Flashback Friday: Market Like An Advanced Food Truck Owner

Flashback Friday

As you have likely heard so many times before, being a food truck owner takes so much more than cooking food and serving customers.

Things like being a boss/manger/leader will come into play. Networking will come into play. Being creative to the max will come into play. Customer service will come into play. Heck, marketing will even come into play (or at least it really should), and that’s what this Flashback Friday article is all about.

For this week’s edition, let’s go back to April 1, 2015, a time and place in which this gem was published right here at FoodTruckr: How to Run a Food Truck 22A: Market Like an Advanced FoodTruckr.

As is typically the case with our Flashback Friday articles, we are going to drop some content from the article in question (call it a preview, if you will) as well as the link so you can read the entire thing.

Flashback Friday: Market Like An Advanced Food Truck Owner

Sign up to receive the FoodTruckr Newsletter and we’ll throw in our free guide: 6 Free Social Media Tools to Get People Talking About Your Food Truck.

How to Run a Food Truck 22A: Market Like an Advanced FoodTruckr

FoodTruckrs, can you believe it? Today’s lesson marks the end of Unit 5 of “How to Run a Food Truck“—and with just one more unit to go, that means we’re almost finished with the entire series! You guys have been doing an amazing job with everything from delivering excellent customer service to overcoming roadblocks to promoting your truck through Yelp, and we couldn’t be more proud of all you’ve accomplished.

In an effort to keep all that incredible work going, we’ve put together a really special lesson for you today that’s chock full of some of our favorite advanced marketing tips for FoodTruckrs. However, because there’s so much information in here, we’ve decided to break this one up over the course of two weeks.

Any food truck owner can (and should) promote his or her truck on social media and through a professional website, but it takes a truly knowledgeable and dedicated FoodTruckr to effectively handle the tactics we’ll be talking about today and next Wednesday. If you’re ready and motivated to truly take your business to the next level, we hope you’ll try some of these new food truck marketing strategies (and check back next week to get the rest!).

Looking for Food Trucks For Sale? Check out this link for more details!

Flashback Friday

Are you all previewed out yet? We are going to give away just a little bit more, but we promise the link to the article is coming.

We’ve written about the importance of building and maintaining an email marketing list before, but we’ve always maintained that your Facebook and Twitter pages should be your top priority. That still holds true for food truck owners in the early stages of their businesses—but for an advanced FoodTruckr like you, who’s looking to take your truck to the next level, it’s essential to begin expanding your online reach. Email marketing is one of the most effective ways to get in touch with new customers and to build lasting relationships with your loyal fans.

Here’s why: when you send someone an email, you’ve gained direct access to their inbox—which means your only competition for the customer’s attention is the other emails they’ve received. Customers are also likely to see your messages right away, as most people tend to monitor email through their mobile devices and smartphones. When you compare that scenario with the situation you’re facing on social media (your messages are quickly buried in a never-ending feed of hundreds of other posts that people may only check in on once or twice per day), it’s easy to see why a well-utilized email list is so important for your business.

Without further ado, here’s the link so you can sink your teeth into the entire article.

You May Also Like...  How To Finish The Busy Season Off Strong In The Food Truck Industry

Looking to take your food truck business to the next level? If so, then The Food Truck Growth Kit has your name written all over it!

Interested in some of our other Flashback Friday pieces? Below you can find three more!

If you liked this article, then we encourage you to share your feedback, advice, questions and/or stories below!

Looking to build a new custom food truck? Check out this link for more details!

To dig your teeth into what FoodTruckr has to offer, make sure to like us on Facebook and follow us on Twitter, and also make sure to check out more content that we bring to the table.

Recently on FoodTruckr

If You Are New To The Food Truck Industry, Then This Advice Will Do You Wonders Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
3 Steps To Become A Food Truck Owner Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
Top 15 Most-Viewed FoodTruckr Articles Of 2018 So Far If you can believe it, it's already going to be April 2018 in a few days. Just like previous years, this one is flying by. With that in mind, we are about to visit the top 15 most-viewed FoodTru...
How to Run a Food Truck 09: Prepare for the Off-Season Today marks the start of Unit 3 in the “How to Run a Food Truck” series, and we think you all are really going to love these next few lessons. For the next month on FoodTruckr, we’ll be talking about ...
3 Ways To Keep Your Food Truck Employees Motivated On top of having to worry about sales, gaining and retaining customers, making good art in the kitchen in the form of delicious meals and making sure your food truck business is pleasing each and ever...
2 Guides That Are Perfect For Aspiring & Current Food Truck Owners Alike We want to make this as short and sweet as possible so you can take advantage of the two guides the FoodTruckr team created for aspiring and current food truck owners alike. So, without wasting any...
FoodTruckr Heroes: Stripchezze We’ve talked before about how important it is to get involved with your local community—and today’s FoodTruckr Hero is a great example of how you can attain success by embracing the people, places, an...
Building An Email Leads List Can Be Beneficial For Your Food Truck Sales You may or may not send out emails to your food truck customers. Believe it or not, doing so could be beneficial for your sales. Sign up to receive the FoodTruckr Newsletter and we’ll throw in o...
The Great Food Truck Race: How It Works and What You Can Learn Eight food truck teams. Seven weeks to compete. One shot at $50,000 and a brand new truck. That's the premise behind the Food Network's popular reality show, The Great Food Truck Race. If you’re no...
The Importance Of Having A Website For Your Food Truck Business When you are just breaking into the food truck industry, the amount of worries are endless. For example, you have to be an expert when it comes to inventory, customer service, sales, social media, etc...
Tips For A Successful Grand Opening At Your Food Truck Business First impressions are everything, and that saying especially rings true in the food truck industry. How can you have a good first impression in the food truck industry, one might be wondering? Easy. B...
How To Find The Perfect Location For Your Food Truck One of the most important parts when it comes to starting up a food truck business is figuring out where you are going to park your food truck. For some people, this might be an easy decision. For oth...
The Best FoodTruckr Advice For Mobile Kitchen Owners From Last Week: Dec. 11-17 Everyone gets busy from time to time, and that's probably especially the case for food truck owners during the holiday season. With that said, if you were too busy to check out our blog this past w...
10 Food Holidays Mobile Kitchen Owners Should Watch Out For In November 2017 November is a big month for food lovers. After all, Thanksgiving just so happens to be in November. There are plenty of great food holidays during this festive month, and while foodies will likely ...
Take Your Food Truck Business To The Next Level With This Growth Kit Are you looking to take your food truck business to the next level and increase your sales? Look no further than our Food Truck Business Growth Kit to make that happen! If you are all about growing yo...

About the Author

FoodTruckr

FoodTruckr is the #1 online destination for current and aspiring food truck owners looking to succeed in the mobile food industry. Self described “food truck devotees,” the FoodTruckr team enjoys reading about successful entrepreneurs, salivating over photos of burritos on Twitter, and long walks through food truck parks. Chat with FoodTruckr on Facebook or check out the FoodTruckr School podcast for more awesome tips to level up your business.

Love it? Share it: Share on Facebook Share on Twitter