Food truck owners have to juggle so many different things at their mobile kitchen businesses, and that, in a nutshell, is why running a food truck business is so hard.
If cooking amazing dishes was enough, then that would be amazing, but it simply isn’t. Don’t get us wrong, the cooking aspect is a very important ingredient, and we will get to that in greater detail below, but you are running a business here, and there are many important factors.
Nonetheless, below you will find three things that should never go under the radar at your food truck.
Things That Should Never Go Under The Radar At Your Food Truck
3.) Customer Service
Customer service is one of the most important factors for any business — and in any industry — and the moment you start to lose grip on it … the moment you start to lose customers.
We live in a day and age in which there are a thousand of everything. Let us explain. So many companies are providing the same services and products, which means if a customer is not satisfied for whatever reason, said customer can just go to a different company for the service and/or product in question.
As you likely already know, there are a ton of food trucks out there (not to mention all of the fast food restaurants, sit-down restaurants and grocery stores), so if your customer service starts to slip up in any fashion, don’t be surprised when some of your customers start going to different places for their food.
If you want to compete — and thrive — in the food truck industry, then you have to make sure your customers are satisfied — and then some. If a problem arises, then try to solve it. Take your customers seriously, for they are the people who are going to keep you in business.
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2.) The Happiness Of Your Food Truck Team
While all of your employees are not going to share the same passions as you (for example, while your food truck is your dream, it might not be anything more than another job to an employee), you still need to make sure they are happy while they are working at your food truck.
Customer service is a big deal (as stated above), and it all starts with a happy food truck team. Yes, you are running a business here, but it would still be in your best interest to make sure your employees are having fun, or at least enjoying the work in some fashion. It’s not your job to make your employees love their jobs, but it is your job to keep morale up, and to also be a good manager, boss and leader.
The happiness of your food truck team can’t go unnoticed, and it all starts with you.
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1.) The Quality Of Your Food
This is a no-brainer; however, when your lines get super busy, it would be so easy to just rush through the cooking process in hopes of serving more customers/getting your food out quickly to them, and some of your employees certainly might think that as well — you know, the employees who are just doing this as a job.
Always remember this: No matter what industry/profession it might be, quality is always better than quantity.
Sure, quantity might lead to some instant success, but quality will keep people coming back for more.
Cooking food is likely your dream, and most food truck owners likely already make sure the food is top-notch. Just make sure to never let the quality of your food go under the radar, because your food truck business could take a big hit in the form of bad reviews and customers not returning.
This is your No. 1 product, and in most cases, your only product, so it has to be, once again, top-notch — if you plan on making a career out of this, that is.
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About the Author
FoodTruckr is the #1 online destination for current and aspiring food truck owners looking to succeed in the mobile food industry. Self described “food truck devotees,” the FoodTruckr team enjoys reading about successful entrepreneurs, salivating over photos of burritos on Twitter, and long walks through food truck parks. Chat with FoodTruckr on Facebook or check out the FoodTruckr School podcast for more awesome tips to level up your business.
