Throwback Thursday: Keep Up With Food Industry Trends

Trends

Do you stay up to date on all of the latest trends when it comes to the food truck industry, FoodTruckrs?

Not everyone does, but for the purposes of this Throwback Thursday article, we are going to go back in time to a piece that highlights food industry trends.

While you probably don’t want to bounce around from one trend to another (perhaps you do, and that is completely fine if that is the route you decide to take), if a trend really takes off, then there is no harm in jumping on board.

Just take the pumpkin spice flavor trend during fall as an example. While this trend really took off with a pumpkin spice latte from Starbucks, the pumpkin spice flavor has completely taken off since then. After all, when fall rears its beautiful head (and sometimes even sooner than that), all of the latest pumpkin spice treats tend to take over. There is a reason why trends like this are so big, and that’s because people love the pumpkin spice flavor.

Whether you plan on keeping up with trends like the one mentioned above because it is good for business, or you just want to give your customers something new in the form of a meal, the choice is yours. Keeping up with the times is never a bad thing, to say the least.

And now, before checking out the Throwback Thursday article by clicking on the link provided below, we will be dishing out a preview/sneak peek for the article in question.

You can check it out below, and good luck making all of your 2018 goals come true!

Throwback Thursday: Keep Up With Food Industry Trends

Sign up to receive the FoodTruckr Newsletter and we’ll throw in our free guide: 6 Free Social Media Tools to Get People Talking About Your Food Truck.

How to Run a Food Truck 14: Keep Up with Industry Trends

Preview:

FoodTruckrs, those of you who have been following along with the “How to Run a Food Truck” series have done some amazing work over the past several months. You’ve done everything from getting your food truck team up and running to learning how to deliver excellent customer service to overcoming some major roadblocks on your journey to developing a successful food truck business. Way to go!

Now, the first half of this series focused on some important things you needed to do to get your business rolling, but now it’s time to kick things up a notch. Over the next few months, we’ll be talking about ways you can run your business better—starting with Unit 4, “Become a Better Business Owner.” This section of lessons is dedicated especially to helping you improve your skills as a business owner, manager, and boss, and we think it’s an important read for every FoodTruckr.

Today we want to kick this section of exciting lessons off with a topic that’s near and dear to our hearts—the latest happenings and trends in the food truck industry. There are some truly awesome FoodTruckrs doing incredible things out there, and keeping up with their progress isn’t just interesting and entertaining—it can also help you to better your own truck! Let’s begin by examining some of the most effective ways to use industry trends to benefit your business, and then we’ll look at some of the best places to stay abreast of new happenings.

Looking for Food Trucks For Sale? Check out this link for more details!

Another sneak peek of the article:

4. Anticipate What Customers Really Want

By its very nature, the food truck industry is full of trends—everything from the types of cuisine people are serving to the venues they’re serving at to the simple fact that they’re even serving from a truck is all influenced by popular culture and by the rise of food truck giants like Kogi and The Grilled Cheese Truck. So it only makes sense that in addition to getting creative, trying new things, and benefiting from the experiences of others, that you can also begin to predict what your customers really want by keeping an eye on the food truck industry’s current trends.

This article on the recent Food Truck Frenzy at the Humana Challenge in La Quinta, CA, illustrates a few of the key things that today’s food truck fan really wants: quality, creativity, variety, and convenience. People who were interviewed in the article use phrases like “[a food truck] means really interesting, cool food,” “you have better choices,” “for the person who wants to move around quickly,” “something for everyone,” and even “everything always tastes better off a food truck” to describe their experiences and thoughts on the festival.

Watching to see what fans are saying about their favorite food trucks—and what food truck owners say about what’s most popular with their customers—is one of the best ways to predict what your own customers will most enjoy. Many food truck owners are in this business because they’re passionate about their creations and love practicing their craft, but at the end of the day, your business is supported by your fans. Learn how to make them happy and you’ll be the proud owner of a successful food truck business for many years to come.

Looking to take your food truck business to the next level? If so, then The Food Truck Growth Kit has your name written all over it!

Trends

Final preview for the article in question:

6 Places to Look for Inspiration and Current Industry Trends

Now that you can see why staying on top of industry trends is so important for your food truck business, it’s time to unveil a few of the best places to find your sources. The following spots are our six favorite places to look for inspiration and current industry trends.

1. Social Media

Social media is perhaps the first place you should begin looking to learn more about what other food truck owners are doing. Follow your favorite trucks, trucks in your city, and even popular and successful trucks in other cities on either Facebook or Twitter, and then begin to monitor your feeds to see what they’re up to. It can be a little overwhelming to receive so much information at once, so be sure to scroll through your feed and look specifically only at photos or posts that jump out at you (the posts that you immediately notice are also likely to be the ones that food truck fans notice most readily). You can also check out individual food truck pages to get a more in-depth look at what’s going on with their businesses and the current state of their trucks.

Are you currently doing any kind of email marketing or social media marketing? If so, then you should also be doing Facebook Messenger Marketing! Click here to find out more.

You can read the entire article here.

You May Also Like...  Food Truck Goals Every Mobile Kitchen Owner Should Focus On In 2017

The key is figuring out new ways to attract, gain and retain customers, and also having fun in the process. Nonetheless, we hope this Throwback Thursday article can help you and your food truck business out in a big way.

As you will see from the linked article above, and the pumpkin spice flavor during the fall months, there are many different ways to follow the trends. Just make sure to follow whichever trends you see fit for your mobile kitchen business (you don’t have to follow every single trend just for the sake of following them), whether it’s adding a seasonal treat that is taking over the food scene, or following a strategy that other owners are currently incorporating.

No matter what the case might be, it’s always important to keep track of what is going on in the food truck industry, and at fellow food trucks.

Haven’t joined the food truck industry yet but plan on joining in the near future? If so, then we encourage you to check out the article below. After all, there are many different things you need to do before becoming a food truck owner, and the article below maps out three musts in that department.

3 Things You Must Do To Become A Food Truck Owner

Sneak Peek: “Not only do you have to put in the work to make your dreams come true, which could take years to happen, but you have to fight off the naysayers every step of the way … and stay just as passionate as you were the very first day you decided to embark on this journey. Plus, and especially if you want to become a food truck owner, you have to do everything above and come up with a ton of money to make your dream come true.”

No matter how far along you are when it comes your food truck journey, we wish you nothing but the best!

You May Also Like...  3 Ways To Incorporate A Side Hustle In The Food Truck Industry

Good luck, and keep on truckin’!

Want to learn how to build a subscriber list for your food truck business? One of our managing partners here at FoodTruckr has put together an AMAZING FREE GUIDE that will teach you everything you need to know about getting started with Messenger Marketing! Click here to get your free guide.

If you liked this article, then we encourage you to share your feedback, advice, questions and/or stories below!

Looking to build a new custom food truck? Check out this link for more details!

To dig your teeth into what FoodTruckr has to offer, make sure to like us on Facebook and follow us on Twitter, and also make sure to check out more content that we bring to the table.

Recently on FoodTruckr

The 12 Days of FoodTruckr: 9 Things to Put On Your Website On the ninth day of Christmas, FoodTruckr’s giving you… 9 Things to Put On Your Website! Though most of your food truck's business is definitely taking place offline, it's still incredibly important...
All-Star Insurance Tips For Food Truck Owners Insurance is an invaluable ingredient in any profession/business/field/industry, and the food truck industry is no different, which is why we decided to do a piece that combines past FoodTruckr articl...
How to Start a Food Truck 11: Calculate Profit Margins In last week’s “How to Start a Food Truck” post, we talked about setting goals for your food truck business. Goals are an important component of every entrepreneur’s journey. They dictate where you’re...
5 Unusual Food Truck Concepts You May Not Have Thought Possible Editor’s Note: Today we’re excited to present a post from Tori Galatro. Tori is a blogger, copywriter, and SEO outreach manager based in Austin, Texas. Her favorite things to write about are film, foo...
3 Questions Food Truck Owners Must Answer When It Comes To Their Goals Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
Why Your Food Truck Business Should Market On Facebook & Instagram Facebook and Instagram tend to be two of the more common social media networks that food truck business owners are on. If you're not on either platform yet, then we highly recommend you do so in 20...
What Financing Can Do For Your Food Truck Business Editor’s Note: Today we’re excited to present a guest post from JSL Financial. JSL Financial specializes in providing hassle-free financing for small and medium sized businesses. You can find out more...
Ingredients Food Truck Owners Need To Constantly Monitor Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
Everything FoodTruckr Has Ever Published Relating To Goals 'Tis the season for making goals. After all, December is around the corner and New Year's Eve will be here shortly after that. During this time of the year, people naturally reflect on the year the...
How to Run a Food Truck 11: What to Do When You Don’t Have Enough Customers Today’s an exciting day here at FoodTruckr—it marks the return of the “How to Run a Food Truck” series! We can’t wait to continue bringing you the brand new business advice and insider tips that will ...
3 Things Successful Food Truck Owners Give Up Let's face the facts: If you want to be a success, no matter what industry/job we are talking about, then you are going to have to make some serious sacrifices. That's just the way success works. A...
The Best FoodTruckr Advice For Mobile Kitchen Owners From Last Week: Jan. 15-21 Every Monday, we like to give food truck owners a full serving of advice, and we do that by dishing out every single article from the week prior. So, with that said, below you will find every artic...
3 Expansion Scenarios Food Truck Owners Can — And Should — Shoot For Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world's leading custom food truck manufacturer. In his current...
Is Facebook Messenger Marketing Important For Food Truck Owners? Keeping up with digital marketing trends and strategies isn't easy when you're cooking and serving at your food truck five to seven days a week, as well as managing employees, keeping up with inventor...
Things Not To Do When Trying To Grow Your Food Truck Business If you are thinking of ways to grow your food truck business, why not look at some of the things you shouldn't do? In this thinking, you will get a great perspective on what you should be avoiding. At...

About the Author

FoodTruckr

FoodTruckr is the #1 online destination for current and aspiring food truck owners looking to succeed in the mobile food industry. Self described “food truck devotees,” the FoodTruckr team enjoys reading about successful entrepreneurs, salivating over photos of burritos on Twitter, and long walks through food truck parks. Chat with FoodTruckr on Facebook or check out the FoodTruckr School podcast for more awesome tips to level up your business.

Love it? Share it: Share on Facebook Share on Twitter