Flashback Friday: What To Do When You Don’t Have Enough Food Truck Customers

Flashback Friday

Today is the last Friday of the year, if you can believe that.

So, for this week’s edition of Flashback Friday, we wanted to do something extra special…

Not only will we be going back in time to check out an article that is jam-packed with food truck information but we will also be providing the link to every Flashback Friday article of 2017.

Check it out below, and happy New Year!

Flashback Friday: What To Do When You Don’t Have Enough Food Truck Customers

Sign up to receive the FoodTruckr Newsletter and we’ll throw in our free guide: 6 Free Social Media Tools to Get People Talking About Your Food Truck.

How to Run a Food Truck 11: What to Do When You Don’t Have Enough Customers

Preview:

Today’s an exciting day here at FoodTruckr—it marks the return of the “How to Run a Food Truck” series! We can’t wait to continue bringing you the brand new business advice and insider tips that will help you run a successful food truck, so we’re going to dig right in.

When we left off last, we were in the midst of Unit 3—a section that’s all about overcoming the most common challenges FoodTruckrs face. We showed you how to prepare for the off-season in Lesson 09, and helped you perform preventive food truck maintenance in Lesson 10. Today, we’re going to tackle another especially important topic that every new food truck owner needs to consider: What do you do when you don’t have enough customers?

Looking for Food Trucks For Sale? Check out this link for more details!

Side Hustle

More preview action from the article:

2. Reevaluate What You’re Spending and Using

Once you have a clear picture of your food truck’s finances and you know which items are and aren’t selling, it’s time to reevaluate what you’re spending.

First, let’s start out by looking at the ingredients and tools you’re purchasing to keep your truck running on a daily basis. Are there any menu items that aren’t selling well that require you to purchase special ingredients or tools? Consider taking them off your menu and focusing on items that will sell better. How about the ways you’re packaging your food? For instance, do you really need to have plates for people who want to eat right then and to-go boxes for people who are on their way back to work? Perhaps you can eliminate the plates from your weekly budget and instead give everyone their food in a box.

You can also cut back on supply waste by offering bags to customers instead of automatically giving them away with each order, and by setting napkins and silverware out on the counter where customers can easily see and take them instead of putting them in every single bag. Many people don’t need these items and will throw them away as soon as they reach their destination anyway, so you can save money (and the environment!) by only providing them to the people who want them.

After you’ve figured out how to reduce product and food waste on your truck, it’s time to take a look at your overall budget and how much you’re spending on categories like marketing, repairs, and truck improvements. We could go into a lot more detail on all of these topics (and will in the future), but for now, it’s simply important to be really conscious of your spending and to look for ways to reduce your costs. Here are a few ideas:

Read the entire article here.

You May Also Like...  3 Reasons Why Your Food Truck Business Isn't Achieving As Much Success As You Would Like It To

Looking to take your food truck business to the next level? If so, then The Food Truck Growth Kit has your name written all over it!

And now, we give you every Flashback Friday article from 2017.

Flashback Friday: Looking Back At FoodTruckr’s Top Party Food Ideas For The 4th Of July

Flashback Friday: All-Star Advice From Real Food Truck Owners

Flashback Friday: A Look Back At Some Invaluable Food Truck Maintenance Tips

Flashback Friday: A Look Back At Why Food Truck Weddings Are Becoming So Popular

Flashback Friday: Finding Prime Parking In The Food Truck Industry

Flashback Friday: A Look Back At The Benefits Of Owning A Food Truck Over A Sit-Down Restaurant

Flashback Friday: Improve Your Social Media Outreach At Your Food Truck

Flashback Friday: A Look Back At Every Food Truck Article From September 2016

Flashback Friday: Entrepreneurs Should Break Into The Food Truck Industry

Flashback Friday: A Look Back At FoodTruckr’s First Article Of 2017

Flashback Friday: The 10 Commandments Of Customer Relationships

Flashback Friday: Choose The Right Truck For Your Business

Flashback Friday: Market Like An Advanced Food Truck Owner

Flashback Friday: Train Your Food Truck Employees

Flashback Friday: Be Consistent At Your Food Truck

Flashback Friday: The First Article Ever Published At FoodTruckr

Flashback Friday: A Look Back At Tips For Food Truck Entrepreneurship

Flashback Friday: Building And Growing Your Food Truck Catering Business

Flashback Friday: This Food Truck Serves Up Pizza In Alaska Year-Round

Flashback Friday: A Look Back At December 2016 At FoodTruckr

Flashback Friday: Use Apps To Simplify Your Food Truck Business

Flashback Friday: Deliver Excellent Customer Service At Your Food Truck

If you liked this article, then we encourage you to share your feedback, advice, questions and/or stories below!

You May Also Like...  What Held Your Food Truck Business Back Last Summer?

Looking to build a new custom food truck? Check out this link for more details!

To dig your teeth into what FoodTruckr has to offer, make sure to like us on Facebook and follow us on Twitter, and also make sure to check out more content that we bring to the table.

Recently on FoodTruckr

Throwback Thursday: A Look Back At FoodTruckr’s Most Popular Article Of All Time For this week's version of Throwback Thursday, we decided to go way back in time to the most popular/viewed article ever posted on FoodTruckr.com. To get to that article, we had to go all the way b...
FS013- All About Your Food Truck Website Food trucks live and often rely on social media, but what about a food truck's website? How important is a website for your truck, and what are the best practices for running a useful site that...
The Best Foods To Eat At Food Trucks This Summer The summer is calling your name. After all, it is officially summer, so foodies, people who love food trucks and everyone in general can rejoice. To get ready for the summer heat, it is important t...
10 Motivational Quotes That Will Help Food Truck Owners Start Off The Week Strong Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
FS031: The Community You Build Through Food – with Shiel Worcester of Jam Bakery Correction from the Editor: During the interview, Pat mistakenly said that Shiel Worcester is from Richmond, Virginia, and that her website is jam-bakery.com. Shiel is actually from Richmond, Vermont,...
Throwback Thursday: Get Insurance For Your Food Truck For this Throwback Thursday article, we are going to go all the way back to May 7, 2014. On that day, FoodTruckr published some very valuable information that revolves around insurance for your foo...
#FoodTruckFan: Your Approachability Factor I had a group of friends over for dinner the other night, and we got on to the topic of ordering pizza. More specifically, The Fear of Ordering Pizza. We had so many arguments my freshman year of ...
15 Articles That Will Help Food Truck Owners Make A Big Push Toward Their Goals Life is tough and things happen. These things get in the way of our goals, no matter what industry we are trying to conquer. The food truck industry is certainly no different. In the spirit of t...
10 Quotes About Entrepreneurship That FoodTruckrs Can Probably Relate To Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
FS002- Food Truck Branding – From Logo to Design, Culture and Customer Experience with Chris ... In this second episode of FoodTruckr School, we chat with Chris Adams from Rocketman Creative, a branding expert and strategist who helps food trucks new and old establish their identity and focus...
Everything FoodTruckr Has Ever Published Relating To Customer Service Where would your food truck business be without customers? It's rather simple. You probably wouldn't have a business, for customers are the people who keep you in business. They are the people who ...
Building Your Catering Business: How to Work with Event Professionals One of the strongest messages we heard from food truck owners in our recent post 50 Food Truck Owners Speak Out: “What I Wish I’d Known Before Starting My Food Truck is that catering special events ca...
5 Reasons We Can’t Wait for 2015 2014 was our first full year here in business at FoodTruckr, and we have to say—what an incredible year it’s been! From the debut of our “How to Start a Food Truck” series to having an episode of the ...
Should You Spend A Lot Of Money For Your Food Truck’s Grand Opening? You finally purchased your food truck and got it customized to fit all of your needs (not to mention, it has your awesome logo on it!). You knocked your business plan out of the park. You have your me...
How to Start a Food Truck 11: Calculate Profit Margins In last week’s “How to Start a Food Truck” post, we talked about setting goals for your food truck business. Goals are an important component of every entrepreneur’s journey. They dictate where you’re...

About the Author

FoodTruckr

FoodTruckr is the #1 online destination for current and aspiring food truck owners looking to succeed in the mobile food industry. Self described “food truck devotees,” the FoodTruckr team enjoys reading about successful entrepreneurs, salivating over photos of burritos on Twitter, and long walks through food truck parks. Chat with FoodTruckr on Facebook or check out the FoodTruckr School podcast for more awesome tips to level up your business.

Love it? Share it: Share on Facebook Share on Twitter