Throwback Thursday: Prepare For The Food Truck Offseason

Marketing

There are many food truck owners who take the winter off, and there are many food truck owners who continue to go strong during said winter. It depends on where you live, really, and what your business plan all entails.

Nonetheless, for many food truck owners, the offseason is here, or, at the very least, almost here.

In hopes of helping you out all winter long during the offseason, we decided to go back in time to Nov. 6, 2014 on this fine Throwback Thursday.

Without further ado, check out the information-packed article below.

Want to learn how to build a subscriber list for your food truck business? One of our managing partners here at FoodTruckr has put together an AMAZING FREE GUIDE that will teach you everything you need to know about getting started with Messenger Marketing! Click here to get your free guide.

Throwback Thursday: Prepare For The Food Truck Offseason

Sign up to receive the FoodTruckr Newsletter and we’ll throw in our free guide: 6 Free Social Media Tools to Get People Talking About Your Food Truck.

How to Run a Food Truck 09: Prepare for the Off-Season

Preview:

Today marks the start of Unit 3 in the “How to Run a Food Truck” series, and we think you all are really going to love these next few lessons. For the next month on FoodTruckr, we’ll be talking about overcoming challenges—how to deal with setbacks like parking tickets and legal troubles, what to do when you don’t have enough customers, and how to maintain your food truck when it’s having mechanical problems.

The struggles mentioned above are common to all food truck owners, no matter where you’re located, what kind of food you sell, or how long you’ve been in business. However, before we dig into those challenges, there’s one topic we need to focus on that will only apply to some FoodTruckrs—how to prepare for the off-season when you live in an area with cold, unseasonable weather.

Naturally, this is a pretty timely issue for many of you—winter is quickly approaching, and the temperatures have already begun dropping in areas all around the country. Fortunately, the end of warm weather doesn’t have to spell the end of a booming food truck business for you. We’ve got several alternative options you can pursue, and we’ll also explain how to choose the best path for your business in today’s lesson. Let’s get started right away!

Looking for Food Trucks For Sale? Check out this link for more details!

Side Hustle

An extra sneak peek from the article:

2. Take Your Truck to Events

We’ve talked before about how important it is to take your food truck to events and festivals—but it can have an even bigger impact on your business during the slow winter months. Even if it’s too cold out to park for regular street service, you can still find eager, hungry customers when you bring your truck to a big, bustling crowd.

Naturally, there are a lot more food truck festivals and outdoor events happening when the weather is warmer—but you can still find plenty of things going on in your community if you start researching them early. Look for events like winter carnivals, concerts, holiday showcases, and Christmas tree lightings. Even a busy outdoor shopping mall during the winter can help you find just as many customers as you would encounter at a big event.

Other food trucks in your area are undoubtedly looking for the same opportunities, so you should be researching these options now and applying to as many events as you can if you want to have a chance of landing a spot. Even booking a couple events for each month can make a big difference in your overall winter profit margins.

You can read the entire article here.

You May Also Like...  3 Keys To Food Truck Success In 2018

Looking to take your food truck business to the next level? If so, then The Food Truck Growth Kit has your name written all over it!

Everyone’s offseason in this industry is going to be different. After all, everyone has different strategies and approaches.

This might be a time when you completely slow down operations in the form of taking the winter off, or it might be a time when you start to really hustle when it comes to mobile kitchen catering gigs and events. The choice is, of course, yours.

No matter what direction you go in, we hope the information in this Throwback Thursday article can do you wonders.

If you liked this article, then we encourage you to share your feedback, advice, questions and/or stories below!

Looking to build a new custom food truck? Check out this link for more details!

To dig your teeth into what FoodTruckr has to offer, make sure to like us on Facebook and follow us on Twitter, and also make sure to check out more content that we bring to the table.

Recently on FoodTruckr

Six Food Truck Resolutions for 2014 Happy New Year, FoodTruckrs! The start of a new year is a magnificent time to reflect on the joys you experienced in the last 365 days as well as everything you hope to achieve in the future. Entre...
Throwback Thursday: Creating A Mobile App For Your Food Truck Another week, if you can believe it, of Throwback Thursday is among us. For this week's edition, we wanted to talk about mobile apps, so we're going all the way back to Dec. 3, 2014, a day in which...
Food Trucks That Foodies Will Fall In Love With Whether you fancy yourself a coffee lover, breakfast lover or a foodie in general (perhaps you are all three?), the food truck industry is perfect for you. You see, the food truck industry not only...
Chicago Food Trucks That Foodies Need To Try Immediately As is typically the case with any city that is flooding with food trucks, it's tough to find the best trucks to eat at in Chicago (because they are all so good). With that in mind, today we are goi...
Why Your Food Truck Business Should Market On Facebook & Instagram Facebook and Instagram tend to be two of the more common social media networks that food truck business owners are on. If you're not on either platform yet, then we highly recommend you do so in 20...
3 Steps To Become A Food Truck Owner Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
Top 5 FoodTruckr Articles Of 2018 So Far We understand the year might be young, but we want to make things as convenient as possible for aspiring and current food truck owners alike in 2018. With that said, we are about to highlight the t...
Casting, Cooking, and Concepts: An Interview with Ilene Winters of “The Great Food Truck Race” When Ilene Winters, Joanne Garelli, and Tim Boulous started preparing their application for the Food Network’s “The Great Food Truck Race,” they didn't have any experience operating a food truck. But ...
Common Goals Food Truck Owners Should Shoot For Everyone has different goals and dreams in the food truck industry. Not everyone wants to open up 10 food trucks. Some people do. Some people want to grow even bigger than that. There are many w...
50 Food Truck Owners Speak Out: “What I Wish I’d Known Before Starting My Food Truck” Do you remember the enthusiasm you felt upon that initial spark: “Hey! I should open a food truck!” What would you say to yourself now, these many moons later? Would you warn yourself off, or encourag...
3 Ways Food Truck Owners Can Stay Motivated During Tough Times Whether you fancy yourself a food truck owner, entrepreneur or chef, there will be one constant -- you will come face to face with tough times over the course of your career (and some more than others...
The Truth About Overnight Success In The Food Truck Industry There are an overwhelming amount of people entering the food truck industry these days, and for the most part, we think that is awesome ... as long as every food truck owner knows what they are gettin...
Being Your Own Boss & Holding Yourself Accountable As A Food Truck Owner Everyone dreams of being their own boss, but not every career allows that dream to come true. The food truck industry does. As a food truck owner, you are, in fact, your own boss. However, that als...
Everything FoodTruckr Has Ever Published Relating To Social Media Whether food truck business owners want to accept it or not (some food truck owners love social media, and others despise it), social media is an invaluable ingredient in the mobile kitchen industry. ...
FoodTruckr Articles That Will Help Mobile Kitchen Owners In The Motivation Department In 2018 Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...

About the Author

FoodTruckr

FoodTruckr is the #1 online destination for current and aspiring food truck owners looking to succeed in the mobile food industry. Self described “food truck devotees,” the FoodTruckr team enjoys reading about successful entrepreneurs, salivating over photos of burritos on Twitter, and long walks through food truck parks. Chat with FoodTruckr on Facebook or check out the FoodTruckr School podcast for more awesome tips to level up your business.

Love it? Share it: Share on Facebook Share on Twitter