5 Ways Food Truck Owners Can Ensure Success In The Mobile Kitchen Industry

Food Truck Business

Surviving and thriving in the mobile kitchen industry is no easy feat, yet here you are, trying to do exactly that. If the food truck industry was an easy one to conquer, then, well, everyone would try to become a food truck owner. Spoiler: That is not the case.

In hopes of helping food truck owners succeed in this fine industry, we are about to drop five ingredients, if you will, that will help lunch truck owners succeed. Do not leave home without them!

Sign up to receive the FoodTruckr Newsletter and we’ll throw in our free guide: 6 Free Social Media Tools to Get People Talking About Your Food Truck.

5 Ways Food Truck Owners Can Ensure Success In The Mobile Kitchen Industry

  • Stay On Top Of Social Media Efforts
  • Go To Your Customers
  • Incorporate Proper Maintenance Techniques
  • Get Your Mind Right
  • Cook Like You’ve Never Cooked Before, And Take Your Customer Service Seriously

Stay On Top Of Social Media Efforts

As a food truck owner, it’s very easy to push social media off. After all, you likely have a million of other things to do, and you might not see the need for social media because you probably don’t see instant results. Not to mention, not everyone is a social media guru.

However, social media is a must-have for any business, whether we are talking small or big. Social media can help you keep your customers informed, it can help keep your customers entertained and it can lead to you gaining more customers along the way.

Not only that, but social media can lead to you getting your food truck’s name out there, and it is a great way to market, especially in this day and age when everyone is on a social media network like Facebook, Twitter, Instagram, etc.

You May Also Like...  The Truth About Overnight Success In The Food Truck Industry

If you are on the verge of joining this industry, or need advice when it comes to starting up a food truck, then make sure to check out the How to Start a Food Truck: The Definitive Guide.

Go To Your Customers

Your business is on wheels, which means you don’t have to stay put, and if you do stay in one location, you better hope you have the ultimate location and/or very loyal customers.

If you want to gain as much customers as possible, which will lead to massive sales, then you have to incorporate catering gigs, you have to enter food truck events and you have to go to business districts. You have to take advantage of the fact that your business is on wheels by traveling to new locations.

Not only will this lead to you getting your name out there, which should lead to more awareness and customers, but you will gain new streams of income along the way (this is where events and catering gigs play a major role). When you have money coming in through multiple streams, it will take pressure off of Successyou when it comes to selling food on a daily basis, and at your “regular” locations. Plus, you should be making more money if you have multiple streams of income, which could eventually lead to you opening up multiple food trucks, or simply hiring more help/employees.

Looking for Food Trucks For Sale? Check out this link for more details!

Incorporate Proper Maintenance Techniques

Your food truck is the foundation of your business. Therefore, if something goes wrong, then you will not be able to operate. Food truck maintenance might go under the radar for some mobile kitchen owners, but if you plan on succeeding, you have to stay up to date when it comes to this department.

You May Also Like...  How To Conquer Burnout In The Food Truck Industry

You should learn proper food truck maintenance techniques before you even buy a food truck, but we do understand that it goes under the radar sometimes. However, if your food truck ever breaks down, then you will not only lose money every day your truck is out of service but you could also hurt your credibility.

If you need help in this area, then this article will do you wonders.

Get Your Mind Right

You’ve likely heard it a million times before, but here it goes again anyway: Being a food truck owner is tough. If you want to succeed as a chef in this industry, then your life will have to revolve around your food truck business. This, of course, means spending a large chunk of your days at your truck.

As a result, you have to get your mind right, and you can do this by incorporating a healthy work-life balance in some fashion, taking breaks early and often, looking at the big picture by reminding yourself over and over again of your dreams/why you became a food truck owner in the first place, etc.

If you aren’t ready to hustle like you’ve never hustled before, then you aren’t ready to be a food truck owner. One of the biggest keys in this industry is accepting that you will be at your truck for a good amount of your time. You also need to love being a chef, and serving customers, because that is what your job/profession is going to consist of more than anything else.

RELATED: 3 Unique Ways Food Truck Owners Can Break Up Their Days

You May Also Like...  Characteristics Of Successful Entrepreneurs That Food Truck Owners Should Adopt

Cook Like You’ve Never Cooked Before, And Take Your Customer Service Seriously

SuccessThere are many different reasons why people decide to join the food truck industry, but one of the main reasons is because folks want to be chefs, and run their own kitchens.

If you want to succeed in this industry, then you have to incorporate two things every single day you are working: (1) Cook like you’ve never cooked before. (2) Take your customer service seriously.

While we understand your food truck lines can get rather busy from time to time (believe us, that is a blessing), you have to take pride in your work (in this case, cooking). If you don’t, then you can count on getting bad reviews, which could sink your food truck business in no time if these bad reviews start to become a trend. Of course, you also have to treat your customers right. If you have bad customer service, then don’t expect people to storm to your food truck. In fact, the opposite will ring true.

Looking to build a new custom food truck? Check out this link for more details!

To dig your teeth into what FoodTruckr has to offer, make sure to like us on Facebook and follow us on Twitter, and also make sure to check out more content that we bring to the table.

Recently on FoodTruckr

How to Run a Food Truck 15: Track Your Food Truck Metrics As a food truck owner, you probably pride yourself on being quite familiar with all the inner workings of your business. Very few business owners get the opportunity to be involved in every aspect of ...
How to Run a Food Truck 13: Stay Motivated Through the Winter Today’s lesson marks an important moment in “How to Run a Food Truck”—not only are we wrapping up Unit 3, but we’ve also officially reached the halfway point of the entire series! You guys have been d...
How to Start a Food Truck 15B: Choose the Right Truck for Your Business We know how serious you are about starting a food truck—but are you ready to show the rest of the world? If so, there’s one decisive action you can take that makes your commitment to this dream eviden...
Flashback Friday: A Look Back At Every Food Truck Article From September 2016 As of result of it not only being Flashback Friday but September as well, we decided to go all the way back to last September (yes, the entire month) for this week's edition of Flashback Friday. Th...
Ways To Spice Up Your Food Truck Journey Whether you are working at your dream job or not, things can get a bit stale from time to time. When that does in fact become the case, you need to start spicing things up. For a writer, that can b...
“The Food Truck Growth Kit” Has Arrived! Today we’re so excited to share some big news with you… That’s right, FoodTruckrs—The Food Truck Growth Kit is finally here! This incredible new resource is our biggest release yet, and we could...
Things No One Tells You About Owning A Food Truck Business Lesson No. 1: Owning a food truck business is tough -- and that is quite an understatement. However, there are many people out there who decide not to own a sit-down restaurant and pick a food truck i...
Growing Your Catering Business: How to Meet More Event Professionals How to meet more event professionals (a.k.a. why associations are your friend) In our last post, we discussed a variety of event professionals and how to work with them to make your food truck’s cate...
3 Must-Have Qualities For A Food Truck Employee Are you looking to hire your first employee? Perhaps you are about to expand your food truck business so you are looking to hire an entire staff on top of the one you already have. Whatever your situa...
Location Updates for Food Trucks: Helping Fans Find You If you had to explain the difference between a food truck and a restaurant to your 85-year old grandmother, you’d probably start out with the most obvious difference: a food truck has wheels. You c...
Most Viewed FoodTruckr Articles Of October 2017 October 2017 came and went, but there are some things that remain, such as the informative food truck articles that were published during October. In hopes of showing off some of the best articles ...
Monday Motivation: Inspiring Quotes For Food Truck Owners No matter what industry a person is trying to conquer, a little motivation can go a long way. As a result of it being Monday, we decided to do a #MondayMotivation piece that revolves around inspiri...
Menu Mistakes Food Truck Owners Can Easily Avoid If you are a food truck owner, then it is easy to come to this conclusion: Running a food truck business has many different components, and being a master chef is certainly not the only one. With t...
Should You Spend A Lot Of Money For Your Food Truck’s Grand Opening? You finally purchased your food truck and got it customized to fit all of your needs (not to mention, it has your awesome logo on it!). You knocked your business plan out of the park. You have your me...
Throwback Thursday: A Look Back At FoodTruckr Articles That Are Perfect For Fall For this week's edition of Throwback Thursday, we decided to incorporate the season that is just around the corner -- fall! Therefore, we are going back to some awesome articles that have been rele...

About the Author

FoodTruckr

FoodTruckr is the #1 online destination for current and aspiring food truck owners looking to succeed in the mobile food industry. Self described “food truck devotees,” the FoodTruckr team enjoys reading about successful entrepreneurs, salivating over photos of burritos on Twitter, and long walks through food truck parks. Chat with FoodTruckr on Facebook or check out the FoodTruckr School podcast for more awesome tips to level up your business.

Love it? Share it: Share on Facebook Share on Twitter