Flashback Friday: Improve Your Social Media Outreach At Your Food Truck

Flashback Friday

We love Flashback Friday for a couple of different reasons: (1) It’s festive, if you will, and it adds a spark to the day. (2) We like to pack a lot of information into our Flashback Friday pieces in the form of articles that were published at FoodTruckr in the past. (3) We know you, food truck owners, stand a lot to gain.

With that in mind, let’s go all the way back to March 12, 2015, so we can dive into this article: How to Run a Food Truck 20: Improve Your Social Media Outreach.

As you likely already know, social media is a huge part of the process. After all, social media allows food truck owners (and business owners in general) to reach a large amount of people in a simple manner, and for very cheap.

Check out the preview of the article below, and then make sure to click on the link so you can get all of the information from the article.

Oh yeah, happy Flashback Friday!

Flashback Friday: Improve Your Social Media Outreach At Your Food Truck

Sign up to receive the FoodTruckr Newsletter and we’ll throw in our free guide: 6 Free Social Media Tools to Get People Talking About Your Food Truck.

How to Run a Food Truck 20: Improve Your Social Media Outreach

Preview:

It’s time to continue onward with Unit 5 of the “How to Run a Food Truck” series! Today, we bring you more marketing strategies for advanced food truck owners with an all-new lesson on connecting with fans through social media.

Most of you probably already have a pretty good idea of what type of content you should be posting on platforms like Facebook and Twitter, so today’s lesson will focus on strategies you can use to manage your social media platforms more effectively and on some brand new ways to improve the content you’re sharing. If for any reason you haven’t gotten started on Facebook and Twitter yet, be sure to check out this post from the “How to Start a Food Truck” seriesfor an introduction to the platforms and for a guide to what kinds of posts work best for food truck owners.

Ready to make your social media outreach work better for you? Then let’s get started by looking at what you should be doing with Facebook and Twitter on a daily and weekly basis below!

Looking for Food Trucks For Sale? Check out this link for more details!

Exposure

More great information from the article:

2. Find Conversational Things to Share

In addition to sharing fun photos and updates on everything that’s going on around your truck, it’s also a great idea to create some posts that are purely conversational. Your posts don’t always have to relate directly to your truck—sometimes they can be as silly or random as the things you would post on your personal social media pages.

Of course, there’s a trick to doing this—conversational posts are intended to entertain your audience, and so they need to be interesting or humorous in some way. Your food truck fans don’t want to read an account of your latest visit to the vet or a play-by-play of all the exciting happenings at the DMV. However, they might be interested in an update where you share a short story of the embarrassing thing you just did or ask a witty question related to an ongoing debate you and your best friend are having (particularly if you can drum up a lively discussion on your page).

FoodTruckr ProTip: As a rule, we recommend limiting these types of posts so that they don’t make up any more than 10-15% of the overall content you’re sharing (so if you post 2-3 times per day, you should have about 1-3 conversational posts per week). Restraining content that is purely conversational helps ensure that you’re keeping your truck’s page focused and relevant to your fans while also still allowing them to get to know you on a more personal level.

Looking to take your food truck business to the next level? If so, then The Food Truck Growth Kit has your name written all over it!

Check out the entire article by following this link!

You May Also Like...  10 Things That Might Be On A Food Truck Owner's Mind With Fall Approaching

If you liked this article, then we encourage you to share your feedback, advice, questions and/or stories below!

Looking to build a new custom food truck? Check out this link for more details!

To dig your teeth into what FoodTruckr has to offer, make sure to like us on Facebook and follow us on Twitter, and also make sure to check out more content that we bring to the table.

Recently on FoodTruckr

How Successful Food Truck Owners Can Achieve Even More Success You might fancy yourself a successful food truck owner -- and that is awesome! -- but no matter how much success you gain, there is always room for growth. After all, saying you are too successful is ...
3 Keys To Food Truck Financing Editor’s Note: Today we’re excited to present a guest post from JSL Financial. JSL Financial specializes in providing hassle-free financing for small and medium sized businesses. You can find out more...
FoodTrucker Heroes: The Cookie Monstah Guys, can we talk about how amazing The Cookie Monstah is today? These FoodTruckrs have totally captured our hearts (and our stomachs, and our wallets, and our dreams, and our…). Here's how: 1. The C...
3 Things Food Truck Owners Typically Have To Give Up Whether you want to believe it or not, there are things you have to give up as a food truck owner. After all, the path to success takes many sacrifices, and to get a better idea of that, we will be...
This Food Truck Business Marketing Video Provides Excellent Tips For Growth Life in the food truck industry can be very troublesome from time to time. While some people might think it is a get-rich-quick scheme, others -- you know, the folks who have actually started their ow...
Food Truck Business Advice Galore For The Month Of August The month of August is among us, which means the busy season in the food truck industry might be going strong ... but it will also be over before we know it. That might be music to your ears, and i...
The No. 1 Thing Food Truck Owners Should Consider Doing In 2017 How are you planning on achieving your goals in 2017, food truck owners? Sure, there is still some time left in 2016, which means you might still be trying to figure out what you want to accomplish...
Learn The Importance Of Running Your Numbers When Owning A Food Truck Business In This Video When you are a food truck owner, you have an endless amount of things to worry about. Not only are you working more than the typical office worker, but you also have to worry about the business side o...
Everything FoodTruckr Has Ever Published Relating To Customer Service Where would your food truck business be without customers? It's rather simple. You probably wouldn't have a business, for customers are the people who keep you in business. They are the people who ...
3 Things You Need To Become Addicted To In The Food Truck Industry To Ensure Success While there is no secret formula to success, there are certainly things people can do to increase their chances of succeeding, and we will be unleashing some of those things -- better yet, ingredients...
If Food Truck Owners Are Lacking In This Area, They Will Not Succeed Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
21 Food Trucks That Food Lovers Need To Sink Their Teeth Into Over the past year or so, FoodTruckr has been featuring some amazing food trucks in highlight articles, if you will. Typically, we have been breaking up these food trucks by location, although that ha...
Everything FoodTruckr Has Ever Published Relating To Goals 'Tis the season for making goals. After all, December is around the corner and New Year's Eve will be here shortly after that. During this time of the year, people naturally reflect on the year the...
FoodTruckr Heroes: The Crème Brûlée Cart This week’s FoodTruckr Hero is truly doing some honorable work: fostering a sense of community through good old-fashioned dessert. The Crème Brûlée Cart, started by Curtis Kimball in 2009, has spent t...
Food Trucks That Are Perfect For Coffee Lovers You know why we love the food truck industry? Simple. Because there are so many different trucks to choose from, meaning the food options are limitless. Case in point: There are plenty of food truc...

About the Author

FoodTruckr

FoodTruckr is the #1 online destination for current and aspiring food truck owners looking to succeed in the mobile food industry. Self described “food truck devotees,” the FoodTruckr team enjoys reading about successful entrepreneurs, salivating over photos of burritos on Twitter, and long walks through food truck parks. Chat with FoodTruckr on Facebook or check out the FoodTruckr School podcast for more awesome tips to level up your business.

Love it? Share it: Share on Facebook Share on Twitter