If you are in the market for building and growing your food truck catering business, then we have an extra special treat for you today.
Below, we will be flashing back to two articles that will do you wonders in the catering department. The first article, Building Your Catering Business: How to Work with Event Professionals, is, of course, all about building your catering side of the business. The second article, Growing Your Catering Business: How to Meet More Event Professionals, is all about growing this business.
Both are jam-packed with valuable information, making them the ultimate Flashback Friday treats.
Check them out below (previews and links included)!
Flashback Friday: Building And Growing Your Food Truck Catering Business
One of the strongest messages we heard from food truck owners in our recent post 50 Food Truck Owners Speak Out: “What I Wish I’d Known Before Starting My Food Truck is that catering special events can be the key to building a thriving food truck business. After all, catering for special events like weddings and company picnics give you a guaranteed headcount before you even pull into your parking space.
This brings us to a big question: how do you find more special event bookings? The answer: connect with event professionals.
In this two part series, I’ll draw upon my decade of experience in the meetings and events industry to help you understand who event professionals are and how you can help them (help them bring you business!), as well as to understand a few universal truths about the events industry.
In the second post in our series, I’ll offer tips for using industry associations to meet more event professionals and build deeper relationships.
Looking for Food Trucks For Sale? Check out this link for more details!
How to meet more event professionals (a.k.a. why associations are your friend)
In our last post, we discussed a variety of event professionals and how to work with them to make your food truck’s catering business more successful. Remember that the key to working well with event professionals is to listen—listen to their needs, and look for ways that you can meet those needs.
Knowing whom to meet is one thing. Actually meeting them in a positive and natural way is another. So, how should you meet event professionals? You could cold-call them, which is just as fun as dipping your hand in the deep fryer. Instead, go to where they gather: association meetings.
It’s no surprise that event professionals love (you guessed it) events. They throw a lot of them for themselves under the name “association meetings.” While there are many event associations, I’m going to focus on the two I think will be most useful to you.
Meeting Professionals International (MPI)
MPI is the broadest of the bunch, encompassing all event planners, from corporate to government to special event planners. Members of this organization are split into two groups: planners (people who plan meetings) and suppliers (people who sell things to planners, like hotels, florists, and caterers like food trucks).
Your goal: If you’re looking to meet a lot of meeting industry professionals, MPI is probably the best choice for you. You’ll be exposed to all aspects of the events industry in your region, and will have the opportunity to meet both people who can book your truck as well as people who can tell their clients to book your truck.
Looking to take your food truck business to the next level? If so, then The Food Truck Growth Kit has your name written all over it!
We hope this week’s edition of Flashback Friday can help you and your business out in a big way. As a friendly reminder, catering alone could help you grow your business, for it’s a great way to attract and serve new customers, network and it also adds a new stream of income into the mix (among so many other things).
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