5 Ways Food Truck Owners Can Ensure Success In The Mobile Kitchen Industry

Productivity

Surviving and thriving in the mobile kitchen industry is no easy feat, yet here you are, trying to do exactly that. If the food truck industry was an easy one to conquer, then, well, everyone would try to become a food truck owner. Spoiler: That is not the case.

In hopes of helping food truck owners succeed in this fine industry, we are about to drop five ingredients, if you will, that will help lunch truck owners succeed. Do not leave home without them!

Sign up to receive the FoodTruckr Newsletter and we’ll throw in our free guide: 6 Free Social Media Tools to Get People Talking About Your Food Truck.

5 Ways Food Truck Owners Can Ensure Success In The Mobile Kitchen Industry

  • Stay On Top Of Social Media Efforts
  • Go To Your Customers
  • Incorporate Proper Maintenance Techniques
  • Get Your Mind Right
  • Cook Like You’ve Never Cooked Before, And Take Your Customer Service Seriously

Stay On Top Of Social Media Efforts

As a food truck owner, it’s very easy to push social media off. After all, you likely have a million of other things to do, and you might not see the need for social media because you probably don’t see instant results. Not to mention, not everyone is a social media guru.

However, social media is a must-have for any business, whether we are talking small or big. Social media can help you keep your customers informed, it can help keep your customers entertained and it can lead to you gaining more customers along the way.

Not only that, but social media can lead to you getting your food truck’s name out there, and it is a great way to market, especially in this day and age when everyone is on a social media network like Facebook, Twitter, Instagram, etc.

You May Also Like...  FoodTruckr Articles That Will Do Wonders For Mobile Kitchen Owners In The Customer Service Department

If you are on the verge of joining this industry, or need advice when it comes to starting up a food truck, then make sure to check out the How to Start a Food Truck: The Definitive Guide.

Go To Your Customers

Your business is on wheels, which means you don’t have to stay put, and if you do stay in one location, you better hope you have the ultimate location and/or very loyal customers.

If you want to gain as much customers as possible, which will lead to massive sales, then you have to incorporate catering gigs, you have to enter food truck events and you have to go to business districts. You have to take advantage of the fact that your business is on wheels by traveling to new locations.

Not only will this lead to you getting your name out there, which should lead to more awareness and customers, but you will gain new streams of income along the way (this is where events and catering gigs play a major role). When you have money coming in through multiple streams, it will take pressure off of Successyou when it comes to selling food on a daily basis, and at your “regular” locations. Plus, you should be making more money if you have multiple streams of income, which could eventually lead to you opening up multiple food trucks, or simply hiring more help/employees.

Looking for Food Trucks For Sale? Check out this link for more details!

Incorporate Proper Maintenance Techniques

Your food truck is the foundation of your business. Therefore, if something goes wrong, then you will not be able to operate. Food truck maintenance might go under the radar for some mobile kitchen owners, but if you plan on succeeding, you have to stay up to date when it comes to this department.

You May Also Like...  3 Unique Ways Food Truck Owners Can Break Up Their Days

You should learn proper food truck maintenance techniques before you even buy a food truck, but we do understand that it goes under the radar sometimes. However, if your food truck ever breaks down, then you will not only lose money every day your truck is out of service but you could also hurt your credibility.

If you need help in this area, then this article will do you wonders.

Want to learn how to build a subscriber list for your food truck business? One of our managing partners here at FoodTruckr has put together an AMAZING FREE GUIDE that will teach you everything you need to know about getting started with Messenger Marketing! Click here to get your free guide.

Get Your Mind Right

You’ve likely heard it a million times before, but here it goes again anyway: Being a food truck owner is tough. If you want to succeed as a chef in this industry, then your life will have to revolve around your food truck business. This, of course, means spending a large chunk of your days at your truck.

As a result, you have to get your mind right, and you can do this by incorporating a healthy work-life balance in some fashion, taking breaks early and often, looking at the big picture by reminding yourself over and over again of your dreams/why you became a food truck owner in the first place, etc.

If you aren’t ready to hustle like you’ve never hustled before, then you aren’t ready to be a food truck owner. One of the biggest keys in this industry is accepting that you will be at your truck for a good amount of your time. You also need to love being a chef, and serving customers, because that is what your job/profession is going to consist of more than anything else.

You May Also Like...  Throwback Thursday: A Look Back At FoodTruckr's Most Popular Article Of All Time

RELATED: 3 Unique Ways Food Truck Owners Can Break Up Their Days

Cook Like You’ve Never Cooked Before, And Take Your Customer Service Seriously

SuccessThere are many different reasons why people decide to join the food truck industry, but one of the main reasons is because folks want to be chefs, and run their own kitchens.

If you want to succeed in this industry, then you have to incorporate two things every single day you are working: (1) Cook like you’ve never cooked before. (2) Take your customer service seriously.

While we understand your food truck lines can get rather busy from time to time (believe us, that is a blessing), you have to take pride in your work (in this case, cooking). If you don’t, then you can count on getting bad reviews, which could sink your food truck business in no time if these bad reviews start to become a trend. Of course, you also have to treat your customers right. If you have bad customer service, then don’t expect people to storm to your food truck. In fact, the opposite will ring true.

Looking to build a new custom food truck? Check out this link for more details!

To dig your teeth into what FoodTruckr has to offer, make sure to like us on Facebook and follow us on Twitter, and also make sure to check out more content that we bring to the table.

Recently on FoodTruckr

2 Unique Ways To Stay Motivated When You Want To Quit As A Food Truck Owner No matter what profession/job/career/industry it might be, everyone feels like quitting at some point. Spoiler alert: The food truck industry is no exception. Food truck owners not only have to ...
The How To Start A Food Truck Guide Is A Serious Game-Changer For Future Food Truck Owners Running a food truck business can be a long and grueling process, and there isn't always light at the end of the tunnel. Just like all businesses, you are taking a risk by opening up your own food tru...
Where Does Your Food Truck Insurance Dollar Go? It probably seems like you pay a lot of money for your food truck insurance. You might be wondering where your hard-earned dollars are going when you pay your insurance every month or year... Our i...
The Best FoodTruckr Advice For Mobile Kitchen Owners From Last Week: Nov. 27-Dec. 3 If you missed any of our articles from last week, then we have you covered. Below, you will find a title and preview to each and every article from last week (Nov. 27 to Dec. 3). Just remember, ...
Throwing It Back To Every FoodTruckr Article From June 2017 With it being Thursday and with June 2018 lurking around the corner, we decided to highlight every article from June 2017. The hope is that these articles will help you reach your goals and achieve...
Unique Ways To Increase Food Truck Sales Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
FS033: Courageous Food Trucking with Carol of Military Moms You just might recognize this episode's special guest. That's because Carol Rosenberg competed on Food Network's The Great Food Truck Race with the unforgettable Military Moms. After being a stay-a...
Delicious Foods Everyone Should Be Enjoying This Fall Fall is coming. This means a few things. For one, the leaves are going to start changing colors (and falling), the temperatures are going to drop, the nights will become longer, the days shorter, foot...
The 12 Days of FoodTruckr: 2 New Types of Trucks On the second day of Christmas, FoodTruckr’s giving you… Two New Types of Trucks! Food trucks are clearly the bread and butter of FoodTruckr (har, har), but we also love supporting people who are ha...
Throwback Thursday: Creating A Mobile App For Your Food Truck Another week, if you can believe it, of Throwback Thursday is among us. For this week's edition, we wanted to talk about mobile apps, so we're going all the way back to Dec. 3, 2014, a day in which...
8 Great Benefits Shopify POS Offers FoodTruckrs In honor of the release of The Food Truck Growth Kit, we thought it would be cool to spend some time today talking about our brand new partner—Shopify POS. We’ve been big fans of the team at Shopif...
3 Processes Mobile Kitchen Owners Should Be Starting Right Now While a new year doesn't have to be a time for starting over for everyone, or this epic page you turn, it is still a good stopping point/milestone/deadline when it comes to goals. After all, it's v...
The No. 1 Thing Food Truck Owners Should Consider Doing In 2017 How are you planning on achieving your goals in 2017, food truck owners? Sure, there is still some time left in 2016, which means you might still be trying to figure out what you want to accomplish...
3 Things That Will Make Or Break Your Food Truck Business As a food truck business owner, you have a lot on your plate (metaphorically and literally). You are not only a chef, but you are likely managing an employee or two on top of that. Plus, you have t...
Equipment Breakdown Insurance For Food Trucks Food trucks rely on many pieces of equipment to operate. From the generator to the grill to the hood to the blender to the compressor to the sink -- you name it. If one of these items goes down, it co...

About the Author

FoodTruckr

FoodTruckr is the #1 online destination for current and aspiring food truck owners looking to succeed in the mobile food industry. Self described “food truck devotees,” the FoodTruckr team enjoys reading about successful entrepreneurs, salivating over photos of burritos on Twitter, and long walks through food truck parks. Chat with FoodTruckr on Facebook or check out the FoodTruckr School podcast for more awesome tips to level up your business.

Love it? Share it: Share on Facebook Share on Twitter