this big, extravagant thing to be a success.Grand Opening

The key is promoting your grand opening well ahead of time so you have customers flooding the scene when your big day arrives. Another key is getting to know your customers and interacting with them. Of course, the food is a very important part as well. After all, if your food is amazing, then surely people will come back for more. If it is just average, then it’s going to be tough to retain customers, especially when you are first breaking into this industry.

You May Also Like...  What Are You Willing To Give Up To Make Your Food Truck Dreams Come True?

While spending a lot of money on your grand opening would be nice, you do not want to dig yourself into a hole in the very first week of your business’ existence. Given the fact that this industry is so competitive and mobile kitchens are becoming more and more popular, putting yourself in a financial hole is the last thing you want.

RELATED: Tips For A Successful Grand Opening At Your Food Truck Business. Need help knocking your grand opening out of the park? We have you covered.

How about this: Spend money where the money needs to be spent. For example, spend money on promoting your truck, your grand opening. The more people who know about your grand opening, the better, which is why digital marketing, and marketing in general, should play a major role.

Grand OpeningWhile everyone wants their grand opening to be fun, if you focus on making good art (in this case your food), then your meals and recipes will steal the show. After all, folks are traveling to your mobile catering truck to test out your food.

The key is to make a budget for your grand opening. If your budget allows you to be a little more extravagant with your big opening, then so be it. If not, then that is fine as well.

Above all else, make sure you are creating enough awareness, focus on your food and treat your customers right. Treat your grand opening like a networking party, if you will. Oh yeah, and make sure to have fun! Your grand opening marks the date that your dream became a reality — the day you became a food truck owner.

You May Also Like...  Food Trucks That Foodies Will Fall In Love With

Looking to build a new custom food truck? Check out this link for more details!

To dig your teeth into what FoodTruckr has to offer, make sure to like us on Facebook and follow us on Twitter, and also make sure to check out more content that we bring to the table.

Recently on FoodTruckr

FoodTrucker Heroes: The Cookie Monstah Guys, can we talk about how amazing The Cookie Monstah is today? These FoodTruckrs have totally captured our hearts (and our stomachs, and our wallets, and our dreams, and our…). Here's how: 1. The C...
Why Restaurant Franchises Should Consider Entering The Food Truck Industry Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
Writing Copy For Your Food Truck’s Social Media Pages Many food truck owners have created their social media pages and are ready to share posts with their loyal customers. They've decided that they will only post on Facebook, Instagram, or Twitter (or a ...
The 12 Days of FoodTruckr: 1 Very Extra Super Special Sale! On the first day of Christmas, FoodTruckr’s giving you… One Very Extra Super Special SALE! That’s right, FoodTruckrs. We’re kicking The 12 Days of FoodTruckr off with a bang and offering a big disco...
Let There Be Food Trucks: Why Cities Need to Relax Their Food Truck Rules Editor’s Note: Today we’re excited to present a brand new guest post from Emily Farnan. Emily is one of the writers at MakeItCheaper.com, a UK-based website dedicated to helping business owners find n...
The Best FoodTruckr Advice For Mobile Kitchen Owners From Last Week: Nov. 13-18 If you can believe it ... Thanksgiving is almost among us. Yes, another week came and went here at FoodTruckr, and it is already Nov. 19. In hopes of summarizing the week we just had in style, w...
How Food Truck Owners Can Find Motivation In Every Single Day Everyone needs motivation -- without it, we, more likely than not, wouldn't be willing to work so hard toward our dreams, especially when the times get tough. So, we pose this question: How can foo...
3 Essential Checks To Make Before Launching Your Food Truck Business Editor’s Note: Today we’re excited to present a guest post from Hannah. Hannah is the HUB's specialist on social issues and HR. She writes to help readers work in ways that are safer, quicker, and mor...
Lessons Food Truck Owners Can Learn From Dreamers No matter what industry you are trying to conquer -- yes, even the food truck industry -- you have to be two things: A dreamer and a doer. If you are a dreamer, then you tend to come up with amazin...
The Ins And Outs Of Getting Food Truck Financing Editor’s Note: Today we’re excited to present a guest post from JSL Financial. JSL Financial specializes in providing hassle-free financing for small and medium sized businesses. You can find out more...
The Best FoodTruckr Advice For Mobile Kitchen Owners From Last Week: July 10-16 If you missed our articles from last week, then we have you more than covered. After all, below we will be providing every single one, and we will also be including a preview. We hope your week ...
FS028: How to Forge a Food Truck Empire with Jim from Bacon Bacon SF This week's guest has taken San Francisco by storm with his ingenious food truck, Bacon Bacon. That's right—one food truck, twice the bacon! Jim Angelus started out in the restaurant world, but when ...
Throwback Thursday: Consider A Food Truck Expansion If you want to continue your success, then your goals and dreams need to be ever-changing. And by that, we mean this: You can't stop your goals and dreams at opening up a food truck business. What ...
Everything FoodTruckr Published Last November That Can Do You Wonders This November In hopes of helping food truck owners conquer the month of November in 2017 (and the rest of the year on top of that), we decided to gather up every article from last November and put it in one place ...
Growing Your Food Truck Business: 3 Strategies To Make Expansion A Real Possibility Growing a food truck business is a real possibility for food truck owners just like you ... especially if you take the three strategies that follow into account. Above all else, as long as you are ...

Love it? Share it: Share on Facebook Share on Twitter