Summer came and went and now fall is here. October will be here in a few days. Before you know it, it will be the holiday season.
How do you plan on conquering October and the months that follow, food truck owners?
We want to help you out during this time, and we plan on doing that by dishing out articles that are tailored around this time of the year, articles that were published and featured at FoodTruckr in the past.
From motivational pieces to how-to-run-a-food-truck articles, we hope the information below can help you achieve even more success (previews and links included for each article).
Gear Up For October With These FoodTruckr Articles
8. Browse The Internet For Motivational Quotes And Videos: This is one of the easiest ways to get a boost of energy in the motivation department, and you can literally do it anywhere thanks to the amazing technology that is your smartphone. While this type of motivation does not last forever, it can, at the very least, give you a boost to your day.
7. Analyze The Competition: What is your competition doing? In hopes of gaining an overload of motivation, analyze a food truck that is currently destroying the food truck game (a truck that has seen a massive amount of success). This should motivate you for the simple fact that it will show you what is possible in the food truck industry if you give it everything you’ve got.
Halloween is one of the biggest holidays of the year, and all the cafes and restaurants not only decorate their interiors during this time but add “spooky” dishes and drinks to the menu as well.
Okay, you are not an owner of a restaurant, but you do have a food truck. Therefore, you need to do the same thing as a restaurant owner: Decorate the truck inside and out, and update your menu. If you wish to find out how you can update the menu for Halloween, then please continue to read!
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Cooking: This is a no-brainer. If you want to make it in this industry, then you are going to have to become obsessed with cooking, for it is the one thing you are likely going to have to do — and should want to do — every single day. However, taking this a step further, you also need to be testing out new recipes, trying out new menus and doing anything and everything to take your cooking game to the ultimate level, which will, in turn, satisfy your customers to the max in the food department.
During this process, you should be analyzing what you did right, what you did wrong and what you can do better next time. If you do not do this, then you will never get better, and you will never grow. No one likes to fail, but if you plan on bouncing back from a failure — and becoming a better person in the process — then you have to learn from your failures.
In fact, you should be reflecting on a consistent basis, not just once a year around New Year’s Eve. The more you reflect, the more you actually look at your situation and analyze your life, and this will lead to you always being the most motivated person you can be, as well as the best person you can be.
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These conversations might seem like basic small talk, but the fact that you’re even taking the time to engage your customer can make a huge impression. Most likely, the far majority of your customer’s transactions at stores and restaurants are kept to the basics of placing an order, paying, and leaving. Taking just a couple minutes out of your day to find out something more about the customer’s life shows him or her that you care about more than just selling food—you want to make sure your customers are happy and that they feel comfortable and welcomed at your truck. And most importantly, you’ll begin to earn repeat business—which gives you even more opportunities to talk with your customers, to learn about their lives, and to build relationships that run deeper than a shared love of chocolate cupcakes and chili cheeseburgers.
4. Change Up Your Routine To Keep Things Fresh
If burnout is starting to become a daily/weekly occurrence, then you probably need to make a change to your life, which is where changing up your routine comes into play.
Start incorporating a morning routine (The Miracle Morning book can help you create the perfect morning routine), start scheduling new things into your day, change up when you do certain duties that can be done whenever, etc.
Rip apart your entire routine, and then put it together again. Only this time, create the ideal routine for you, not a routine that works for other people, because what works for others … works for others. What works for you … well, works for you. Everyone is different.
This is your time to let your food shine. Do you have a special going on where the customer gets a second meal for half price or a free dessert if they spend at least eight dollars? Tell customers about it. Do you have a brand new dish that you just added to the menu last week? Let ‘em know. Many customers will also have questions about what’s included in each dish or if there are any substitutions they can make. Be prepared to answer questions about ingredients, allergens, and how things are cooked. Being fully informed about everything on your menu shows your customers that you care about your food and your craft—and most importantly, about them and their happiness.
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Coming Up With Strategies For The Holidays: The holiday season is going to be here before you know it (heck, Halloween is only a couple weeks away!). Are you going to be ready to tackle it this year?
A smart practice would be this: Start planning for the holiday season now, whether it is coming up with your menus, getting catering gigs and events lined up, deciding on your locations or whatever it might be. The more you plan now, the more prepared you will be once the holiday season is finally here.
Nonetheless, there are going to be plenty of mouths to feed when holiday shopping season begins, so it’s important to have a great plan put into place in hopes of attracting as many customers as possible.
Yes, you have pulled off quite the feat by joining this wonderful industry, by becoming a food truck owner, by following your passions and dreams … but that should not be the final destination, if you will. After all, you have to constantly be revising your goals and dreams — well, if you want to continue your growth, and achieve more and more success. Entering the food truck industry should be the beginning of your journey — because it realistically is.
1.) Have Themed Days: This can be a holiday thing (Halloween is today!), or it can be a weekly thing (ever heard of casual/jersey Fridays?). Whether the case, it’s a simple way to spice things up, and to also show off how fun your food truck community is, which your customers should love.
It’s up to you and your employees to pick what kind of themed days you will have. It could be something as simple as everyone wearing their favorite team on a certain day, or it could be something more advanced in which you even have a themed food menu. Once again, the choice is yours, but just make sure to have fun.
Life doesn’t have to be boring, and it shouldn’t be!
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