Throwback Thursday: Prepare For The Food Truck Offseason

Marketing

There are many food truck owners who take the winter off, and there are many food truck owners who continue to go strong during said winter. It depends on where you live, really, and what your business plan all entails.

Nonetheless, for many food truck owners, the offseason is here, or, at the very least, almost here.

In hopes of helping you out all winter long during the offseason, we decided to go back in time to Nov. 6, 2014 on this fine Throwback Thursday.

Without further ado, check out the information-packed article below.

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Throwback Thursday: Prepare For The Food Truck Offseason

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How to Run a Food Truck 09: Prepare for the Off-Season

Preview:

Today marks the start of Unit 3 in the “How to Run a Food Truck” series, and we think you all are really going to love these next few lessons. For the next month on FoodTruckr, we’ll be talking about overcoming challenges—how to deal with setbacks like parking tickets and legal troubles, what to do when you don’t have enough customers, and how to maintain your food truck when it’s having mechanical problems.

The struggles mentioned above are common to all food truck owners, no matter where you’re located, what kind of food you sell, or how long you’ve been in business. However, before we dig into those challenges, there’s one topic we need to focus on that will only apply to some FoodTruckrs—how to prepare for the off-season when you live in an area with cold, unseasonable weather.

Naturally, this is a pretty timely issue for many of you—winter is quickly approaching, and the temperatures have already begun dropping in areas all around the country. Fortunately, the end of warm weather doesn’t have to spell the end of a booming food truck business for you. We’ve got several alternative options you can pursue, and we’ll also explain how to choose the best path for your business in today’s lesson. Let’s get started right away!

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Side Hustle

An extra sneak peek from the article:

2. Take Your Truck to Events

We’ve talked before about how important it is to take your food truck to events and festivals—but it can have an even bigger impact on your business during the slow winter months. Even if it’s too cold out to park for regular street service, you can still find eager, hungry customers when you bring your truck to a big, bustling crowd.

Naturally, there are a lot more food truck festivals and outdoor events happening when the weather is warmer—but you can still find plenty of things going on in your community if you start researching them early. Look for events like winter carnivals, concerts, holiday showcases, and Christmas tree lightings. Even a busy outdoor shopping mall during the winter can help you find just as many customers as you would encounter at a big event.

Other food trucks in your area are undoubtedly looking for the same opportunities, so you should be researching these options now and applying to as many events as you can if you want to have a chance of landing a spot. Even booking a couple events for each month can make a big difference in your overall winter profit margins.

You can read the entire article here.

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Everyone’s offseason in this industry is going to be different. After all, everyone has different strategies and approaches.

This might be a time when you completely slow down operations in the form of taking the winter off, or it might be a time when you start to really hustle when it comes to mobile kitchen catering gigs and events. The choice is, of course, yours.

No matter what direction you go in, we hope the information in this Throwback Thursday article can do you wonders.

If you liked this article, then we encourage you to share your feedback, advice, questions and/or stories below!

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About the Author

FoodTruckr

FoodTruckr is the #1 online destination for current and aspiring food truck owners looking to succeed in the mobile food industry. Self described “food truck devotees,” the FoodTruckr team enjoys reading about successful entrepreneurs, salivating over photos of burritos on Twitter, and long walks through food truck parks. Chat with FoodTruckr on Facebook or check out the FoodTruckr School podcast for more awesome tips to level up your business.

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