Should You Spend A Lot Of Money For Your Food Truck’s Grand Opening?

Grand Opening

You finally purchased your food truck and got it customized to fit all of your needs (not to mention, it has your awesome logo on it!). You knocked your business plan out of the park. You have your menus down. You know where your locations are going to be. You hired an employee or two, and you are basically ready to conquer the food truck industry. However, there is one crucial thing you have to tackle next: The grand opening.

Your grand opening is a big deal. After all, it is a celebration for the opening of your business. On top of that, it is first-impression time, and you want to make a good first impression on everyone, right? In hopes of doing just that, it’s important to do a very, very good job at your grand opening.

If you need tips for crushing it, then make sure to check out this article.

Sign up to receive the FoodTruckr Newsletter and we’ll throw in our free guide: 6 Free Social Media Tools to Get People Talking About Your Food Truck.

Okay, it’s time to pose the question we have all been waiting for: Should you spend a lot of money for your food truck’s grand opening?

It depends…

If you have the means to make your grand opening the biggest opening in food truck history, then, well, you can do just that. With that said, we will say this: Your grand opening doesn’t have to be this big, extravagant thing to be a success.Grand Opening

The key is promoting your grand opening well ahead of time so you have customers flooding the scene when your big day arrives. Another key is getting to know your customers and interacting with them. Of course, the food is a very important part as well. After all, if your food is amazing, then surely people will come back for more. If it is just average, then it’s going to be tough to retain customers, especially when you are first breaking into this industry.

You May Also Like...  3 Ways To Win The Holiday Season At Your Food Truck

While spending a lot of money on your grand opening would be nice, you do not want to dig yourself into a hole in the very first week of your business’ existence. Given the fact that this industry is so competitive and mobile kitchens are becoming more and more popular, putting yourself in a financial hole is the last thing you want.

RELATED: Tips For A Successful Grand Opening At Your Food Truck Business. Need help knocking your grand opening out of the park? We have you covered.

How about this: Spend money where the money needs to be spent. For example, spend money on promoting your truck, your grand opening. The more people who know about your grand opening, the better, which is why digital marketing, and marketing in general, should play a major role.

Grand OpeningWhile everyone wants their grand opening to be fun, if you focus on making good art (in this case your food), then your meals and recipes will steal the show. After all, folks are traveling to your mobile catering truck to test out your food.

The key is to make a budget for your grand opening. If your budget allows you to be a little more extravagant with your big opening, then so be it. If not, then that is fine as well.

Above all else, make sure you are creating enough awareness, focus on your food and treat your customers right. Treat your grand opening like a networking party, if you will. Oh yeah, and make sure to have fun! Your grand opening marks the date that your dream became a reality — the day you became a food truck owner.

You May Also Like...  Productivity Tips For Food Truck Owners

Looking to build a new custom food truck? Check out this link for more details!

To dig your teeth into what FoodTruckr has to offer, make sure to like us on Facebook and follow us on Twitter, and also make sure to check out more content that we bring to the table.

Recently on FoodTruckr

Where Local Food Truck Businesses Should Advertise In 2019 As you likely already know, advertising and marketing, although not as fun as putting a smile on customers' faces with your delicious meals, are essential in the food truck industry. With that in m...
FoodTruckr Heroes: The World’s Largest Food Truck Rally What’s better than a food truck festival that brings a ton of tasty trucks together in one place?  Admittedly, that’s a bit of a trick question!  There’s nothing better—except for a food truck fest...
FS009- How Craig Expanded His Food Truck Business into Catering and Classes In this episode of FoodTruckr School, I'm very happy to introduce you to Craig Barbour, owner of the Roots food truck in Charlotte, North Carolina. Craig's background in the catering industry b...
Menu Mistakes Food Truck Owners Can Easily Avoid If you are a food truck owner, then it is easy to come to this conclusion: Running a food truck business has many different components, and being a master chef is certainly not the only one. With t...
The 12 Days of FoodTruckr: 12 Reasons We Love Food Trucks On the twelfth day of Christmas, FoodTruckr’s giving you… 12 Reasons We Love Food Trucks! Merry Christmas, FoodTruckrs! We’ve had such a great time celebrating the holidays with you, and we couldn’t...
3 Ways To Incorporate A Side Hustle In The Food Truck Industry If you are a food truck owner who is living out his/her dream in the mobile kitchen industry, then you don't need a side hustle, right? Actually, that couldn't be further from the truth. No matter ...
3 FoodTruckr Articles That Will Help Owners Out With Customer Service Without customers, you wouldn't be in business. As a result, you and your food truck team should cherish your customers, and do everything possible to make your business' customer service game as g...
2 Things New Food Truck Owners Should Add Into The Mix Right Away Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
Flashback Friday: Improve Your Social Media Outreach At Your Food Truck We love Flashback Friday for a couple of different reasons: (1) It's festive, if you will, and it adds a spark to the day. (2) We like to pack a lot of information into our Flashback Friday pieces in ...
Food Truck Marketing Tip: Use Facebook Messenger & ManyChat Facebook Messenger marketing is all the rage nowadays (read more about it here) and food truck owners can really benefit by adding it to their digital marketing strategies. To help give you a bette...
The Mobile Pub Is Providing A Truly Unique Experience To The Food Truck Industry The food truck industry is filled with amazing concepts. From hamburgers to lobster tacos, this industry really does have it all. Every now and then, we see a new concept that just blows us away. A...
Previously Owned Food Trucks vs. Custom Built Food Trucks (Which one is right for you?) This is a guest post from Ian Smith over at Prestige Food Trucks, one of our recommended food truck vendors, who shares some thoughts about buying a truck that's been previously owned, or going custom...
5 FoodTruckr Articles That Can Help Mobile Kitchen Owners Get A Jumpstart On The Week If you're looking to get a jumpstart on the upcoming week, then you came to the right place. After all, we are about to unleash five articles (previews and links included below) that are jam-packed...
Flashback Friday: All-Star Advice From Real Food Truck Owners In the recent past, we interviewed real life food truck owners who were battling it out in the mobile kitchen industry. Each food truck had its own unique story -- which tends to be the case for an...
10 Articles That Will Help FoodTruckrs Finish 2018 On A Strong Note It's not always easy to finish the year off on a strong note, especially if 2018 has thrown its fair share of obstacles your way. Nonetheless, we hope the collection of articles below can help you ...

Love it? Share it: Share on Facebook Share on Twitter