What Are Your Food Truck Goals For 2018?


FoodTruckrs, with a new year approaching fast, we figured we would ask you the question that so many people are thinking about.

Here it is: What are your food truck goals for 2018?

Are you wanting to achieve a lot of little things, or are you going to focus on a couple of big goals? Perhaps you have one major goal in mind?

The great thing: Everyone’s answer is different, and it’s 100 percent up to you.

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There are so many different people out there who will say you need to focus on one large goal, or a couple of big goals. While we understand the importance of that — because making too many goals can get overwhelming, and it might be harder to keep track of 10 goals as opposed to three — the big thing is this: You’re the one who has to follow your goals, food truck owners. Your goals are your goals (and your food truck business’) — not anyone else’s.

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Stick to the strategy that works for you, no matter how many goals that strategy features.

While, yes, it is typically beneficial to create a goal that is measurable, and to also attach a deadline and some form of plan to it, once again … you are the one who has to achieve this goal, so it’s best to stick to the strategy that works for you.

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With all of that said, we will ask the question once more: What are your food truck goals for 2018?

Do you simply want to increase sales? Do you want to hire more employees to make the daily grind more manageable for everyone involved? Do you want to enter more catering gigs? Do you want to expand your food truck business? Do you want to launch a sit-down restaurant on top of running your mobile kitchen? What?

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The choice is yours, but now is definitely the time to get those creative juices flowing when it comes to making your 2018 goals.

As we said in a previous article, it’s important to create goals you are passionate about, and goals that will actually further your food truck career (and your business, of course). The last thing you want to do is create a goal just to create a goal. Not only is that a waste of time but it also creates an unnecessary distraction when it comes to your real goals. Plus, you will more than likely only stick with this goal for a short period of time, because you aren’t truly passionate about it.

What do you want to do in 2018, FoodTruckrs? How much growth do you want to see at your food truck business?

While you want to be realistic with yourself, it’s okay to shoot for the stars. You’ve already made your ultimate dream happen, which is becoming a chef in the mobile kitchen industry, so surely anything is within reach now, for you know what it takes to make a dream come true.

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We will ask you one final time … what are your food truck goals for 2018?

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Take some time to really think this over, and then start creating goals that are going to grow your business, goals that will take you to the next level, goals that will help you along the path that is making all of your dreams come true.

Good luck with this process, food truck owners, and good luck achieving all of your goals!

Need help during the goal-making process? Make sure to check out the article below (preview included).

3 Questions Food Truck Owners Must Answer When It Comes To Their Goals

We already know you are an extremely motivated person. After all, it takes some real motivation to become a food truck owner, which you did. Now is where the real fun begins, though, so make sure you are willing to go the extra mile — and then some. If you really want to make your goals come true, then you can’t get complacent. You have to be hustling nonstop. That’s how you make your goals and dreams come true.

If you liked this article, then we encourage you to share your feedback, advice, questions and/or stories below!

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About the Author


FoodTruckr is the #1 online destination for current and aspiring food truck owners looking to succeed in the mobile food industry. Self described “food truck devotees,” the FoodTruckr team enjoys reading about successful entrepreneurs, salivating over photos of burritos on Twitter, and long walks through food truck parks. Chat with FoodTruckr on Facebook or check out the FoodTruckr School podcast for more awesome tips to level up your business.

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