Fall will be here before we know it. As a result, we wanted to provide as much helpful information as possible from last fall, and that information can be found in the form of 10 fall articles from 2017.
Note: While a preview will be provided for every article, we encourage food truck owners (aspiring and current alike) to click on each link to read the articles in full.
A Look Back At FoodTruckr Last Fall
5. Learn The Power Of Music
Okay, so you probably already know the power of music … but if that’s the case, then why aren’t you playing music at your food truck? Why aren’t you listening to upbeat songs when you are feeling down/having a tough day?
Music is so powerful that it can put anyone in any given mood (a single play of a song tends to have that much power). Everyone loves music, more likely than not, so start using it to your advantage, even if you only listen to it in the morning, at night, while you are driving your truck to your next destination or whenever it might be.
Coming Up With Strategies For The Holidays: The holiday season is going to be here before you know it (heck, Halloween is only a couple weeks away!). Are you going to be ready to tackle it this year?
A smart practice would be this: Start planning for the holiday season now, whether it is coming up with your menus, getting catering gigs and events lined up, deciding on your locations or whatever it might be. The more you plan now, the more prepared you will be once the holiday season is finally here.
Nonetheless, there are going to be plenty of mouths to feed when holiday shopping season begins, so it’s important to have a great plan put into place in hopes of attracting as many customers as possible.
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Food truck owners need to worry about the happiness of their employees … and themselves. This is your dream job, and don’t you think you should do everything in your power to make the people involved in your dream job happy?
While not every employee is going to share the same passions and dreams as you, you can still make your food truck environment fun in hopes of keeping morale up.
And, of course, you need to keep your mind, body and soul happy if you are going to be a food truck owner for the long haul. Take more walks in 2018. Learn how to handle your stress. Don’t just keep everything inside. Figure out solutions to your problems and your food truck’s problems. Give this life everything you’ve got, and try to be the happiest — and most successful — version of yourself.
Customer service is one of the most important factors for any business — and in any industry — and the moment you start to lose grip on it … the moment you start to lose customers.
We live in a day and age in which there are a thousand of everything. Let us explain. So many companies are providing the same services and products, which means if a customer is not satisfied for whatever reason, said customer can just go to a different company for the service and/or product in question.
As you likely already know, there are a ton of food trucks out there (not to mention all of the fast food restaurants, sit-down restaurants and grocery stores), so if your customer service starts to slip up in any fashion, don’t be surprised when some of your customers start going to different places for their food.
You might be lacking in the inspiration department because of your food truck goals. Here’s the big issue: If your goals don’t motivate you, then there is a problem — but it’s fixable.
Either you need to revisit your goals in hopes of getting that motivation back … or you need to change them altogether (you, of course, don’t want to be changing your goals up all of the time, especially if you aren’t meeting them).
It’s important to keep your goals in plain sight on a daily basis in hopes of not losing track of the big picture, which is making your goals and dreams come true.
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If you want to create the perfect environment for your employees, and if you also want to be the best manager/boss you can possibly be, then you need to have an open mind. You need to see where your employees are coming from.
Not all of your employees are going to share the same exact passions as you, and some of them might just look at your food truck business as a job — nothing more. Of course, they are still going to show up for work and do a great job, but you need to be understandable with things like schedule requests.
You are running the show here, but you need to have an open mind with your employees, you need to see where they are coming from, you need to take their needs and wants into account (in some cases, that is, because you know what’s best for your business) and you just need to be a reasonable boss in general.
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During this process, you should be analyzing what you did right, what you did wrong and what you can do better next time. If you do not do this, then you will never get better, and you will never grow. No one likes to fail, but if you plan on bouncing back from a failure — and becoming a better person in the process — then you have to learn from your failures.
In fact, you should be reflecting on a consistent basis, not just once a year around New Year’s Eve. The more you reflect, the more you actually look at your situation and analyze your life, and this will lead to you always being the most motivated person you can be, as well as the best person you can be.
If you are a wizard in the kitchen, then you were built for food truck entrepreneurship. But — yes, there is a but — you are going to have to learn the ins and outs of business during your journey (among other things, such as social media and customer service skills).
Nonetheless, when you are a food truck owner, your No. 1 product is your food. Therefore, being able to come up with amazing meals, recipes and menus plays a major role in your work life, and the better you are at it, the more likely people are to come back for more (of course, business tactics, pricing of the food, your location and things of that nature are going to come into play).
You don’t have to do this all of the time, because you will be losing product, and in turn money, but if you want to attract some customers/make them happy, then don’t be afraid to give free samples away every now and then, especially when you are wanting to test out a new dish before adding it to the menu. Not to mention, happy hours alone can help attract more customers, and spread joy to everyone involved on top of that, for food at a discounted price is a very beautiful thing.
Networking: If you want to ensure success in this wonderful industry, then you can never stop networking. You need to be networking at your normal locations, at food truck events, at catering gigs, here, there, everywhere!
Go to conferences. Talk to other food truck owners. Talk to restaurant owners. Talk to vendors. Network with customers. Network, network, network.
Networking might not be the only ingredient to success, but it can surely lead to you taking your food truck business to the top of success mountain. You never know who you are going to meet in this industry. For example, you could end up meeting a customer who needs multiple catering gigs, or you could meet a customer who wants to help you make your dream of franchising your trucks come true (or opening up a sit-down restaurant). You just never know.
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