3 Challenges Food Truck Owners Must Overcome This Summer

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Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world’s leading custom food truck manufacturer. In his current role as President/CEO, Jeremy manages dozens of employees, interacts with clients, and maintains a healthy relationship with all of his business partners. Since Prestige, Jeremy has launched many other successful companies.

It might be the busy season in the food truck industry, but there are still an endless amount of challenges an owner must overcome this summer.

While there are certainly more than three challenges, we wanted to point out the three in question so food truck owners can recognize them and plan ahead.

Check them out below!

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3 Challenges Food Truck Owners Must Overcome This Summer

  • Keeping Your Foot On The Pedal And Not Getting Complacent
  • The Competition
  • Tackling Your Biggest Weakness

3.) Keeping Your Foot On The Pedal And Not Getting Complacent

This is quite the challenge for the simple fact that summer is the busy season, meaning your food truck lines are probably jam-packed and when you’re at your locations, you’re putting in some serious work.

With that in mind, the offseason will be here before you know it (the offseason might not exist for some owners because they stay open — and busy — year-round), so it’s important to keep your foot on the gas pedal while sales are up and customers are visiting your truck.

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How does complacency come in if you’re working hard, though? Well, since you’re working hard, you might not get to other projects this summer, such as food truck events or adding on catering services.

In a more extreme case, you might want to revamp your food truck website and social media networks, but that project simply gets placed on the back burner. In an even more extreme case, you might want to take the next step toward expanding your food truck business in the form of research or actually having your next truck built out … but these plans, once again, get placed on the back burner because you’re either too busy, you keep pushing them off or a combination of both.

This is, of course, a challenge — keeping your foot on the gas pedal and also not getting complacent — but as long as you plan accordingly, you can achieve all of your goals and knock out all of your projects this summer.

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2.) The Competition

This is something you sometimes can’t plan for since competition is a challenge in every industry; however, it’s important to figure out new strategies (and improve on old ones) in hopes of attracting customers all summer long.

You might not be able to help the fact that there are similar food trucks (or food trucks that attract more people) nearby, but you can make sure your food truck is running on all cylinders in terms of quality food, customer service, etc.

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RELATED: 3 Food Truck Strategies To Incorporate This Summer

1.) Tackling Your Biggest Weakness

Every food truck owner has a weakness … whether it be delegating work, managing employees, branching out or whatever it might be.

The key is identifying your biggest weakness and coming up with a plan to improve in that department. Take some time to reflect on the things you do well and the areas you can improve in, and then try to get better day by day.

If you liked this article, then we encourage you to share your feedback, advice, questions and/or stories below!

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