For this week’s edition of Throwback Thursday, we’re going all the way back to August 2017.
With that in mind, we will be featuring the 10 most-viewed FoodTruckr articles from August 2017 below — you know, since August 2018 is right around the corner.
In hopes of getting a full dose of food truck advice, make sure to click on the link for each article (a preview will be provided for every article in question as well).
Throwback Thursday: A Look Back At The 10 Most-Viewed FoodTruckr Articles From August 2017
Safety is an absolute must in the food truck industry, which is why we will be diving into some of the best food truck safety tips that have been unleashed at FoodTruckr over the years.
On top of adding some articles (previews and links included) on safety tips for the mobile kitchen industry, we will also be dropping some rules, regulations, etc., for the food truck industry.
Use all of this information to your advantage, because safety in the food truck industry is a very, very invaluable ingredient.
While the food truck industry is not a surefire way to success and riches, you chose this industry not for the money … but because you want to be a chef. You wanted your life to be more fulfilling, and you wanted your passion project — which is cooking — to be your job.
You have already taken a major step forward when it comes to being the happiest version of yourself, but you have to constantly remind yourself along the way that life can be as great as you want it to be.
If you aren’t happy for whatever reason, then you have the power to make your life better, to make a change. Sometimes, that all starts with a career change, which you of course did by joining the mobile kitchen industry.
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Don’t let distractions and temptations win. If you really want to be successful, then you will say no to distractions and temptations. Spoiler: If you want to be successful during this lifetime, then you are going to have to make sacrifices, and said sacrifices will come in the form of working on a Friday night, going to a conference on a Saturday or doing some form of work in general while others are out having fun. Now, everyone needs downtime, and breaks, and we understand that. However, would you rather take the weekends off or have a successful business? You can say whatever you would like, but your actions will do the only talking that matters.
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Everyone wants more customers, and everyone wants to increase their sales, but so many people just say they want those things, and then they back that up by going through the motions/not taking action. We understand, though, because food truck owners literally work 10-plus hours a day, and it’s always go, go, go with them. Breaks and vacations are few and far between.
However, we are about to drop two simple — yet effective — ways to gain more exposure at your food truck. In other words, we are about to give you two ingredients that can help you gain more customers/increase brand awareness, which should lead to your business making more money.
People enter this industry for many different reasons: Some people’s dreams actually consist of being a chef and running a kitchen, some people just want to own a business (and the food truck industry provides a great opportunity for that) and some people simply think they are going to get rich overnight.
We are here to tell you the truth about overnight success in the food truck industry. First things first, we want to drop this gem, and everyone needs to take it to heart: Everyone is different, meaning everyone’s path to success is different. While some things might work well for some, these same things will not work for everyone, meaning there isn’t necessarily this easy formula people can follow to achieve success.
The best way to land more catering gigs, although it admittedly depends on the food truck business, is by promoting your catering services. If your customers don’t know you cater, then, well, they won’t know that option is available. The more people know about this service, the more likely you are to land catering gigs.
Therefore, start promoting this service on your social media networks (even if it is just one post per week/month!), and literally start telling your customers you offer up catering services.
If you really want to get creative, then you can advertise your catering services on your truck. If you want to keep things a little more simple than that, and not have to pay more money on your actual truck via the added design, then you can pass out flyers and/or have a sign-up sheet for your catering events.
Networking is huge in any industry. The best part? Networking can come in many different forms. Networking happens when you go to conferences/events, when you talk to fellow food truck owners, when you interact with customers, when you interact with business owners, etc.
The brightest minds don’t just network inside of their own industries, though — they branch out! If you really want to achieve a massive amount of success in the food truck industry, then you will do the same thing. Therefore, instead of only venturing to food truck events, catering gigs, food conferences and talking to other mobile kitchen owners, you will attend business/entrepreneurial conferences and events.
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We aren’t trying to step on anyone’s toes here, but we live in a day and age in which people get frustrated when certain items aren’t featured on food menus, no matter what the restaurant might be.
We understand both sides of the argument — we really do. However, a food truck owner must always remember that the customer is always right, and that thinking should come into play here. With that in mind, below you will find five food options that every mobile kitchen owner should add to the menu.
Growing a food truck business is a real possibility for food truck owners just like you … especially if you take the three strategies that follow into account.
Above all else, as long as you are cooking great food, crushing the social media game and making quality customer service a top priority, then you should have a thriving business on your hands. Of course, sometimes that isn’t enough, because ingredients like competition, location and things of that nature also come into play when it comes to a thriving business.
On a more basic level, you need to track all of your time, and schedule everything out. You cannot afford to stand still, or simply watch TV for hours on end, during your free time … unless you are already accounting for that time, and “TV Time” is literally marked on your schedule.
Now, as you likely already know, since you are battling it out in the food truck industry, you don’t have a lot of time to spare. If you are like most food truck owners, then you are at your truck for 10 or so hours per day.
The biggest thing with this point is this: You need to account for everything, and add it to your schedule. Yes, even breaks, and times when you are not at your mobile kitchen. You can’t be spending all of your free time watching TV/having fun. You should be doing things that get you closer to your goals (such as reading, studying the competition/industry and trying to come up with new strategies for your food truck in general), because that is how you live a more fulfilling life.
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