While FoodTruckr has featured plenty of tips, tricks and motivational pieces in 2018, we encourage food truck owners to check out the collection of articles below.
Must-Read FoodTruckr Articles From 2018
If you want to make it as a food truck owner, then you probably have to take a step back on your social life. This means going out on the weekends less. In general, you should be doing things to make your business better during your free time, whether that means updating menus, coming up with social media strategies, planning the employee schedule for the upcoming week, finding more catering gigs or whatever it might be.
So many people make these awesome goals around the start of a new year … but then they forget about them shortly after because … well, life happens, and the goals get put on the back burner. If you are constantly reminding yourself of these goals by having them around on a piece of paper, then you might not lose sight of the big picture.
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We love when people talk about their dreams, and we also love when their passion really shines through during that process. However, talking will only get you so far. In fact, your food truck journey won’t actually begin until the moment you take action.
If you want to be the most successful food truck owner you can possibly be, then you have to be willing to give up … well, a lot. That’s just how it goes when it comes to achieving goals and dreams. Not to mention, food truck owners tend to have some rather crazy hours, so, naturally, your food truck business will become your life.
7.) On The Other Hand, Delegate So You Have More Time: Are you exhausted day after day because your life consists of you going nonstop at your food truck business? Well, if you have the means to do so (and the employees), then start delegating your work. This could, of course, lead to you doing less at your truck (or at least having less tasks), which could allow you to focus in on more important tasks, or you simply being able to take it easy during the day since it will ideally be less chaotic.
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If you did the homework and really studied this industry before becoming a food truck owner, then you probably knew what you were signing up for. You see, being a food truck owner isn’t as simple as cooking food every day and making every single person who tries your food happy. You will create duds from time to time (or at least your employees will), and there will be customers who aren’t happy, whether it was a customer service-related problem or the food itself.
The idea with this productivity tip is to test a bunch of different strategies, and then eliminate the things that don’t work and keep the things that do work. In theory, you are doing more work initially, but as you discover what does and doesn’t work for your food truck business, you will be doing less work, or putting all of your efforts toward strategies that you know will actually see results.
So many people get used to the day-to-day life at work and this leads to complacency. Unfortunately, that could lead to you not achieving as much success as possible. The sooner you give your food truck business everything you have, the sooner you will have the business of your dreams, and the sooner you will have the life of your dreams.
If you want to be a successful food truck owner, then you are likely going to have to put in a ton of hours for an extended period of time. You might be able to rest eventually, but this is not a get-rich-quick scheme, and many owners seem to work double-digit hours for five to seven days a week. Even if you do work that many hours, that does not mean you will succeed.
There are many benefits to journaling, and one of the biggest ones is reflecting. This is a step that not enough people do, a step that we should incorporate into our routines more. You see, most people only reflect once per year — around New Year’s Eve, that is — and while some reflection is better than no reflection, if you make this a more routine practice, you will be able to catch mistakes and problems quicker. You might even be able to stop something bad from happening or turn your sales around well before the year is over.
You, more likely than not, joined this industry because you wanted to cook food for a living and you wanted to be involved in a profession you are passionate about. So, if you are feeling unmotivated for whatever reason, then that could lead to you not being excited about your days and career.
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As a friendly reminder, while everyone needs to make a living, and you chose this path to make your living, it’s important to make this dream everything you ever imagined since you actually have the power to do so. Cooking certain foods when you want to cook them, and also adding new foods whenever you would like, is one of the many ways to do exactly that.
We understand if you don’t have enough employees to incorporate a delivery service, but you can add a service like mobile ordering without more employees, which will make ordering at your food truck convenient for your customers. It could also lead to you sticking out among your competitors.
With the busy season coming to an end, you might be happy since you can finally take your foot off the gas pedal because the end, if you will, is near … or you might be stressed because the busy season is near and you haven’t met your goal in the money department. Then again, you might stay open year-round, so the work might never stop for you, and fall approaching might not mean anything more than a change on the calendar.
Nonetheless, you are your own boss and you own your business, so you can change things up however you would like and however many times you want. This could involve incorporating food truck events and catering gigs from time to time, venturing to new locations, staying open at different times of the day or whatever it might be.
These delegated tasks can be anything from purchasing inventory to posting on social media — the choice is yours, and it really just depends on what you can and can’t handle and what your employees can and can’t handle, as well as what you’re willing to delegate.
There are many different things to track when looking at your social media numbers, such as comments, likes, shares and clicks. These metrics are important because they will give you an idea of what your customers and followers like and what they don’t like.
Whether it’s the employees, the manager or the atmosphere, many successful food trucks have a personality. It could be the music they play. The way they take an order. A motto the food truck business lives by. How the food is presented. No matter what the case might be, many successful food trucks have a unique vibe and feel and this helps to create a community and environment that people want to be part of, which includes customers, employees and the manager.
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