5 Ways Food Truck Owners Can Ensure Success In The Mobile Kitchen Industry

2018

Surviving and thriving in the mobile kitchen industry is no easy feat, yet here you are, trying to do exactly that. If the food truck industry was an easy one to conquer, then, well, everyone would try to become a food truck owner. Spoiler: That is not the case.

In hopes of helping food truck owners succeed in this fine industry, we are about to drop five ingredients, if you will, that will help lunch truck owners succeed. Do not leave home without them!

Sign up to receive the FoodTruckr Newsletter and we’ll throw in our free guide: 6 Free Social Media Tools to Get People Talking About Your Food Truck.

5 Ways Food Truck Owners Can Ensure Success In The Mobile Kitchen Industry

  • Stay On Top Of Social Media Efforts
  • Go To Your Customers
  • Incorporate Proper Maintenance Techniques
  • Get Your Mind Right
  • Cook Like You’ve Never Cooked Before, And Take Your Customer Service Seriously

Stay On Top Of Social Media Efforts

As a food truck owner, it’s very easy to push social media off. After all, you likely have a million of other things to do, and you might not see the need for social media because you probably don’t see instant results. Not to mention, not everyone is a social media guru.

However, social media is a must-have for any business, whether we are talking small or big. Social media can help you keep your customers informed, it can help keep your customers entertained and it can lead to you gaining more customers along the way.

Not only that, but social media can lead to you getting your food truck’s name out there, and it is a great way to market, especially in this day and age when everyone is on a social media network like Facebook, Twitter, Instagram, etc.

You May Also Like...  Common Characteristics Of Successful Food Truck Owners

If you are on the verge of joining this industry, or need advice when it comes to starting up a food truck, then make sure to check out the How to Start a Food Truck: The Definitive Guide.

Go To Your Customers

Your business is on wheels, which means you don’t have to stay put, and if you do stay in one location, you better hope you have the ultimate location and/or very loyal customers.

If you want to gain as much customers as possible, which will lead to massive sales, then you have to incorporate catering gigs, you have to enter food truck events and you have to go to business districts. You have to take advantage of the fact that your business is on wheels by traveling to new locations.

Not only will this lead to you getting your name out there, which should lead to more awareness and customers, but you will gain new streams of income along the way (this is where events and catering gigs play a major role). When you have money coming in through multiple streams, it will take pressure off of Successyou when it comes to selling food on a daily basis, and at your “regular” locations. Plus, you should be making more money if you have multiple streams of income, which could eventually lead to you opening up multiple food trucks, or simply hiring more help/employees.

Looking for Food Trucks For Sale? Check out this link for more details!

Incorporate Proper Maintenance Techniques

Your food truck is the foundation of your business. Therefore, if something goes wrong, then you will not be able to operate. Food truck maintenance might go under the radar for some mobile kitchen owners, but if you plan on succeeding, you have to stay up to date when it comes to this department.

You May Also Like...  3 Ways To Incorporate A Side Hustle In The Food Truck Industry

You should learn proper food truck maintenance techniques before you even buy a food truck, but we do understand that it goes under the radar sometimes. However, if your food truck ever breaks down, then you will not only lose money every day your truck is out of service but you could also hurt your credibility.

If you need help in this area, then this article will do you wonders.

Get Your Mind Right

You’ve likely heard it a million times before, but here it goes again anyway: Being a food truck owner is tough. If you want to succeed as a chef in this industry, then your life will have to revolve around your food truck business. This, of course, means spending a large chunk of your days at your truck.

As a result, you have to get your mind right, and you can do this by incorporating a healthy work-life balance in some fashion, taking breaks early and often, looking at the big picture by reminding yourself over and over again of your dreams/why you became a food truck owner in the first place, etc.

If you aren’t ready to hustle like you’ve never hustled before, then you aren’t ready to be a food truck owner. One of the biggest keys in this industry is accepting that you will be at your truck for a good amount of your time. You also need to love being a chef, and serving customers, because that is what your job/profession is going to consist of more than anything else.

RELATED: 3 Unique Ways Food Truck Owners Can Break Up Their Days

You May Also Like...  The Top 3 Reasons Why Prospective Chefs Should Join The Food Truck Industry

Cook Like You’ve Never Cooked Before, And Take Your Customer Service Seriously

SuccessThere are many different reasons why people decide to join the food truck industry, but one of the main reasons is because folks want to be chefs, and run their own kitchens.

If you want to succeed in this industry, then you have to incorporate two things every single day you are working: (1) Cook like you’ve never cooked before. (2) Take your customer service seriously.

While we understand your food truck lines can get rather busy from time to time (believe us, that is a blessing), you have to take pride in your work (in this case, cooking). If you don’t, then you can count on getting bad reviews, which could sink your food truck business in no time if these bad reviews start to become a trend. Of course, you also have to treat your customers right. If you have bad customer service, then don’t expect people to storm to your food truck. In fact, the opposite will ring true.

Looking to build a new custom food truck? Check out this link for more details!

To dig your teeth into what FoodTruckr has to offer, make sure to like us on Facebook and follow us on Twitter, and also make sure to check out more content that we bring to the table.

Recently on FoodTruckr

Food Truck Business: The Hiring Pitfalls That Leave You Broke Truckers from around the country come to me every day venting frustrations about being unable to hire qualified employees or maintain a reliable team. These problems often lead to BIG issues with ...
How to Run a Food Truck 24: Expand Your Business to Events In last week’s “How to Run a Food Truck” lesson, we helped you write the recipe for future success by examining a popular goal-setting approach and providing you with 30 questions you should ask yours...
FS018- How to Start a Food Truck Book (Foreword and Introduction) Over the last few months, the team here at FoodTruckr.com has been working overtime getting things ready for something very special: the launch of our brand new book, How to Start a Food Truck: Th...
Startup Tips For New Food Truck Owners We all need tips from time to time. If you are a first-time entrepreneur, business owner or, in this case, new to the food truck industry, then let these startup tips be your guide. The problem wit...
It’s Time To Get Really Serious About Your Yearly Food Truck Goals If you can believe it, it's already November, which, of course, means December is right around the corner, and you know what that means... It means a couple of different things: (1) It means the ho...
Things Not To Do When Trying To Grow Your Food Truck Business If you are thinking of ways to grow your food truck business, why not look at some of the things you shouldn't do? In this thinking, you will get a great perspective on what you should be avoiding. At...
Lessons Food Truck Owners Can Learn From A Doer Are you a doer or are you a dreamer? The two are very different from one another; however, a food truck owner would be doing himself/herself a huge favor by taking on traits of both. You see, a doe...
How You Know You Need More Financing For Your Food Truck Business Editor’s Note: Today we’re excited to present a guest post from JSL Financial. JSL Financial specializes in providing hassle-free financing for small and medium sized businesses. You can find out more...
#FoodTruckFan: Getting Unstuck & Finding Your Next Big Idea Running a food truck is an inherently creative endeavor, from the crafting of the recipes, to creating a visual brand for the truck, and especially to conjuring money for truck repairs out of thin air...
Street Food Rules And Regulations Food Truckers Should Know About Editor’s Note: Today we’re excited to present a post from Ronald Mccarthy. Food trucks seem to be on the rise all over the country as people go down the path of being self-employed and working re...
The Top 3 Reasons Why Prospective Chefs Should Join The Food Truck Industry If your dream is to cook food for a living, and finally be able to attach the title "Chef" to your business cards, then look no further than the food truck industry to make this dream come true. Th...
How To Avoid Truck Accidents For Food Trucks Editor’s Note: Today we’re excited to present a guest post from The Tenge Law Firm. The Tenge Law Firm is a boutique injury litigation firm specializing in serious personal injury and insurance cases....
Secret Weapons And Tips For Food Truck Owners A food truck needs a killer brand, flawless business plan and delicious food — that’s just a given. However, there are other ingredients that mobile truck owners can add to their arsenal that will mak...
Throwback Thursday: A Look Back At When The Food Truck Growth Kit Arrived In the spirit of it being Throwback Thursday tomorrow (Jan. 11), let's go back in time to May 26, 2015. On that day, a growth kit was released that changed the game, and it is known as The Food Tru...
FoodTruckr Heroes: The Grilled Cheese Truck Here at FoodTruckr, we spend a lot of time offering advice and strategies to help you take your food truck business to the next level. But we also believe in having fun and taking time to celebrate yo...

About the Author

FoodTruckr

FoodTruckr is the #1 online destination for current and aspiring food truck owners looking to succeed in the mobile food industry. Self described “food truck devotees,” the FoodTruckr team enjoys reading about successful entrepreneurs, salivating over photos of burritos on Twitter, and long walks through food truck parks. Chat with FoodTruckr on Facebook or check out the FoodTruckr School podcast for more awesome tips to level up your business.

Love it? Share it: Share on Facebook Share on Twitter