5 Ways Food Truck Owners Can Ensure Success In The Mobile Kitchen Industry

Forbes' 30 Under 30

Surviving and thriving in the mobile kitchen industry is no easy feat, yet here you are, trying to do exactly that. If the food truck industry was an easy one to conquer, then, well, everyone would try to become a food truck owner. Spoiler: That is not the case.

In hopes of helping food truck owners succeed in this fine industry, we are about to drop five ingredients, if you will, that will help lunch truck owners succeed. Do not leave home without them!

Sign up to receive the FoodTruckr Newsletter and we’ll throw in our free guide: 6 Free Social Media Tools to Get People Talking About Your Food Truck.

5 Ways Food Truck Owners Can Ensure Success In The Mobile Kitchen Industry

  • Stay On Top Of Social Media Efforts
  • Go To Your Customers
  • Incorporate Proper Maintenance Techniques
  • Get Your Mind Right
  • Cook Like You’ve Never Cooked Before, And Take Your Customer Service Seriously

Stay On Top Of Social Media Efforts

As a food truck owner, it’s very easy to push social media off. After all, you likely have a million of other things to do, and you might not see the need for social media because you probably don’t see instant results. Not to mention, not everyone is a social media guru.

However, social media is a must-have for any business, whether we are talking small or big. Social media can help you keep your customers informed, it can help keep your customers entertained and it can lead to you gaining more customers along the way.

Not only that, but social media can lead to you getting your food truck’s name out there, and it is a great way to market, especially in this day and age when everyone is on a social media network like Facebook, Twitter, Instagram, etc.

You May Also Like...  Food Truck Entrepreneurs Have To Include This Ingredient When Making Goals For 2017

If you are on the verge of joining this industry, or need advice when it comes to starting up a food truck, then make sure to check out the How to Start a Food Truck: The Definitive Guide.

Go To Your Customers

Your business is on wheels, which means you don’t have to stay put, and if you do stay in one location, you better hope you have the ultimate location and/or very loyal customers.

If you want to gain as much customers as possible, which will lead to massive sales, then you have to incorporate catering gigs, you have to enter food truck events and you have to go to business districts. You have to take advantage of the fact that your business is on wheels by traveling to new locations.

Not only will this lead to you getting your name out there, which should lead to more awareness and customers, but you will gain new streams of income along the way (this is where events and catering gigs play a major role). When you have money coming in through multiple streams, it will take pressure off of Successyou when it comes to selling food on a daily basis, and at your “regular” locations. Plus, you should be making more money if you have multiple streams of income, which could eventually lead to you opening up multiple food trucks, or simply hiring more help/employees.

Looking for Food Trucks For Sale? Check out this link for more details!

Incorporate Proper Maintenance Techniques

Your food truck is the foundation of your business. Therefore, if something goes wrong, then you will not be able to operate. Food truck maintenance might go under the radar for some mobile kitchen owners, but if you plan on succeeding, you have to stay up to date when it comes to this department.

You May Also Like...  Business Bites: Nifty Napkins, WiFi on the Go, and IFTTT Recipes

You should learn proper food truck maintenance techniques before you even buy a food truck, but we do understand that it goes under the radar sometimes. However, if your food truck ever breaks down, then you will not only lose money every day your truck is out of service but you could also hurt your credibility.

If you need help in this area, then this article will do you wonders.

Get Your Mind Right

You’ve likely heard it a million times before, but here it goes again anyway: Being a food truck owner is tough. If you want to succeed as a chef in this industry, then your life will have to revolve around your food truck business. This, of course, means spending a large chunk of your days at your truck.

As a result, you have to get your mind right, and you can do this by incorporating a healthy work-life balance in some fashion, taking breaks early and often, looking at the big picture by reminding yourself over and over again of your dreams/why you became a food truck owner in the first place, etc.

If you aren’t ready to hustle like you’ve never hustled before, then you aren’t ready to be a food truck owner. One of the biggest keys in this industry is accepting that you will be at your truck for a good amount of your time. You also need to love being a chef, and serving customers, because that is what your job/profession is going to consist of more than anything else.

RELATED: 3 Unique Ways Food Truck Owners Can Break Up Their Days

You May Also Like...  The Best FoodTruckr Advice For Mobile Kitchen Owners From Last Week: July 31-Aug. 6

Cook Like You’ve Never Cooked Before, And Take Your Customer Service Seriously

SuccessThere are many different reasons why people decide to join the food truck industry, but one of the main reasons is because folks want to be chefs, and run their own kitchens.

If you want to succeed in this industry, then you have to incorporate two things every single day you are working: (1) Cook like you’ve never cooked before. (2) Take your customer service seriously.

While we understand your food truck lines can get rather busy from time to time (believe us, that is a blessing), you have to take pride in your work (in this case, cooking). If you don’t, then you can count on getting bad reviews, which could sink your food truck business in no time if these bad reviews start to become a trend. Of course, you also have to treat your customers right. If you have bad customer service, then don’t expect people to storm to your food truck. In fact, the opposite will ring true.

Looking to build a new custom food truck? Check out this link for more details!

To dig your teeth into what FoodTruckr has to offer, make sure to like us on Facebook and follow us on Twitter, and also make sure to check out more content that we bring to the table.

Recently on FoodTruckr

3 Essential Checks To Make Before Launching Your Food Truck Business Editor’s Note: Today we’re excited to present a guest post from Hannah. Hannah is the HUB's specialist on social issues and HR. She writes to help readers work in ways that are safer, quicker, and mor...
Throwback Thursday: How Food Truck Owners Can Conquer Their Goals In The New Year With 2018 right around the corner (can you believe it's already Nov. 15?!), we decided to dish out a special treat for food truck owners for this week's edition of Throwback Thursday. Below, we wil...
How to Run a Food Truck 26: Consider an Expansion Today is an exciting day here at FoodTruckr—we’re wrapping up the “How to Run a Food Truck” series with a final lesson on one of the biggest undertakings a food truck owner can embark upon! Before ...
Previously Owned Food Trucks vs. Custom Built Food Trucks (Which one is right for you?) This is a guest post from Ian Smith over at Prestige Food Trucks, one of our recommended food truck vendors, who shares some thoughts about buying a truck that's been previously owned, or going custom...
The Mobile Pub Is Providing A Truly Unique Experience To The Food Truck Industry The food truck industry is filled with amazing concepts. From hamburgers to lobster tacos, this industry really does have it all. Every now and then, we see a new concept that just blows us away. A...
Secret Weapons And Tips For Food Truck Owners A food truck needs a killer brand, flawless business plan and delicious food — that’s just a given. However, there are other ingredients that mobile truck owners can add to their arsenal that will mak...
Flashback Friday: The 10 Commandments Of Customer Relationships We have an extra special treat for FoodTruckrs on this fine fall afternoon, and it is, of course, coming in the form of a Flashback Friday adventure. On Nov. 13, 2013, FoodTruckr did a piece titled...
Food Trucks That Are Perfect For Coffee Lovers You know why we love the food truck industry? Simple. Because there are so many different trucks to choose from, meaning the food options are limitless. Case in point: There are plenty of food truc...
Food Truck Advice From Real Mobile Kitchen Owners: Part 2 There's no better way to learn about a particular industry than by learning from people who are currently conquering it. In the spirit of that thinking, we have compiled some food truck advice from...
FS021- Quitting Wall Street to Start a Food Truck with Jeremie and Nissa Banet Imagine having a job that you've worked hard to earn, making great money, and then quitting entirely to do something completely brand new. Well, that's exactly what today's guest, Jeremie Banet...
FS026: Building Your Truck with Jeremy from Prestige Food Trucks I'm so excited to introduce you to the mastermind behind some of the best-designed food trucks I've seen. He's Jeremy Adams, founder of Prestige Food Trucks. The folks at Prestige design and bu...
5 FoodTruckr Articles That Can Help Mobile Kitchen Owners Get A Jumpstart On The Week If you're looking to get a jumpstart on the upcoming week, then you came to the right place. After all, we are about to unleash five articles (previews and links included below) that are jam-packed...
Why Food Truck Entrepreneurs Need To Change Up Menu Strategies How's that menu looking? Are you putting a lot of time, effort and thought into your menu, or are you just winging it? At first, because you are just breaking into the industry, winging it might be...
How to Start a Food Truck 16: Get Insurance Alright, FoodTruckrs—over the last four months, you’ve done a lot of prep work and research to figure out whether or not a food truck is right for you. You’ve got your business plan, you’ve built an e...
How to Start a Food Truck 11: Calculate Profit Margins In last week’s “How to Start a Food Truck” post, we talked about setting goals for your food truck business. Goals are an important component of every entrepreneur’s journey. They dictate where you’re...

About the Author

FoodTruckr

FoodTruckr is the #1 online destination for current and aspiring food truck owners looking to succeed in the mobile food industry. Self described “food truck devotees,” the FoodTruckr team enjoys reading about successful entrepreneurs, salivating over photos of burritos on Twitter, and long walks through food truck parks. Chat with FoodTruckr on Facebook or check out the FoodTruckr School podcast for more awesome tips to level up your business.

Love it? Share it: Share on Facebook Share on Twitter