How To Rebound From Not Hitting Your Food Truck Goals


Editor’s Note: Today we’re excited to present a post from Jeremy Adams. Jeremy is the President/CEO of Prestige Food Trucks, which is the world’s leading custom food truck manufacturer. In his current role as President/CEO, Jeremy manages dozens of employees, interacts with clients, and maintains a healthy relationship with all of his business partners. Since Prestige, Jeremy has launched many other successful companies.

All goals aren’t created equal.

As a result, some people struggle to hit their goals and some people achieve massive success when they do hit these tougher-to-reach goals.

If you recently failed to achieve a goal (or come up short on a goal in the future), then we encourage you to incorporate the approaches below.

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How To Rebound From Not Hitting Your Food Truck Goals

  • Learn From Your Missteps And Make Changes
  • Make Your Goals More Attainable
  • Look At The Positives

Learn From Your Missteps And Make Changes

Why did you not hit a goal? Was it something you did wrong? Something an employee did wrong? Maybe a gig didn’t go your way? Maybe there are multiple things you can point to when it comes to this misstep?

No matter what the case might be, you should analyze why you didn’t hit a goal, learn from this situation and incorporate real strategies so it doesn’t happen again. If you don’t learn from your mistakes and then make changes, you will never be where you want to be.

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Make Your Goals More Attainable

Maybe you didn’t hit your food truck goal because it wasn’t attainable. We understand how the goal-making process works: Your brain is running wild and you’re excited about the prospects of a goal coming true and what this goal could do for your business.

Here’s the deal: Sometimes you have to take baby steps to get to where you want to be. We all want to skip the line and land at our dream life, but we have to gradually arrive there. Take a step back, make your goal more attainable (but still challenging) and get back to work.

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RELATED: Common Goals Food Truck Owners Should Shoot For

Look At The Positives

If you beat yourself up over a missed goal, your confidence could take a hit and stress could come flooding in. While you have to reflect on what went wrong and what you can do differently next time, you also need to look at the positives.

If you really want to take a step forward with your food truck business, then you can’t solely label your goals as “failures” and “successes.” After all, you might have come up short on a goal, but you might have taken your business to another level in the process.

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A positive outlook on your goals (and in life) is a must-have for a food truck business owner.

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About the Author


FoodTruckr is the #1 online destination for current and aspiring food truck owners looking to succeed in the mobile food industry. Self described “food truck devotees,” the FoodTruckr team enjoys reading about successful entrepreneurs, salivating over photos of burritos on Twitter, and long walks through food truck parks. Chat with FoodTruckr on Facebook or check out the FoodTruckr School podcast for more awesome tips to level up your business.

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